Amazon seller mistakes with fulfillment

18 Easy-to-Avoid Amazon Selling Fails

Amazon has very clear selling policies, and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central (login required). Below are some of the leading avoidable errors Amazon sellers make when setting up accounts, selling on Amazon, and handling Amazon… > Read More

Amazon product page conversion

Your Amazon Product Information Reeks, and is Costing You Sales

You Aren’t Selling More On Amazon Because Your Product Information Stinks. The Amazon Marketplace is in all reality a bit of a smelly place. Many Amazon sellers focus on bidding and Buy Box optimizations while ignoring or under-utilizing product information. Product information… > Read More

Amazon prime now same day delivery

Amazon Stays One Step Ahead of Google: Delivery Wars

Amazon created some hubbub this month with the announcement of one-hour deliveries featured by Prime Now, right on the heels of Google’s Shopping Express same-day shipping. Amazon’s Prime Now service poises the already combative online shopping giants in the newest ecommerce arena- same… > Read More

leadership-marketing

8 Lessons Marketers Can Learn From Santa [Infographic]

Strong department leadership is a major indicator for department success. Below are 8 leadership qualities good management should embody to improve the productivity and success of their team: Top Leadership Qualities When analyzing your leadership, or those you work with, consider the… > Read More

psychology and selling

How Marketers Use Psychology to Sell [Infographic]

So much of language is unspoken. 55% of communication is body language, compared with 38% from voice tonality, and 7% from spoken word. Competitive marketers leverage  the nuances of language, color, and additional psychology factors which influence buying behavior to increase sales… > Read More

Retail Search news

This Week in Retail Search 12/21/2014

Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Instead of following ~50 publications on your RSS, stalking search leaders on Twitter, and scouring Google alerts for ecommerce news- tune into CPC Strategy’s weekly Ecommerce,… > Read More

2015 Paid search and Google authorship

2015 Search Forecast: 10 Crazy (Or are they?) Predictions

It’s been an eventful year for search, both with search updates and online searching behavior. Google updated search 13 times in 2014, including updates for more stringent piracy policies, and search behavior. Below are some of the most outlandish search predictions for 2015, along with… > Read More

Paid search experts, PPC

52 PPC Industry Leaders Search Marketers Should Follow for 2015

Reddit might be the internet’s front page, but Twitter is the internet’s news source. With 225 million active users, Twitter has a history of breaking news online before major news publications. For the online community, Twitter is both a source of news,… > Read More

Social media

Over Two Out of Three CEOs Lack a Social Media Presence [Infographic]

According to Brandfog’s 2014 Global Social CEO Survey, three quarters of global CEOs feel that executives using social media are more trustworthy than those that do not. Ironically, a recent infographic from DOMO and CEO.com found that they don’t hold themselves to… > Read More

USA Today infographic 2014 holiday

12 Days of Christmas Gifts: How Much Would They Cost Today? [Infographic]

USA Today released a fun infographic this month highlighting how much items in the 12 Days of Christmas song would cost this holiday. The cost of the 12 gifts in the song “The Twelve Days of Christmas” has risen 1% this year,… > Read More

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