The Story: AMS provides vendors with a number of different tools to help stand out against their competition and drive traffic back to product detail & branded pages, but in order to see a stronger ROI, vendors must be able to leverage the different AMS ad types to their full potential.
The Course: In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
Who it’s For: Amazon vendors & sellers who have access to Vendor Central/AMS
Topics Discussed Include:
- What is Amazon Marketing Services – “The Basics”
- Ad Placement within the Amazon SERP
- Leveraging Headline Search Ads to Increase Visibility
- Utilizing Product Display Ads to Target Competitors
- Sponsored Products Keyword Targeting
- Live Q&A
CPC Strategy | Marketplace Channel Analyst
CPC Strategy | Director, Account Management
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