Site Optimization - CPC Strategy

Recent Posts in Site Optimization - CPC Strategy

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Increase Conversion Rates with a Conversion Rate Expert: WiderFunnel

Q&A with WiderFunnel’s Chris Goward – Conversion Rate Expert Whether your issue is shopping cart abandonment or a high landing page bounce rate, increasing conversion rates is a mystery to many. That’s where conversion rate experts come in. Conversion rate optimization experts… > Read More

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6 Strategies to Decrease Shopping Cart Abandonment

Shopping Cart Abandonment Best Practices For most retailers, shopping cart abandonment is rampant. There’s nothing worse than a customer entering the checkout process only to close out their browser before finalizing the transaction. It’s a trend that results in tons of lost… > Read More

Semantic Markup

Guest Post By Ruth Burr, Lead SEO at SEOmoz: Why PPC Marketers Should Care about Semantic Markup

This is a guest post by Ruth Burr, Ruth is the Lead SEO practitioner for SEOmoz, where she owns and executes SEO strategy and related tasks for SEOmoz. She has more than 6 years of experience with on-page conversion optimization, landing page… > Read More

Increase site speed for websites

Slow Website Speed for 5 Ecommerce Giants: How Online Merchants Can Avoid Slow Page Speed

This is a guest post by Bryn Adler. Bryn is a marketing manager at Yottaa, a Boston- and Beijing-based company that provides all-in-one web optimization software that optimizes, protects, and monitors your website. Bryn can be reached at bryn.adler@yottaa.com.  Today, 40% of visitors… > Read More

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InFifthGear’s Take on Shopping Cart Abandonment [Infographic]

Shopping cart abandonment is just one of those things that continually leaves online retailers scratching their heads.  It essentially means that the retailer did everything right to get that qualified customer to their site but for some unknown, rather untraceable reason, the… > Read More

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Make More Money Already – 5 Really Easy Ways to Boost Conversion Rates

Conversion rate optimization, otherwise known as CRO: You’ve heard the term thrown around and know it’s something you should be doing, but you’re not sure where to start. You’ve put plenty of effort into driving traffic to your storefront, yet those visitors… > Read More

5 Website Optimization Fails That May Be Killing Your SEO

Website optimization (also commonly known as “on-page SEO”) is the essential practice of building a cohesive, search engine friendly website. Although there are countless factors that go into optimizing a website, there are five essential elements that must be addressed to maximize… > Read More

4 Ways Your E-Commerce Business is Losing Money Today

In the ever-expanding and changing cyber world, a thriving e-commerce business must constantly refine their business model, advertising strategies, and software investments to stay profitable.  As your business grows, expenses in the form of site development, custom tools, and applications also grow…. > Read More

Zales Pagination

Pagination and Faceted Navigation for SEO – Protips from Adam Audette

Pagination, navigation, canonicalization – OH MY! If you’re an ecommerce site these are all woes that you’re probably familiar with already.  How do I make my 20,000 pages accessible and useful for my users? Can I make it both functional for my users as… > Read More

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David Weichel from CPC Strategy to Speak at SMX Advanced on June 6!

On Wednesday, June 6 from 10:45 – 12:00 pm at SMX Advanced Seattle David Weichel will be speaking on a panel about schema markup and how the new microdata has influenced search results for more than a year now. The session looks… > Read More