Recent Posts in The Kitchen Sink - CPC Strategy

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Global Retail: The Biggest Challenges to Overcome When Selling Internationally

In today’s digital market space consumers and businesses interact, sell, and buy beyond their local borders. With greater access to foreign markets, many U.S companies are looking to expand overseas and to sell internationally. Global retail sales, including both in-store and online… > Read More

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How to Leverage Prime Eligibility, the Buy Box and Fulfillment By Amazon (FBA)

Amazon has one of the most advanced fulfillment networks available in the world. Businesses can benefit from Fulfillment by Amazon (FBA) by storing their products in Amazon’s fulfillment centers. When retailers sell an item, Amazon will pick, pack, ship and provide customer… > Read More

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Jason Weisenthal: Why It’s Better to Serve a Niche Well, Than a Large Market Poorly

Jason Weisenthal, CEO at Wallmonkeys.com knows a thing or two about finding a target market. The New Jersey native owned a retail shoe store for many years before he ventured into the world of removable graphics, where he has found tremendous success… > Read More

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Facebook Friend-To-Friend Payments Paves the Way for Ecommerce Platform

Facebook secures another brick in their ecommerce infrastructure with the introduction of Friend-to-Friend Payments. The feature, due to release in the US in the coming months across Android, iOS, and desktop will provide users with a convenient way to send or receive money between friends. How will Facebook… > Read More

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Ad Scheduling and Day Parting for a Successful 2015 [Video]

Day Parting, also referred to as ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or days of the week by modifying bids. Lewis Brannon, Retail Search Manager at CPC Strategy weighs in on how to… > Read More

Google, AdWords, Amazon and Q4

CPC Strategy: Amplify Q4 Sales for Amazon & AdWords – On Demand Webinar

Q4 revenue increased by 71% in 2013. How much will your online store sell this Q4?  Tune in to listen to Google and Amazon experts, Jeff Coleman, David Weichel and Pat Petriello to learn insider practices proven to increase revenue for your… > Read More

LPO CRO

5 Fatal Landing Page Errors You Might be Making

This is a guest post by James Scherer. James is a Content marketer at Wishpond, and Landing Page Conversion expert. You can contact James @JDScherer. This article will dive into five fatal landing page errors you might be making and how you… > Read More

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Is Programmatic Advertising Right For Your Business? Let’s Find Out.

In the last couple of years, a big source of buzz and excitement within the ad tech industry has been programmatic advertising technology. For those unfamiliar with the concept, check out our resources on what real-time bidding technology is and how it fits… > Read More

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We Celebrated Our 7th Anniversary By Giving Away a $1000 Scholarship

On January 18th 2014, CPC Strategy officially turned 7 years old. Like any adult-like 7-year-old would, we decided to launch the 1st annual Digital Marketing Scholarship to give back to the San Diego community that’s graced us with sunshine and success for… > Read More

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RTB Marketing: 6 Experts Weigh In

RTB Marketing: The Future of Digital Advertising? “Real time bidding” (RTB) has been a resoundingly popular buzzword in the digital space in 2013. It’s a fairly technical subject, and if you dont know what I’m talking about, it’s best to go over… > Read More

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