Recent Posts in Google Adwords - CPC Strategy

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Google AdWords: Attribution Modeling & Search Funnel Reports [Video]

Advertisers using Google AdWords often find attribution modeling and search funnel reports a complicated subject. In the video below, our own Lewis Brannon breaks down attribution modeling and search funnel reports to show users how to enhance their AdWords campaign performance and improve… > Read More

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How to Upload AdWords Call Extensions in Bulk

Call extensions are a highly effective and relatively standard addition to AdWords text ads. AdWords recently added the ability to upload call extensions for all of your campaigns in bulk – no doubt a very efficient improvement for search advertisers with many campaigns. For more info… > Read More

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Google Display Ad Dimensions Cheat Sheet [Infographic]

The Google Display Network enables retailers to leverage thousands of sites and apps to serve their ads. However, between file size limits and restrictions on file formats, publishing ads on the Google Display Network requires a minimum standard to be met. The infographic… > Read More

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Google AdWords Adds Dynamic Sitelinks Feature to Enhance Relevancy

Of the 9 staple AdWords extensions, sitelinks are among the most effective for ecommerce businesses. They funnel shoppers to targeted pages on your site and consume more valuable ad real estate. Now AdWords advertisers have the luxury of populating their ads with… > Read More

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Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More

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Today: 10 AdWords Secrets You Need to Survive the Mobile Tsunami [White Paper]

Google “mobile traffic” and the image results literally show 4 upward trending graphs. But this rapid acceleration of the mobile market is really a double-edged sword. One one hand is the huge opportunity to oust competitors in what is essentially a new… > Read More

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Are You Using the ‘AdWords Redirect’ Attribute?

Put bluntly, if you’re completely ignoring mobile traffic, you’re probably A) wasting ad spend and B) missing out on a huge opportunity. Where AdWords is involved, advertising to the mobile consumer requires a different plan of attack in terms of the ad… > Read More

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Capitalize on Mobile: How to Target Mobile AdWords Traffic by Location

If you’re an enthusiastic follower of the latest tech industry trends, you’ll probably appreciate the HBO show Silicon Valley. It’s a comedic parody of the startup culture in the Silicon Valley tech world. One of the trends they hit on is this… > Read More

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AdWords Targeting By Household Income

In November, Google updated  its geographic targeting capabilities, allowing Advertisers on Google to target specific locations based on household income tiers. Google AdWords Locations By Demographic With Google’s geographic targeting capabilities, advertisers can target by “location groups”  including “places of interest” and… > Read More

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Google Analytics Now Breaks Out Branded/Non-Branded Search Campaigns

We all know how important having branded text campaigns can be if your company has any sort of presence on the internet. In essence it allows you to control the SERP whenever someone searches for you, which in turn lets you control… > Read More

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