Recent Posts in Google Adwords - CPC Strategy

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The Q4 Google Analytics Report Every Ecommerce Retailer Needs

There’s nothing worse than being caught out of stock on a hot-selling item in the middle of the holidays. What if we told… > Read More

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Get the Most Out of Google Adwords Income Targeting

Google may not be able to gather quite as many data points about their audiences as Facebook, but they’re making the right moves in… > Read More

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How Gmail Ads Apply to Retailers

Whoever said email is dying was totally off-base. How it’s used may be shifting, but email, as a whole, is still very much… > Read More

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The Adwords Quality Score: A Fundamental Necessity

I’m going to let you in on a little industry secret: Google’s goal is to serve users ads they’ll find relevant. Okay, it’s… > Read More

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The Death of Last Click Attribution & Rise of Google’s Data Driven Model

In ecommerce, attribution can be a complicated concept for retailers to understand. In simple terms, an attribution model is the rule, or set of… > Read More

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What are Google Responsive Ads?

AdWords has become one of the most robust digital ad services by offering an expansive network through which ads can be shown (2… > Read More

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Are Conversion Tracking Errors Manipulating Your Sales Numbers?

Conversion Tracking: AdWords & Google Analytics It’s absolutely essential for advertisers to accurately monitor their customer’s purchasing path through Conversion Tracking. Most of… > Read More

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Experts on How the Loss of Converted Clicks on AdWords Will Affect Retailers

How the Loss of AdWords Converted Clicks Will Affect Retailers Are you using “Converted Clicks” as your bidding conversion metric in AdWords? Brace… > Read More

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How Retailers Can Take Advantage of New Google AdWords Price Extensions

Google AdWords Price Extensions 101 Expanded Text Ads. Imported Call Conversions. AdWords Price Extensions for mobile text ads. Google’s been improving the text… > Read More

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Are BigCommerce & Shopify Over-Reporting Your Adwords Conversions?

Recently, the CPC Strategy team became aware that Shopify and BigCommerce accounts may be over-reporting conversions and conversion values in AdWords. What does… > Read More

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