paid search PPC resources

65 (Free) Blue Ribbon Worthy Paid Search Resources for PPC Marketers

Google changed its search algorithm 13 times in 2014, 3 times in October alone. Search updates happen frequently, and Paid Search best practices and strategy updates almost daily. Staying on top of search and PPC news is a must for today’s Search… > Read More

Mobile search and ecommerce

2014 Mobile Ecommerce Trends [Infographic]

Mobile technology has drastically transformed the global e-commerce landscape. A new infographic from Rackspace highlights the importance of leveraging mobile ecommerce to boost sales in 2014: Mobile Ecommerce Statistics 10% of all ecommerce sales are generated on mobile devices Mobile ecommerce sales… > Read More


Amazon Local Services: Online Shopping Game Changer?

In June Amazon quietly announced an extension of Amazon Local for services, through which shoppers are using Amazon to find the local businesses to that provide a broad number of ‘services’ across repair, installation, and other amenities. Amazon Local services, an Amazon feature… > Read More


The PPC Performance Metric You’re Ignoring Which is Costing You

Google’s search pages have changed significantly in 2014, and continue to advance as search behavior evolves. Search space on Google is increasingly cluttered, with different objects competing for visibility in the same ad space. For advertisers, getting a top position on search doesn’t… > Read More


2 Must Use PLA Enhancements For Higher Rankings [Video]

27% of online shoppers are already searching for Black Friday deals online (Google). What type of visibility does your online store have on Google? Below are some tips on how to gain more visibility for your online store this holiday on Google…. > Read More


How Are People Shopping Online This Holiday? Top Ecommerce Statistics [Infographic]

Americans are expected to spend $72.4 billion shopping online for the holidays this year. Savvy businesses are looking for different ways to optimize their online sales. This infographic from ShortStack highlights a number of tips they can consider. Here are some holiday… > Read More


PPC Advanced Strategy: New Strategy to Outrank Competition on AdWords

In 2015, almost all of Google’s search result page (SERP) space is PPC advertising. AdWords advertisers are increasingly challenged with getting visibility on these pages with limited space, creating a highly competitive advertising landscapte. The average  Google search page real estate (desktop)… > Read More


SEO vs. PPC: Which one is more important? [Infographic]

In June, Jim Yu, a contributor for Search Engine Land, wrote that PPC and SEO are both essential components of most search engine marketing campaigns. But which campaign should you spend more time on- SEO or PPC? Siteber recently created an infographic… > Read More


7 Key Google Shopping Updates Announced Just in Time for Thanksgiving Weekend

Today, Google announced significant updates to their Shopping program – changes which should positively impact how retailers can leverage their inventory on search for the holiday. Below we cover what the more significant updates actually mean. The 7 Google Shopping Updates Addition of PLA Auction Insights Improved… > Read More

Digital search news

This Week in Retail Search News 11/19/2014

Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Each week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. This is a… > Read More

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