Recent Posts in Paid Search - CPC Strategy
Youtube For Ecommerce? New Google Feature Has Sellers Licking Their Chops
Chris Crum at WebProNews reports: Google announced a feature for YouTube, which could prove to be a pretty big deal in ecommerce. They’re now letting businesses include “Buy Now” buttons on their YouTube channels, so users can purchase products through various retailers.’… > Read More
Multi Channel Marketing – The Impact of Multi & Cross Channel Interactions on Your Retail & Marketing Strategy
Multi-channel marketing used to be a term that literally almost made me cringe. It felt like a buzz word that a lot of online retailers /marketers would throw around without much tangible, let alone actionable, meaning to it. Almost like hearing someone… > Read More
Online Ad Revenue Breaks 2011 Record [SearchEngineWatch.com]
Search ad revenues broke 2011 records coming in at $16.9 billion for 2012. This number represents 46 percent of all Internet ad revenue, but the report doesn’t include mobile search ad revenue. Check out the full article and report at Search Engine… > Read More
Which is Better, Google Shopping or Amazon Product Ads?
Almost as fierce as the Android vs. Apple debate is the Google Shopping vs. Amazon Product Ads debate. Brand loyalty aside, which comparison shopping engine is really the best? Where does Google Shopping win? Merchant tools Amazon is so used to having… > Read More
Why Google Shopping AdWords Support is a Gamble
For Q4 2012, Google Shopping beat the other comparison shopping engines (CSEs) in almost every metric, and overall for the quarter as the number one CSE: Our co-founder Tien Nguyen even notes that “It’s no surprise that Google is still the comparison shopping… > Read More
5 Reasons Why Google Shopping Conversions Decreased for Q4 2012
In our Q4 2012 comparison shopping engine rankings, Google Shopping dominated many of the engine metrics such as traffic and revenue. For conversion rate however, Google came in fourth place overall for the holiday season, lower even than the its own numbers… > Read More
