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What are Amazon Lightning Deals?

Leveraging Amazon Lightning Deals An Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short period of time. These premium deals can be found throughout Amazon.com, including the Gold Box page and are available… > Read More

programmatic-buying

Why Retail Marketers Need to Invest in Programmatic Buying

*This article was written by Andreas Roell, Executive Chairman (Katana Connect) Programmatic Buying for Retail Marketers Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions. This puts a special emphasis on ensuring that… > Read More

amazon-sponsored-products-ex

Amazon Sponsored Products Launch – Available for Vendors in Amazon Marketing Services

Introducing Amazon Sponsored Products As expected, Amazon Sponsored Products for vendors is now out of beta and officially available. According to a recent announcement by Amazon Marketing Services, “We are excited to announce the launch of Sponsored Products, a new advertising solution from Amazon Marketing Services…. > Read More

adwords-new

Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More

facebook-advertising

20 Questions On How To Set Up & Promote Facebook Advertising- Answered

How Retailers Can Engage in Facebook’s New Advertising Program From awareness to purchase, retailers can cater to the user’s journey through a variety of targeting options thanks to capabilities of Facebook’s Dynamic Product Ads. With Facebook Advertising retailers have another avenue to promote inventory, while Facebook users… > Read More

google-special-offers

5 Online Shopping Discounts to Enhance Google Product Listing Ads

Online Shopping Discounts: Enhancing Product Listing Ads with Merchant Promotions Merchant Promotions – also called special offers – give retailers an opportunity to highlight their products and better their chances of click through rate and conversion. According to a study by Google, Venus, one of the… > Read More

facebook-pinterest-buy-button

Pinterest vs. Facebook Buy Buttons: New Study on 80,000 Brands to Determine Traffic & Revenue Impact

Pinterest vs. Facebook: The Results In the first five months of the year, leading commerce intelligence data provider, Jirafe found that Facebook is the dominant source of social traffic and revenue for brands. Highlights from the study showed:     Average Spend: Facebook visitors spend… > Read More

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Google Testing Automated PLAs

Google Automated Testing in Shopping Tab Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the… > Read More

global-retail

Global Retail: U.S. Retailers’ Guide to Selling Internationally

How U.S. retailers can enter the global retail world via eCommerce channels In today’s digital market space, businesses and consumer interact, sell, and buy their local borders. The e-commerce world provides access to foreign markets, without retailers ever having to leave the… > Read More

Instagram

Instagram & Pinterest Buy Button: Empowering Retailers With ‘Action-Oriented’ Formats

Instagram Buy Button: Instagram has become one of the largest social media platforms, gathering more than 300 million users in less than 5 years. Thanks to Instagram’s recent announcement to begin testing on new enhanced apps and buy buttons, advertisers can finally… > Read More

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