Recent Posts in Facebook - CPC Strategy


Facebook Shopping Feed: New Testing For Retailers

Introducing a Facebook Shopping Feed Facebook is now testing a new shopping feed with the goal “to make it easier for people to discover relevant products on mobile while also driving results for businesses”. According to the Facebook announcement, “We’ve seen that people… > Read More


Facebook Updates Pages With New Shop Section For Retailers

Facebook Updates Pages: Shop & Services Facebook recently announced the addition of two new sections for retailers with Facebook Business Pages including “Shop” and “Services”. According to Facebook, “Until now, Pages have been largely the same for every business. Now we’re beginning to add new… > Read More


Facebook Dynamic Product Ads Introduces Cross-Selling & Conversion Optimization

Facebook Dynamic Product Ads: 3 New Features Soon Facebook Dynamic Product Ads will offer ecommerce advertisers more flexibility and functionality to drive sales across all devices.  In the coming months, Facebook plans to release 3 additional features to help retailers promote their products. Last year… > Read More


20 Facebook Advertising Tips for Retailers – 2X eCommerce Interview

CPC Strategy’s Senior Retail Search Manager Stephen Kerner was recently featured on 2X eCommerce to discuss Facebook eCommerce strategy. is a blog dedicated to ecommerce and multi-channel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He… > Read More


Facebook Advertising Announces 2015 Upgrades

Facebook Advertising Announcements Facebook continues to fine tune their advertising platform with the latest announcement of several new upgrades including lead generation ads, equal ad distribution within ad sets, and 10 second video preview on autoplay ads. Below we’ve summarized how each of these… > Read More


How to Set Up Facebook Dynamic Product Ads

Dynamically Promote Your Products on Facebook Since the announcement of Facebook Dynamic Product Ads, retailers are attempting to integrate their previous marketing strategy with Facebook’s latest marketing technology to stay ahead of their competition and leverage advanced user data and targeting capabilities. According… > Read More


The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses or phone numbers (at least 20 people) and Facebook will deliver an ad to those Facebook users. Retailers can also build audiences… > Read More


20 Questions On How To Set Up & Promote Facebook Advertising- Answered

How Retailers Can Engage in Facebook’s New Advertising Program From awareness to purchase, retailers can cater to the user’s journey through a variety of targeting options thanks to capabilities of Facebook’s Dynamic Product Ads. With Facebook Advertising retailers have another avenue to promote inventory, while Facebook users… > Read More


Pinterest vs. Facebook Buy Buttons: New Study on 80,000 Brands to Determine Traffic & Revenue Impact

Pinterest vs. Facebook: The Results In the first five months of the year, leading commerce intelligence data provider, Jirafe found that Facebook is the dominant source of social traffic and revenue for brands. Highlights from the study showed:     Average Spend: Facebook visitors spend… > Read More


Instagram & Pinterest Buy Button: Empowering Retailers With ‘Action-Oriented’ Formats

Instagram Buy Button: Instagram has become one of the largest social media platforms, gathering more than 300 million users in less than 5 years. Thanks to Instagram’s recent announcement to begin testing on new enhanced apps and buy buttons, advertisers can finally… > Read More


The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA