Recent Posts in Emerging eCommerce Technology - CPC Strategy

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Yahoo Pays $200 Million For Polyvore Shopping Service

Yahoo Buys Polyvore Shopping Service Polyvore, the world’s largest style community with over 20 million unique monthly visitors recently announced they will be joining… > Read More

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Financing Strategy for Amazon Sellers – Best Tips from YogaRat

Financing Strategy from Amazon Seller – YogaRat Before finding immense success on Amazon with his company YogaRat, Wendell Morris was also an Emmy-winning… > Read More

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The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses… > Read More

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Why Retail Marketers Need to Invest in Programmatic Buying

*This article was written by Andreas Roell, Executive Chairman (Katana Connect) Programmatic Buying for Retail Marketers Retail marketing is one of the most competitive… > Read More

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The Google Buy Button: Impact for Retailers and Mobile Conversions

Google Confirms Buy Button Testing The rumored Google Buy Button has finally made a move in the ecommerce market with it’s latest launch announcement…. > Read More

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Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in… > Read More

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Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and… > Read More

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Is Programmatic Advertising Right For Your Business? Let’s Find Out.

In the last couple of years, a big source of buzz and excitement within the ad tech industry has been programmatic advertising technology…. > Read More

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RTB Marketing: 6 Experts Weigh In

RTB Marketing: The Future of Digital Advertising? “Real time bidding” (RTB) has been a resoundingly popular buzzword in the digital space in 2013…. > Read More

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RTB Technology: A Real Time Bidding Overview

RTB Technology: What is it & Why Should Anyone Care? Every so often there is a new medium and buzz phrase that comes… > Read More

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