Google announced Google Shopping Campaigns in late October 2013, as a new way to break out Product Listing Ads campaigns for Google Shopping. It is an interesting development for online retailers and this guidebook will outline the details of Google Shopping Campaigns’ structure, how to get started, and Shopping Campaigns best practices.
Topics Discussed Include:
- Google Search Overview
- What Are PLAs
- What Are Google Shopping Campaigns
- Shopping Campaign Setup Unique Attributes
- Shopping Campaign Ad Group Structure
- Google Shopping Campaign Pros & Cons