Recent Posts in Social Media - CPC Strategy

blenders-instagram

How to Grow Your Brand on Instagram: Q&A with Blenders Eyewear

Successful Brand Marketing Through Instagram Chase Fisher and Blake Jensen were neighbors in their last semester of college in San Diego when they decided to start their own sunglasses company – Blenders. Fisher, a competitive surfer and Jensen, a graphic designer, we were both… > Read More

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PPC Course: Optimizing AdWords Text Ads for Retail – Register

Drive More Product Conversions from Text It’s no secret that for retailers, advertising dollars are typically better spent on Google’s retail-specific product, Shopping. So how can text ads – which are used across every single industry and vertical – be optimized for… > Read More

facebook-announcements

Facebook Advertising Announces 2015 Upgrades

Facebook Advertising Announcements Facebook continues to fine tune their advertising platform with the latest announcement of several new upgrades including lead generation ads, equal ad distribution within ad sets, and 10 second video preview on autoplay ads. Below we’ve summarized how each of these… > Read More

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How to Set Up Facebook Dynamic Product Ads

Dynamically Promote Your Products on Facebook Since the announcement of Facebook Dynamic Product Ads, retailers are attempting to integrate their previous marketing strategy with Facebook’s latest marketing technology to stay ahead of their competition and leverage advanced user data and targeting capabilities. According… > Read More

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The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses or phone numbers (at least 20 people) and Facebook will deliver an ad to those Facebook users. Retailers can also build audiences… > Read More

facebook-advertising

20 Questions On How To Set Up & Promote Facebook Advertising- Answered

How Retailers Can Engage in Facebook’s New Advertising Program From awareness to purchase, retailers can cater to the user’s journey through a variety of targeting options thanks to capabilities of Facebook’s Dynamic Product Ads. With Facebook Advertising retailers have another avenue to promote inventory, while Facebook users… > Read More

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Pinterest vs. Facebook Buy Buttons: New Study on 80,000 Brands to Determine Traffic & Revenue Impact

Pinterest vs. Facebook: The Results In the first five months of the year, leading commerce intelligence data provider, Jirafe found that Facebook is the dominant source of social traffic and revenue for brands. Highlights from the study showed:     Average Spend: Facebook visitors spend… > Read More

Instagram

Instagram & Pinterest Buy Button: Empowering Retailers With ‘Action-Oriented’ Formats

Instagram Buy Button: Instagram has become one of the largest social media platforms, gathering more than 300 million users in less than 5 years. Thanks to Instagram’s recent announcement to begin testing on new enhanced apps and buy buttons, advertisers can finally… > Read More

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How To Set Up & Promote Facebook Dynamic Product Ads – Course

Strategies For Retailers to Engage in Facebook’s New Marketing Program Facebook’s latest product advertising program could lead to groundbreaking revenue for retailers thanks to their advanced user-data and targeting capabilities. From awareness to purchase, retailers can cater to the user’s journey through… > Read More

adwords-labels

AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More

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