Recent Posts in Customer Service Strategy - CPC Strategy


6 Strategies to Decrease Shopping Cart Abandonment

Shopping Cart Abandonment Best Practices For most retailers, shopping cart abandonment is rampant. There’s nothing worse than a customer entering the checkout process… > Read More


You’re Not Doing It Right If You Don’t Offer Free Shipping [Infographic]

Plain and simple, free shipping is a requirement in today’s online shopping landscape. There are a variety of reasons why a retailer wouldn’t… > Read More


Lessons Learned From Shopping on Google Shopping

When you’ve worked in ecommerce for 5-10 years (or even longer), there’s a tendency to get in too deep. By this, I mean that… > Read More


Q & A with Marsha Collier, Author of Social Commerce For Dummies & the eBay For Dummies Series

It wouldn’t be a surprise to see the name Marsha Collier pop up if you Google ‘Social Media Guru’.  Marsha is a very… > Read More

Corporate charitable giving

3 Business Best Practices for Supporting a Charity

Consumers appreciate when companies are socially responsible. But how should you go about setting up a partnership with a charity, and what are… > Read More

Lessons We Can Learn From Zappos Part 2 of 2

In Part 1, we established that Zappos is all about one thing: extraordinary customer service.  There are certain aspects of this “extraordinary” that… > Read More

Lessons We Can Learn From Zappos Part 1 of 2

Check out Part 2 Here. One of business’ age old secrets is to identify who’s doing things right, emulate them, and improve upon… > Read More

Google Trusted Stores open to sellers

Google Trusted Stores Open to Qualifying Merchants

Google announced today that all qualifying merchants are now able to use the Google Trusted Stores program. The Google Trusted Stores program, which… > Read More


BazaarVoice To Buy Rival PowerReviews For $151MM

Looks like the world of online seller reviews is getting a bit smaller. BazaarVoice announced today that it would acquire Power Reviews for… > Read More


The Free Shipping Formula for Online Retailers

There is something decidedly special about offering free shipping. Whether it’s because everyone loves free stuff or paying for shipping is extra painful,… > Read More