CPC Strategy - Your Comparison Shopping Management Solution

Google Puts Pressure on Bing Advertisers with August Deadline

On March 26th, Bing announced the launch of their long awaited Product Ads program, a CPC-based retail advertising channel similar in format to Google’s Product Listing Ads. On April 2nd, 7 days after Bing’s big news, Google let their advertisers know that… > Read More

Adwords extension update

AdWords Update: Consumer Ratings Extension Gets More Space

Consumer Ratings More Prominent on Search Early this month, we noticed Consumer Ratings are now showing up as a completely separate line item for individual text ads, making them stand out even more for the retailers who have them. AdWords enables advertisers to… > Read More

Google Shopping campaigns day parting

3 Google Shopping Campaigns Features You’re Not Using Correctly

Google Shopping Campaigns, the new Product Listing Ads uprooted Google Shopping completely this October, changing how online advertisers set up and manage Google Product ads. If you’re not familiar with Google Shopping Campaigns, check out our comprehensive guide which answers the following… > Read More

Google Ad Scheduling

How To Set Up Google Day Parting

Creating An Ad Schedule In The AdWords Login Google’s custom Ad Scheduling allows online advertisers to change when ads show up. Day parting or changing what day (time,etc) ads appear is a Google ad feature which can significantly improve your ad performance on… > Read More


Google AdWords Client Library Update – A Step Forward

Google is arguably the most powerful technology company in the world. But if you were to consult the active developer community about their frustrations around Google’s top earner, AdWords, a common theme would be likely to emerge –  The API, while powerful and… > Read More


Google Shopping Reviews: Adding Product & Seller Reviews

How to Add Product and Seller Reviews on Google Shopping Adding any type of review, product or seller, can be a significant addition to your Product Listing Ads because they enhance them with rich snippets and add social credibility. The reality is,… > Read More

Google Shopping campaigns switch

RIP Regular PLA Campaigns, Long Live Google Shopping Campaigns

Google announced today that it will be retiring the current PLA campaign type to be replaced by Google Shopping Campaigns by August 2014. Google advertisers have four months to migrate their Google Shopping ads, after which PLA campaigns will be automatically upgraded by… > Read More

Google consumer reviews

Should I Use Google Consumer Surveys?

Google Consumer Surveys (or ratings) have been available for several hundred businesses in the U.S., U.K., and Canada since 2012, but are widely misunderstood and under used. Here’s what you need to know about Google Consumer Surveys, why the recent update is… > Read More


Multiple Ad Groups In Beta for Google Shopping Campaigns

We’ve noticed that you can now create multiple ad groups for the new Shopping Campaigns format (may not be showing up for everyone). This is a significant and interesting addition considering the high degree of changes to campaign structuring that Shopping Campaigns introduced…. > Read More


The State of Google Shopping [Study]

Marin Software, a leading search marketing software platform, recently released their State of Google Shopping report, this time titled, “The Dramatic Rise of PLAs and Mobile Shopping.” Their study maintains Google Product Listing Ads are (to say the least) on the rise and… > Read More

Newer Posts | Older Posts