Recent Posts in Google Adwords - CPC Strategy

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Performance After Removal of Google Right Side Ads

Google Right Side Ads Discontinued Last month, Google announced a significant change to remove ads on the right side of the desktop search results and only place ads at the top or the bottom of the search results page. Google now shows four… > Read More

assisted impression reporting

Measure The Impact of Display Advertising With Assisted Impression Reporting

Google Assisted Impression Reporting Beta We know each customer journey is unique and tracking the different pathways that shoppers take to discover and make a purchase can better inform a retailer’s marketing strategy. But because there are so many different touchpoints available within an online purchase… > Read More

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How Google’s Discontinuation of Right Side Ads Will Impact Retailers

Google Discontinues Right Side Desktop Ads Last week, Google announced a significant change to remove the ads on the right side of the desktop search results and only place ads at the top or the bottom of the search results page. Google… > Read More

youtube advertising

YouTube Advertising for Retailers

The YouTube Advertising Guide For Retailers Since it’s founding in February 2005, YouTube has gathered billions of users to the platform to discover and share videos. It has also become a platform for brands, creators and users to connect with each other… > Read More

dynamic search ads

How to Gain Efficiency with Dynamic Search Ads – Answered

Utilizing DSAs to Drive High Quality Traffic Dynamic Search Ads allow advertisers to take advantage of Google’s improving search algorithms to drive high quality traffic to the most relevant landing pages. In order for advertisers to take advantage of DSAs, they must… > Read More

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YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the… > Read More

adwords ad customizers

Promote Real-Time Holiday Discounts with AdWords Ad Customizers

AdWords Ad Customizers for Holiday Promos Most retailers will offer discounts, promotions and special offers throughout November and December – targeting shoppers on Black Friday and Cyber Monday. Ad customizers – (including the “countdown” feature) – are a great way to effectively communicate the timeliness of… > Read More

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Google Shopping Ads On Youtube Expands Advertising Platform

Google Shopping Ads on YouTube  Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns, retailers can… > Read More

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Drive Visitors To Your Site With Display Prospecting for New Audiences

What is Display Prospecting for New Audiences? When it comes to display prospecting for new audiences, advertising is based on the demographic or interest-based targeting, rather than the search intent. Retailers use display prospecting to improve brand awareness and drive new site visitors. “There’s… > Read More

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Google Shopping Course Registration: Innovating Your Strategy for Q4

Innovating Your Google Shopping Strategy for Q4 Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy Holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before. This presents a… > Read More

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