Recent Posts in Social Media - CPC Strategy


Google Shopping Expands YouTube TrueView Advertising Platform

Google Shopping Ads for YouTube TrueView Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns,… > Read More


Facebook Updates Pages With New Shop Section For Retailers

Facebook Updates Pages: Shop & Services Facebook recently announced the addition of two new sections for retailers with Facebook Business Pages including “Shop” and “Services”. According to Facebook, “Until now, Pages have been largely the same for every business. Now we’re beginning to add new… > Read More


Optimizing Retail Landing Pages For Conversational Search

Landing Page Optimization For Retailers Sending traffic to product reviews & recommendation search queries Last quarter, Google reported a 20 percent increase in conversational search terms for “reviews”, “best” and “top rated” products. Conversational-Search-Terms “Now that Google is telling us this type of… > Read More


Facebook Dynamic Product Ads Introduces Cross-Selling & Conversion Optimization

Facebook Dynamic Product Ads: 3 New Features Soon Facebook Dynamic Product Ads will offer ecommerce advertisers more flexibility and functionality to drive sales across all devices.  In the coming months, Facebook plans to release 3 additional features to help retailers promote their products. Last year… > Read More


20 Facebook Advertising Tips for Retailers – 2X eCommerce Interview

CPC Strategy’s Senior Retail Search Manager Stephen Kerner was recently featured on 2X eCommerce to discuss Facebook eCommerce strategy. is a blog dedicated to ecommerce and multi-channel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He… > Read More


How to Grow Your Brand on Instagram: Q&A with Blenders Eyewear

Successful Brand Marketing Through Instagram Chase Fisher and Blake Jensen were neighbors in their last semester of college in San Diego when they decided to start their own sunglasses company – Blenders. Fisher, a competitive surfer and Jensen, a graphic designer, we were both… > Read More


PPC Course: Optimizing AdWords Text Ads for Retail – Register

Drive More Product Conversions from Text It’s no secret that for retailers, advertising dollars are typically better spent on Google’s retail-specific product, Shopping. So how can text ads – which are used across every single industry and vertical – be optimized for… > Read More


Facebook Advertising Announces 2015 Upgrades

Facebook Advertising Announcements Facebook continues to fine tune their advertising platform with the latest announcement of several new upgrades including lead generation ads, equal ad distribution within ad sets, and 10 second video preview on autoplay ads. Below we’ve summarized how each of these… > Read More


How to Set Up Facebook Dynamic Product Ads

Dynamically Promote Your Products on Facebook Since the announcement of Facebook Dynamic Product Ads, retailers are attempting to integrate their previous marketing strategy with Facebook’s latest marketing technology to stay ahead of their competition and leverage advanced user data and targeting capabilities. According… > Read More


The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses or phone numbers (at least 20 people) and Facebook will deliver an ad to those Facebook users. Retailers can also build audiences… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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