Recent Posts in Site Optimization - CPC Strategy


Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and improvements to bid automation. “For shopping ads, we’ve been enhancing to improve the experience of those, ‘I want to… > Read More


CPC Strategy + Search Spring: On Demand Webinar

Increase sales with Search and Navigation In this On Demand webinar, retailers will learn how to increase sales and unleash find-ability with advanced site search and navigation for your ecommerce store. A few highlights from the webinar: Increase sales with Search and… > Read More


Ecommerce Site Navigation 2.0: SearchSpring

If you’ve ever tried to search for a product on an ecommerce website only to find that it’s search functionality doesn’t understand English, you’ll know that it’s a severely frustrating experience. To be completely transparent, this very blog is a perfect example… > Read More


Increase Conversion Rates with a Conversion Rate Expert: WiderFunnel

Q&A with WiderFunnel’s Chris Goward – Conversion Rate Expert Whether your issue is shopping cart abandonment or a high landing page bounce rate, increasing conversion rates is a mystery to many. That’s where conversion rate experts come in. Conversion rate optimization experts… > Read More


6 Strategies to Decrease Shopping Cart Abandonment

Shopping Cart Abandonment Best Practices For most retailers, shopping cart abandonment is rampant. There’s nothing worse than a customer entering the checkout process only to close out their browser before finalizing the transaction. It’s a trend that results in tons of lost… > Read More

Semantic Markup

Guest Post By Ruth Burr, Lead SEO at SEOmoz: Why PPC Marketers Should Care about Semantic Markup

This is a guest post by Ruth Burr, Ruth is the Lead SEO practitioner for SEOmoz, where she owns and executes SEO strategy and related tasks for SEOmoz. She has more than 6 years of experience with on-page conversion optimization, landing page… > Read More

Increase site speed for websites

Slow Website Speed for 5 Ecommerce Giants: How Online Merchants Can Avoid Slow Page Speed

This is a guest post by Bryn Adler. Bryn is a marketing manager at Yottaa, a Boston- and Beijing-based company that provides all-in-one web optimization software that optimizes, protects, and monitors your website. Bryn can be reached at  Today, 40% of visitors… > Read More


InFifthGear’s Take on Shopping Cart Abandonment [Infographic]

Shopping cart abandonment is just one of those things that continually leaves online retailers scratching their heads.  It essentially means that the retailer did everything right to get that qualified customer to their site but for some unknown, rather untraceable reason, the… > Read More


Make More Money Already – 5 Really Easy Ways to Boost Conversion Rates

Conversion rate optimization, otherwise known as CRO: You’ve heard the term thrown around and know it’s something you should be doing, but you’re not sure where to start. You’ve put plenty of effort into driving traffic to your storefront, yet those visitors… > Read More

5 Website Optimization Fails That May Be Killing Your SEO

Website optimization (also commonly known as “on-page SEO”) is the essential practice of building a cohesive, search engine friendly website. Although there are countless factors that go into optimizing a website, there are five essential elements that must be addressed to maximize… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.