Recent Posts in Social Media - CPC Strategy
Rest in Peace Google Authorship
Google’s John Mueller announced a significant change to Google Authorship yesterday. The Google+ announcement noted that Google will no longer display author profile images and Google+ circle counts on desktop and mobile searches. The changes to Google Authorship display are expected to take… > Read More
Fueling Your Business With Social Content [Infographic]
Social content is here to stay, with over 500+ million tweets every day it is impossible to ignore. The inforgraphic below outlines how to convert your social content into sales with user generated content (UGC). Four Key Points: Build a library of user generated content… > Read More
Twitter Web Remarketing Tag: Remarket without Adroll
This month Twitter expanded its first party service for remarketing, removing the program from beta. Twitter’s remarketing tag allows advertisers to remarket on Twitter without Adroll. Twitter Retargeting In the past, to be considered for Twitter’s Remarketing beta program sellers would need… > Read More
Today: Webinar on Driving Conversions with Social
Friendly last-minute reminder that today at 11AM PST we’ll be hosting a webinar on Social Commerce 2.0. The topics covered include how retailers (including real, live examples) are tying social applications into different aspects of their store and current marketing channels to… > Read More
How Social Can Increase Conversion Rates at Checkout
At its inception, social commerce was regarded simply as the concept of a social channel’s ability to drive revenue for your store. It was a difficulty to track how, for example, effective Twitter was vs. Facebook, how to promote products on what… > Read More
5 Free Tools You Can Use for SEO and PR From Wil Reynolds
This month’s SEM San Diego meetup featured SEER Interactive’s Founder Wil Reynolds, a pioneer for the convergence of SEO and PR in SEM. During Wil’s presentation he emphasized the importance of evolving SEM and SEO to focus on relationships. “You’re not just… > Read More
Pinterest Testing Paid Ads Promoted Pins with Big Brands
This week Pinterest announced it has begun testing a paid version of its advertising service Promoted Pins. The paid pins highlight featured retailers and businesses on Pinterest. Pinterest has been testing Promoted Pins since October, and is expanding the program with paid… > Read More
Will #AmazonCart Change the Utility of Social?
This month Amazon announced a partnership with Twitter that allows Twitter users to Tweet to Amazon in order to add items to their Amazon Shopping Cart using #AmazonCart. How does #AmazonCart work? The Amazon/Twitter partnership allows Amazon customers to add products directly… > Read More
8 Social Statistics To Rethink Your Strategy
This is a guest post by Eric Morgan. Eric is the President of Adaptivity Pro and has been working in ecommerce since 2004. Why You Should Embrace Social Media Marketing Social media is revolutionizing the business industry, changing traditional day-to-day marketing and advertising…. > Read More
Why Google+ Is So Much More Than a Social Platform
Google+’s Vic Gundotra announced his departure from Google+ this week, followed by predictions of Google+’s death, and Google+ as a social zombie “…ending its competition with other social networks like Facebook and Twitter.(@TechCrunch)” What’s Changing with Google+ Google+ talent is getting shifted to… > Read More
