Recent Posts in Google Adwords - CPC Strategy

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A Look at the Search Network with Display Select Campaign Type

Search or Display? A lot of advertisers are left wondering which network is best for their business. The Search Network offers keyword-specific targeting… > Read More

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Personalize Your Text Ads Using AdWords IF Function

Starting this month, advertisers are no longer permitted to create or edit Standard Text Ads (STA) or GDN Text Ads. Pro-Tip: To clarify,… > Read More

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What are Google Customer Reviews?

Update March 2017: Google announced it will be phasing out Google Trusted Stores and replacing it with the Google Customer Reviews program managed through… > Read More

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Save Time By Adding AdWords Audience Lists at the Campaign Level

If you’re currently managing a high volume of ad groups, the thought applying audiences to each one and analyzing the results separately seems intimidating… > Read More

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How Online Clothes Shopping for Men is Evolving in 2017

Let’s take it back to 2007–pre-Zappos. A man named Andy Dunn just cashed in his 401k and is working on getting funding for… > Read More

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Standard Text Ad and GDN Text Ads Deprecation Starts in January

Starting on January 31, 2017, advertisers will no longer be able to create or edit Standard Text Ads (STA) or GDN Text Ads. To clarify,… > Read More

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Google Maps Promoted Places Seeks To Drive In-Store Foot Traffic

Select retail brands are currently testing Promoted Places in Google Maps (closed beta) to showcase special offers & announcements in hopes to drive more foot… > Read More

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The Most Popular AdWords Announcements in 2016

Google Shopping, the Search Network, and AdWords as a whole have been the subject of plenty of change this year. We’ve seen the… > Read More

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2017 Search Predictions: Roundtable with Industry Leaders

Black Friday and Cyber Monday have come and gone, Christmas is just around the corner, and 2017 is rapidly approaching. The year is… > Read More

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RLSA Strategies: Target and Bid versus Bid Only

Adwords has come a long way since it launched. Keywords, while still of the utmost importance, are far from being the sole targeting… > Read More

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