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Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage of the latest and capitalize on an opportunity to get their products in front of nearly 1… > Read More

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How to Set Up Facebook Business Manager – For Retailers

Benefits of Facebook Business Manager: Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control what information employees can access. Now that Facebook Dynamic Product Ads are live in Power… > Read More

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How to Use Google Shopping: Product ID Reports [Video]

Google Shopping Campaign Video Series Part 3: Product ID Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts. Leveraging Google… > Read More

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How to Use Google Shopping: Category Reports [Video]

Google Shopping Campaign Video Series Part 2: Category Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts. Leveraging Google Shopping… > Read More

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Facebook Dynamic Product Ads Live in Power Editor

Facebook Product Ads Live in Power Editor: The newest features of Facebook’s Dynamic Product Ads are now available in Power Editor, an advanced tool that helps businesses manage multiple campaign ads. The latest product advertising program could lead to groundbreaking revenue for both the… > Read More

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Facebook Advertising Tips: 10 Course Questions Answered

Facebook Advertising Tips To drive retail conversions on Facebook, retailers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Earlier this week, CPC Strategy’s Senior Retail Search Manager Stephen Kerner, dove into how mastering the fundamentals of Facebook… > Read More

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How to Drive Retail Conversions on Facebook [CPC Strategy Webinar]

Proactive Strategies to Leverage Facebook: To drive retail conversions on Facebook, retailers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Mastering the fundamentals of Facebook advertising is essential to reach your target audience and… > Read More

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How to Install the Facebook Conversion Pixel & Track Your Ads Across Devices

What is Facebook’s Conversion Pixel? Facebook’s conversion pixel allows retailers to monitor the actions shoppers take after clicking on their ads across devices including mobile, tablets and desktop. According to Facebook, by creating a conversion tracking pixel and adding it to the pages… > Read More

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Facebook Product Ads: A Retailer’s Guide To Facebook Advertising

Facebook Product Ads: A Definitive Overview In February, Facebook hit the ground running with the announcement of Facebook Product Ads including their multi-product ad feature, a development that will lead to groundbreaking revenue for both the social network and retailers. According to Facebook,… > Read More

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Beardbrand Shares 6 Tips to Scale Retail Distribution to National Chain Stores

How can retailers secure product distribution in big box stores? Just like a proud parent sending their child off to college, retailers nurture and care for their products with the hope they will one day go on to bigger opportunities and flourish on the… > Read More

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