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5 Challenges, Opportunities, and Imperatives for Retailers in 2015

7 Retail Experts Map Out the Industry’s Biggest Talking Points This Q4, retailers will see the biggest test of all of their existing processes and newest initiatives – from IT infrastructure, product assortment, and customer analytics to in-store operations and digital customer acquisition. We bring together… > Read More

Retail search news

This Week In Retail Search 10/8/2014

Retail Search Recap 10/8/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Retail NBC News: Retail Giant Tesco Overstated Its Profits by $408 Million Britan’s largest grocery, employing over 500,000 people, overstated its first half 2014 profit… > Read More

Inventory Driven Search PPC

How to Use Inventory Driven Search For Better PPC [Video]

Inventory Driven Search, or the ability to  leverage product information to supplement search marketing is a fundamental tool to increase profit and visibility on paid search. What is Inventory Driven Search? Inventory Driven Search, or the process by which advertisers manipulate data… > Read More

AdWords branded PPC campaigns

Do Branded AdWords Campaigns Hurt Your Online Branding?

Branded & Trademark AdWords Campaigns are an effective way to increase and measure brand awareness on Google. Despite branding benefits, online retailers often fear Branded AdWords Campaigns implications on search SEO, Ad cost and branding.   3 Common Objections to Branding &… > Read More

Google Shopping

Advanced Google Search Tips [Infographic]

  The Google algorithm is designed to provide users with highly relevant content with minimal effort. However, it is often difficult for users to find what they are looking for among the 30 trillion webpages indexed in Google. Fortunately, the search engine… > Read More

AdWords branded PPC campaigns

Do Branded Trademark Campaigns Hurt Your SEO?

Branded AdWords campaigns are frequently a source of fear for PPC marketers, despite the opportunity for higher ROI, and more search impressions. One major concern PPC advertisers have with Branded Campaigns is their impact on search and SEO.  Check out the video… > Read More

amazon-sponsored-products-faq

39 Questions From Our Amazon Sponsored Products Webinar – Answered

Last week, we partnered up with Amazon for a joint presentation on the strategy behind driving product discoverability and leveraging the revamped Sponsored Products program. There a lot of questions we didn’t get a chance to touch on, so here they are… > Read More

AdWords branded PPC campaigns

Do Branded Trademark Campaigns Hurt Your Cost Per Acquisition?

Branded AdWords Campaigns are a valuable tool for PPC marketers to increase online sales. However, advertisers often avoid Branded Camapaigns due to concerns about impact on their SEO, Ad Spend and branding efforts. Branded  Trademark Campaigns have proven impact for higher brand awareness ROI,… > Read More

Retail search news

This Week In Retail Search 10/1/2014

Retail Search Recap 10/1/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce     Mobile News Wall Street Journal: eBay Prepping New Mobile Ad Network Online retailer eBay is preparing to launch a new mobile ad network to… > Read More

AdWords branded PPC campaigns

Are you holding back on Branded AdWords Campaigns? 3 Reasons You Should Reconsider [Video]

Are you bidding on your own brand in AdWords? Branded AdWords campaigns are frequently a source of fear and frustration for PPC marketers, with competitor brands bidding on your brand, and PPC implications for SEO. Check out the video below to determine… > Read More

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