Recent Posts in SEO & Analytics - CPC Strategy

Google tag manager for retailers

Google Tag Manager 101 for Retailers

If you’re not using Google Tag Manager (GTM), you’re missing out on a valuable free tool to track events that happen on your ecommerce site…. > Read More

seo ecommerce guide

The Painless Guide to SEO for Ecommerce Sites

The practice of search engine optimization (SEO) has been called a lot of things–dead, irrelevant, and impossible to understand. But at the end… > Read More

How to Creatively Build Out Your Landing Pages with Unique Content

Creating landing pages that convert is an important part of marketing your online products. Since the SEO scene is constantly changing, it can… > Read More

referrer spam in google analytics

How to Block Referrer Spam From Your Analytics Account

Let’s say you wake up one morning, and notice a huge spike in your site’s referral traffic. You investigate further and stumble upon… > Read More

Is My Site Mobile Friendly

How to Tell if Your Site is Mobile Friendly

On Friday, November 4, Google announced their plans to prioritize mobile sites in their search index. Here’s what they say in their announcement: Although… > Read More

mobile optimization

Mobile Optimization To Increase Retail Site Conversions in 2017

The growing need for retailers to integrate mobile-friendly sites is nothing new to the ecommerce world. It’s estimated by 2017, mobile ecommerce sales… > Read More

ux ecommerce site phone

4 Ecommerce Site UX Problems That Are Killing Your Conversions (and How to Fix Them)

Your website can be a powerful one-stop-shop for all parts of the funnel—it’s a place for shoppers to learn about your brand, become… > Read More

4 Experts on the State of SEO for Ecommerce Sites

While we mainly cover PPC on the CPC Strategy blog, it’s also important for online retailers to pay attention to SEO and site… > Read More

Google AMP articles

Google AMPs: The Future for Mobile Ecommerce?

Google AMPs for Ecommerce Sites According to research by Google and Nielsen, 3 out of 4 mobile searches result in follow-up actions such as… > Read More

google data studio

What is the Google Data Studio?

Ever since Google announced the Google Data Studio, we’ve been dying to try it out. Now that they’re offering a free version, it’s… > Read More