amazon media group

AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display Advertising gives vendors the capability to create relevant campaigns that drive results and access full-funnel campaign metrics. But, one… > Read More

Eye Love LLC Leverages Amazon Marketplace to Support Their Humanitarian Efforts

Eye Love LLC was founded in 2015 by Dr. Travis Zigler and his wife Dr. Jenna Zigler with the hope to provide affordable eye care to those in need. Eye Love currently operates most of their business through the Amazon Marketplace, leveraging Amazon… > Read More

retail-trends-2017

Retail Trends and Predictions for 2017

It’s that time of year again–holiday sales are in full force, U.S. customers are emerging from a post-election sales halt, and Black Friday and Cyber Monday sales are on the horizon. At CPC Strategy, we’ve been talking about Q4 strategy for months…. > Read More

ams category targeting

AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According to Amazon, this new feature allows for easier campaign set-up as opposed to selecting interests or ASINs one at… > Read More

Is My Site Mobile Friendly

Is My Site Mobile Friendly?

On Friday, November 4, Google announced their plans to prioritize mobile sites in their search index. Here’s what they say in their announcement: “Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily… > Read More

facebook group ads

Are Facebook Group Ads On The Way?

Anyone in this industry knows that Facebook is a powerful advertising platform (I mean, come on, we even created a service line around it). From audience reach to targeting options, businesses stand to benefit quite a bit with the right approach. So much… > Read More

How To Locate Your Facebook Advertiser Account ID & Assign An Agency

We understand that Facebook is a 360-degree market opportunity for retail brands—the channel can be applied to every stage of the e-commerce conversion funnel. Despite this, many brands still struggle to understand how to allocate budget, apply resources, and implement a full-funnel… > Read More

enhanced brand content

Amazon Enhanced Brand Content Now Available to Third Party Sellers

Amazon is now offering Enhanced Brand Content (EBC), a version of A+ detail pages for Third Party Brand Sellers at no additional cost, for a limited period of time. Enhanced Brand Content, also known as EBC was first spotted by CPC Strategy’s Marketplace Channel Analyst… > Read More

amazon counterfeit

Amazon Finally Takes Legal Action Against Counterfeit Sellers

On Monday, Amazon filed a lawsuit against several sellers and companies in Florida, New York, and California who were involved in selling counterfeit exercise products and furniture moving equipment. The accused sellers marketed and sold counterfeit goods on Amazon and infringed on… > Read More

2017 amazon predictions

What to Expect from the Amazon Marketplace in 2017

It was another big year for Amazon in 2016, which continues to grow its revenue and valuation annually. Amazon was able to maintain its dominance as the top internet retailer in the ecommerce space while growing its overall market share among all… > Read More

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