Retail search news

This Week in Retail Search: 7/23/2014

Retail Search Recap 7/23/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Digital Marketing News: Below are the top stories in digital marketing this week. VentureBeat: Facebook Looking At Shoppable Ads Following Twitter’s footsteps, Facebook has released… > Read More

Amazon back to school selling

Why You May NOT Want to Sell on Amazon for Back to School

Amazon is the number one destination for online shopping around the year, so it’s no stretch to imagine Back to School shoppers on Amazon purchasing markers, pencils and Frozen lunch boxes. What many Amazon sellers may not know is that many back… > Read More

Google Shopping Campaigns switch

5 Google Shopping Changes To Make ASAP [Webinar Today]

85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns.  Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More

Search-Arbitrage-Example-trademark-abuse-featured

PPC Trademark Abuse is a Bigger Deal Than You Think

Ever notice those annoying and shamelessly spammy AdWords ads? I’ll give a good example that shows even the mighty Nike brand isn’t immune to what is known as “third party trademark abuse.” Trademark abuse is rampant on Paid Search channels like AdWords,… > Read More

top-email-marketing-service-vertical-response-featured-image

Top Email Marketing Services: Vertical Response Review

Vertical Response Email Marketing Service Review Choosing an email marketing service is difficult, below is a review of Vertical Response to help you make informed decisions about email marketing services. For information about other top email marketing services including MailChimp, view more reviews… > Read More

PLA google shopping campaigns

3 Reasons You Need to Switch to Google Shopping Campaigns Today

Google Shopping Campaigns upgrades Product Listing Ads automatically in less than 25 days. Are you prepared for the switch? 3 Things to make you think twice about waiting to switch to Google Shopping Campaigns 1. 85% of PLA advertisers have switched to… > Read More

meetings-the-good-the-bad-featured-image

Meetings: The Good, The Bad, & The Ugly [Infographic]

Meetings are an unavoidable aspect of businesses and are meant to be a driving force for productivity. To maximize productivity in meetings, the infographic below explains the causes of unproductive meetings and how to avoid them. Three Simple Ways to Improve Meetings Is… > Read More

amazon-product-ads-logo

Amazon Product Ads Re-Opens Shoe Category

This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below: The additional good news on top of this announcement is their incentive… > Read More

Retail search news

This Week in Retail Search: 7/16/2014

Retail Search Recap 7/16/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce     Retail News Below are the most important stories in retail search this week. RetailWire: UPS Partners with comScore to Study The Effect of Free… > Read More

AdWords keyowrd match type

Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More

Newer Posts | Older Posts