The Story: Despite all of its moving parts, basic e-commerce strategy comes down to 3 primary tenets:
- Traffic Generation
- Customer Acquisition
- Customer Retention
This guide provides a navigable starting point for Part 2 – consistently converting visitors on an online storefront.
The Guide: Outlining over 15 key CRO best practices, this comprehensive guide should be viewed as the bare minimum ― features every online retailer should have implemented on their site.
Who It’s For: E-commerce CEOs and Marketing Directors focusing on store conversion rate
- Auto-populating addresses with the Google Maps API
- Implementing “persistent shopping carts”
- Using checkout abandonment email reminders
- How image editing for product photos can improve product page CR
- Real examples of ideal product page content