How to Grow Your Brand on Instagram: Q&A with Blenders Eyewear

Successful Brand Marketing Through Instagram Chase Fisher and Blake Jensen were neighbors in their last semester of college in San Diego when they decided to start their own sunglasses company – Blenders. Fisher, a competitive surfer and Jensen, a graphic designer, we were both… > Read More

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Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data to drive their strategy and construct highly efficient, constantly evolving campaign architectures that create a balance between maximizing order volume… > Read More

Online Shopping Google PLA Price

Google’s Newest PLA Testing Favors Discount Prices

Leveraging Price: Google’s Newest PLA Feature Price matters in online retail and Google has finally caught on to that fact. If Amazon has taught the retail industry anything, it’s that the lowest price is usually the best price. After all, products that make… > Read More


PPC Course: Optimizing AdWords Text Ads for Retail – Register

Drive More Product Conversions from Text It’s no secret that for retailers, advertising dollars are typically better spent on Google’s retail-specific product, Shopping. So how can text ads – which are used across every single industry and vertical – be optimized for… > Read More


Why Amplifying Your Brand Assets Can Boost Sales

*This article was written by Erin Geoghegan, Senior Director (HookLogic) Product listing ads on big box retail sites are one of the marketing investments where brands are seeing the most returns, as featured in CPC Strategy’s latest guidebook, ‘The Brand Manufacturer’s Retail… > Read More

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Vendor Reseller Partnerships: Insight from REI’s Award-Winning Vendor of the Year

What is a Vendor Reseller Relationship? Since vendors rely on resellers for a significant amount of revenue, and resellers rely on vendors to stock them with products — both parties, if done properly can benefit professionally and financially from maintaining a well-balanced… > Read More


Amazon Prime Day: Should Sellers Bid Up To Leverage Higher Traffic?

Announcing Amazon Prime Day 2015 It looks like the holiday season came early this year thanks to Amazon’s latest announcement to celebrate its 20th anniversary and host “Prime Day”, a one-day global shopping event on July 15, 2015, with more deals than Black Friday,… > Read More


Facebook Advertising Announces 2015 Upgrades

Facebook Advertising Announcements Facebook continues to fine tune their advertising platform with the latest announcement of several new upgrades including lead generation ads, equal ad distribution within ad sets, and 10 second video preview on autoplay ads. Below we’ve summarized how each of these… > Read More


How to Set Up Facebook Dynamic Product Ads

Dynamically Promote Your Products on Facebook Since the announcement of Facebook Dynamic Product Ads, retailers are attempting to integrate their previous marketing strategy with Facebook’s latest marketing technology to stay ahead of their competition and leverage advanced user data and targeting capabilities. According… > Read More


Ecommerce Analytics: How to Improve Your Ecommerce Sales Funnel

As an ecommerce store owner, you have access to endless customer data and insights. You can learn about your customer with tools like Google Analytics for quantitative data and services like User Testing for qualitative data. Yes despite these opportunities, 80% of online retailers… > Read More

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The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.