Recent Posts in Emerging eCommerce Technology - CPC Strategy


Yahoo Pays $200 Million For Polyvore Shopping Service

Yahoo Buys Polyvore Shopping Service Polyvore, the world’s largest style community with over 20 million unique monthly visitors recently announced they will be joining Yahoo’s network. Yahoo anticipates Polyvore will accelerate Yahoo’s digital content growth strategy across the areas of social, mobile and… > Read More


Financing Strategy for Amazon Sellers – Best Tips from YogaRat

Financing Strategy from Amazon Seller – YogaRat Before finding immense success on Amazon with his company YogaRat, Wendell Morris was also an Emmy-winning writer. The Santa Monica native and yoga enthusiast decided in 2007 to venture beyond his writing capabilities and into… > Read More


The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses or phone numbers (at least 20 people) and Facebook will deliver an ad to those Facebook users. Retailers can also build audiences… > Read More


Why Retail Marketers Need to Invest in Programmatic Buying

*This article was written by Andreas Roell, Executive Chairman (Katana Connect) Programmatic Buying for Retail Marketers Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions. This puts a special emphasis on ensuring that… > Read More


The Google Buy Button: Impact for Retailers and Mobile Conversions

Google Confirms Buy Button Testing The rumored Google Buy Button has finally made a move in the ecommerce market with it’s latest launch announcement. Last week, Google’s Chief Business Officer, Omid Kordestani confirmed the long standing rumors on stage at the Code Conference,… > Read More


Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More


Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and improvements to bid automation. “For shopping ads, we’ve been enhancing to improve the experience of those, ‘I want to… > Read More


Is Programmatic Advertising Right For Your Business? Let’s Find Out.

In the last couple of years, a big source of buzz and excitement within the ad tech industry has been programmatic advertising technology. For those unfamiliar with the concept, check out our resources on what real-time bidding technology is and how it fits… > Read More


RTB Marketing: 6 Experts Weigh In

RTB Marketing: The Future of Digital Advertising? “Real time bidding” (RTB) has been a resoundingly popular buzzword in the digital space in 2013. It’s a fairly technical subject, and if you dont know what I’m talking about, it’s best to go over… > Read More


RTB Technology: A Real Time Bidding Overview

RTB Technology: What is it & Why Should Anyone Care? Every so often there is a new medium and buzz phrase that comes along in digital marketing. Some of them go on to become mainstays of the industry and others quickly fade… > Read More


The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA