Recent Posts in Testing & Measuring - CPC Strategy

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How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More

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Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data to drive their strategy and construct highly efficient, constantly evolving campaign architectures that create a balance between maximizing order volume… > Read More

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AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More

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What’s Changed in Google Analytics in the Last Month

Many of you probably have noticed the new look and feel Google introduced to Analytics last Thursday but that’s not the only thing that has changed, Google has rolled out several new features to its analytics platform over the last several weeks…. > Read More

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January Update to SEO Reports in Google Analytics/Webmaster Tools

Last fall, Google Webmaster Tools was made available to all online business advertisers that use Google Analytics, key since search referral keyword data for logged in Google Users is no longer accessible through Google Analytics (much to the chagrin of many Webmasters). Google… > Read More

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