Recent Posts in Social Media - CPC Strategy

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How Online Retailers Can Leverage Facebook as a Direct Sales Channel

If you’re a retailer, it’s likely you’re already leveraging Facebook’s advertising network to promote your products to billions of shoppers – And if you’re not, you should know many of your competitors already are. Advertising on Facebook presents a unique opportunity because… > Read More

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Will Facebook’s New Dynamic Ads for Retail Effectively Drive In-Store Conversions?

57% of shoppers prefer to make purchases in-store, but about 40% of shoppers prefer to research purchases on mobile, according to one 2016 consumer survey. There hasn’t been a great way to fill the gap from Facebook Ads to in-store conversions—that is,… > Read More

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How to Prepare Your Q4 Facebook Advertising Budget

The Q4 Facebook Advertising Budget Strategy During the holiday season, maximizing opportunities in front of customers that are most likely to buy is the most important optimization activity a retailer can do. One of the biggest concerns we hear from brands advertising on Facebook… > Read More

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How Simple A/B Tests Can Boost Your Facebook ROI

Getting your Facebook ads ready for Q4? Put A/B testing at the top of your list. A/B testing your Facebook ads can dramatically affect your ad performance. And doing it before the holidays means you’ll skip out on the headache of guessing… > Read More

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The Fundamentals of Facebook Ad Creation for Brands

The 3 Components of Facebook Ad Creation There are more than 1 billion people on Facebook and thanks to it’s robust targeting options, Facebook is the best platform for brands to reach their customers directly. “Facebook matters or should matter to brands because it is a great… > Read More

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The Facebook Audience Network: An Overview for Retailers

An Overview of the Facebook Audience Network for Retailers? The power of Facebook ads, off Facebook. This is the theme the social media giant has pushed in regards to its Facebook Audience Network. The program, which launched in October of 2014, is an advertising extension… > Read More

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15 Facebook Dynamic Ad Questions – Answered by Social Experts

Expert Advice on Facebook Dynamic Ads This past week, CPC Strategy teamed up with AddShoppers & AdEspresso for our 2016 Facebook Advertising Summit – featuring expert advice on how to manage Facebook Dynamic Ads. On Day 1 of our summit we presented on “Optimizing Your Facebook Dynamic… > Read More

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Why CPC Strategy is Launching a Facebook Service Line

Facebook Performance Marketing Strategy Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships. However, Facebook is a complex channel that has a very steep learning… > Read More

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Leveraging User Generated Content Campaigns To Drive Facebook Sales

What are User-Generated Content Campaigns? Retailers understand the power of product reviews and customer feedback. But if you’re not leveraging user-generated content campaigns to drive engagement and conversions across social networks, like Facebook – it’s likely you’re missing on out a pretty… > Read More

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A Guide To Facebook Targeting Options

Facebook Targeting Options and How Retailers Can Utilize Them Retargeting is great as it allows advertisers to focus their attention on users who have previously shown interest in or engaged with their business at some point. But what about cold traffic or… > Read More

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