CPC Strategy’s Amazon Advertising Triangle Explained By Our Experts

It’s a pretty common request we get from Amazon sellers: “I want to achieve improvements in both volume (increasing orders / revenue) and… > Read More

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Why Google Customer Match by Phone & Address Is Better

Google is yet again helping advertisers better target their campaigns by expanding its game-changing Customer Match program. Launched back in 2015, the initial… > Read More

Powerful Tactics To Increase Sales Using First Party Data in Q4

First party data is the most valuable information a brand or retailer can collect about their audience. Not only does it tell you… > Read More

Is Bad Product Photography Impacting Your Conversion & Return Rates?

Negative Reviews. Returns. Unsatisfied Customers. Sounds like an ecommerce nightmare, right? Unfortunately, most brands advertising products online will encounter these issues at some… > Read More

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Amazon Testing “Extended Ad Network” for Sponsored Products

Amazon is slowly rolling out a beta program called the “Extended Ad Network” for Sponsored Products–and it could have a big impact on… > Read More

Google Shopping Webinars for Retail Brands & PPC Advertisers

At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers. For the first… > Read More

Introducing the New Facebook Dynamic Creative Tool in Power Editor

Don’t want to spend all your time tweaking ad campaigns for every unique customer segment imaginable? Not sure which headline, image or CTA… > Read More

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12 Ways Google Advertising Changed in 2017

From phasing out Standard Text ads to the YouTube ads debacle–Google was busy in 2017. If you’ve been working in AdWords every day,… > Read More

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7 Changes that Impacted Facebook Advertisers in 2017

For advertisers, Facebook has evolved a lot this year. In just 2017, the site has released countless new features, ad types and reporting… > Read More

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First Peek at Amazon’s New Enhanced Brand Content Modular Templates

Amazon is now rolling out what they are calling new “Modular Templates” for Enhanced Brand Content and according our team of experts, these modules… > Read More

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