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How Amazon Sellers Can Streamline Product Line Expansion

Navigating China’s Product Sourcing & Manufacturing As an Amazon Seller, marketing & advertising are essential elements to get your products in front of the right consumers, but without established supply chains, quality control procedures and product line developments you may find yourself… > Read More

Hero conference

2016 PPC Strategy & Trends: Hero Conference Recap

HERO Conference 2016 – PPC Strategy Recap Each year Hero Conf brings the biggest names and brightest minds, like Microsoft’s John Gagnon and Chris Haleua from Adobe, together under one roof to discuss the tactics, strategies, present and future of pay-per-click advertising. With 50+ speakers,… > Read More

amazon vendor express

What is Amazon Vendor Express?

Amazon Vendor Express Amazon Vendor Express allows sellers to expose their products to hundreds of millions of customers worldwide. Amazon buys products directly from the vendor and handles shipping costs, merchandising, customer service, and customer returns. What’s included in the Amazon Vendor Express program? Amazon Vendor… > Read More

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How to Apply Automation to Your Google Shopping Strategy

Google Shopping Management & Programmatic Rules Most retailers and brands agree that every product deserves to be treated as it’s own business, but managing hundreds or thousands of SKUs manually isn’t feasible for marketing managers today. Having an advanced marketing strategy on Google… > Read More

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How to Target Google Shopping Search Queries with ISO Campaigns

If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search Terms for Google Shopping we will… > Read More

amazon drop shipping

Pros and Cons of Amazon Drop Shipping

Amazon Drop Shipping Drop shipping is the process of moving goods from the manufacturer directly to the retailer without going through the usual distribution channels. Although drop shipping eliminates the need for a seller to handle the fulfillment process (receive and ship out products… > Read More

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How to Whitelist Search Terms in Google Shopping

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

programmatic bidding

Programmatic Bidding for Google Shopping Advertisers

What is Programmatic Bidding? Optimizing a Shopping account with a large product catalog is a daunting task, which is why so many brands and retailers turn to automated technology for their bid management. Programmatic (automated) bidding can alleviate the guesswork associated with Shopping campaign management…. > Read More

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How AMS Can Elevate Your Amazon Vendor Strategy

Expert Amazon Vendor Strategy As a Vendor to Amazon, you’re armed with a vast array of premium services to elevate your marketing strategy, but one of the most profitable programs is Amazon Marketing Services (AMS). AMS offers effective tools to give Amazon… > Read More

google search term targeting

Targeting Search Terms with Google Shopping Campaigns

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

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The 2016 Amazon Sponsored Products Guide

Tactics and Insights for Third-Party Sellers to Advance their Advertising Strategy

Amazon Sponsored Products Guidebook

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