Recent Posts in Social Media - CPC Strategy


What is TrueView’s YouTube Companion Banner?

Introducing the YouTube Companion Banner The YouTube Companion Banner is a new TrueView for Shopping video advertising feature that allows viewers to scroll through a variety of products while the video is playing next to it. The TrueView for Shopping platform allows retailers to… > Read More

Facebook App Event optimization options

Boost Facebook Mobile App Ads With App Event Optimization

An Overview of App Event Optimization on Facebook Mobile App Ads Facebook just became a better place to advertise mobile shopping apps. Right now, most purchases occur through apps (58%), but according to Facebook, apps are abandoned by 94% of users about… > Read More

Social Media Advertising Platform

A Breakdown of Each Social Media Advertising Platform for Retailers

Comparing Social Media Advertising Platforms Advertising on social media outlets has become an inherent necessity as the e-commerce industry continues its steady reign of retail-prominence. With advertising options offered through Facebook, Twitter, Instagram, Pinterest, Youtube, and many, many more, determining which social… > Read More


What is Facebook Audience Insights, and What’s Coming Next?

How Facebook Audience Insights Works Facebook just announced their Facebook Audience Insights API—essentially a more sophisticated version of the current Facebook Audience Insights tool—at the Cannes Lions Festival. Sarah Rogers, Senior Social Strategist at CPC Strategy, shared her thoughts about the upcoming… > Read More


Announcing Pinterest Buyable Pins for Desktop

Pinterest Buyable Pins for Desktop Thanks to the introduction of Pinterest Buyable Pins for Desktop, shoppers can add multiple products as they switch between their phone and computer, and checkout whenever they’re ready. Pinterest was founded as a platform to share ideas on food,… > Read More

facebook cannes lions 2016

Expert Takeaways from Facebook Cannes Lions 2016

Facebook Cannes Lions 2016 Announcements Last week, marketers, creators and innovators from around the world gathered at Facebook Cannes Lions 2016 to recognize advancements in the marketing industry. This year, Facebook will introduce new solutions to make it easier for advertisers to share their… > Read More

Pinterest Retargeting promoted pin

Pinterest Retargeting: New Additions in 2016

Pinterest Retargeting Tools Update With the rapid expansion of social media platforms, businesses in e-commerce are continually being met with an ever-growing list of marketing and advertising strategies to utilize. New Pinterest retargeting methods are looking to offer the same. The overall goal… > Read More


The Impact of Instagram Dynamic Ads and Custom Audiences for Advertisers

Announcing Dynamic Ads for Instagram Facebook recently announced a variety of product updates to Facebook, Instagram and the Audience Network to give advertisers new ways to drive sales of their products in more places across mobile and desktop. According to the announcement, “We’re… > Read More

facebook marketing

Facebook Marketing Organic & Paid Strategies

Facebook Marketing Organic & Paid Strategies Is your company making the most of the marketing opportunity that Facebook has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand. Hear… > Read More

facebook lookalike audiences

How to Create Facebook Custom & Lookalike Audiences

Facebook Custom & Lookalike Audiences Q&A It’s no question, Facebook advertising is a prominent channel retailers & brands must be present in. However, different users have different needs and respond better to different advertising messages. With Facebook custom audiences, you can attract highly… > Read More