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The Impact of Instagram Dynamic Ads and Custom Audiences for Advertisers

Announcing Dynamic Ads for Instagram Facebook recently announced a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. According to the announcement, “We’re… > Read More

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Facebook Marketing Organic & Paid Strategies

Facebook Marketing Organic & Paid Strategies Is your company making the most of the marketing opportunity that Facebook has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand. Hear… > Read More

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How to Create Facebook Custom & Lookalike Audiences

Facebook Custom & Lookalike Audiences Q&A It’s no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly… > Read More

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15 Questions on Facebook Strategies to Reach Audiences – Answered

Q&A on Facebook Strategies to Improve ROI With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to reach… > Read More

facebook lead ads

How Retailers Can Leverage Facebook Lead Ads

What are Facebook Lead Ads? Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses. Lead ads allow Facebook users to sign up for things like newsletters, price estimates,… > Read More

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How Retail Marketers Can Boost Their Facebook Advertising ROI

Strategies to Reach a Local & Extended Audience With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to… > Read More

facebook retargeting

The 2016 Guide To Facebook Retargeting

What is Facebook Retargeting? Using Facebook Ads helps retailers reach their local and extended audience, everyday and everywhere. Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Understanding the Facebook market and it’s advertising platform’s best practices can… > Read More

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Facebook Shopping Feed: New Testing For Retailers

Introducing a Facebook Shopping Feed Facebook is now testing a new shopping feed with the goal “to make it easier for people to discover relevant products on mobile while also driving results for businesses”. According to the Facebook announcement, “We’ve seen that people… > Read More

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Facebook Updates Pages With New Shop Section For Retailers

Facebook Updates Pages: Shop & Services Facebook recently announced the addition of two new sections for retailers with Facebook Business Pages including “Shop” and “Services”. According to Facebook, “Until now, Pages have been largely the same for every business. Now we’re beginning to add new… > Read More

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Facebook Dynamic Product Ads Introduces Cross-Selling & Conversion Optimization

Facebook Dynamic Product Ads: 3 New Features Soon Facebook Dynamic Product Ads will offer ecommerce advertisers more flexibility and functionality to drive sales across all devices.  In the coming months, Facebook plans to release 3 additional features to help retailers promote their products. Last year… > Read More

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