Facebook Performance Marketing


A Retail-Centric Approach to Advertising on Facebook

Align Facebook with Your
E-Commerce Strategy


We understand that Facebook is a 360-degree market opportunity for retail brands—the channel can be applied to every stage of the e-commerce conversion funnel. Despite this, many brands still struggle to understand how to allocate budget, apply resources, and implement a full-funnel strategy that takes advantage of the opportunities available with Facebook advertising.

Our Facebook Performance Marketing program diagnoses and executes on ad strategies that align Facebook with your unique business objectives.

Schedule Your Free Facebook Evaluation

We Leverage Facebook to Address 4 Key Business Objectives


Brand Awareness

Increasing market share by reaching new audiences


Creating net new site visitors, email signups, and first-time purchasers

Customer Activation

Turning browsers and one-time purchasers into repeat buyers



Driving up CLTV and customer loyalty

How We Launch Your Customized Strategy


  • Assign a dedicated Facebook Marketing Team to handle your account’s day-to-day and long term planning
  • Undergo an initial creative briefing process to better understand your company background, business objectives, target audience, style guidelines, competitive considerations, budget, and site traffic to inform initial Social strategy
  • Audit the existing creative strategy and Facebook ad campaigns to understand trended performance over time
  • Deliver a customized Performance Social Launch Deck with budget allocations, approach recommendations, and key performance indicators (KPIs) segmented by your discussed business objectives


Our Approach

We believe it’s critical to triage your business goals to not only effectively allocate resources against each stage of the shopper funnel, but also to create a strong set of KPIs to increase the efficiency of each dollar spent on the channel.

Growing Your Audience Size & Profitability


  • Full setup and customization of the Facebook pixel on the e-commerce site
  • Scheduled uploads and data cleansing of your CRM and 1st-party data into Facebook
  • Use of Facebook Insights, Google Ad Planner, and other third-party tools to understand the nature of your current audience and unpack which segmenting dimensions can be used to create themed clusters of new potential customers
  • Setup of lookalike audiences based on CRM and pixel data, interest-based audiences, video viewers, and fans to grow brand awareness
  • Setup of website custom audiences (cart abandoners, visitors past 7/15/30 days, content viewers, etc.) for retargeting and new customer acquisition
  • Setup of existing customer audiences using CRM data to re-engage with loyalty-based offers and encourage repeat purchases


Executing on Day-to-Day Account Management


  • Ongoing ad creation and optimization to drive towards your unique promotions, goals, and KPIs
  • Implementation of a segmented campaign architecture, naming conventions. and reporting to align goals and strategy
  • Weekly reporting at the ad set, campaign, and business objective-level to provide insight into trended direction of campaigns
  • Consistent setup of A/B tests around copy, creative, CTAs, and landing pages to optimize for target KPIs
  • Intake of your promotional calendar to align non-social promotions with social messaging and engagement
  • Automated product feed submission to Facebook to take advantage of Dynamic Ad targeting opportunities


Providing Ongoing Social Strategy & Channel Guidance


  • Dynamic budget allocation to proactively shift spend to campaigns that are effective while quickly iterating against campaigns that are not
  • Active vetting of new Facebook features and ad formats to determine if they will apply to a given business objective
  • Close coordination and consulting with your brand voice and creative as it relates to ad placements
  • Liaising on your behalf with Facebook support to identify relevant beta programs and provide support
  • Ongoing vetting of complementary social channels like Instagram, Pinterest, and Polyvore



Schedule Your Free Facebook Evaluation


“Working with CPC Strategy is like having another member of the team in the office with us. We have worked with them for over 5 years, I can and do recommend them to my business friends.”

– Luke Peters, CEO | Air & Water, Inc.


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