Recent Posts in Google Adwords - CPC Strategy

AdWords keyowrd match type

Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More

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Today: 10 AdWords Secrets You Need to Survive the Mobile Tsunami [White Paper]

Google “mobile traffic” and the image results literally show 4 upward trending graphs. But this rapid acceleration of the mobile market is really a double-edged sword. One one hand is the huge opportunity to oust competitors in what is essentially a new… > Read More

mobile-conversion-tracking-adwords

Are You Using the ‘AdWords Redirect’ Attribute?

Put bluntly, if you’re completely ignoring mobile traffic, you’re probably A) wasting ad spend and B) missing out on a huge opportunity. Where AdWords is involved, advertising to the mobile consumer requires a different plan of attack in terms of the ad… > Read More

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Capitalize on Mobile: How to Target Mobile AdWords Traffic by Location

If you’re an enthusiastic follower of the latest tech industry trends, you’ll probably appreciate the HBO show Silicon Valley. It’s a comedic parody of the startup culture in the Silicon Valley tech world. One of the trends they hit on is this… > Read More

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AdWords Targeting By Household Income

In November, Google updated  its geographic targeting capabilities, allowing Advertisers on Google to target specific locations based on household income tiers. Google AdWords Locations By Demographic With Google’s geographic targeting capabilities, advertisers can target by “location groups”  including “places of interest” and… > Read More

analytics-branded

Google Analytics Now Breaks Out Branded/Non-Branded Search Campaigns

We all know how important having branded text campaigns can be if your company has any sort of presence on the internet. In essence it allows you to control the SERP whenever someone searches for you, which in turn lets you control… > Read More

adwords-location-extensions-featured

Improve Geotargeting with AdWords Location Extensions

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. Location Extensions If you’re a web-only retailer, then AdWords location extensions don’t really apply to you. The main function of a location extension is that they… > Read More

Google Shopping

Google Breaks Down Users By Parental Status, Knows If You’re a Parent or Not

So Google already knows you better than your neighbor does, as it can deduce your age, gender and interests based solely on your browsing behavior. On top of that Google knows what browser, phone, and operating system you use, something maybe not even… > Read More

adwords-app-extensions-amazon

How to Add App Extensions to Your AdWords Ads

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. App Extensions When you’re talking about AdWords app extensions as they pertain to retail advertisers, you’re probably talking to a small crowd. App extensions (and apps… > Read More

Google Shopping Campaigns features

3 Google Shopping Campaign Features To Test

If you sell on Google, you have less than 100 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Shopping Campaigns replace PLAs in August, and have demonstrably positive metrics for merchants including higher ROI, lower COS… > Read More

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