Recent Posts in SEO - CPC Strategy

intrusive interstitial mobile

How Will Ecommerce Sites be Affected by the Loss of Interstitial Ads?

Alternatives to Interstitial Ads for Ecommerce First Mobilegeddon, now Pop-up-geddon. OK, maybe Google’s recent declaration that intrusive mobile pop-ups will factor in negatively for ranking signals isn’t quite as big of a deal as Mobilegeddon was. However, many ecommerce sites that depend on… > Read More


4 Experts on the State of SEO for Ecommerce Sites

While we mainly cover PPC on the CPC Strategy blog, it’s also important for online retailers to pay attention to SEO and site optimization. After all, an optimized ad may drive a click to your website—but if your site is confusing or… > Read More

Google AMP articles

Google AMPs: The Future for Mobile Ecommerce?

Google AMPs for Ecommerce Sites According to research by Google and Nielsen, 3 out of 4 mobile searches result in follow-up actions such as visiting a retailer’s website, visiting a brick-and-mortar, or completing a conversion. However, if your mobile site speed is slow,… > Read More

ab testing

Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data to drive their strategy and construct highly efficient, constantly evolving campaign architectures that create a balance between maximizing order volume… > Read More


AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More


Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s most trusted ecommerce platforms – Magento. “What that means is we are experts with anything Magento related,” Lieblich said. “We… > Read More


Digital Brand Designers For Nike & Porsche: metajive

The Future of Digital Brand Design Metajive is a full service digital studio that focuses on creating unique experiences for users, clients and employees.  Succinctly, that means they build anything with pixels, from commerce experiences to iOS and android apps as well as installations… > Read More


Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and improvements to bid automation. “For shopping ads, we’ve been enhancing to improve the experience of those, ‘I want to… > Read More


How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More

2015 Paid search and Google authorship

2015 Search Forecast: 10 Crazy (Or are they?) Predictions

It’s been an eventful year for search, both with search updates and online searching behavior. Google updated search 13 times in 2014, including updates for more stringent piracy policies, and search behavior. Below are some of the most outlandish search predictions for 2015, along with… > Read More