Recent Posts in Google Adwords - CPC Strategy

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How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More

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Best Omni-Channel Retail Practices For Holistic Marketing in 2015

Omni-Channel practices are essential for a quality shopping experience in 2015. If shoppers notice a disconnect between your online and in-store presence, they could abandon your product or website all together and look to competitors for other options. Although omni-channel integration may seem overwhelming at first, CPC clients like… > Read More

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Are Enterprise Bid Platforms Worth Your Investment?

Growing retailers may be considering Bid Management Platforms such as Kenshoo, Marin, DoubleClick and Efficient Frontier as a way to ease their management flow and integrate automation. Large scale bid management programs offer advertisers a variety of automation services but it does not necessarily mean every retailer… > Read More

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How to Rank for Google’s New Mobile-Friendliness & App Index

Websites that are not mobile-friendly could suffer within Google’s search results due to the latest announcement to expand mobile friendliness as a ranking signal in April. According to Google’s announcement, “When it comes to search on mobile devices, users should get the most… > Read More

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How to Assess the Profitability of Your Ad Positioning on Google Shopping

In CPC Strategy’s video, “Google Shopping – Why Is Bidding So Important?” CEO Rick Backus explains the algorithm behind ad positioning on Google Shopping and what practices can help get your products in the spotlight. In a follow up discussion, Jeff Coleman, Director of Retail Search at… > Read More

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Maximize the Value of Customer Calls With Adwords Call-only Campaigns

Adwords recently introduced call-only campaigns, a new and easy way for businesses to reach potential customers by showing their phone number, business description and call button during their search. Call-only campaigns allow retailers to focus on getting users to click-to-call a business straight from the ads. With… > Read More

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Ad Scheduling and Day Parting for a Successful 2015 [Video]

Day Parting, also referred to as ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or days of the week by modifying bids. Lewis Brannon, Retail Search Manager at CPC Strategy weighs in on how to… > Read More

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Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]

As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their… > Read More

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Google Introduces New AdWords Upgraded URLs

Today, Google announced updates to URL management within AdWords, including the limiting of steps needed for URL tracking parameters. Upgraded AdWords URLs Google’s AdWords URL update allows advertisers to better manage URLs within AdWords, with specific functionality for custom URL modifications for both attribution… > Read More

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4 Ad Extensions You Need to be Using in Your PPC Campaigns [Video]

AdWords ads are an immense opportunity to increase conversions and clicks on Google, but within a very limited amount of space, and with stringent character limits. AdWords extensions are useful tools to increase visibility on search, customer trust, store perception, and ad… > Read More

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