Recent Posts in Site Optimization - CPC Strategy

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The Conversion Rate Optimization Checklist For Retailers

Despite all of its moving parts, basic ecommerce strategy comes down to 3 primary tenets: Traffic Generation – Investing in marketing and advertising… > Read More

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How to Tell if Your Site is Mobile Friendly

On Friday, November 4, Google announced their plans to prioritize mobile sites in their search index. Here’s what they say in their announcement: Although… > Read More

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How Will Ecommerce Sites be Affected by the Loss of Interstitial Ads?

Alternatives to Interstitial Ads for Ecommerce First Mobilegeddon, now Pop-up-geddon. OK, maybe Google’s recent declaration that intrusive mobile pop-ups will factor in negatively for… > Read More

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Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s… > Read More

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Digital Brand Designers For Nike & Porsche: metajive

The Future of Digital Brand Design Metajive is a full service digital studio that focuses on creating unique experiences for users, clients and employees…. > Read More

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Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and… > Read More

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CPC Strategy + Search Spring: On Demand Webinar

Increase sales with Search and Navigation In this On Demand webinar, retailers will learn how to increase sales and unleash find-ability with advanced… > Read More

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Ecommerce Site Navigation 2.0: SearchSpring

If you’ve ever tried to search for a product on an ecommerce website only to find that it’s search functionality doesn’t understand English,… > Read More

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Increase Conversion Rates with a Conversion Rate Expert: WiderFunnel

Q&A with WiderFunnel’s Chris Goward – Conversion Rate Expert Whether your issue is shopping cart abandonment or a high landing page bounce rate,… > Read More

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6 Strategies to Decrease Shopping Cart Abandonment

Shopping Cart Abandonment Best Practices For most retailers, shopping cart abandonment is rampant. There’s nothing worse than a customer entering the checkout process… > Read More

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