amazon-product-ads

Amazon Announces Discontinuation of Amazon Product Ads

Amazon Product Ads Discontinued October 31 The announcement, released today from Amazon states, “While your ads will no longer be visible on Amazon as of that date, you may access your performance reports through December 31, 2015.” Historically, Amazon Product Ads have filled the… > Read More

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Google Shopping Course Registration: Innovating Your Strategy for Q4

Innovating Your Google Shopping Strategy for Q4 Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy Holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before. This presents a… > Read More

attribution-modeling

How to Navigate Attribution Modeling in Google Analytics

Attribution Modeling & Multi-Channel Tracking An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. In ecommerce, attribution can be a complicated concept for retailers to understand…. > Read More

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5 Reasons Why Retailers Need to Sell in Online Marketplaces

*This article was written by Angelica Valentine, Content Marketing Manager at Wiser Leveraging Online Marketplaces Selling on a webstore is a great way to get your products into shoppers’ hands, but there’s something about marketplaces that can’t be replicated. Retailers are catching… > Read More

financing-strategy

Financing Strategy for Amazon Sellers – Best Tips from YogaRat

Financing Strategy from Amazon Seller – YogaRat Before finding immense success on Amazon with his company YogaRat, Wendell Morris was also an Emmy-winning writer. The Santa Monica native and yoga enthusiast decided in 2007 to venture beyond his writing capabilities and into… > Read More

facebook-advertising-ecommerce

20 Facebook Advertising Tips for Retailers – 2X eCommerce Interview

CPC Strategy’s Senior Retail Search Manager Stephen Kerner was recently featured on 2X eCommerce to discuss Facebook eCommerce strategy. 2xeCommerce.com is a blog dedicated to ecommerce and multi-channel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He… > Read More

FBA-fees

FBA Storage Fees: How to Avoid Long Term Charges

FBA Storage Fees: Long Term Charges Due Aug. 15 Unfortunately, many Amazon sellers are not aware of the charges their products may be accruing thanks to long term storage fees. On February 15 and August 15 of every year, FBA conducts an Inventory Cleanup, at which time… > Read More

tech-armor-product

Q4 Amazon Seller Tips From The CEO of Amazon’s #1 Best Selling Product

Developing Amazon’s #1 Best Selling Product In 2012, Joseph Jaconi and Eric Tong founded Tech Armor, a leading manufacturer of mobile device accessories including Tech Armor Certified Cables, Wall and Car Chargers, Ballistic Glass Screen Protectors and the new Relax Series of next… > Read More

jet-logo

Jet vs. Amazon: The Ecommerce Marketplace Comparison

Jet vs. Amazon Following their launch early last week, the highly anticipated shopping platform Jet.com is off to a decent start but has a long road ahead to catch up with the reigning Amazon empire. Interested shoppers can test out Jet with a special 3-month… > Read More

ad-position

How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More

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