Recent Posts in Facebook - CPC Strategy

Facebook App Event optimization options

Boost Facebook Mobile App Ads With App Event Optimization

An Overview of App Event Optimization on Facebook Mobile App Ads Facebook just became a better place to advertise mobile shopping apps. Right now, most purchases occur through apps (58%), but according to Facebook, apps are abandoned by 94% of users about… > Read More

Audience-Insights

What is Facebook Audience Insights, and What’s Coming Next?

How Facebook Audience Insights Works Facebook just announced their Facebook Audience Insights API—essentially a more sophisticated version of the current Facebook Audience Insights tool—at the Cannes Lions Festival. Sarah Rogers, Senior Social Strategist at CPC Strategy, shared her thoughts about the upcoming… > Read More

facebook cannes lions 2016

Expert Takeaways from Facebook Cannes Lions 2016

Facebook Cannes Lions 2016 Announcements Last week, marketers, creators and innovators from around the world gathered at Facebook Cannes Lions 2016 to recognize advancements in the marketing industry. This year, Facebook will introduce new solutions to make it easier for advertisers to share their… > Read More

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The Impact of Instagram Dynamic Ads and Custom Audiences for Advertisers

Announcing Dynamic Ads for Instagram Facebook recently announced a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. According to the announcement, “We’re… > Read More

facebook marketing

Facebook Marketing Organic & Paid Strategies

Facebook Marketing Organic & Paid Strategies Is your company making the most of the marketing opportunity that Facebook has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand. Hear… > Read More

facebook lookalike audiences

How to Create Facebook Custom & Lookalike Audiences

Facebook Custom & Lookalike Audiences Q&A It’s no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly… > Read More

facebook-strategies

15 Questions on Facebook Strategies to Reach Audiences – Answered

Q&A on Facebook Strategies to Improve ROI With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to reach… > Read More

facebook lead ads

How Retailers Can Leverage Facebook Lead Ads

What are Facebook Lead Ads? Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses. Lead ads allow Facebook users to sign up for things like newsletters, price estimates,… > Read More

facebook-advertising-roi

How Retail Marketers Can Boost Their Facebook Advertising ROI

Strategies to Reach a Local & Extended Audience With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to… > Read More

facebook retargeting

The 2016 Guide To Facebook Retargeting

What is Facebook Retargeting? Using Facebook Ads helps retailers reach their local and extended audience, everyday and everywhere. Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Understanding the Facebook market and it’s advertising platform’s best practices can… > Read More

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