Recent Posts in Google Adwords - CPC Strategy
How to Set up Google Product Ads in 60 Seconds
A while back we described the differences between each of Google’s product listing programs, of which there are many different programs as there are apples in a 4 apple tree. And having been asked how exactly one gets to participate in them, particularly Google… > Read More
eTail West: 35 Paid Search Optimization Techniques
Today is the first day of the eTail West conference and the first session I attended was hosted by Ben Kirshner from Coffee For Less. Ben is a good friend of mine and I was blown away by his session. Unlike most… > Read More
Make More Money Using Ad Extensions
AdWords Ad extensions provide extra information for potential customers. They enhance your standard Ad to include additional business info and lead to higher CTRs. The extensions appear alongside your Ad on Google.com and most times across the display network. I wouldn’t recommend coming right… > Read More
What’s In An AdWords Ad? It’s More Than 25-35-35
Lisa Raehsler is a PPC Strategy Consultant with more than 15 years of marketing experience. A Google Adword Partner and columnist for ClickZ, Lisa is an expert in search engine marketing and analysis. Below Lisa talks about high level strategies that search… > Read More
Bidding and Budget Options on Google AdWords
You’ve done your homework. You’ve got a quality website and a service offering or action you want searchers to complete. You’ve toiled over a fool proof method to organize the campaign hierarchy, and selected the locations and languages your Ads will be served in…. > Read More
New Targeting Options Available to AdWords Mobile Advertisers
Google AdWords has allowed businesses to reach potential consumers through mobile advertising for quite some time. They recently expanded this service offering with mobile targeted ad campaigns for businesses to specifically reach users of mobile phones, tablets, and wireless laptop computers, introducing two… > Read More
