The Story: SEO continues to be a cornerstone to success for a lot of e-commerce businesses, but a huge challenge that many business owners and marketing teams encounter is that it’s often difficult to assess when and how to work with third-party resources like consultants and agencies.
The Guide: This guide breaks down how e-commerce businesses have successfully managed SEO, addressing which aspects are typically outsourced and those that are kept in-house.
Who It’s For: Business Owners and Marketing/E-Comm Directors
Questions this Guide Addresses:
- Why do successful e-commerce SMB’s invest in SEO?
- What aspects of SEO do they manage in-house?
- Which aspects of SEO do they outsource?
- How do they get maximum performance from third-party vendors?