Recent Posts in Social Media - CPC Strategy

Holiday Shopping, haul videos

The Little Known Video Secret to Increase Online Sales for Q4

Haul Videos blew 2013 away, and are poised to continue to impact online shoppers and videos for the 2014 holiday. This year on Youtube viewers have watched over 5.6 million hours of haul videos.  Haul Videos, which have been featured by web bloggers since… > Read More

Google-search1

3 Overlooked Data Tips to Rank Higher on Google Shopping

You’re up to date on Google Shopping Campaign updates. Your optimizing your Google Shopping campaign for day parting, and changing up ad bidding based on performance. You spend at least an hour a day in AdWords analytics scouring your ad data. You’re… > Read More

Google plus authorship in search

Rest in Peace Google Authorship

Google’s John Mueller announced a significant change to Google Authorship yesterday. The Google+ announcement noted that Google will no longer display author profile images and Google+ circle counts on desktop and mobile searches. The changes to Google Authorship display are expected to take… > Read More

social content featured image scaled

Fueling Your Business With Social Content [Infographic]

Social content is here to stay, with over 500+ million tweets every day it is impossible to ignore. The inforgraphic below outlines how to convert your social content into sales with user generated content (UGC). Four Key Points: Build a library of user generated content… > Read More

twitter-retargeting-business

Twitter Web Remarketing Tag: Remarket without Adroll

This month Twitter expanded  its first party service for remarketing, removing the program from beta. Twitter’s remarketing tag allows advertisers to remarket on Twitter without Adroll. Twitter Retargeting In the past, to be considered for Twitter’s Remarketing beta program sellers would need… > Read More

addshoppers-webinar

Today: Webinar on Driving Conversions with Social

Friendly last-minute reminder that today at 11AM PST we’ll be hosting a webinar on Social Commerce 2.0. The topics covered include how retailers (including real, live examples) are tying social applications into different aspects of their store and current marketing channels to… > Read More

addshoppers-coupon-code

How Social Can Increase Conversion Rates at Checkout

At its inception, social commerce was regarded simply as the concept of a social channel’s ability to drive revenue for your store. It was a difficulty to track how, for example, effective Twitter was vs. Facebook, how to promote products on what… > Read More

SEO and PR tools

5 Free Tools You Can Use for SEO and PR From Wil Reynolds

This month’s SEM San Diego meetup featured SEER Interactive’s Founder Wil Reynolds, a pioneer for the convergence of SEO and PR in SEM. During Wil’s presentation he emphasized the importance of evolving SEM and SEO to focus on relationships. “You’re not just… > Read More

Pinterest ads

Pinterest Testing Paid Ads Promoted Pins with Big Brands

This week Pinterest announced it has begun testing a paid version of its advertising service Promoted Pins. The paid pins  highlight featured retailers and businesses on Pinterest. Pinterest has been testing Promoted Pins since October, and is expanding the program with paid… > Read More

#amazoncart

Will #AmazonCart Change the Utility of Social?

This month Amazon announced a partnership with Twitter that allows Twitter users to Tweet to Amazon in order to add items to their Amazon Shopping Cart using #AmazonCart. How does #AmazonCart work? The Amazon/Twitter partnership allows Amazon customers to add products directly… > Read More

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