Recent Posts in The Kitchen Sink - CPC Strategy

Google, AdWords, Amazon and Q4

CPC Strategy: Amplify Q4 Sales for Amazon & AdWords – On Demand Webinar

Q4 revenue increased by 71% in 2013. How much will your online store sell this Q4?  Tune in to listen to Google and Amazon experts, Jeff Coleman, David Weichel and Pat Petriello to learn insider practices proven to increase revenue for your… > Read More

LPO CRO

5 Fatal Landing Page Errors You Might be Making

This is a guest post by James Scherer. James is a Content marketer at Wishpond, and Landing Page Conversion expert. You can contact James @JDScherer. This article will dive into five fatal landing page errors you might be making and how you… > Read More

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Is Programmatic Advertising Right For Your Business? Let’s Find Out.

In the last couple of years, a big source of buzz and excitement within the ad tech industry has been programmatic advertising technology. For those unfamiliar with the concept, check out our resources on what real-time bidding technology is and how it fits… > Read More

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We Celebrated Our 7th Anniversary By Giving Away a $1000 Scholarship

On January 18th 2014, CPC Strategy officially turned 7 years old. Like any adult-like 7-year-old would, we decided to launch the 1st annual Digital Marketing Scholarship to give back to the San Diego community that’s graced us with sunshine and success for… > Read More

rtb-marketing-featured

RTB Marketing: 6 Experts Weigh In

RTB Marketing: The Future of Digital Advertising? “Real time bidding” (RTB) has been a resoundingly popular buzzword in the digital space in 2013. It’s a fairly technical subject, and if you dont know what I’m talking about, it’s best to go over… > Read More

rtb-technology-featured

RTB Technology: A Real Time Bidding Overview

RTB Technology: What is it & Why Should Anyone Care? Every so often there is a new medium and buzz phrase that comes along in digital marketing. Some of them go on to become mainstays of the industry and others quickly fade… > Read More

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Streamline Retail Operations Management with RetailOps

Retail Operations Management: Ecommerce’s Backbone When you read about ecommerce and digital marketing strategy, you almost never hear about retail operations management. The behind-the-scenes strategy is simply not as appealing or “sexy” as cutting-edge marketing technology or innovative website design, yet failing… > Read More

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Programmatic Marketing with Chango

Programmatic marketing is a buzzword that’s gained a lot of steam in the last year, especially with the advent of real-time bidding (RTB). The potential is a prospect where an advertiser can determine a potential customers’ demographic and/or interests, compete with other advertisers’… > Read More

Email marketing infographic

What Should You Test With Email Marketing? [Infographic]

77% of consumers prefer email marketing, are you testing your email copy? Check out the infographic below from email Marketing Platform Marketo: Email Marketing Facts 85% of internet users access email 90 trillion emails are sent annually 25% of people worlwide have… > Read More

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Looking For an Email Marketing Service? Meet AWeber

Despite all the advancements in digital marketing over the past several years, email marketing still reigns supreme as a reliably effective and scalable channel. The problem, however, is that many retail businesses don’t manage and market to their email lists effectively, and many… > Read More

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