Recent Posts in Paid Search - CPC Strategy

Hero conference

2016 PPC Strategy & Trends: Hero Conference Recap

HERO Conference 2016 – PPC Strategy Recap Each year Hero Conf brings the biggest names and brightest minds, like Microsoft’s John Gagnon and Chris Haleua from Adobe, together under one roof to discuss the tactics, strategies, present and future of pay-per-click advertising. With 50+ speakers,… > Read More

google

Performance After Removal of Google Right Side Ads

Google Right Side Ads Discontinued Last month, Google announced a significant change to remove ads on the right side of the desktop search results and only place ads at the top or the bottom of the search results page. Google now shows four… > Read More

assisted impression reporting

Measure The Impact of Display Advertising With Assisted Impression Reporting

Google Assisted Impression Reporting Beta We know each customer journey is unique and tracking the different pathways that shoppers take to discover and make a purchase can better inform a retailer’s marketing strategy. But because there are so many different touchpoints available within an online purchase… > Read More

google-merchant-center-feed-rules

How Google’s Discontinuation of Right Side Ads Will Impact Retailers

Google Discontinues Right Side Desktop Ads Last week, Google announced a significant change to remove the ads on the right side of the desktop search results and only place ads at the top or the bottom of the search results page. Google… > Read More

youtube advertising

YouTube Advertising for Retailers

The YouTube Advertising Guide For Retailers Since it’s founding in February 2005, YouTube has gathered billions of users to the platform to discover and share videos. It has also become a platform for brands, creators and users to connect with each other… > Read More

2016 search predictions

2016 Search Predictions from Leading Industry Experts

What trends are going to shape search in 2016? As we approach 2016, retailers and ecommerce professionals across the globe are re-evaluating their online marketing strategy. From technology to branding and user preferences – it’s a challenge to digest the many ongoing and exciting changes emerging… > Read More

dynamic search ads

How to Gain Efficiency with Dynamic Search Ads – Answered

Utilizing DSAs to Drive High Quality Traffic Dynamic Search Ads allow advertisers to take advantage of Google’s improving search algorithms to drive high quality traffic to the most relevant landing pages. In order for advertisers to take advantage of DSAs, they must… > Read More

shopping-ads-on-youtube

YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the… > Read More

adwords ad customizers

Promote Real-Time Holiday Discounts with AdWords Ad Customizers

AdWords Ad Customizers for Holiday Promos Most retailers will offer discounts, promotions and special offers throughout November and December – targeting shoppers on Black Friday and Cyber Monday. Ad customizers – (including the “countdown” feature) – are a great way to effectively communicate the timeliness of… > Read More

video

How New Dynamic Search Ads Will Impact the Future of Advertising – Video

New Dynamic Search Ads Features The New Dynamic Search Ads use Google’s organic web-crawling technology to automatically target relevant search queries based on a retailer’s website content. Dynamic Search Ads are useful for campaigns because they: 1) Help fill in the gaps in… > Read More

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The Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA

FBA Guidebook

 

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