CPC Strategy

The E-Commerce Business Owner’s Guide to SEO Management

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The Story: SEO continues to be a cornerstone to success for a lot of e-commerce businesses, but a huge challenge that many business owners and marketing teams encounter is that it’s often difficult to assess when and how to work with third-party resources like consultants and agencies.

The Guide: This guide breaks down how e-commerce businesses have successfully managed SEO, addressing which aspects are typically outsourced and those that are kept in-house.

Who It’s For: Business Owners and Marketing/E-Comm Directors

 

Questions this Guide Addresses:

  • Why do successful e-commerce SMB’s invest in SEO?
  • What aspects of SEO do they manage in-house?
  • Which aspects of SEO do they outsource?
  • How do they get maximum performance from third-party vendors?

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