Retail search news

This Week In Retail Search 9/10/2014

Retail Search Recap 9/10/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. TechCrunch: Google’s Ground Truth Initiative For Maps Now Covers 50 Countries In… > Read More

bing-product-ads-feed-featured

Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s

In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid Bing Product Ads program launched, it was clear that Bing would be… > Read More

Google AdSense ads

Google Ad Update: Product Ads on Sites with AdSense

Today, Google announced its extension of Product Listing ads with AdSense for Shopping. Product Ads on Google search can now get exposure on sites in Google’s retail and commerce Search Network- sites like Walmart.com with the AdSense for Shopping program. Google AdSense for Shopping… > Read More

Excel tech tip

Tech Tip: Excel Regression Analysis

Regression analysis may sound like a complex data manipulation limited to Statistics majors- but it’s a function that can easily be generated within Excel Regression analysis allows Google merchants to measure the relationship between two data sets. For example if you wanted… > Read More

Google site search box

Google Search Inception: Why Google Never Wants You To Leave

This month, Search Engine Land spotted Google testing a search feature within search results Here is a look at Google’s search within search SERP test: Google Search in Search Last week, Google formally announced its improved search box within search. The improved sitelinks search… > Read More

Google PLA search test

5 Google Search Results Tests You Didn’t Notice

Google Search Results Test: Product Ad Related Products This week our Retail Search Analysts spotted a new Google SERP test with Product Listing Ad categories. When searching for ‘modloft’, Google search results split product ads into two different product categories. Here is… > Read More

trustworthy-eCommerce-featured image

Customer Trust Affects Your Conversion Rates [Infographic]

Recent research from Granify shows building customer trust is the most important driver of online sales. New ecommerce websites tend to have a particularly anemic conversion rates until they have earned this trust. The infographic below highlights several steps ecommerce sites can… > Read More

amazon-seller-feedback-removal-featured

Amazon Marketplace Feedback Management: Removing Negative Feedback

Removing Negative Seller Feedback As mentioned in our last installment of this series, seller feedback is a direct driver of sales on the Marketplace via the Buy Box. If you have low feedback volume, just one negative review or low star rating can bring… > Read More

Amazon Product reviews

How to Deal with Amazon Review Trolls

Recently I had the opportunity to chat with someone who has never shopped on Amazon (yes they do exist). My first recommendation was to make a decision based on price- but mitigated by product reviews. Amazon reviews are a big part of… > Read More

Retail search news

This Week In Retail Search 9/3/2014

Retail Search Recap 9/3/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Search Engine Land: Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop… > Read More

Newer Posts | Older Posts