Recent Posts in Paid Search - CPC Strategy

google shopping

Selling on Google: Frequently Asked Questions About Google Shopping Answered

24 Questions About Selling on Google Shopping Google Shopping is a program that merits a well-thought-out and sophisticated approach as a high-volume, bottom-of-the-funnel product advertising channel and rapid customer-acquisition tool. This month we hosted a 3-day Virtual Summit devoted entirely to Google Shopping,… > Read More

google-cover

Important Q2 Product Updates From Google AdWords

Q2 Product Updates from Google AdWords CPC Strategy wants to keep retailers up-to-date on the latest with a consolidated list of the top launches and changes in AdWords for Q2 2015. Take a look (below) to see the changes, dates the changes take place,… > Read More

youtube

Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage of the latest and capitalize on an opportunity to get their products in front of nearly 1… > Read More

Facebook

How to Set Up Facebook Business Manager – For Retailers

Benefits of Facebook Business Manager: Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control what information employees can access. Now that Facebook Dynamic Product Ads are live in Power… > Read More

Sell-on-Alibaba-feature-image

Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More

lew-google-shopping-video

How to Use Google Shopping: Product ID Reports [Video]

Google Shopping Campaign Video Series Part 3: Product ID Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts. Leveraging Google… > Read More

selling-internationally-on-ebay-feature-image

Selling Internationally on eBay: Features and Benefits for Retailers

Selling Internationally on eBay: How retailers expanding beyond U.S. markets can benefit Toys R Us, a multibillion, Fortune 500 has something in common with Gelb Music, a privately owned music store in Redwood, Ca. These distinct market players — one sells toys… > Read More

google-shopping-campaign-video

How to Use Google Shopping: Category Reports [Video]

Google Shopping Campaign Video Series Part 2: Category Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts. Leveraging Google Shopping… > Read More

facebook-product-ads-example2

Facebook Dynamic Product Ads Live in Power Editor

Facebook Product Ads Live in Power Editor: The newest features of Facebook’s Dynamic Product Ads are now available in Power Editor, an advanced tool that helps businesses manage multiple campaign ads. The latest product advertising program could lead to groundbreaking revenue for both the… > Read More

adwords-512[1]

Google AdWords Announces New Automation Tools and Features

Google AdWords New Automation Features On Tuesday, Google Adwords event #StepInsideAdWords featured new mobile-friendly ad formats in dynamic search ads, display auto re-sizing and improvements to bid automation. “For shopping ads, we’ve been enhancing to improve the experience of those, ‘I want to… > Read More

Next
NEW GUIDEBOOK


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA



No thanks, I’m ok with my Amazon strategy.

×