Recent Posts in Google Adwords - CPC Strategy

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How to Rank for Google’s New Mobile-Friendliness & App Index

Websites that are not mobile-friendly could suffer within Google’s search results due to the latest announcement to expand mobile friendliness as a ranking signal in April. According to Google’s announcement, “When it comes to search on mobile devices, users should get the most… > Read More

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How to Assess the Profitability of Your Ad Positioning on Google Shopping

In CPC Strategy’s video, “Google Shopping – Why Is Bidding So Important?” CEO Rick Backus explains the algorithm behind ad positioning on Google Shopping and what practices can help get your products in the spotlight. In a follow up discussion, Jeff Coleman, Director of Retail Search at… > Read More

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Maximize the Value of Customer Calls With Adwords Call-only Campaigns

Adwords recently introduced call-only campaigns, a new and easy way for businesses to reach potential customers by showing their phone number, business description and call button during their search. Call-only campaigns allow retailers to focus on getting users to click-to-call a business straight from the ads. With… > Read More

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Ad Scheduling and Day Parting for a Successful 2015 [Video]

Day Parting, also referred to as ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or days of the week by modifying bids. Lewis Brannon, Retail Search Manager at CPC Strategy weighs in on how to… > Read More

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Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]

As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their… > Read More

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Google Introduces New AdWords Upgraded URLs

Today, Google announced updates to URL management within AdWords, including the limiting of steps needed for URL tracking parameters. Upgraded AdWords URLs Google’s AdWords URL update allows advertisers to better manage URLs within AdWords, with specific functionality for custom URL modifications for both attribution… > Read More

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4 Ad Extensions You Need to be Using in Your PPC Campaigns [Video]

AdWords ads are an immense opportunity to increase conversions and clicks on Google, but within a very limited amount of space, and with stringent character limits. AdWords extensions are useful tools to increase visibility on search, customer trust, store perception, and ad… > Read More

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Google Trusted Stores Update Smooths Setup

Yesterday Google announced some changes to Trusted Stores in order to make it easier for retailers leverage the program. Google Trusted Stores Update for Online Sellers Trusted Stores, a Google-verified merchant program, highlights seller quality score on Google search and seller pages to… > Read More

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63 AdWords Editor 11 Shortcuts for PPC Advertisers

Last week, Google updated its AdWords Editor (11), which includes new tools for AdWords power users for advanced reporting and management. Below are useful keyboard shortcuts to use when managing your Paid Search campaigns with the new AdWords Editor. AdWords Editor 11 Keyboard… > Read More

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AdWords Editor 11 Updates: Takeaways for PPC Advertisers

This week Google announced an update to its AdWords Editor tool, to include more power-user friendly features and tools for Paid Search advertisers on AdWords. Below are highlights of the major changes to AdWords Editor (version 11), and how they affect your… > Read More

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