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Retail search news

This Week In Retail Search 8/20/2014

Retail Search Recap 8/20/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Inside AdWords: Close Variant Matching For All Exact And Phrase Keywords Starting… > Read More

Retail search news

This Week In Retail Search 8/13/2014

Retail Search Recap 8/13/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Search Engine Watch: Google Merchant Center Ads Shipping Tool Last week, Google… > Read More

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Google AdWords: Attribution Modeling & Search Funnel Reports [Video]

Advertisers using Google AdWords often find attribution modeling and search funnel reports a complicated subject. In the video below, our own Lewis Brannon breaks down attribution modeling and search funnel reports to show users how to enhance their AdWords campaign performance and improve… > Read More

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How to Upload AdWords Call Extensions in Bulk

Call extensions are a highly effective and relatively standard addition to AdWords text ads. AdWords recently added the ability to upload call extensions for all of your campaigns in bulk – no doubt a very efficient improvement for search advertisers with many campaigns. For more info… > Read More

Google Shopping

Google Display Ad Dimensions Cheat Sheet [Infographic]

The Google Display Network enables retailers to leverage thousands of sites and apps to serve their ads. However, between file size limits and restrictions on file formats, publishing ads on the Google Display Network requires a minimum standard to be met. The infographic… > Read More

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Q4 Retail Search Strategy: CPC Strategy + HookLogic [On-Demand Webinar]

Engage Shoppers Where They’re Actively Looking to Buy In this On Demand webinar CPC Strategy’s CEO Rick Backus and HookLogic’s VP of Search Media Steve Elson dive into how retailers and brands can drive conversions at key Retail Search channels by connecting… > Read More

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Google AdWords Adds Dynamic Sitelinks Feature to Enhance Relevancy

Of the 9 staple AdWords extensions, sitelinks are among the most effective for ecommerce businesses. They funnel shoppers to targeted pages on your site and consume more valuable ad real estate. Now AdWords advertisers have the luxury of populating their ads with… > Read More

Retail search news

This Week in Retail Search 7/30/2014

Retail Search Recap 7/30/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Search Engine Watch: Google Approved More Than Half of ‘Right to be… > Read More

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PPC Trademark Abuse is a Bigger Deal Than You Think

Ever notice those annoying and shamelessly spammy AdWords ads? I’ll give a good example that shows even the mighty Nike brand isn’t immune to what is known as “third party trademark abuse.” Trademark abuse is rampant on Paid Search channels like AdWords,… > Read More

Retail search news

This Week in Retail Search: 7/16/2014

Retail Search Recap 7/16/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce     Retail News Below are the most important stories in retail search this week. RetailWire: UPS Partners with comScore to Study The Effect of Free… > Read More

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