Recent Posts in Social Media - CPC Strategy


Facebook Dynamic Ads Updated with Broad Audience Reach

Facebook’s dynamic ads are the subject of a major change today. According to AdWeek, dynamic ads are currently being updated with the ability… > Read More

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Facebook Advertising Strategy: Q1 Preparation

Most advertisers know, in preparation for the holidays, they’ll need to ramp their strategies up in Q4. And following that, most advertisers understand… > Read More


The 10 Best Facebook Ad Targeting Tips for Your Business

Did you know that Facebook now has more users (1.7 billion) than the entire population in China? That was just one of the… > Read More

Tag Products in Organic Posts on Facebook

Recently, you may have noticed a new ability to tag your products on Facebook in organic posts. According to Sarah Rogers, Manager, Performance… > Read More

The 10 Biggest Facebook Advertising Announcements of 2016

Although Facebook may not be the first place people go to shop, it has quickly developed into a strong customer acquisition channel thanks to advanced… > Read More

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The Most Powerful Facebook Advertising Strategies of 2016

Did you know Facebook made several adjustments to their advertising platform in 2016? Many retailers didn’t – therefore causing them to miss out… > Read More

2016 Facebook Black Friday & Cyber Monday Advertising Recap

As an agency managing hundreds of retail brands, we take Q4 serious and view it as a opportunity to reflect on recent advertising… > Read More

influencer marketing

The Ultimate Influencer Marketing List

Influencer Marketing is a powerful strategy that incorporates social media and content to build relationships with trusted people in your industry and drive your brand’s… > Read More

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Shoppable Instagram: Best Practices to Turn Followers into Customers

*This article was written by Ronit Epstein, Marketing Communications Manager (Yotpo) Instagram is a key platform for building brand recognition and cultivating a loyal,… > Read More

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Why Customers Probably Trust Facebook Reviews More Than Reviews on Your Site

Where do your customers go when they have a question about your product? Even more importantly, where do they go to find reviews about… > Read More