Amazon Product Ads Re-Opens Shoe Category

This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below: The additional good news on top of this announcement is their incentive… > Read More

Retail search news

This Week in Retail Search: 7/16/2014

Retail Search Recap 7/16/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce     Retail News Below are the most important stories in retail search this week. RetailWire: UPS Partners with comScore to Study The Effect of Free… > Read More

AdWords keyowrd match type

Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More


Today: Q4 Retail Search Strategy with HookLogic [WEBINAR]

Today at 11 AM PST, we’ll be joined by product ad technology platform HookLogic to dive into Q4 Retail Search Strategy – the channels and triggers you need to be focusing on during this Holiday shopping season. We’ll cover: The New Challenge… > Read More


5 Statistics Driving Mobile Retail Search

In the last 3 years mobile phones have become an integral component to the retail experience. The mobile revolution continues with the recent announcement of Amazon’s Fire Phone, the world’s first retail centric phone. The Numbers Behind Mobile Retail Search Last year,… > Read More


Top Email Marketing Services: MailChimp Review

MailChimp Email Marketing Service Review We evaluated MailChimp, a freemium email marketing service to help you make informed decisions about email marketing services, and which one is right for your online store. For information about other top email marketing services including Get… > Read More


CPC Strategy + Search Spring: On Demand Webinar

Increase sales with Search and Navigation In this On Demand webinar, retailers will learn how to increase sales and unleash find-ability with advanced site search and navigation for your ecommerce store. A few highlights from the webinar: Increase sales with Search and… > Read More


The Future of The Mobile Landscape [Infographic]

With the announcement of Amazon’s Fire phone, the mobile revolution is in full force. The popularity of mobile devices has taken the retail world by storm and empowered customers to find coupons, price check and read reviews without leaving the store. The… > Read More

Amazon product detail pages

Sell on Amazon: 3 Amazon Product Detail Page Tips to Increase Sales

The number of Amazon Marketplace sellers grew 65% year over year for 2014. Why are more online retailers selling on Amazon? Amazon Prime customers alone spend approximately $1,340 per year  and account for 56 percent of U.S. product sales. So what should Amazon sellers… > Read More


3 New Unintuitive Findings on Consumer Behavior From HookLogic

This is a guest mini-post from HookLogic’s Director of Marketing, Erin Geoghegan. Join us next Tuesday as we team up with HookLogic to discuss Q4 Retail Search strategy. Next week, HookLogic’s VP of Search Media, Steve Elson, will  join CPC’s CEO Rick Backus… > Read More

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