Recent Posts in SEO - CPC Strategy

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How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More

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Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data to drive their strategy and construct highly efficient, constantly evolving campaign architectures that create a balance between maximizing order volume… > Read More

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AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More

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Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s most trusted ecommerce platforms – Magento. “What that means is we are experts with anything Magento related,” Lieblich said. “We… > Read More

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Digital Brand Designers For Nike & Porsche: metajive

The Future of Digital Brand Design Metajive is a full service digital studio that focuses on creating unique experiences for users, clients and employees.  Succinctly, that means they build anything with pixels, from commerce experiences to iOS and android apps as well as installations… > Read More

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Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and improvements to bid automation. “For shopping ads, we’ve been enhancing to improve the experience of those, ‘I want to… > Read More

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How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More

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2015 Search Forecast: 10 Crazy (Or are they?) Predictions

It’s been an eventful year for search, both with search updates and online searching behavior. Google updated search 13 times in 2014, including updates for more stringent piracy policies, and search behavior. Below are some of the most outlandish search predictions for 2015, along with… > Read More

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A Refreshingly Honest Take on Ecommerce & The Evolution of SEO

Jo Benson is a former IBM-er, the COO of Vortx, and perhaps best of all, a delightfully honest interviewee.  Her current company, Vortx, is an ecommerce solutions suite offering everything from web design and feeds to a complete ecommerce platform – AspDotNetStorefront. Today, We point… > Read More

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CPC Strategy + Search Spring: On Demand Webinar

Increase sales with Search and Navigation In this On Demand webinar, retailers will learn how to increase sales and unleash find-ability with advanced site search and navigation for your ecommerce store. A few highlights from the webinar: Increase sales with Search and… > Read More

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