Google Adwords - CPC Strategy

Recent Posts in Google Adwords - CPC Strategy

Adwords extension update

AdWords Update: Consumer Ratings Extension Gets More Space

Consumer Ratings More Prominent on Search Early this month, we noticed Consumer Ratings are now showing up as a completely separate line item for individual text ads, making them stand out even more for the retailers who have them. AdWords enables advertisers to… > Read More

Google consumer reviews

Should I Use Google Consumer Surveys?

Google Consumer Surveys (or ratings) have been available for several hundred businesses in the U.S., U.K., and Canada since 2012, but are widely misunderstood and under used. Here’s what you need to know about Google Consumer Surveys, why the recent update is… > Read More


How to Leverage Google Places For Your AdWords Campaigns

Location extensions are not new to AdWords and most stores with physical locations already take advantage of them. The reality is, however, that most advertisers simply click into the Ad Extensions tab in AdWords, enable a couple of location extensions, and leave it alone… > Read More


My Client Center: A Definitive Overview of the AdWords MCC

What is My Client Center used for? My Client Center, also known as the Google MCC, is a type of AdWords account where agencies typically manage multiple clients from. The Google MCC is a convenient hub because agencies only have to use… > Read More

Google Product Listing Ads, campaign structure

12 Must Know Facts About The New Product Listing Ads

A NEW PLA campaign structure, Yay! Yes, this is a brand spanking new toy for us all to learn and play with. This is exactly what we have been doing since some of our clients had gotten early access to this feature. There… > Read More

Google Shopping PLA new structure

3 (NEW) Product Listing Ads Features That Fail

Google’s new Product Listing Ads structure (Google Shopping campaigns) is in beta for some of our retail search merchants, so we’ve had insider access to breaking out PLA campaigns using product groups and the Shopping campaign structure. A new way to create… > Read More


5 PPC Goldmines You Should Bookmark

Bookmark’s are the next generation of Pokemon for nerds over the age of 21. In the spirit of giving and holiday cheer, here are a couple PPC bookmark’s from my personal collection. PPC Resources to Bookmark A Beginner’s Guide to Paid Search… > Read More

Mobile AdWords, PPC

5 Ways to Get More Revenue With Your PPC Ads [Infographic]

Small online business owners have had a rough time with Google within the last year. Paid traffic with PLAs, Google penalization’s (Panda, Penguin) algorithm updates, and ‘secure search’ removal of organic keywords (Not Provided). The folks over at WordStream wanted to give… > Read More


How To Grant Google Analytics Access: Old & New Interface

Wouldn’t it be nice if someone bought you lifelong personal training sessions? Google basically did just that when they created Google Analytics  for online merchants. Want to see how your business is performing well, or where you should cut back a bit,… > Read More

Google Keyword Insertion, AdWords

Reasons Why To Use Dynamic Keyword Insertion In Ad Copy

Google’s DKI, or Dynamic Keyword Insertion, is a way for advertisers to use the specific keyword triggered by the user’s search query in the ad the user is served. Here is Google’s explanation of Keyword Insertion: “To use this feature in your ads,… > Read More