Recent Posts in Social Media - CPC Strategy


Should Retailers Develop Facebook Messenger Chatbots?

Facebook Refreshes Messenger v1.2, Updates for Facebook Messenger Chatbots Facebook Messenger made headlines mid-2016 by reaching the one billion active users milestone. While the majority of people currently use the messaging service as a peer-to-peer communications tool, there is a strong push… > Read More

Facebook Ecommerce Strategies Beyond Ads and Promoted Posts: Going Native

When it comes to ecommerce on Facebook … there’s good news and bad news. The good news is data shows that worldwide social commerce revenue has grown from $5 billion in 2011 to $30 billion as of last year. And as BI… > Read More


How Online Retailers Can Leverage Facebook as a Direct Sales Channel

If you’re a retailer, it’s likely you’re already leveraging Facebook’s advertising network to promote your products to billions of shoppers – And if you’re not, you should know many of your competitors already are. Advertising on Facebook presents a unique opportunity because… > Read More

facebook dynamic ads for retail

Will Facebook’s New Dynamic Ads for Retail Effectively Drive In-Store Conversions?

57% of shoppers prefer to make purchases in-store, but about 40% of shoppers prefer to research purchases on mobile, according to one 2016 consumer survey. There hasn’t been a great way to fill the gap from Facebook Ads to in-store conversions—that is,… > Read More


How to Prepare Your Q4 Facebook Advertising Budget

The Q4 Facebook Advertising Budget Strategy During the holiday season, maximizing opportunities in front of customers that are most likely to buy is the most important optimization activity a retailer can do. One of the biggest concerns we hear from brands advertising on Facebook… > Read More


How Simple A/B Tests Can Boost Your Facebook ROI

Getting your Facebook ads ready for Q4? Put A/B testing at the top of your list. A/B testing your Facebook ads can dramatically affect your ad performance. And doing it before the holidays means you’ll skip out on the headache of guessing… > Read More


The Fundamentals of Facebook Ad Creation for Brands

The 3 Components of Facebook Ad Creation There are more than 1 billion people on Facebook and thanks to it’s robust targeting options, Facebook is the best platform for brands to reach their customers directly. “Facebook matters or should matter to brands because it is a great… > Read More


The Facebook Audience Network: An Overview for Retailers

An Overview of the Facebook Audience Network for Retailers? The power of Facebook ads, off Facebook. This is the theme the social media giant has pushed in regards to its Facebook Audience Network. The program, which launched in October of 2014, is an advertising extension… > Read More


15 Facebook Dynamic Ad Questions – Answered by Social Experts

Expert Advice on Facebook Dynamic Ads This past week, CPC Strategy teamed up with AddShoppers & AdEspresso for our 2016 Facebook Advertising Summit – featuring expert advice on how to manage Facebook Dynamic Ads. On Day 1 of our summit we presented on “Optimizing Your Facebook Dynamic… > Read More


Why CPC Strategy is Launching a Facebook Service Line

Facebook Performance Marketing Strategy Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships. However, Facebook is a complex channel that has a very steep learning… > Read More