Recent Posts in Social Media - CPC Strategy

2016 Facebook Black Friday & Cyber Monday Advertising Recap

As an agency managing hundreds of retail brands, we take Q4 serious and view it as a opportunity to reflect on recent advertising campaigns, successes, and most importantly major trends during the holiday shopping season. Although Facebook hasn’t always been viewed as a… > Read More

influencer marketing

The Ultimate Influencer Marketing List

Influencer Marketing is a powerful strategy that incorporates social media and content to build relationships with trusted people in your industry and drive your brand’s message to a target audience. According to eMarketer, 81 percent of advertisers who have used influencer marketing judged it to be… > Read More

shoppable instagram

Shoppable Instagram: Best Practices to Turn Followers into Customers

*This article was written by Ronit Epstein, Marketing Communications Manager (Yotpo) Instagram is a key platform for building brand recognition and cultivating a loyal, engaged client base. Instagram’s over 500 million users are especially engaged. In fact, of all social channels, traffic to… > Read More

woman leaving facebook review

Why Customers Probably Trust Facebook Reviews More Than Reviews on Your Site

Where do your customers go when they have a question about your product? Even more importantly, where do they go to find reviews about you and to leave reviews of their own? If you think it’s your website or a review site like… > Read More

2017 facebook predictions

2017 Facebook Advertising Predictions

Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships. The best practices around organic Facebook strategy have been well publicized,… > Read More

facebook group ads

Are Facebook Group Ads On The Way?

Anyone in this industry knows that Facebook is a powerful advertising platform (I mean, come on, we even created a service line around it). From audience reach to targeting options, businesses stand to benefit quite a bit with the right approach. So much… > Read More

How To Locate Your Facebook Advertiser Account ID & Assign An Agency

We understand that Facebook is a 360-degree market opportunity for retail brands—the channel can be applied to every stage of the e-commerce conversion funnel. Despite this, many brands still struggle to understand how to allocate budget, apply resources, and implement a full-funnel… > Read More

facebook report

The Creative Facebook Report for Retailers

Advertising on Facebook presents a unique opportunity because it’s one of the few platforms that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships. A vital component of your Facebook marketing strategy… > Read More

facebook paid ads

Facebook Paid Ads & Organic Marketing for Brands

Social advertising is here to stay, but is your company making the most of the Facebook Paid Ads and organic marketing opportunity that these networks have created? While some brands already have a well-developed social strategy, almost all retailers recognize social marketing… > Read More

facebook dynamic ads feed

Integrating Your Google Merchant Center Feed to Facebook Dynamic Ads

If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s easiest and most rewarding ad types. With Dynamic Ads, retailers can promote relevant items from an entire catalog across any device. They can also display ads for thousands… > Read More

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