Recent Posts in Paid Search - CPC Strategy

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The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses or phone numbers (at least 20 people) and Facebook will deliver an ad to those Facebook users. Retailers can also build audiences… > Read More

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The Ultimate Google Shopping Overview on 2X eCommerce – Interview

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently featured on 2X eCommerce to discuss Google AdWords campaign strategy. 2xeCommerce.com is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce… > Read More

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Programmatic Buying for Retail Marketers Featuring Katana – Course Registration

Best Practices To Succeed with Programmatic Advertising Campaigns “Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014 to 2015 — but how has it actually been put into practice? How are retail advertisers currently… > Read More

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Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More

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20 Questions On How To Set Up & Promote Facebook Advertising- Answered

How Retailers Can Engage in Facebook’s New Advertising Program From awareness to purchase, retailers can cater to the user’s journey through a variety of targeting options thanks to capabilities of Facebook’s Dynamic Product Ads. With Facebook Advertising retailers have another avenue to promote inventory, while Facebook users… > Read More

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Pinterest vs. Facebook Buy Buttons: New Study on 80,000 Brands to Determine Traffic & Revenue Impact

Pinterest vs. Facebook: The Results In the first five months of the year, leading commerce intelligence data provider, Jirafe found that Facebook is the dominant source of social traffic and revenue for brands. Highlights from the study showed:     Average Spend: Facebook visitors spend… > Read More

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Google Testing Automated PLAs

Google Automated Testing in Shopping Tab Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the… > Read More

Instagram

Instagram & Pinterest Buy Button: Empowering Retailers With ‘Action-Oriented’ Formats

Instagram Buy Button: Instagram has become one of the largest social media platforms, gathering more than 300 million users in less than 5 years. Thanks to Instagram’s recent announcement to begin testing on new enhanced apps and buy buttons, advertisers can finally… > Read More

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How To Set Up & Promote Facebook Dynamic Product Ads – Course

Strategies For Retailers to Engage in Facebook’s New Marketing Program Facebook’s latest product advertising program could lead to groundbreaking revenue for retailers thanks to their advanced user-data and targeting capabilities. From awareness to purchase, retailers can cater to the user’s journey through… > Read More

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AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More

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