Recent Posts in Facebook - CPC Strategy

facebook-strategies

15 Questions on Facebook Strategies to Reach Audiences – Answered

Q&A on Facebook Strategies to Improve ROI With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to reach… > Read More

facebook lead ads

How Retailers Can Leverage Facebook Lead Ads

What are Facebook Lead Ads? Facebook Lead Ads were designed to make the mobile signup process easier by automatically populating contact information that people have provided to Facebook including email addresses. Lead ads allow Facebook users to sign up for things like newsletters, price estimates,… > Read More

facebook-advertising-roi

How Retail Marketers Can Boost Their Facebook Advertising ROI

Strategies to Reach a Local & Extended Audience With over 1.5 billion active monthly users (and growing) on Facebook, it doesn’t look like social advertising is going anywhere anytime soon. But one question still remains–Is your retail business taking advantage of the opportunity to… > Read More

facebook retargeting

The 2016 Guide To Facebook Retargeting

What is Facebook Retargeting? Using Facebook Ads helps retailers reach their local and extended audience, everyday and everywhere. Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Understanding the Facebook market and it’s advertising platform’s best practices can… > Read More

facebook-shopping-feed

Facebook Shopping Feed: New Testing For Retailers

Introducing a Facebook Shopping Feed Facebook is now testing a new shopping feed with the goal “to make it easier for people to discover relevant products on mobile while also driving results for businesses”. According to the Facebook announcement, “We’ve seen that people… > Read More

facebook-pages-shop

Facebook Updates Pages With New Shop Section For Retailers

Facebook Updates Pages: Shop & Services Facebook recently announced the addition of two new sections for retailers with Facebook Business Pages including “Shop” and “Services”. According to Facebook, “Until now, Pages have been largely the same for every business. Now we’re beginning to add new… > Read More

facebook-dynamic-product-ads-new-features

Facebook Dynamic Product Ads Introduces Cross-Selling & Conversion Optimization

Facebook Dynamic Product Ads: 3 New Features Soon Facebook Dynamic Product Ads will offer ecommerce advertisers more flexibility and functionality to drive sales across all devices.  In the coming months, Facebook plans to release 3 additional features to help retailers promote their products. Last year… > Read More

facebook-advertising-ecommerce

20 Facebook Advertising Tips for Retailers – 2X eCommerce Interview

CPC Strategy’s Senior Retail Search Manager Stephen Kerner was recently featured on 2X eCommerce to discuss Facebook eCommerce strategy. 2xeCommerce.com is a blog dedicated to ecommerce and multi-channel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He… > Read More

facebook-announcements

Facebook Advertising Announces 2015 Upgrades

Facebook Advertising Announcements Facebook continues to fine tune their advertising platform with the latest announcement of several new upgrades including lead generation ads, equal ad distribution within ad sets, and 10 second video preview on autoplay ads. Below we’ve summarized how each of these… > Read More

MultiProductAd-Facebook-JellyBeanWarehouse

How to Set Up Facebook Dynamic Product Ads

Dynamically Promote Your Products on Facebook Since the announcement of Facebook Dynamic Product Ads, retailers are attempting to integrate their previous marketing strategy with Facebook’s latest marketing technology to stay ahead of their competition and leverage advanced user data and targeting capabilities. According… > Read More

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