Recent Posts in Emerging eCommerce Technology - CPC Strategy

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Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More

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Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and improvements to bid automation. “For shopping ads, we’ve been enhancing to improve the experience of those, ‘I want to… > Read More

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Is Programmatic Advertising Right For Your Business? Let’s Find Out.

In the last couple of years, a big source of buzz and excitement within the ad tech industry has been programmatic advertising technology. For those unfamiliar with the concept, check out our resources on what real-time bidding technology is and how it fits… > Read More

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RTB Marketing: 6 Experts Weigh In

RTB Marketing: The Future of Digital Advertising? “Real time bidding” (RTB) has been a resoundingly popular buzzword in the digital space in 2013. It’s a fairly technical subject, and if you dont know what I’m talking about, it’s best to go over… > Read More

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RTB Technology: A Real Time Bidding Overview

RTB Technology: What is it & Why Should Anyone Care? Every so often there is a new medium and buzz phrase that comes along in digital marketing. Some of them go on to become mainstays of the industry and others quickly fade… > Read More

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Programmatic Marketing with Chango

Programmatic marketing is a buzzword that’s gained a lot of steam in the last year, especially with the advent of real-time bidding (RTB). The potential is a prospect where an advertiser can determine a potential customers’ demographic and/or interests, compete with other advertisers’… > Read More

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Amazon Previews Revolutionary Delivery Drones, Amazon Prime Air

Amazon introduced a gamechanger Sunday night when 60 Minutes featured founder and CEO Jeff Bezos. Bezos let us in on a look at the future of Amazon fulfillment by previewing Amazon Prime Air, a system that utilizes autonomous drones to deliver packages… > Read More

Google Glass

Google Glass – First Impressions

I had a chance to test drive the new Google Glass at a meetup that our friends over at MJD Interactive hosted last month. Kudos to MJD for hosting a demo day where San Diego based technology start-ups, digital agencies, and companies… > Read More

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TED Talk Tuesday: Why Google Glass?

I wouldn’t be surprised if in 10 years, perhaps even less, Google Glass (or a similar technology) was the new iPhone. It could very well be the new standard of how the progressive generations consume their content, shop, and communicate. Why you… > Read More

Corporate charitable giving

3 Business Best Practices for Supporting a Charity

Consumers appreciate when companies are socially responsible. But how should you go about setting up a partnership with a charity, and what are the benefits? We sat down with Sean Godier, VP of Business Supply to talk about their recent experience partnering… > Read More

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