Recent Posts in Google Adwords - CPC Strategy

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The Adwords Quality Score: A Fundamental Necessity

I’m going to let you in on a little industry secret: Google’s goal is to serve users ads they’ll find relevant. Okay, it’s… > Read More

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The Death of Last Click Attribution & Rise of Google’s Data Driven Model

In ecommerce, attribution can be a complicated concept for retailers to understand. In simple terms, an attribution model is the rule, or set of… > Read More

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What are Google Responsive Ads?

AdWords has become one of the most robust digital ad services by offering an expansive network through which ads can be shown (2… > Read More

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Are Conversion Tracking Errors Manipulating Your Sales Numbers?

Conversion Tracking: AdWords & Google Analytics It’s absolutely essential for advertisers to accurately monitor their customer’s purchasing path through Conversion Tracking. Most of… > Read More

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Experts on How the Loss of Converted Clicks on AdWords Will Affect Retailers

How the Loss of AdWords Converted Clicks Will Affect Retailers Are you using “Converted Clicks” as your bidding conversion metric in AdWords? Brace… > Read More

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How Retailers Can Take Advantage of New Google AdWords Price Extensions

Google AdWords Price Extensions 101 Expanded Text Ads. Imported Call Conversions. AdWords Price Extensions for mobile text ads. Google’s been improving the text… > Read More

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Are BigCommerce & Shopify Over-Reporting Your Adwords Conversions?

Recently, the CPC Strategy team became aware that Shopify and BigCommerce accounts may be over-reporting conversions and conversion values in AdWords. What does… > Read More

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How to Customize the AdWords Automated Extensions Report

AdWords Automated Extensions Report Ad extensions are a specific type of ad format that shows additional information “extending” from your text ads about your… > Read More

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AdWords Sitelinks: What Headline Drives the Most Conversions?

Google AdWords Sitelinks Extension Strategy for Retailers We could spend all day talking about AdWords extension strategies, but today, we’re going to focus on… > Read More

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How to Set Up AdWords Offline Conversion Tracking

What is AdWords Offline Conversion Tracking? It’s essential for advertisers to understand and accurately monitor the customer’s path to purchase through AdWords Offline Conversion… > Read More

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