launchpad amazon page for piper

6 Lessons Entrepreneurs Can Learn from Successful Retail Startup Piper

6 Insights From Successful Retail Startup Piper Piper is a kids’ computer engineering kit built with Minecraft software, but its success up to this point is far from child’s play. Let’s put it this way: Piper sold 2000 units in Q4 2015…. > Read More

walmartcom

Overview of the Walmart.com 3P Marketplace

Walmart.com Is Expanding Its Third Party Marketplace For years, Walmart has acknowledged the importance of developing its ecommerce presence, yet progress has been slow. Despite being the world’s fourth largest online retailer, Walmart ecommerce quarterly growth has slowed considerably over the past… > Read More

mac-glasses

4 Experts on the State of SEO for Ecommerce Sites

While we mainly cover PPC on the CPC Strategy blog, it’s also important for online retailers to pay attention to SEO and site optimization. After all, an optimized ad may drive a click to your website—but if your site is confusing or… > Read More

amazon seller account suspension lawyer CJ Rosenbaum

Amazon Lawyer’s Expert Insight into Amazon Seller Account Suspensions

A Lawyer’s Take on Amazon Seller Account Suspensions Let’s say–even though you followed our advice about avoiding an Amazon Seller account suspension–one day, you get suspended. So you follow the steps to get your account reinstated, but you’re worried it won’t work…. > Read More

amazon international expansion

The Seller’s Strategy for Amazon International Expansion

Successful Amazon International Expansion Tactics Amazon international expansion poses a vast opportunity for sellers to expose their products to new markets and increase sales. However, with opportunity comes risks and costs that need to be calculated before rushing into foreign marketplaces. With any… > Read More

custom audiences

An Overview of Custom Audiences on Facebook

Custom Audiences on Facebook: An Overview of Audience Types An ad is only as effective as the person reading it perceives it to be. Your copy can be perfect. Imagery can be vivid and attention grabbing. You can have the highest bid… > Read More

amazon seller financing

Amazon Vendors Financing Tips for Startups

Amazon Vendor Financing: Q&A with Payability When Amazon vendors enter the Marketplace for the first time they face a variety of obstacles including managing advertising efforts and dealing with increased competition from other sellers. But according to Payability, a financing platform for mobile apps, publishers, and… > Read More

amazon account suspended lock

How to Avoid Getting Your Amazon Account Suspended

Tips to Avoid Amazon Account Suspension When’s the last time you checked your Seller Performance Notifications on Amazon? If you answered, “Two weeks ago,” it’s time to be more vigilant, because those issues can result in you getting your Amazon account suspended… > Read More

amazon algorithm

What is the Impact of Amazon CTR History on the Amazon Algorithm?

Amazon CTR History & the Amazon Algorithm Although most advertisers know that Amazon Sponsored Products is a powerful tool for driving discoverability and incremental sales, sellers are curious if Amazon CTR history has any influence over the Sponsored Products Amazon Algorithm. Historically, we have seen the most… > Read More

amazon best sellers rank

How Important is the Amazon Best Sellers Rank?

What is Amazon Best Sellers Rank (BSR)? The Amazon Best Sellers Rank (BSR) calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on the Marketplace. BSR can be found on most product pages… > Read More

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