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Klout

How Klout Is Redefining Your Social Media Marketing Strategy

Social media is playing a much larger role for many online brands and industries today.  The emerging, widespread popularity of Klout, a service that measures and quantifies online social influence based on reach and engagement on sites like Twitter, Facebook and Google+,… > Read More

Social Commerce

What Is Social Commerce?

“Social Commerce” was THE ecommerce buzzword of 2011 and if you walked through the exhibit halls at Internet Retailer, eTail or Shop.org you were bombarded with people trying to get you to jump on the Social Commerce bandwagon. But what is Social Commerce?  You’ve… > Read More

Tom Critchlow

Tom Critchlow vs. Will Critchlow: The Ultimate Sibling Rivalry

  The Critchlow brothers are two of the most respected SEOs on the planet but unlike Venus & Serena Williams they can’t determine the most talented sibling through an athletic endeavor. So how are we supposed to tell which brother has the upper hand? It… > Read More

Facebooks sponsored ads now featured

Facebook user friend or foe?

Facebook’s New Sponsored Stories in Main News Feed In the delicate balance between maintaining a positive user experience, and garnering income from advertisers, Facebook has recently implemented the gradual insertion of Featured Stories content in the main news feed. The new Featured… > Read More

Big retailers proposed blackout in response to SOPA

Could you live without Google or Facebook?

Updates since this article published: 1/14: SOPA vote shelved by House 1/16: Wikipedia to go black on Jan 18 1/17: Google to protest SOPA on its homepage 1/18: Google and Wipedia blackout, while co-sponsers head for the hills, and the MPAA fights back. 5/11: SOPA to… > Read More