Recent Posts in Paid Search - CPC Strategy
50 Ecommerce Remarketing Strategies
Remarketing is a simple concept. In fact, it’s the premise of most traditional marketing campaigns. Simply put, the more often a message is seen or heard by the same prospects, the more likely it is to be successful. We’ve compiled a comprehensive… > Read More
Ecommerce Retargeting Basics with Chango
Today we’re excited to present our ecommerce business owners with a quick 5-question interview on the new hot topic of retargeting with Chango’s Director of Marketing, Ben Plomion. 1. How should online retailers know which service to look into – search or site retargeting? When… > Read More
The Free Shipping Formula for Online Retailers
There is something decidedly special about offering free shipping. Whether it’s because everyone loves free stuff or paying for shipping is extra painful, I can safely say: sales volume will increase when you offer Free shipping. Free Shipping taps into the dark… > Read More
eTail West 2012: The Most Comprehensive Conference Recap You Will Ever Read!
eTail West was a few weeks ago and what started as a simple blog post has morphed into The Most Comprehensive Conference Recap You Will Ever Read! There are over 600 hyperlinks in this post so in an effort to make it… > Read More
How to Set up Google Product Ads in 60 Seconds
A while back we described the differences between each of Google’s product listing programs, of which there are many different programs as there are apples in a 4 apple tree. And having been asked how exactly one gets to participate in them, particularly Google… > Read More
eTail West: 35 Paid Search Optimization Techniques
Today is the first day of the eTail West conference and the first session I attended was hosted by Ben Kirshner from Coffee For Less. Ben is a good friend of mine and I was blown away by his session. Unlike most… > Read More
