Recent Posts in Facebook - CPC Strategy


Lead Ads On Facebook and What They Mean For Retailers

Lead Ads On Facebook and What Retailers Should Know Lead generation is one of the most essential components of marketing for ecommerce retailers. Developing lists of prospective customers has proven to be a valuable attribute to just about any marketing strategy. But… > Read More

facebook holiday 2016 ad strategy

Facebook Holiday Ads Tips for Retailers Who Want to Stand Out

Facebook Holiday Ads Tips for Retailers There are 3 million businesses currently competing for attention on Facebook. What will make your business stand out in a flurry of Facebook holiday ads this year? “We’re consistently seeing year-over-year and sometimes month-over-month that more advertising dollars… > Read More

facebook video ads

The Retailer’s Guide to Facebook Video Ads

Facebook Video Ads Best Practices for Retailers People now watch over 100 million hours of Facebook video ads on the social platform each day. The digital video advertising market is growing rapidly at 43.5% year over year and by 2017, eMarketer projects that digital video advertising… > Read More

custom audiences

An Overview of Custom Audiences on Facebook

Custom Audiences on Facebook: An Overview of Audience Types An ad is only as effective as the person reading it perceives it to be. Your copy can be perfect. Imagery can be vivid and attention grabbing. You can have the highest bid… > Read More

Facebook App Event optimization options

Boost Facebook Mobile App Ads With App Event Optimization

An Overview of App Event Optimization on Facebook Mobile App Ads Facebook just became a better place to advertise mobile shopping apps. Right now, most purchases occur through apps (58%), but according to Facebook, apps are abandoned by 94% of users about… > Read More


What is Facebook Audience Insights, and What’s Coming Next?

How Facebook Audience Insights Works Facebook just announced their Facebook Audience Insights API—essentially a more sophisticated version of the current Facebook Audience Insights tool—at the Cannes Lions Festival. Sarah Rogers, Senior Social Strategist at CPC Strategy, shared her thoughts about the upcoming… > Read More

facebook cannes lions 2016

Expert Takeaways from Facebook Cannes Lions 2016

Facebook Cannes Lions 2016 Announcements Last week, marketers, creators and innovators from around the world gathered at Facebook Cannes Lions 2016 to recognize advancements in the marketing industry. This year, Facebook will introduce new solutions to make it easier for advertisers to share their… > Read More


The Impact of Instagram Dynamic Ads and Custom Audiences for Advertisers

Announcing Dynamic Ads for Instagram Facebook recently announced a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. According to the announcement, “We’re… > Read More

facebook marketing

Facebook Marketing Organic & Paid Strategies

Facebook Marketing Organic & Paid Strategies Is your company making the most of the marketing opportunity that Facebook has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand. Hear… > Read More

facebook lookalike audiences

How to Create Facebook Custom & Lookalike Audiences

Facebook Custom & Lookalike Audiences Q&A It’s no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly… > Read More