Recent Posts in Google Adwords - CPC Strategy


Google Testing Automated PLAs

Google Automated Testing in Shopping Tab Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the… > Read More


AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More

google shopping

Selling on Google: Frequently Asked Questions About Google Shopping Answered

24 Questions About Selling on Google Shopping Google Shopping is a program that merits a well-thought-out and sophisticated approach as a high-volume, bottom-of-the-funnel product advertising channel and rapid customer-acquisition tool. This month we hosted a 3-day Virtual Summit devoted entirely to Google Shopping,… > Read More


Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage of the latest and capitalize on an opportunity to get their products in front of nearly 1… > Read More


Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and improvements to bid automation. “For shopping ads, we’ve been enhancing to improve the experience of those, ‘I want to… > Read More


How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More


Best Omni-Channel Retail Practices For Holistic Marketing in 2015

Omni-Channel practices are essential for a quality shopping experience in 2015. If shoppers notice a disconnect between your online and in-store presence, they could abandon your product or website all together and look to competitors for other options. Although omni-channel integration may seem overwhelming at first, CPC clients like… > Read More


Are Enterprise Bid Platforms Worth Your Investment?

Growing retailers may be considering Bid Management Platforms such as Kenshoo, Marin, DoubleClick and Efficient Frontier as a way to ease their management flow and integrate automation. Large scale bid management programs offer advertisers a variety of automation services but it does not necessarily mean every retailer… > Read More


How to Rank for Google’s New Mobile-Friendliness & App Index

Websites that are not mobile-friendly could suffer within Google’s search results due to the latest announcement to expand mobile friendliness as a ranking signal in April. According to Google’s announcement, “When it comes to search on mobile devices, users should get the most… > Read More


How to Assess the Profitability of Your Ad Positioning on Google Shopping

In CPC Strategy’s video, “Google Shopping – Why Is Bidding So Important?” CEO Rick Backus explains the algorithm behind ad positioning on Google Shopping and what practices can help get your products in the spotlight. In a follow up discussion, Jeff Coleman, Director of Retail Search at… > Read More

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