Recent Posts in Customer Service Strategy - CPC Strategy
BazaarVoice To Buy Rival PowerReviews For $151MM
Looks like the world of online seller reviews is getting a bit smaller. BazaarVoice announced today that it would acquire Power Reviews for $151 million dollars. As we’ve mentioned in the past collecting and distributing merchant ratings is a great way of… > Read More
The Free Shipping Formula for Online Retailers
There is something decidedly special about offering free shipping. Whether it’s because everyone loves free stuff or paying for shipping is extra painful, I can safely say: sales volume will increase when you offer Free shipping. Free Shipping taps into the dark… > Read More
Merchant Ratings – What are Merchant Ratings and Why Do They Matter?
Simply put, merchant ratings can help increase clickthrough rates (CTR) and revenue. In fact, on average, AdWords ads with merchant ratings get 17% higher CTR than the same ads without ratings. By adding Google Seller Rating Extensions to your AdWords Ads, potential… > Read More
5 Ways to Increase Email Marketing Conversion Rates
Email lists are a valuable part of any E-Commerce repertoire. Each email is a reflection of the time, money and hours spent turning hard earned traffic into sales. Now how do you turn those sales into repeat customers? Here are 5 ways… > Read More
Why Every E-Commerce Retailer Needs a Unique Selling Proposition
Possibly the most important decision you make about your business is its Unique Selling Proposition. What do you offer that your competitor doesn’t? What do you do that makes customers want to come back? Do you have the best customer service team… > Read More
Seven Ways to Reduce Shopping Cart Abandonment Rates
A recent study by Forrester Research revealed that more than 7 out of 10 shopping carts are abandoned before checkout. Considering all the work retailers do to drive qualified traffic to its sites, it is a bit unnerving that 7 out of… > Read More
