CPC Strategy

The 2015 Google Shopping Virtual Summit

New Findings & Advanced Strategies for Retail Advertisers

The Summit has passed. Register to view the slides and recordings.


Google Shopping has consistently proven to be among the most – if not the most – profitable Paid Search channels for retail advertisers. The program’s value as a high-volume, bottom-of-the-funnel product advertising channel and rapid customer-acquisition tool has awarded it a much more significant role in the retail Sales & Marketing portfolio.

Yet despite being top-tier Retail Search channel, there are no high-visibility events dedicated to high-level strategies around Google Shopping. The 2015 Google Shopping Virtual Summit is a live 3-day course that’s designed to help Retail Search advertisers get the best ROI on a channel that stands to have the biggest impact on a retailer’s bottom line.

 

The Agenda (more details below form):

  • Day 1: Innovative Strategies to Thrive in a Competitive Google Shopping Landscape
  • Day 2: Creating a Scalable and Complementary Approach to Text Ads and Shopping Campaigns
  • Day 3: Using Your Competitors’ Data to Drive Performance on Google Shopping

Note: This event is free for all registrants.

 

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Course Breakdown

 


Day 1: Tuesday, 5/12

Innovative Strategies to Thrive in a Competitive Google Shopping Landscape

Topics Discussed:

  • The Need for a New Approach to Google Shopping
  • Building a Foundation with Data Quality Analysis & Optimization
  • Implementing Automation for Shopping Campaigns
  • Advanced Ad Group & Campaign Structuring Best Practices
  • Leveraging RLSA for Shopping
  • Negative Keyword Sculpting for Shopping

Session Speakers

Jeff Coleman

CPC Strategy | Director, Account Management

Rick Backus

CPC Strategy | CEO


Day 2: Wednesday, 5/13

Creating a Scalable and Complementary Approach to Text Ads and Shopping Campaigns

Topics Discussed:

  • Analyzing Recent Shifts in the Retail Search Landscape
  • Planning Budget Allocation for Text, Display, and Shopping Campaigns
  • How Text Ad Data Can Inform Google Shopping Management
  • How Google Shopping Performance Data Can Inform Text Ad Management
  • Recommendations to Scale & Expand Your Shopping Strategy

Webinar Speakers

Emily Helander

Kenshoo | Sr. Product Marketing Manager

Rick Backus

CPC Strategy | CEO


Day 3: Thursday, 5/14

Using Your Competitors’ Data to Drive Performance on Google Shopping

Topics Discussed:

  • Building the Account Architecture from Scratch Through Competitive Analysis
  • Mining for Top-converting Search Terms to Integrate into the Product Data Feed
  • Identifying Keywords that Surface Your Competitors’ Top Shopping Ads and What Do With Them
  • How Price Plays a Role on Shopping and How to Leverage Competitive Pricing Data

Webinar Speakers

Michael Stricker

SEMrush | Marketing Director

Rick Backus

CPC Strategy | CEO

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Copyright 2015 CPC Strategy – Retail-Focused Search Management