Recent Posts in Testing & Measuring - CPC Strategy

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Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data… > Read More

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AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels… > Read More

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What’s Changed in Google Analytics in the Last Month

Many of you probably have noticed the new look and feel Google introduced to Analytics last Thursday but that’s not the only thing… > Read More

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January Update to SEO Reports in Google Analytics/Webmaster Tools

Last fall, Google Webmaster Tools was made available to all online business advertisers that use Google Analytics, key since search referral keyword data… > Read More