Recent Posts in Google Adwords - CPC Strategy

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AdWords Targeting By Household Income

In November, Google updated  its geographic targeting capabilities, allowing Advertisers on Google to target specific locations based on household income tiers. Google AdWords Locations By Demographic With Google’s geographic targeting capabilities, advertisers can target by “location groups”  including “places of interest” and… > Read More

analytics-branded

Google Analytics Now Breaks Out Branded/Non-Branded Search Campaigns

We all know how important having branded text campaigns can be if your company has any sort of presence on the internet. In essence it allows you to control the SERP whenever someone searches for you, which in turn lets you control… > Read More

adwords-location-extensions-featured

Improve Geotargeting with AdWords Location Extensions

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. Location Extensions If you’re a web-only retailer, then AdWords location extensions don’t really apply to you. The main function of a location extension is that they… > Read More

Google Shopping

Google Breaks Down Users By Parental Status, Knows If You’re a Parent or Not

So Google already knows you better than your neighbor does, as it can deduce your age, gender and interests based solely on your browsing behavior. On top of that Google knows what browser, phone, and operating system you use, something maybe not even… > Read More

adwords-app-extensions-amazon

How to Add App Extensions to Your AdWords Ads

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. App Extensions When you’re talking about AdWords app extensions as they pertain to retail advertisers, you’re probably talking to a small crowd. App extensions (and apps… > Read More

Google Shopping Campaigns features

3 Google Shopping Campaign Features To Test

If you sell on Google, you have less than 100 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Shopping Campaigns replace PLAs in August, and have demonstrably positive metrics for merchants including higher ROI, lower COS… > Read More

Mobile Google Shopping Campaigns

Google Shopping Campaigns: Should you bid more on Mobile?

Mobile is the fastest growing segment of ecommerce, and accounts for a large part of online shopping. Mobile is a must for most online merchants, and mobile adoption advocates are everywhere. With Google Shopping Campaigns, Google and major search agencies are similarly… > Read More

adwords-social-annotations-site-url

How to Set Up AdWords Social Annotations

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. Social Annotations In the rare event where your company page does have solid engagement on Google+, social annotations are a no-brainer. At face value, they’re a nice… > Read More

Google testing products in search Carousel

Google Testing Product Carousel for Search

Google has been leveraging its Carousel and knowledge graph for some time to allow searchers to get access to more information within search- without the need to click out to external pages. Today, our search team spotted a continuation of Google search test… > Read More

AdWords Shopping Campaigns

Switch Product Listing Ads to Google Shopping Campaigns in AdWords

If you sell on Google, you have less than 100 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Shopping Campaigns replace PLAs in August, and have demonstrably positive metrics for merchants including higher ROI, lower… > Read More

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