What is Facebook Audience Insights, and What’s Coming Next?

How Facebook Audience Insights Works Facebook just announced their Facebook Audience Insights API—essentially a more sophisticated version of the current Facebook Audience Insights tool—at the Cannes Lions Festival. Sarah Rogers, Senior Social Strategist at CPC Strategy, shared her thoughts about the upcoming… > Read More


Maximizing Your Amazon Product Discoverability via Content Optimization

Amazon Product Discoverability & Content Optimization A huge trend we see today is that compelling product content not only improves your overall organic ranking & discoverability, but it also has a direct impact on Sponsored Product advertisements. It’s no question that optimizing the… > Read More

customer match for google shopping

Advertisers on the Impact of Customer Match for Google Shopping

Customer Match for Google Shopping Thanks to the introduction of Customer Match for Google Shopping – advertisers can focus campaigns on their highest-value audiences – including previous purchasers, rewards members, newsletter subscribers, or local in-store shoppers. Customer Match is a feature aimed to re-engage loyal customers as… > Read More

google shopping mistakes that lose money

10 Google Shopping Mistakes Draining Your Budget

10 Google Shopping Mistakes to Avoid Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping. However, there are ways to reduce those mistakes that end with lost… > Read More

amazon prime day 2016

The Amazon Prime Day Seller Plan of Action

Amazon Prime Day 2016: The Seller’s Plan of Action Amazon Prime Day is likely to be one of the biggest selling days for Amazon Sellers. This year, Amazon is being much more selective with the products they’ll promote on Prime Day so that they… > Read More

man worried about list prices on computer screen

Should Amazon Sellers Worry About List Price Removal?

How Amazon’s List Price Removal Will Affect Sellers In case you haven’t heard, Amazon has been testing eliminating list prices—a.k.a. the “suggested retail price”—on product pages. On Amazon, list prices look like this:     Here’s an example of a product description without… > Read More

amazon's choice

Amazon’s Choice: Order Amazon Prime Products with Echo

What is Amazon’s Choice? Amazon’s Choice is a label applied to products that can be directly purchased from Amazon Echo (i.e., by voice command). In the past, Amazon Echo (aka Alexa – the Echo AI) could only reorder items that a customer had already purchased…. > Read More

Outdoor Equipped

Q&A with Outdoor Equipped, Amazon’s Top Outdoor Apparel Seller

Outdoor Equipped & Sponsored Products Strategy We spoke with Outdoor Equipped, one of Amazon’s top outdoor apparel, gear and footwear sellers. Recently, Outdoor Equipped was ranked #64 on Web Retailer’s Global Top 1,000 Sellers’ list, with a 98% positive feedback rating. Outdoor Equipped is also… > Read More

google data studio

What is the Google Data Studio?

Google Data Studio: An Overview Ever since Google announced the Google Data Studio, we’ve been dying to try it out. Now that they’re offering a free version, it’s an even bigger reason to jump on the platform. The Google Data Studio bridges… > Read More

How To Drive Google Shopping Results via Product Feed Optimization

Advanced Strategies to Enhance Your Product Feed As many ecommerce marketing executives find out the hard way – when launching on Google Shopping, it’s extremely important that the product feed is not only formatted correctly, but is enhanced and as comprehensive as… > Read More

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