Recent Posts in Facebook - CPC Strategy

What is Facebook Test and Learn?

If you’ve ever wanted to know just how much your Facebook ads really impact your bottom line, there’s a new tool to help… > Read More

facebook dynamic ads for retail

5 Lessons To Better Your Facebook Ad Creative in 2018

Honing in on a good Facebook / Instagram strategy is hard—and it can take time. But like any new skill, we can learn… > Read More

Facebook Limits Content From Businesses: Should Advertisers Be Worried?

Over the next few months, Facebook will be updating the way they rank content in their News Feed – and it’s likely to… > Read More

facebook call to actions

The Best Facebook Call to Actions for Your Brand

Just a few years ago, Facebook was more of a passive marketing tool. You could use it to promote your brand and connect… > Read More

facebook campaign budget optimization

Facebook Introduces New Campaign Budget Optimization

A new tool is in the works that could help Facebook advertisers better use their ad spend and optimize campaign results. Dubbed “Campaign… > Read More

facebook predictions 2018

Experts Reveal 2018 Facebook Advertising Predictions

For advertisers, Facebook evolved a lot this year. In 2017, the site released countless new features, ad types and reporting capabilities, and it… > Read More

create a facebook retargeting pixel

How to Share Your Facebook Pixel with an Agency in 3 Easy Steps

If you are a brand or retailer advertising on Facebook (and interested in potentially working with a professional marketer or agency), at some… > Read More

facebook analytics

What Kind of Reports Can I Pull With Facebook Analytics?

Though Facebook’s newest tool – Facebook Analytics – is technically designed for advertisers, it’s something marketers of all types can use, whether they’re… > Read More

Introducing the New Facebook Dynamic Creative Tool in Power Editor

Don’t want to spend all your time tweaking ad campaigns for every unique customer segment imaginable? Not sure which headline, image or CTA… > Read More

facebook advertisers 2017

7 Changes that Impacted Facebook Advertisers in 2017

For advertisers, Facebook has evolved a lot this year. In just 2017, the site has released countless new features, ad types and reporting… > Read More