Recent Posts in Social Media - CPC Strategy


3 Overlooked Data Tips to Rank Higher on Google Shopping

You’re up to date on Google Shopping Campaign updates. Your optimizing your Google Shopping campaign for day parting, and changing up ad bidding based on performance. You spend at least an hour a day in AdWords analytics scouring your ad data. You’re… > Read More

Google plus authorship in search

Rest in Peace Google Authorship

Google’s John Mueller announced a significant change to Google Authorship yesterday. The Google+ announcement noted that Google will no longer display author profile images and Google+ circle counts on desktop and mobile searches. The changes to Google Authorship display are expected to take… > Read More

social content featured image scaled

Fueling Your Business With Social Content [Infographic]

Social content is here to stay, with over 500+ million tweets every day it is impossible to ignore. The inforgraphic below outlines how to convert your social content into sales with user generated content (UGC). Four Key Points: Build a library of user generated content… > Read More


Twitter Web Remarketing Tag: Remarket without Adroll

This month Twitter expanded  its first party service for remarketing, removing the program from beta. Twitter’s remarketing tag allows advertisers to remarket on Twitter without Adroll. Twitter Retargeting In the past, to be considered for Twitter’s Remarketing beta program sellers would need… > Read More


Today: Webinar on Driving Conversions with Social

Friendly last-minute reminder that today at 11AM PST we’ll be hosting a webinar on Social Commerce 2.0. The topics covered include how retailers (including real, live examples) are tying social applications into different aspects of their store and current marketing channels to… > Read More


How Social Can Increase Conversion Rates at Checkout

At its inception, social commerce was regarded simply as the concept of a social channel’s ability to drive revenue for your store. It was a difficulty to track how, for example, effective Twitter was vs. Facebook, how to promote products on what… > Read More

SEO and PR tools

5 Free Tools You Can Use for SEO and PR From Wil Reynolds

This month’s SEM San Diego meetup featured SEER Interactive’s Founder Wil Reynolds, a pioneer for the convergence of SEO and PR in SEM. During Wil’s presentation he emphasized the importance of evolving SEM and SEO to focus on relationships. “You’re not just… > Read More

Pinterest ads

Pinterest Testing Paid Ads Promoted Pins with Big Brands

This week Pinterest announced it has begun testing a paid version of its advertising service Promoted Pins. The paid pins  highlight featured retailers and businesses on Pinterest. Pinterest has been testing Promoted Pins since October, and is expanding the program with paid… > Read More


Will #AmazonCart Change the Utility of Social?

This month Amazon announced a partnership with Twitter that allows Twitter users to Tweet to Amazon in order to add items to their Amazon Shopping Cart using #AmazonCart. How does #AmazonCart work? The Amazon/Twitter partnership allows Amazon customers to add products directly… > Read More

social media

8 Social Statistics To Rethink Your Strategy

This is a guest post by Eric Morgan. Eric is the President of Adaptivity Pro and has been working in ecommerce since 2004.  Why You Should Embrace Social Media Marketing Social media is revolutionizing the business industry, changing traditional day-to-day marketing and advertising…. > Read More