Recent Posts in Google Adwords - CPC Strategy

PPC AdWords remarekting

Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]

As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their… > Read More

AdWords custom tracking URL

Google Introduces New AdWords Upgraded URLs

Today, Google announced updates to URL management within AdWords, including the limiting of steps needed for URL tracking parameters. Upgraded AdWords URLs Google’s AdWords URL update allows advertisers to better manage URLs within AdWords, with specific functionality for custom URL modifications for both attribution… > Read More

Adwords extensions

4 Ad Extensions You Need to be Using in Your PPC Campaigns [Video]

AdWords ads are an immense opportunity to increase conversions and clicks on Google, but within a very limited amount of space, and with stringent character limits. AdWords extensions are useful tools to increase visibility on search, customer trust, store perception, and ad… > Read More

Google trusted stores setup update

Google Trusted Stores Update Smooths Setup

Yesterday Google announced some changes to Trusted Stores in order to make it easier for retailers leverage the program. Google Trusted Stores Update for Online Sellers Trusted Stores, a Google-verified merchant program, highlights seller quality score on Google search and seller pages to… > Read More

AdWords-editor11-Google

63 AdWords Editor 11 Shortcuts for PPC Advertisers

Last week, Google updated its AdWords Editor (11), which includes new tools for AdWords power users for advanced reporting and management. Below are useful keyboard shortcuts to use when managing your Paid Search campaigns with the new AdWords Editor. AdWords Editor 11 Keyboard… > Read More

Google-adwords-11-Google-pop-out

AdWords Editor 11 Updates: Takeaways for PPC Advertisers

This week Google announced an update to its AdWords Editor tool, to include more power-user friendly features and tools for Paid Search advertisers on AdWords. Below are highlights of the major changes to AdWords Editor (version 11), and how they affect your… > Read More

Google-shopping

2 Must Use PLA Enhancements For Higher Rankings [Video]

27% of online shoppers are already searching for Black Friday deals online (Google). What type of visibility does your online store have on Google? Below are some tips on how to gain more visibility for your online store this holiday on Google…. > Read More

adwords-retargeting-by-household-income

5 AdWords Pro-Tips

One look at Google’s Inside AdWords blog and it is easy to get lost navigating in a sea of never ending updates. With the constant change, it’s difficult for even the most well versed PPC professional to stay current with the latest features. Below are 5 overlooked… > Read More

Excel-techtip3.gif

PPC Data Tip: Using Heat Maps for PPC

AdWords allows you to generate some awesome reports to analyze data trends, which you can leverage to optimize your PPC account all year. For Q4 understanding your performance data, and trends across reports is integral. Excel is an amazing tool to help… > Read More

SEM Monitoring, search

Search Monitoring: Brand Manufacturers’ Secret Weapon

This is a guest post by Ken Barber. Ken is a the VP of Marketing at The Search Monitor, a competitive intelligence agency for paid search. Manufacturers are a segment of advertisers that can gain a lot from monitoring online ads. Like any… > Read More

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