Recent Posts in Video - CPC Strategy

direct response videos

3 Steps to Creating Direct Response Videos That Convert

This is a guest post by Conor Grant, Marketing Manager at FuelX, a direct response video advertising platform.   Nobody likes a complainer who… > Read More

YouTube TrueView discovery ads

YouTube Revamps TrueView Discovery Ads

YouTube TrueView Discovery Ads Replace In-Display Ads Advertising on YouTube is nothing new, but Google’s ownership of the video hosting platform means that it… > Read More

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YouTube Advertising for Retailers

The YouTube Advertising Guide For Retailers Since it’s founding in February 2005, YouTube has gathered billions of users to the platform to discover… > Read More

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YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping… > Read More

youtube-trueview

Google Shopping Ads On Youtube Expands Advertising Platform

Google Shopping Ads on YouTube  Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now,… > Read More

best-seller

Optimizing Retail Landing Pages For Conversational Search

Landing Page Optimization For Retailers Sending traffic to product reviews & recommendation search queries Last quarter, Google reported a 20 percent increase in conversational… > Read More

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Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to… > Read More

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How to Use Google Shopping: Product ID Reports [Video]

Google Shopping Campaign Video Series Part 3: Product ID Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy… > Read More

google-shopping-campaign-video

How to Use Google Shopping: Category Reports [Video]

Google Shopping Campaign Video Series Part 2: Category Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains… > Read More

Shopping-cart-abandonment

Two Steps to Identify Why People Are Leaving Your Site [Video]

In 2013, as many as 74% of online shopping carts were abandoned by shoppers (Barilliance), Up from 72% in 2012, and 69% in 2011. … > Read More

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