currency conversion tool

Expand Ads Globally Using the Google Shopping Currency Conversion Tool

To expand customer reach globally and make ad management easier for advertisers, Google now offers the Shopping Currency Conversion Tool. The currency conversion tool can… > Read More

optimize amazon listings on mobile

How to Optimize Amazon Listings to Convert Mobile Shoppers

If you’re still just optimizing your Amazon listings for desktop, you’re behind. Amazon shoppers are using mobile more than ever. Recent reports indicate that Amazon’s… > Read More

How Google Shopping Became a Significant Line of Revenue for Invicta Stores

Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online… > Read More

Capture

2016 Google Shopping Performance by Category

CPC Strategy recently released a new study on Google Shopping 2016 performance. We believe these metrics help to serve as a benchmark for retail… > Read More

social media contests

8 Do’s & Don’ts That Can Make or Break Social Media Contests

Whether on Facebook, Instagram, Pinterest, Twitter, or Snapchat–there’s no doubt that social media contests are a big deal for online retailers. If you’ve… > Read More

facebook slideshow ads

Facebook Slideshow Ads: Cost-Effective Video Ads For Retail Brands

Not only do Facebook Slideshow ads reduce the need for video production time and resources, but they are easy and fast to develop with… > Read More

google customer reviews

What are Google Customer Reviews?

Google Customer Reviews is a free program that allows businesses to collect feedback from users who’ve made a purchase on their site. According to… > Read More

amazon sales tax

Amazon Sales Tax Compliance: What FBA Sellers Should Know

A major challenge for any ecommerce business owner is managing their sales tax compliance. Understanding collection requirements, configuring your shopping cart or marketplace, managing… > Read More

facebook split testing

The Ultimate Guide to Facebook Split Testing

Seasoned advertisers understand the importance of being able to test and implement different variations of their ads. Simple A/B tests can be crucial… > Read More

programmatic advertising for videos

Programmatic Advertising: Drive Conversions With Direct Response Videos

Video ads have come a long way from 30 second TV spots–but they still have a long way to go. A lot of… > Read More

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