Recent Posts in Facebook - CPC Strategy

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Facebook for Retail – How to Create the Best Facebook Ads

Creating the Best Facebook Ads Using Facebook Ads helps retailers reach their local and extended audience, everyday and everywhere. Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Understanding the Facebook market and it’s… > Read More

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How to Set Up Facebook Business Manager – For Retailers

Benefits of Facebook Business Manager: Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control what information employees can access. Now that Facebook Dynamic Product Ads are live in Power… > Read More

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Facebook Dynamic Product Ads Live in Power Editor

Facebook Product Ads Live in Power Editor: The newest features of Facebook’s Dynamic Product Ads are now available in Power Editor, an advanced tool that helps businesses manage multiple campaign ads. The latest product advertising program could lead to groundbreaking revenue for both the… > Read More

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Facebook Advertising Tips: 10 Course Questions Answered

Facebook Advertising Tips To drive retail conversions on Facebook, retailers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Earlier this week, CPC Strategy’s Senior Retail Search Manager Stephen Kerner, dove into how mastering the fundamentals of Facebook… > Read More

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How to Drive Retail Conversions on Facebook [CPC Strategy Webinar]

Proactive Strategies to Leverage Facebook: To drive retail conversions on Facebook, retailers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Mastering the fundamentals of Facebook advertising is essential to reach your target audience and… > Read More

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How to Install the Facebook Conversion Pixel & Track Your Ads Across Devices

What is Facebook’s Conversion Pixel? Facebook’s conversion pixel allows retailers to monitor the actions shoppers take after clicking on their ads across devices including mobile, tablets and desktop. According to Facebook, by creating a conversion tracking pixel and adding it to the pages… > Read More

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Facebook Product Ads: A Retailer’s Guide To Facebook Advertising

Facebook Product Ads: A Definitive Overview In February, Facebook hit the ground running with the announcement of Facebook Product Ads including their multi-product ad feature, a development that will lead to groundbreaking revenue for both the social network and retailers. According to Facebook,… > Read More

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Best Omni-Channel Retail Practices For Holistic Marketing in 2015

Omni-Channel practices are essential for a quality shopping experience in 2015. If shoppers notice a disconnect between your online and in-store presence, they could abandon your product or website all together and look to competitors for other options. Although omni-channel integration may seem overwhelming at first, CPC clients like… > Read More

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Q&A with Brian Carter Bestselling Author of ‘Facebook Marketing’

This week, Social Media Keynote Speaker and 18-year digital marketer, Brian Carter joins CPC Strategy to discuss  Facebook and the evolution of ecommerce for 2015.  Carter, the#1 bestselling author of  The Like Economy and Facebook Marketing has keynoted and developed marketing programs for companies of all sizes,… > Read More

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5 Retail Experts Weigh in on Facebook Product Ads

With the announcement of Facebook’s new Product Ads, retailers and marketers across the ecommerce industry are anxious to see how the program will impact their sales. In a previous post, we discuss how the latest product advertising program could lead to groundbreaking revenue for both the… > Read More

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