Recent Posts in SEO - CPC Strategy


How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More

2015 Paid search and Google authorship

2015 Search Forecast: 10 Crazy (Or are they?) Predictions

It’s been an eventful year for search, both with search updates and online searching behavior. Google updated search 13 times in 2014, including updates for more stringent piracy policies, and search behavior. Below are some of the most outlandish search predictions for 2015, along with… > Read More


A Refreshingly Honest Take on Ecommerce & The Evolution of SEO

Jo Benson is a former IBM-er, the COO of Vortx, and perhaps best of all, a delightfully honest interviewee.  Her current company, Vortx, is an ecommerce solutions suite offering everything from web design and feeds to a complete ecommerce platform – AspDotNetStorefront. Today, We point… > Read More


CPC Strategy + Search Spring: On Demand Webinar

Increase sales with Search and Navigation In this On Demand webinar, retailers will learn how to increase sales and unleash find-ability with advanced site search and navigation for your ecommerce store. A few highlights from the webinar: Increase sales with Search and… > Read More

cpc addshoppers featured image

CPC Strategy + AddShoppers: On Demand Webinar

Advanced Strategies on Driving Conversions with Social In this On Demand webinar, retailers will learn how to drive orders by integrating social into their existing channels like SEO, email marketing, and retargeting. CPC Strategy’s Stephen Kerner and AddShoppers Co-founder Chad Ledford team… > Read More

Google plus authorship in search

Rest in Peace Google Authorship

Google’s John Mueller announced a significant change to Google Authorship yesterday. The Google+ announcement noted that Google will no longer display author profile images and Google+ circle counts on desktop and mobile searches. The changes to Google Authorship display are expected to take… > Read More

SEO and PR tools

5 Free Tools You Can Use for SEO and PR From Wil Reynolds

This month’s SEM San Diego meetup featured SEER Interactive’s Founder Wil Reynolds, a pioneer for the convergence of SEO and PR in SEM. During Wil’s presentation he emphasized the importance of evolving SEM and SEO to focus on relationships. “You’re not just… > Read More


Ecommerce Site Navigation 2.0: SearchSpring

If you’ve ever tried to search for a product on an ecommerce website only to find that it’s search functionality doesn’t understand English, you’ll know that it’s a severely frustrating experience. To be completely transparent, this very blog is a perfect example… > Read More

Google SEO Content

5 SEO Insights From 3d Cart’s Joe Palko

This is a guest post by Joe Palko, 3D Store Chief Marketing Officer. Joe has been working in ecommerce with Online Merchants since 1994, and has over 12 years of Business Development experience. Major SEO Considerations 1. How and When to Use… > Read More

SEO webinar

How to Depend Less on SEO Webinar Recording

Did you miss this month’s webinar on SEO? Sing up to watch the recording! What You’ll Learn During the SEO Webinar This webinar highlights  how to leverage paid ads, the customer experience, and new SEO updates to drive qualified traffic to your online… > Read More