Recent Posts in Paid Search - CPC Strategy

keyword research for PPC

15 Keyword Tools for Paid Search Marketers

Below are 15 leading PPC tools to help you identify keywords for your Paid Search campaigns. (In no particular order) 15 Best Keyword Tools for PPC Marketers Successful PPC campaigns are heavily influenced by the keywords you choose. While there’s no exact science… > Read More

PPC AdWords remarekting

Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]

As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their… > Read More

Google pigeon local update

Google Pigeon Update: What Search Marketers Need to Know [Infographic]

Google’s most recent search algorithm update- surnamed Pigeon has impacted local search, retailers and SEO since July of this year. 58% of local marketers noted they’d change tactics following Google’s local update. The Pigeon update primarily affected local search results and local… > Read More

AdWords custom tracking URL

Google Introduces New AdWords Upgraded URLs

Today, Google announced updates to URL management within AdWords, including the limiting of steps needed for URL tracking parameters. Upgraded AdWords URLs Google’s AdWords URL update allows advertisers to better manage URLs within AdWords, with specific functionality for custom URL modifications for both attribution… > Read More

Google public data

15 Google Hacks For Paid Search Marketers

We all know Google is on the cusp of technology – but how far have they actually gone? From in-browser Lego building to public data mining, Google has a service for just about everything. 20 Little Known Google Tools Below are 20… > Read More

Adwords extensions

4 Ad Extensions You Need to be Using in Your PPC Campaigns [Video]

AdWords ads are an immense opportunity to increase conversions and clicks on Google, but within a very limited amount of space, and with stringent character limits. AdWords extensions are useful tools to increase visibility on search, customer trust, store perception, and ad… > Read More


The DL on the AdWords Previous Visits Extension

AdWords extensions are an opportunity for PPC advertisers to boost conversions, bolster branding, and increase SERP space on Google. There are quite a few AdWords extensions advertisers can utilize to optimize profitability and increase sales: Seller Ratings Annotations Sitelink Extensions Review Extensions Call… > Read More

Valentines PPC strategy for Adwords

11 Ways to Sell More with PPC for Valentine’s Day

The average consumer spends roughly $166 dollars every Valentine’s, which isn’t surprising since 53% of women polled noted they’d end a relationship if they don’t get something from their significant other during the romantic holiday. Valentine’s Day may seem like a minor… > Read More

Google trusted stores setup update

Google Trusted Stores Update Smooths Setup

Yesterday Google announced some changes to Trusted Stores in order to make it easier for retailers leverage the program. Google Trusted Stores Update for Online Sellers Trusted Stores, a Google-verified merchant program, highlights seller quality score on Google search and seller pages to… > Read More

retail search news

This Week in Retail Search 1/12/15

Retail Search Weekly News Roundup Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce As an ecommerce professional, it is important to keep up-to-date on the latest news on search, retail, and online commerce. To facilitate that process, CPC… > Read More