amazon serp

40 Questions on Increasing Product Discoverability on the Amazon SERP

Product Discoverability on Amazon SERP With such little understanding to how the Amazon SERP works, many sellers are left with unsold products sitting in warehouses because consumers can’t seem to find them. Without fully understanding the factors that trigger the best results… > Read More

retail landscape

Competitive Tactics in the 2016 Retail Landscape: Q&A with evo

Q&A with Leading Outdoor Retailer, evo This week, we spoke up with Nathan Decker, Director of Ecommerce at evo, leading online retailer of outdoor gear and fashion apparel to talk about the success of his company, the evolution of Google Shopping and how retailers… > Read More

7 Tips on How to Structure Sponsored Products Automatic Campaigns

Automatic Campaign Implementation Phase 1 & 2 Although Sponsored Products is one of the most powerful tools for driving discoverability and incremental sales for Amazon sellers, with so many levers to pull it can be difficult for sellers to know where to… > Read More

facebook retargeting

The 2016 Guide To Facebook Retargeting

What is Facebook Retargeting? Using Facebook Ads helps retailers reach their local and extended audience, everyday and everywhere. Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Understanding the Facebook market and it’s advertising platform’s best practices can… > Read More

automated campaigns

Introducing Sponsored Products Automated Campaigns For Amazon Vendors

AMS Automated Campaigns Available for Vendors As we anticipated, Amazon has officially introduced automated campaigns for vendors through Amazon Marketing Services (AMS). AMS offers effective tools to help vendors stand out against their competitors and drive traffic to product detail pages and branded… > Read More

office-820390_960_720

Increasing Your Product Discoverability on the Amazon SERP

Understanding What Drives the Amazon SERP With such little understanding to how the Amazon SERP works, many sellers are left with unsold products sitting in warehouses because consumers can’t seem to find them. Without fully understanding the factors that trigger the best… > Read More

advertising on twitter

What Are Promoted Tweets?

Promoted Tweets For Retailers Twitter is similar to Pinterest in many ways, especially in that users follow others they do not know in order to keep up with what is interesting and cool. At the same time, while Pinterest is now seen as more… > Read More

amazon keyword tool

The Best Amazon Keyword Tool

The Amazon Keyword Tool Since Amazon customers tend to have a higher intent to purchase, selecting the best keywords for your products is a vital component of your marketing strategy. Bidding on the right keywords for your products can improve your page sales rank… > Read More

advertise on instagram

How to Advertise on Instagram

How Retailers Can Advertise on Instagram As we mentioned in the first part of  our social series, “Everything You Need to Know About Pinterest Promoted Pins“,  social commerce and paid advertising now falls onto the plate of most Marketing Managers. Social advertising is… > Read More

youtube advertising

YouTube Advertising for Retailers

The YouTube Advertising Guide For Retailers Since it’s founding in February 2005, YouTube has gathered billions of users to the platform to discover and share videos. It has also become a platform for brands, creators and users to connect with each other… > Read More

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The Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA



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