Recent Posts in Paid Search - CPC Strategy


The Adwords Quality Score: A Fundamental Necessity

I’m going to let you in on a little industry secret: Google’s goal is to serve users ads they’ll find relevant. Okay, it’s not much of a secret and I probably didn’t need to tell you that – but it’s true. If… > Read More

Google RLSA

Why Advanced RLSA Audience Targeting Is Essential For Your Business

“The evolution of RLSA and advancing the technology and strategy on RLSA was a big talking point at the 2016 Search Marketing Expo & Conference,” Lewis Brannon, Paid Search Manager at CPC Strategy said. “Most advertisers simply apply their standard retargeting audiences within their search campaigns… > Read More


The Death of Last Click Attribution & Rise of Google’s Data Driven Model

In ecommerce, attribution can be a complicated concept for retailers to understand. In simple terms, an attribution model is the rule, or set of rules, that determine how credit for sales and conversions are assigned to touchpoints in the conversion path. Touchpoints can vary… > Read More

Mobile phone

What are Google Responsive Ads?

AdWords has become one of the most robust digital ad services by offering an expansive network through which ads can be shown (2 million+ for the display network). One repercussion of this is that publishers accept a variety of formats on their… > Read More


Expanded Text Ads: Analyzing Early Performance Results

A couple months ago, Google announced its latest implementation to Search advertising with the introduction of Expanded Text Ads. The new installment, which Google touted as being the biggest update to creative since the introduction of AdWords itself, prompted a bit of buzz… > Read More


Are Conversion Tracking Errors Manipulating Your Sales Numbers?

Conversion Tracking: AdWords & Google Analytics It’s absolutely essential for advertisers to accurately monitor their customer’s purchasing path through Conversion Tracking. Most of the time, if a customer is served an ad for a product they are interested in, they will click… > Read More

google expanded text ads

A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments In May, Google announced what they are calling the biggest update to ad creative since the introduction of AdWords more than 15 years ago. Standard text ads are seeing a substantial transformation with the implementation… > Read More

compare converted clicks and conversions in AdWords

Experts on How the Loss of Converted Clicks on AdWords Will Affect Retailers

How the Loss of AdWords Converted Clicks Will Affect Retailers Are you using “Converted Clicks” as your bidding conversion metric in AdWords? Brace yourself—Converted Clicks will disappear and “Conversions” will be king in just two months (September 2016). This comes right after… > Read More

google text ad options

How Retailers Can Take Advantage of New Google AdWords Price Extensions

Google AdWords Price Extensions 101 Expanded Text Ads. Imported Call Conversions. AdWords Price Extensions for mobile text ads. Google’s been improving the text ads game, and they aren’t wasting any time. “Google has seen the impact of Google Shopping Ads, and they… > Read More

Adwords conversions

Are BigCommerce & Shopify Over-Reporting Your Adwords Conversions?

Recently, the CPC Strategy team became aware that Shopify and BigCommerce accounts may be over-reporting conversions and conversion values in AdWords. What does this mean for Shopify and BigCommerce sites? “If you’re duplicating your reports, you’re not seeing your true performance on AdWords,… > Read More