Recent Posts in Facebook - CPC Strategy

facebook vs google ads

Facebook vs. Google AdWords: Where Should You Advertise?

2 billion people log into Facebook every month, and 2 million advertisers use the platform to reach them. Google gets 3.5 billion searches every… > Read More

Target Profitable Customers with Facebook Value-based Lookalike Audiences

Lookalike audiences have long been a favorite amongst Facebook advertisers. Allowing you to upload a customer file and then target Facebook users similar… > Read More

What Can I Learn From Facebook Page Insights?

Having a business Facebook page is important, but like anything done online, it takes lots of forethought, planning and, you got it, data… > Read More

facebook offer ads

What Are Facebook Offer Ads?

What are Facebook Offer Ads? If you’re looking to attract more business from your Facebook page, offer ads are a solid option. Giving… > Read More

Facebook dynamic ad images

The Quick and Easy Way to Resize Your Facebook Dynamic Ad Images

Facebook image sizes are tricky— both for ads and for pages. This can be frustrating for any user, whether you’re a business owner… > Read More

facebook canvas ads

Facebook Canvas Ads Update: URL Pulls Images Automatically

Facebook Canvas Ads are an immersive mobile experience on Facebook for businesses to tell their stories and showcase their products. Basically, this is… > Read More

facebook power editor

Facebook Power Editor: A Crash Course into Facebook’s Powerful Ad Editor

UPDATE: (9/12/2017) “Facebook Power Editor Merges with Ads Manager” Ideal for advertisers with serious skin in the game, the Facebook Power Editor is… > Read More

facebook lead ads

How to Use Facebook Lead Ads to Track Offline Conversions

It’s safe to say we can all agree on one thing – nobody enjoys filling out forms, especially on mobile devices. This is… > Read More

facebook reporting bug

Facebook Refunds Advertisers Hit by Reporting Bug

Mobile ads were about 84% of Facebook’s advertising revenue for the Q4 2016–but it looks like they’re going to have to give some of… > Read More

facebook post reach dropping

Is Facebook Lowering Your Reach? This Could Be Why

In the wake of the Google ad scandal (if it could be called that), Facebook’s implementing a new safeguard against spam. AI-automated processes to… > Read More

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