What’s The Top Comparison Shopping Engine?
The Comparison Shopping Report – Q4 2009
Welcome to the Q4 edition of our quarterly comparison shopping engines. With the shopping season increasing sales across the board, it was a busy quarter for all merchants marketing with comparison shopping.
Again, this comparison shopping report compares the major comparison shopping engines and see how they rank based on the following criteria:
- overall traffic driven
- average amount of revenue generated
- COS (Cost of Sale) % or return on spend
- average CPC rates
- responsiveness rate among the engines
- quality of merchant tools
In this edition of the comparison shopping report, they ranked as follows:
Below we’ll quickly sum up the graphs–for more details you can view our previous comparison shopping report for a deeper explanation of each category.
For the first few categories, the results are based on an index of 100, with the rest expressed as a percentage of the leader.
Traffic (average clicks per month)
Revenue (average per month)
Responsiveness Rating (ranking from 1-10, 1 being best)
Merchant Tools (ranking from 1-10, 1 being best)
In the end we ranked each comparison shopping engine from each of our metrics from 1-10 and assigning a point value for each category (higher being better).
We doubled the COS % value making that out of a possible 20 points, and weighted traffic + revenue as 1.5 each for a maximum of 15, summed it up, and got the following:
Again Google Base is atop our list, with the Shopzilla in 2nd, and Nextag/Pricegrabber in 3rd place.
With Yahoo Shopping partnering with Pricegrabber it’ll be interesting to see how this affects Pricegrabber’s traffic amount as well as its conversion rates.
If you want to check out the comparison shopping engines for themselves, take a look at their sites here:
- Google Shopping
- Yahoo! Shopping