Recent Posts in Google Adwords - CPC Strategy
How To Increase Conversions Using Google Product Feeds Webinar
In case you missed our Webinar last Wednesday on How To Increase Conversions Using Google Product Feeds, we’ve uploaded it below. Check out the Webinar recording with expert tips and tricks from ConversionIQ and CPC Strategy on how to increase conversions… > Read More
Find New PPC Keyword Opportunities With Google Shopping
Google, over the past 5 years, has accumulated massive amounts of data about product-related user queries, slowly building their understanding of what is and isn’t a commercial, or transactional, query. They’ve recently used this product search algorithm to build a new ecommerce focused advertising platform… > Read More
5 Tips For Increasing Qualified Paid Search Traffic to Your eCommerce Store for Holiday 2012
The year is winding down and that means one thing: the holiday shopping season is almost upon us. As we inch toward Black Friday, Cyber Monday and the monster sales month of December, it’s time to start thinking about ways to increase… > Read More
Advanced Analytics for Google Shopping – Tracking Product Ads in Google Analytics
Ninjas don’t show up on radars, but that doesn’t mean they don’t use them. And when it comes to Google Shopping, every analytics or paid-search ninja should know exactly which products and product targets are responsible for clicks and conversions within their… > Read More
How to Set up Google Product Ads in 60 Seconds
A while back we described the differences between each of Google’s product listing programs, of which there are many different programs as there are apples in a 4 apple tree. And having been asked how exactly one gets to participate in them, particularly Google… > Read More
eTail West: 35 Paid Search Optimization Techniques
Today is the first day of the eTail West conference and the first session I attended was hosted by Ben Kirshner from Coffee For Less. Ben is a good friend of mine and I was blown away by his session. Unlike most… > Read More
