Recent Posts in Social Media - CPC Strategy


Lead Ads On Facebook and What They Mean For Retailers

Lead Ads On Facebook and What Retailers Should Know Lead generation is one of the most essential components of marketing for ecommerce retailers. Developing lists of prospective customers has proven to be a valuable attribute to just about any marketing strategy. But… > Read More

facebook holiday 2016 ad strategy

Facebook Holiday Ads Tips for Retailers Who Want to Stand Out

Facebook Holiday Ads Tips for Retailers There are 3 million businesses currently competing for attention on Facebook. What will make your business stand out in a flurry of Facebook holiday ads this year? “We’re consistently seeing year-over-year and sometimes month-over-month that more advertising dollars… > Read More

facebook video ads

The Retailer’s Guide to Facebook Video Ads

Facebook Video Ads Best Practices for Retailers People now watch over 100 million hours of Facebook video ads on the social platform each day. The digital video advertising market is growing rapidly at 43.5% year over year and by 2017, eMarketer projects that digital video advertising… > Read More

custom audiences

An Overview of Custom Audiences on Facebook

Custom Audiences on Facebook: An Overview of Audience Types An ad is only as effective as the person reading it perceives it to be. Your copy can be perfect. Imagery can be vivid and attention grabbing. You can have the highest bid… > Read More

YouTube TrueView discovery ads

YouTube Revamps TrueView Discovery Ads

YouTube TrueView Discovery Ads Replace In-Display Ads Advertising on YouTube is nothing new, but Google’s ownership of the video hosting platform means that it is subject to perpetual updates via AdWords. Recently, advertising options have been expanded by the development of TrueView Discovery… > Read More


What is TrueView’s YouTube Companion Banner?

Introducing the YouTube Companion Banner The YouTube Companion Banner is a new TrueView for Shopping video advertising feature that allows viewers to scroll through a variety of products while the video is playing next to it. The TrueView for Shopping platform allows retailers to… > Read More

Facebook App Event optimization options

Boost Facebook Mobile App Ads With App Event Optimization

An Overview of App Event Optimization on Facebook Mobile App Ads Facebook just became a better place to advertise mobile shopping apps. Right now, most purchases occur through apps (58%), but according to Facebook, apps are abandoned by 94% of users about… > Read More

Social Media Advertising Platform

A Breakdown of Each Social Media Advertising Platform for Retailers

Comparing Social Media Advertising Platforms Advertising on social media outlets has become an inherent necessity as the e-commerce industry continues its steady reign of retail-prominence. With advertising options offered through Facebook, Twitter, Instagram, Pinterest, Youtube, and many, many more, determining which social… > Read More


What is Facebook Audience Insights, and What’s Coming Next?

How Facebook Audience Insights Works Facebook just announced their Facebook Audience Insights API—essentially a more sophisticated version of the current Facebook Audience Insights tool—at the Cannes Lions Festival. Sarah Rogers, Senior Social Strategist at CPC Strategy, shared her thoughts about the upcoming… > Read More


Announcing Pinterest Buyable Pins for Desktop

Pinterest Buyable Pins for Desktop Thanks to the introduction of Pinterest Buyable Pins for Desktop, shoppers can add multiple products as they switch between their phone and computer, and checkout whenever they’re ready. Pinterest was founded as a platform to share ideas on food,… > Read More