Recent Posts in Google Adwords - CPC Strategy

adwords impressions

AdWords Impression Share 101

There are plenty of metrics that show the health of your AdWords campaigns–but don’t let Impression Share metrics slip under the radar. Impression… > Read More

Can Google Optimize Help You Create Better Landing Pages?

Google Optimize is Google’s attempt at merging marketing tech. In the last decade, we’ve seen an overabundance of marketing tools hit the scene…. > Read More

google display network

What is the Google Display Network?

Getting your ads on a major website might seem like a difficult and expensive task, but with the Google Display Network, it’s more… > Read More

tracking micro conversions

Tracking & Measuring Micro Conversions

There’s an over-dependence on last-click attribution. It’s become far too easy to immediately want to identify where a sale (or any other conversion,… > Read More

google machine learning

3 New Google Machine Learning Features For Advertisers

Last week, Google unveiled a variety of new innovations for ads, Analytics and Doubleclick at their annual Google Marketing Next event. The biggest… > Read More

who shops online ecommerce facts

How Many People Shop Online? [Infographic]

96% of Americans shop online, and the majority of those shoppers prefer shopping online for reasons like saving time and avoiding crowds. However,… > Read More

google similar audiences for search

Target New Visitors with Similar Audiences for Search & Shopping

Remarketing is an extremely valuable strategy that allows retailers to reach people who have already visited their site and connect with an audience that’s already… > Read More

smart display campaigns

Automate & Personalize Ads with Google’s New Smart Display Campaigns

No matter what customers are searching for online – ads need to reach them with relevant messaging at the appropriate time. Unfortunately, tailoring… > Read More

google youtube ad controversy

Update on the Google YouTube Ad Placement Controversy

The Google YouTube controversy has become widespread, with brands like Starbucks and Verizon amongst the list of brands who’ve pulled their ads from… > Read More

structured snippets feature image

AdWords Structured Snippets & What They Mean For Your Ads

Between Callouts, Sitelinks, Reviews, and a host of other add-ons, there are a ton of extensions that provide different ways to personalize your… > Read More

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