Recent Posts in SEO - CPC Strategy

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The Conversion Rate Optimization Checklist For Retailers

Despite all of its moving parts, basic ecommerce strategy comes down to 3 primary tenets: Traffic Generation – Investing in marketing and advertising… > Read More

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8 Things Successful CEOs Know About SEO for Ecommerce

The practice of search engine optimization (SEO) has been called a lot of things–dead, irrelevant, and impossible to understand. But at the end… > Read More

How to Creatively Build Out Your Landing Pages with Unique Content

Creating landing pages that convert is an important part of marketing your online products. Since the SEO scene is constantly changing, it can… > Read More

Is My Site Mobile Friendly

How to Tell if Your Site is Mobile Friendly

On Friday, November 4, Google announced their plans to prioritize mobile sites in their search index. Here’s what they say in their announcement: Although… > Read More

intrusive interstitial mobile

How Will Ecommerce Sites be Affected by the Loss of Interstitial Ads?

Alternatives to Interstitial Ads for Ecommerce First Mobilegeddon, now Pop-up-geddon. OK, maybe Google’s recent declaration that intrusive mobile pop-ups will factor in negatively for… > Read More

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4 Experts on the State of SEO for Ecommerce Sites

While we mainly cover PPC on the CPC Strategy blog, it’s also important for online retailers to pay attention to SEO and site… > Read More

Google AMP articles

Google AMPs: The Future for Mobile Ecommerce?

Google AMPs for Ecommerce Sites According to research by Google and Nielsen, 3 out of 4 mobile searches result in follow-up actions such as… > Read More

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Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data… > Read More

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AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels… > Read More

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Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s… > Read More

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