How to Effectively Target Search Queries in Google Shopping Campaigns

Isolating Key Search Term Cohorts & Exploiting Their Value in Google Shopping Campaigns

Wednesday, June 15th | 11am PDT / 2pm EDT

The StoryGoogle Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility.

That has changed, where we’ve developed unique methods to explicitly target the queries that are most valuable to your business – allowing advertisers to amplify their profitability through the Google Shopping channel.

Who it’s For: E-Commerce Marketing Executives

Topics Discussed Include:

  • Closing the gap between a shopper’s search term and the ad result
  • Utilizing keyword sculpting, negative keywords & priority settings
  • Avoid wasting ad dollars on generic Google Shopping Searches
  • Isolating aggressive bids & budget to certain high value searches
  • ISO campaign search query targeting – What are ISO campaigns?
  • Live Q&A


(Even if you can’t make it, we’ll send the recording)

Course Speakers

Lewis Brannon

CPC Strategy | Senior Paid Media Manager

Jason Bell

CPC Strategy | Senior Paid Search Manager

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