Recent Posts in Strategy - CPC Strategy

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Google’s Newest PLA Testing Favors Discount Prices

Leveraging Price: Google’s Newest PLA Feature Price matters in online retail and Google has finally caught on to that fact. If Amazon has taught… > Read More

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The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses… > Read More

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Best Omni-Channel Retail Practices For Holistic Marketing in 2015

Omni-Channel practices are essential for a quality shopping experience in 2015. If shoppers notice a disconnect between your online and in-store presence, they could abandon your product or website… > Read More

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Ad Scheduling and Day Parting for a Successful 2015 [Video]

Day Parting, also referred to as ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or… > Read More

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7 Compelling Reasons Why Retailers Need Branded PPC Ads

If you’re a retail advertiser sinking a significant budget into PPC campaigns (namely AdWords), it can be difficult to accept the idea that… > Read More

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How Porn and Ecommerce Became Friends

Good online advertising provokes. Everyone knows this. The real question is how? Anger? Humor? Bliss? Shock? Arousal? Strong emotions drive action, yet all… > Read More

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How To Increase Conversions Using Google Product Feeds Webinar

  In case you missed our Webinar last Wednesday on How To Increase Conversions Using Google Product Feeds, we’ve uploaded it below. Check… > Read More

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The Shopzilla Filter Option

Here is a great tip from one of our account managers, Jason Bell, on how to use Shopzilla’s filter option. Take it away… > Read More

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Bidding and Budget Options on Google AdWords

You’ve done your homework. You’ve got a quality website and a service offering or action you want searchers to complete. You’ve toiled over a fool… > Read More