Recent Posts in Social Media - CPC Strategy
Why Every E-Commerce Retailer Needs a Unique Selling Proposition
Possibly the most important decision you make about your business is its Unique Selling Proposition. What do you offer that your competitor doesn’t? What do you do that makes customers want to come back? Do you have the best customer service team… > Read More
eTail West 2012: The Most Comprehensive Conference Recap You Will Ever Read!
eTail West was a few weeks ago and what started as a simple blog post has morphed into The Most Comprehensive Conference Recap You Will Ever Read! There are over 600 hyperlinks in this post so in an effort to make it… > Read More
How Klout Is Redefining Your Social Media Marketing Strategy
Social media is playing a much larger role for many online brands and industries today. The emerging, widespread popularity of Klout, a service that measures and quantifies online social influence based on reach and engagement on sites like Twitter, Facebook and Google+,… > Read More
eTail West: Guy Kawasaki Keynote Speech About eCommerce Enchantment
For those of you who don’t already know, Guy Kawasaki is kind of a big deal. He is the author of 10 best selling books, he has over 600k followers on Twitter and over 1.3 million people have Guy Kawasaki in their… > Read More
Make More Money Using Ad Extensions
AdWords Ad extensions provide extra information for potential customers. They enhance your standard Ad to include additional business info and lead to higher CTRs. The extensions appear alongside your Ad on Google.com and most times across the display network. I wouldn’t recommend coming right… > Read More
What Is Social Commerce?
“Social Commerce” was THE ecommerce buzzword of 2011 and if you walked through the exhibit halls at Internet Retailer, eTail or Shop.org you were bombarded with people trying to get you to jump on the Social Commerce bandwagon. But what is Social Commerce? You’ve… > Read More
