Recent Posts in The Kitchen Sink - CPC Strategy

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5 Fatal Landing Page Errors You Might be Making

This is a guest post by James Scherer. James is a Content marketer at Wishpond, and Landing Page Conversion expert. You can contact James @JDScherer. This article will dive into five fatal landing page errors you might be making and how you… > Read More

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Is Programmatic Advertising Right For Your Business? Let’s Find Out.

In the last couple of years, a big source of buzz and excitement within the ad tech industry has been programmatic advertising technology. For those unfamiliar with the concept, check out our resources on what real-time bidding technology is and how it fits… > Read More

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We Celebrated Our 7th Anniversary By Giving Away a $1000 Scholarship

On January 18th 2014, CPC Strategy officially turned 7 years old. Like any adult-like 7-year-old would, we decided to launch the 1st annual Digital Marketing Scholarship to give back to the San Diego community that’s graced us with sunshine and success for… > Read More

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RTB Marketing: 6 Experts Weigh In

RTB Marketing: The Future of Digital Advertising? “Real time bidding” (RTB) has been a resoundingly popular buzzword in the digital space in 2013. It’s a fairly technical subject, and if you dont know what I’m talking about, it’s best to go over… > Read More

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RTB Technology: A Real Time Bidding Overview

RTB Technology: What is it & Why Should Anyone Care? Every so often there is a new medium and buzz phrase that comes along in digital marketing. Some of them go on to become mainstays of the industry and others quickly fade… > Read More

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Streamline Retail Operations Management with RetailOps

Retail Operations Management: Ecommerce’s Backbone When you read about ecommerce and digital marketing strategy, you almost never hear about retail operations management. The behind-the-scenes strategy is simply not as appealing or “sexy” as cutting-edge marketing technology or innovative website design, yet failing… > Read More

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Programmatic Marketing with Chango

Programmatic marketing is a buzzword that’s gained a lot of steam in the last year, especially with the advent of real-time bidding (RTB). The potential is a prospect where an advertiser can determine a potential customers’ demographic and/or interests, compete with other advertisers’… > Read More

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What Should You Test With Email Marketing? [Infographic]

77% of consumers prefer email marketing, are you testing your email copy? Check out the infographic below from email Marketing Platform Marketo: Email Marketing Facts 85% of internet users access email 90 trillion emails are sent annually 25% of people worlwide have… > Read More

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Looking For an Email Marketing Service? Meet AWeber

Despite all the advancements in digital marketing over the past several years, email marketing still reigns supreme as a reliably effective and scalable channel. The problem, however, is that many retail businesses don’t manage and market to their email lists effectively, and many… > Read More

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Amazon Previews Revolutionary Delivery Drones, Amazon Prime Air

Amazon introduced a gamechanger Sunday night when 60 Minutes featured founder and CEO Jeff Bezos. Bezos let us in on a look at the future of Amazon fulfillment by previewing Amazon Prime Air, a system that utilizes autonomous drones to deliver packages… > Read More

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