Mini Series: Facebook Custom Audiences

Look-A-Like Audience Building, Advanced Bidding Strategies & Successful Ad Testing

2-Day Course Series | March 28th & 29th | 10:00am-10:30am (PST) / 1:00pm-1:30pm (ET) each day

The Story: It is no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.

The Course Series: CPC Strategy & AdEspresso have teamed up to bring you a 2-day Facebook Custom Audiences mini-series.

Who it’s For: Business Owners & Social Marketers

The Agenda (more details below):

  • Day 1 [Instructional] – Facebook Custom Audience Building
  • Day 2 [Advanced Strategy]– Advanced Bidding & Segmenting Audiences

Note: This event is free for all registrants, but spots are limited.


(Limited Spots for this Event)

Mini-Series Breakdown




Day 1 [Instructional Course]

Facebook Custom Audience Building

Topics Discussed:

  • How to create custom & look-a-like audiences
  • How to set up Facebook tracking pixel
  • How to utilize Google Analytics to create buyer personas
  • How to test different ad copy & images for different buyer personas



Webinar Speaker


Stephen Kerner

CPC Strategy | Retail Search Manager



Day 2 [Advanced Course]

Cutting-Edge Bid Strategies & Audience Segmentation

Topics Discussed:

  • Creative ways to discover additional interest in segmenting audiences
  • Advanced bidding with different types of audiences
  • Creating sequencing of campaigns using website custom audiences
  • Next-level implementations for your Facebook ad strategy



Webinar Speaker


Massimo Chieruzzi

AdEspresso | CEO, Founder


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