Recent Posts in Google Adwords - CPC Strategy


Drive Visitors To Your Site With Display Prospecting for New Audiences

What is Display Prospecting for New Audiences? When it comes to display prospecting for new audiences, advertising is based on the demographic or interest-based targeting, rather than the search intent. Retailers use display prospecting to improve brand awareness and drive new site visitors. “There’s… > Read More


Google Shopping Course Registration: Innovating Your Strategy for Q4

Innovating Your Google Shopping Strategy for Q4 Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy Holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before. This presents a… > Read More


How to Optimize Your Campaign with AdWords Negative Keywords

Leveraging AdWords Negative Keywords AdWords negative keywords are important because they help retailers sculpt or refine the reach of their targeting. According to David Weichel, Paid Search Director at CPC Strategy, “Without taking a closer look at the Search Terms Report, retailers might not come across these… > Read More


Retail Experts Weigh in on the Google Buy Button

Introducing the Google Buy Button: After significant hype, Google’s Buy Button also known as “Purchases on Google” is now available to select retailers through Google Product Listing Ads (PLAs). Shoppers will now be able to purchase their favorite products directly from search engine… > Read More

ab testing

Ad Copy Tests For PPC Advertisers

Ad Copy: Avoiding Testing Complacency Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign. Retailers should leverage product-level performance data to drive their strategy and construct highly efficient, constantly evolving campaign architectures that create a balance between maximizing order volume… > Read More


The Ultimate Google Shopping Overview on 2X eCommerce – Interview

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently featured on 2X eCommerce to discuss Google AdWords campaign strategy. is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce… > Read More


Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More


Google Testing Automated PLAs

Google Automated Testing in Shopping Tab Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the… > Read More


AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More

google shopping

Selling on Google: Frequently Asked Questions About Google Shopping Answered

24 Questions About Selling on Google Shopping Google Shopping is a program that merits a well-thought-out and sophisticated approach as a high-volume, bottom-of-the-funnel product advertising channel and rapid customer-acquisition tool. This month we hosted a 3-day Virtual Summit devoted entirely to Google Shopping,… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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