Recent Posts in Social Media - CPC Strategy


YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the… > Read More


Discover Trending Items With New Google Shopping Insights Tool

Introducing Google Shopping Insights Inventory preparation is a critical component for retailers heading into Q4. Unfortunately, it can be difficult to gauge inventory demands – all too often retailers will stock too much or too little – putting their business at risk through the… > Read More


Facebook Shopping Feed: New Testing For Retailers

Introducing a Facebook Shopping Feed Facebook is now testing a new shopping feed with the goal “to make it easier for people to discover relevant products on mobile while also driving results for businesses”. According to the Facebook announcement, “We’ve seen that people… > Read More


Google Shopping Ads On Youtube Expands Advertising Platform

Google Shopping Ads on YouTube  Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns, retailers can… > Read More


Facebook Updates Pages With New Shop Section For Retailers

Facebook Updates Pages: Shop & Services Facebook recently announced the addition of two new sections for retailers with Facebook Business Pages including “Shop” and “Services”. According to Facebook, “Until now, Pages have been largely the same for every business. Now we’re beginning to add new… > Read More


Optimizing Retail Landing Pages For Conversational Search

Landing Page Optimization For Retailers Sending traffic to product reviews & recommendation search queries Last quarter, Google reported a 20 percent increase in conversational search terms for “reviews”, “best” and “top rated” products. Conversational-Search-Terms “Now that Google is telling us this type of… > Read More


Facebook Dynamic Product Ads Introduces Cross-Selling & Conversion Optimization

Facebook Dynamic Product Ads: 3 New Features Soon Facebook Dynamic Product Ads will offer ecommerce advertisers more flexibility and functionality to drive sales across all devices.  In the coming months, Facebook plans to release 3 additional features to help retailers promote their products. Last year… > Read More


20 Facebook Advertising Tips for Retailers – 2X eCommerce Interview

CPC Strategy’s Senior Retail Search Manager Stephen Kerner was recently featured on 2X eCommerce to discuss Facebook eCommerce strategy. is a blog dedicated to ecommerce and multi-channel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He… > Read More


How to Grow Your Brand on Instagram: Q&A with Blenders Eyewear

Successful Brand Marketing Through Instagram Chase Fisher and Blake Jensen were neighbors in their last semester of college in San Diego when they decided to start their own sunglasses company – Blenders. Fisher, a competitive surfer and Jensen, a graphic designer, we were both… > Read More


PPC Course: Optimizing AdWords Text Ads for Retail – Register

Drive More Product Conversions from Text It’s no secret that for retailers, advertising dollars are typically better spent on Google’s retail-specific product, Shopping. So how can text ads – which are used across every single industry and vertical – be optimized for… > Read More


The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA