Recent Posts in Google Adwords - CPC Strategy

google custom intent audiences

What are Google Custom Intent Audiences?

As part of its mass release of new features late last year, Google rolled out a new targeting tool for its Display Network… > Read More

google data driven model

Advertising Experts Test The Google Data-Driven Attribution Model

One of the latest models introduced to help advertisers gain a better understanding of attribution is Google Data-driven. What is the Google Data-Driven… > Read More

end of adwords review extentions

The End of AdWords Review Extensions & How To Save Your Data

In an effort to simplify the ad extension offering in AdWords, this month Review Extensions will be deleted along with their performance data…. > Read More

google attribution

What is Google Attribution & Is it a Big Deal for Advertisers?

Attribution can be complicated for advertisers. An attribution model is the rule, or set of rules, that determine how credit for sales and conversions… > Read More

should you outsource adwords agency

6 Signs You Should Outsource AdWords Management

No matter how many new channels emerge, brands and retailers are still flocking to AdWords. Last year, Google claimed 44% of all global… > Read More

2018 search predictions

2018 Search Predictions From Our Leading Experts

There was plenty to try to keep up with in 2017 and retailers can finally take a second to stop and reflect on… > Read More

google changes in 2017

12 Ways Google Advertising Changed in 2017

From phasing out Standard Text ads to the YouTube ads debacle–Google was busy in 2017. If you’ve been working in AdWords every day,… > Read More

New in Google Analytics: Add a Destination to The Audiences Report

Do you want to learn more about how your website visitors interact with your site or catalog? Of course! The Audiences Report located… > Read More

Google double reporting

Google Doubles Daily Budget Spend: Should You Be Concerned?

In October, Google AdWords campaigns became eligible to spend up to twice the average daily budget to help advertisers reach their goals, whether… > Read More

facebook and google

Proof That Facebook and AdWords Work Better Together

This year, Google and Facebook are projected to claim half of all ad revenue worldwide. Unfortunately, many advertisers still aren’t taking advantage of… > Read More