Recent Posts in Google Adwords - CPC Strategy
Which is Better, Google Shopping or Amazon Product Ads?
Almost as fierce as the Android vs. Apple debate is the Google Shopping vs. Amazon Product Ads debate. Brand loyalty aside, which comparison shopping engine is really the best? Where does Google Shopping win? Merchant tools Amazon is so used to having… > Read More
Why Google Shopping AdWords Support is a Gamble
For Q4 2012, Google Shopping beat the other comparison shopping engines (CSEs) in almost every metric, and overall for the quarter as the number one CSE: Our co-founder Tien Nguyen even notes that “It’s no surprise that Google is still the comparison shopping… > Read More
5 Reasons Why Google Shopping Conversions Decreased for Q4 2012
In our Q4 2012 comparison shopping engine rankings, Google Shopping dominated many of the engine metrics such as traffic and revenue. For conversion rate however, Google came in fourth place overall for the holiday season, lower even than the its own numbers… > Read More
Google Shopping’s How Product Listing Ads (PLAs) Stole Christmas
Yesterday we released our comparison shopping engine rankings for Q4 2012, compiling merchant data to determine the number one comparison shopping engine based on variables like revenue, cost of sale (COS) and conversion rate. Update 5/7/2013: We just released the most awesome… > Read More
20 Things Your Marketing Agency Won’t Tell You
Marketing Agencies are for profit. It’s in your best interest to be informed about what services they are providing. And more importantly to be knowledgeable about things they haven’t told you. Here are 20 top things you should be aware of when… > Read More
AdWords Labels for Online Merchants: How, When and Why You Should Use them on PLAs
AdWords Labels are a handy tool you can use in the AdWords login to optimize your Product Listing Ads (PLAs). Below are explanations of how to set up AdWords labels, when you might want to do so, and why. How To Add… > Read More
