Recent Posts in Strategy - CPC Strategy

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PPC Course: Optimizing AdWords Text Ads for Retail – Register

Drive More Product Conversions from Text It’s no secret that for retailers, advertising dollars are typically better spent on Google’s retail-specific product, Shopping…. > Read More

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SMART PPC Goals: How to Avoid KPI Red Flags & Low ROI

Google answers over 40,000 search queries, every second of the day- totaling 3.5 billion searches daily. Of those, AdWords Advertisers generated $14 billion in… > Read More

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Today: Webinar on Driving Conversions with Social

Friendly last-minute reminder that today at 11AM PST we’ll be hosting a webinar on Social Commerce 2.0. The topics covered include how retailers… > Read More

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Create Perfect Posts on Social Platforms [Infographic]

We’ve all seen our fair share of big companies making epic social media fails. Truthfully, they’re kind of hilarious in retrospect, but bad… > Read More

Login to sellers sites with what login?

Most Used Social Login Sites [Infographic]

Gigya released a social survey about users social login preferences, based on a lead base of more than 700 brands. According to the… > Read More

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Q & A with Marsha Collier, Author of Social Commerce For Dummies & the eBay For Dummies Series

It wouldn’t be a surprise to see the name Marsha Collier pop up if you Google ‘Social Media Guru’.  Marsha is a very… > Read More

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25 Social Media Marketing Tips

You’re thinking it’s about time to launch a social media campaign, or if you’re already in the social game, you might be thinking… > Read More

Klout

How Klout Is Redefining Your Social Media Marketing Strategy

Social media is playing a much larger role for many online brands and industries today.  The emerging, widespread popularity of Klout, a service… > Read More

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eTail West: Guy Kawasaki Keynote Speech About eCommerce Enchantment

For those of you who don’t already know, Guy Kawasaki is kind of a big deal. He is the author of 10 best… > Read More