Recent Posts in Paid Search - CPC Strategy

AdWords branded PPC campaigns

Are you holding back on Branded AdWords Campaigns? 3 Reasons You Should Reconsider [Video]

Are you bidding on your own brand in AdWords? Branded AdWords campaigns are frequently a source of fear and frustration for PPC marketers, with competitor brands bidding on your brand, and PPC implications for SEO. Check out the video below to determine… > Read More

adwords-retargeting-by-household-income

5 AdWords Pro-Tips

One look at Google’s Inside AdWords blog and it is easy to get lost navigating in a sea of never ending updates. With the constant change, it’s difficult for even the most well versed PPC professional to stay current with the latest features. Below are 5 overlooked… > Read More

Retail search news

This Week In Retail Search 9/17/2014

Retail Search Recap 9/17/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Retail News TechCrunch: Venture Investors See Wave Of Tech Cash Coming From The East This week, the IPO of Alibaba is expected to set new… > Read More

Excel-techtip3.gif

PPC Data Tip: Using Heat Maps for PPC

AdWords allows you to generate some awesome reports to analyze data trends, which you can leverage to optimize your PPC account all year. For Q4 understanding your performance data, and trends across reports is integral. Excel is an amazing tool to help… > Read More

SEM Monitoring, search

Search Monitoring: Brand Manufacturers’ Secret Weapon

This is a guest post by Ken Barber. Ken is a the VP of Marketing at The Search Monitor, a competitive intelligence agency for paid search. Manufacturers are a segment of advertisers that can gain a lot from monitoring online ads. Like any… > Read More

Google product ratings

3 Ways to Improve your Brand on Google for Q4

Shoppers on Google are judging you. They’re judging where you appear on Google, how your store appears, your ratings, etc. Moving into Q4, how your products and store appear on Google is pivotal. Take the time to optimize your Google exposure to generate… > Read More

Google AdSense ads

Google Ad Update: Product Ads on Sites with AdSense

Today, Google announced its extension of Product Listing ads with AdSense for Shopping. Product Ads on Google search can now get exposure on sites in Google’s retail and commerce Search Network- sites like Walmart.com with the AdSense for Shopping program. Google AdSense for Shopping… > Read More

Excel tech tip

Tech Tip: Excel Regression Analysis

Regression analysis may sound like a complex data manipulation limited to Statistics majors- but it’s a function that can easily be generated within Excel Regression analysis allows Google merchants to measure the relationship between two data sets. For example if you wanted… > Read More

AdWords Q4 performance

7 AdWords Reports to Improve Q4 Sales on Google

Q4 2013 saw Google paid search grow 19%, with a 15% increase in paid clicks from the previous year. Are you prepared for Q4 AdWords increases this year? Below are key AdWords reports to help you optimize and prioritize your AdWords campaign… > Read More

AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

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