Social Media - CPC Strategy

Recent Posts in Social Media - CPC Strategy


Unpacking Social Commerce with AddShoppers

Generating revenue through social media has been the quintessential marketer’s dilemma for the past decade. The struggle is all too familiar: customer engagement via social media is far too time-consuming and it’s difficult to track success. With the right tool set, however,… > Read More


19 Ways To Get More Facebook Engagement This Valentines Day [Infographic]

Ahh its that time of year again, the time for all the single people to circulate That Feel gifs. While you probably don’t have time to get a girlfriend in time for Valentine’s Day- you still have time to get some traction… > Read More

social media superbowl

How Social Is Infiltrating the Super Bowl [Infographic]

My understanding of the Super Bowl revolves around fried food, commercials and puppies. That’s what I appreciate about the Super Bowl most honestly, that it transcends sports and everyone can enjoy some part of the game. This year more than ever the… > Read More


24 Essential Linkedin Networks For Digital Marketers

There are over 1.4 million networks (groups) on Linkedin. Linkdein is one of those social spheres where you can have some great intellectual conversations. Facebook I enjoy your ridiculous Gawkr shares and inspirational Upworhty videos, but sometimes its refreshing to have an… > Read More

Kit bio

Facebook Analytics Tool: Meet Kit.

Introducing Fanalytics by Kit Despite massive hype and multiple Gary Vaynerchuk videos over the last couple of years, social media still remains a relatively “fluffy”, unpacked channel for a lot of businesses. You can’t ask What’s the ROI of social media? without first… > Read More

Digital advertising growth infographic

Digital Advertising Growth [Infographic]

90% of people skip TV ads, and only 14% of people trust advertisements. The people you want to talk to aren’t paying attention. They are on their computers, or more likely their phones. Digital advertising dominates marketing, and has been on the rise-and… > Read More

Google Helpouts

Google News: Google Helpouts

This week Google announced Google Helpouts, a live video service designed to allow people to ask questions and get interactive video answers from business owners. Google Helpouts: How Does it Work? A Youtube meets Skype tutorial service, Google Helpouts are integrated with… > Read More


Google News: Your Face Could Be Featured on PLAs

Google announced today that starting November 11th, Google will be actively accessing Google+ information to add to Product Listing Ads. For example, if you reviewed a product or endorsed a business with your Google+ account, you may be featured on a PLA like below:… > Read More


Social Influencers: A New Dimension to Your Marketing? [Infographic]

More people are going online rather than in the frigid cold to do their holiday shopping. That’s no surprise. Retailers need to pull out all their guns just to make an impression, and odds are that you’ve probably bought into paid search,… > Read More

Brand social media for Aleve

The Quest To Contact Aleve

I’m using Aleve right now, and wanted to reach out to the brand to give them some feedback (ok I was going to complain). And thus began my epic quest. Here’s what happened when I tried to reach out to Aleve via… > Read More