Recent Posts in Google Adwords - CPC Strategy

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YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the… > Read More

adwords ad customizers

Promote Real-Time Holiday Discounts with AdWords Ad Customizers

AdWords Ad Customizers for Holiday Promos Most retailers will offer discounts, promotions and special offers throughout November and December – targeting shoppers on Black Friday and Cyber Monday. Ad customizers – (including the “countdown” feature) – are a great way to effectively communicate the timeliness of… > Read More

youtube-trueview

Google Shopping Ads On Youtube Expands Advertising Platform

Google Shopping Ads on YouTube  Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns, retailers can… > Read More

display-prospecting-cover

Drive Visitors To Your Site With Display Prospecting for New Audiences

What is Display Prospecting for New Audiences? When it comes to display prospecting for new audiences, advertising is based on the demographic or interest-based targeting, rather than the search intent. Retailers use display prospecting to improve brand awareness and drive new site visitors. “There’s… > Read More

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Google Shopping Course Registration: Innovating Your Strategy for Q4

Innovating Your Google Shopping Strategy for Q4 Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy Holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before. This presents a… > Read More

ad-position

How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More

Google-shopping

How to Optimize Your Campaign with AdWords Negative Keywords

Leveraging AdWords Negative Keywords AdWords negative keywords are important because they help retailers sculpt or refine the reach of their targeting. According to David Weichel, Paid Search Director at CPC Strategy, “Without taking a closer look at the Search Terms Report, retailers might not come across these… > Read More

google-buy-button

Retail Experts Weigh in on the Google Buy Button

Introducing the Google Buy Button: After significant hype, Google’s Buy Button also known as “Purchases on Google” is now available to select retailers through Google Product Listing Ads (PLAs). Shoppers will now be able to purchase their favorite products directly from search engine… > Read More

ab testing

Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data to drive their strategy and construct highly efficient, constantly evolving campaign architectures that create a balance between maximizing order volume… > Read More

adwords-podcast

The Ultimate Google Shopping Overview on 2X eCommerce – Interview

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently featured on 2X eCommerce to discuss Google AdWords campaign strategy. 2xeCommerce.com is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce… > Read More

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