google shopping cutsom labels

Why Google Shopping Advertisers Should Use Performance-based Custom Labels

Custom Label Management Custom labels are considered one of the most valuable attributes that marketers can use to reduce cost of sale (COS) and increase bidding efficiency. Custom labels are columns located within the product feed that can be used to subdivide SKUs into… > Read More

google shopping custom labels

Why Vendors Should Invest in Amazon Marketing Services

Ask an Expert: Amazon Marketing Services As a Vendor to Amazon, you’re armed with a vast array of premium services to elevate your marketing strategy, but one of the most profitable programs is Amazon Marketing Services (AMS). AMS offers effective tools to… > Read More

google shopping product status

AdWords New Google Shopping Product Status Column

Google Shopping Product Status Column Approved and ready to serve products are essential for Google Shopping performance. Thanks to the introduction of the Google Shopping product status column – now retailers can monitor and ensure all of their products are live in their Shopping campaigns. According… > Read More

amazon seller returns

How to Reconcile Amazon Seller Returns & Reimbursements

How to Automate Reconciling Lost Refunds and Damaged Inventory In the event a customer decides to return an item they have purchased, Amazon will notify the seller via e-mail and funds from that sale are taken from the seller’s account and held… > Read More

custom labels

A Programmatic Approach to Google Shopping Management

How Automation Empowers Google Shopping Management Most retailers and brands agree that every product deserves to be treated as it’s own business, but managing hundreds or thousands of SKUs manually isn’t feasible for Marketing Managers today. The investment of time would greatly… > Read More

google shopping

Turning Google Searches Into Sales

Understanding the Google Manufacturer Center Based on a recent survey, 90% of consumers say they are most likely to do their shopping online. At the same time, 88% of them say that detailed product content is extremely or very important to their purchasing… > Read More


6 Steps to Implement a Data-Driven Retail Strategy

Why Data-Driven Retail Matters Big data is the driving factor propelling online retail forward. The term has admittedly been over-used, as it’s often portrayed as a cure for all that ails the industry. But if you think big data is all hype,… > Read More

facebook lookalike audiences

How to Create Facebook Custom & Lookalike Audiences

Facebook Custom & Lookalike Audiences Q&A It’s no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly… > Read More

amazon product feed

How to Submit Content Changes to the Amazon Product Feed

The Amazon Product Feed The purpose of Amazon content is to help your products get discovered organically and improve their relevancy for Sponsored Products. Additionally, Amazon product content provides customers with detailed information about the product(s) they buy to help them feel confident about their purchase(s). “You… > Read More


Performance After Removal of Google Right Side Ads

Google Right Side Ads Discontinued Last month, Google announced a significant change to remove ads on the right side of the desktop search results and only place ads at the top or the bottom of the search results page. Google now shows four… > Read More

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