Maximize Your Revenue Potential on Google Shopping
Designed by Paid Search veterans, the CAPx Shopping Platform (CSP) is a powerful, retail-centric technology suite that empowers in-house PPC/SEM teams with direct access to CPC Strategy’s Shopping experts and programmatic PPC platform to customize bidding strategy, optimize product content, and analyze product-level data at scale.
- Analyze Profitability by SKU
- Set & Schedule Customized Bidding Rules
- Full product feed monitoring and automated submissions to Google Merchant Center
- Edit & Test Product Titles
- Bid by Custom Labels
- Track Performance with Custom Data Visualizations
How You Achieve Growth with CAPx
Clients on the CAPx Platform enter a collaboration between their own Marketing team and CPC Strategy’s internal retail SEM experts. Your team maintains full control over channel execution within the platform while still receiving the expertise, product support, and unique best practices of the industry’s leading Google Shopping agency.
Analyze Profitability by SKU
Input product margin data to optimize for ROI, not just ROAS (Return On Ad Spend), and easily track product-level performance.
Set & Schedule Customized Bidding Rules
Create and schedule bidding rules to optimize for search queries, product-level CTR, price, etc.
All CAPx users receive full product feed monitoring, troubleshooting, and automated submissions to the Google Merchant Center.
Edit & Test Product Titles
Quickly identify areas to improve title relevancy and view before/after performance of title optimizations
Bid by Custom Labels
Maximize bidding efficiency to allocate budget to high performers and reduce spend on low performers with feed-based custom label bidding
Track Performance with Custom Data Visualizations
Create customized reports to view trended channel performance against standard and custom KPIs
We Turn Browsers into Buyers
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