Should Sellers Hire an Agency to Create Amazon Enhanced Brand Content?

Are you a brand registered Amazon seller seeking to increase conversions? Then it’s time you start looking into how Enhanced Brand Content (EBC) can help you… > Read More

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Improving Your Facebook Content Performance and Audience Targeting

Google and Facebook have taken over the digital ad industry and don’t appear to be slowing down.  It’s no question that Facebook advertising… > Read More

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Target New Visitors with Similar Audiences for Search & Shopping

Remarketing is an extremely valuable strategy that allows retailers to reach people who have already visited their site and connect with an audience that’s already… > Read More

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Is the Future of Retail “Brandless”?

Are brands in jeopardy? Is the future of retail “brandless”? According to Scott Galloway, Clinical Professor of Marketing at the New York University… > Read More

paid marketing

7 Paid Marketing Strategies Retail Brands Should Be Testing in 2017

From voice search to the evolution of the attribution model, there’s an endless amount of opportunities on the horizon for paid advertising professionals. This… > Read More

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Should My Company Buy Facebook Likes?

Whether you’re the social media manager for a major brand or you’re just trying to get your own business off the ground, it… > Read More

google shopping vs bing shopping ads

Google Shopping vs. Bing Shopping Ads: How are They Different?

If you do a search for “Google vs Bing” online, you’ll find plenty of articles with aggressive titles like “Search Engine Showdown” and… > Read More

What Does Facebook Reach Mean?

Metrics are crucial to any online campaign, giving you detailed insight on what’s working, what’s not and what needs to be changed in… > Read More

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Amazon Launches “Subscribe With Amazon” Platform for 3P Sellers

Amazon just announced the arrival of their 3P self-service subscription marketplace–not to be confused with Amazon’s Subscribe ‘n’ Save program, which is an entirely… > Read More

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What Every Business Should Know About Instagram Stories Ads

In January 2017, Instagram Stories Advertising was launched as a new way to place full size, targeted ads on Instagram for businesses. These… > Read More

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