Closing the Loop: Profitable Product Level Ad Strategies for 2016

Channels, Innovations & Trends That Will Drive Profitable Growth for Retail Brands in 2016

View Event On-Demand

The Story: In order to drive incremental sales growth, retailers & brands must first understand the current product-level advertising landscape, what channels, innovations & trends will drive growth, and understand how to measure success based on your individual goals.

The Course: In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.

Who it’s For: Retailers & Brand Manufacturers


Topics Discussed Include:

  • Product Level Advertising – Today’s Landscape
  • Evolutionary Impact Native Advertising has on Your Ad Strategies
  • How the Shifting Search Landscape Will Affect Your ROI in 2016
  • Building a Programmatic Attribution Model for Your Ad Campaigns
  • Live Q&A

(Even if you can’t make it, we’ll send the recording)

Course Speakers

Lewis Brannon

CPC Strategy | Retail Search Manager


Steve Elson

Hooklogic | Vice President: Retail Strategy


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