Recent Posts in Google Adwords - CPC Strategy

New in Google Analytics: Add a Destination to The Audiences Report

Do you want to learn more about how your website visitors interact with your site or catalog? Of course! The Audiences Report located… > Read More

Google double reporting

Google Doubles Daily Budget Spend: Should You Be Concerned?

In October, Google AdWords campaigns became eligible to spend up to twice the average daily budget to help advertisers reach their goals, whether… > Read More

facebook and google

Proof That Facebook and AdWords Work Better Together

This year, Google and Facebook are projected to claim half of all ad revenue worldwide. Unfortunately, many advertisers still aren’t taking advantage of… > Read More

What are Google Home Service Ads?

Thanks to the recently launched Google Home Services Ads program, attracting new customers is now infinitely easier for local service providers—at least in… > Read More

google-inmarket-audiences

Can Google In Market Audiences Improve Conversion Rate?

Sometimes, online advertising can feel like shooting in the dark. Sure, there are few targeting options you can check off, and maybe you… > Read More

google adwords optimization tips

Google AdWords Optimization Checklist to Beat the Competition in Q4

Google/Alphabet raked in 26.06 billion in Q4 last year, and aggregate paid clicks were up +36% from Q4 2015. We’re expecting great things… > Read More

google ad experience report

How Will the Google Ad Experience Report Impact My Ecommerce Site?

Google is taking its role in the Coalition for Better Ads seriously. With the release of its Ad Experience Report—as well as a… > Read More

Should You Be Using AMP for Your AdWords Landing Pages?

Last year, Google launched its Accelerated Mobile Pages project—or AMP. Essentially an open-source, user-friendly development framework, AMP lets you create customized, fast-loading web… > Read More

Why Your Business Should Be Using Custom Goal Completions in Google Analytics

Conversions are typically the leading KPI most ecommerce business owners will monitor. But as expert advertisers in the PPC space, we understand that… > Read More

adwords impressions

AdWords Impression Share 101

There are plenty of metrics that show the health of your AdWords campaigns–but don’t let Impression Share metrics slip under the radar. Impression… > Read More

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