Recent Posts in Google Adwords - CPC Strategy

Google Shopping Campaigns features

3 Google Shopping Campaign Features To Test

If you sell on Google, you have less than 100 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Shopping Campaigns replace PLAs in August, and have demonstrably positive metrics for merchants including higher ROI, lower COS… > Read More

Mobile Google Shopping Campaigns

Google Shopping Campaigns: Should you bid more on Mobile?

Mobile is the fastest growing segment of ecommerce, and accounts for a large part of online shopping. Mobile is a must for most online merchants, and mobile adoption advocates are everywhere. With Google Shopping Campaigns, Google and major search agencies are similarly… > Read More

adwords-social-annotations-site-url

How to Set Up AdWords Social Annotations

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. Social Annotations In the rare event where your company page does have solid engagement on Google+, social annotations are a no-brainer. At face value, they’re a nice… > Read More

Google testing products in search Carousel

Google Testing Product Carousel for Search

Google has been leveraging its Carousel and knowledge graph for some time to allow searchers to get access to more information within search- without the need to click out to external pages. Today, our search team spotted a continuation of Google search test… > Read More

AdWords Shopping Campaigns

Switch Product Listing Ads to Google Shopping Campaigns in AdWords

If you sell on Google, you have less than 100 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Shopping Campaigns replace PLAs in August, and have demonstrably positive metrics for merchants including higher ROI, lower… > Read More

adwords-extensions-consumer-ratings-annotations

How to Take Advantage of AdWords Consumer Ratings Annotations

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. Consumer Ratings Annotations Consumer ratings annotations are a relatively new AdWords extension that features 1-10 ratings of key aspects of your website. Google pulls these ratings… > Read More

AdWords PLA Shopping Campaigns

5 Steps to Create Google Shopping Campaigns in AdWords

Product Listing Ads, the image ads at the top and right of Google search pages are getting an overhaul in August. Google is changing Product Ad campaign format in AdWords and how retailers identify their inventory for Google. The new Shopping Campaign… > Read More

adwords_conversion_fail

Google Adwords Conversion Tracking Down

If you logged into your Adwords account today and saw a sudden decrease in conversions, realize that it’s not just you, and your store didn’t just suddenly lose a ton of revenue over the weekend. Twitter has been ablaze with reports that… > Read More

adwords-brands-extension

Spotted: A 10th AdWords Extension Could Be on the Way

Update: Ginny Marvin of SearchEngineLand confirmed that these are tests for what Google is calling “smart annotations,” which automatically pulls information from an advertiser’s landing page. This morning, CPC Strategy’s Director of Paid Search, David Weichel, spotted an interesting new ad extension… > Read More

adwords-extensions-call

How to Set Up AdWords Call Extensions

For more info on the different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. Call Extensions AdWords call extensions apply your business phone number to your text ads. This can come in essentially 3 different forms: 1 phone number… > Read More

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