Recent Posts in Paid Search - CPC Strategy


Are Conversion Tracking Errors Manipulating Your Sales Numbers?

Conversion Tracking: AdWords & Google Analytics It’s absolutely essential for advertisers to accurately monitor their customer’s purchasing path through Conversion Tracking. Most of the time, if a customer is served an ad for a product they are interested in, they will click… > Read More

google expanded text ads

A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments In May, Google announced what they are calling the biggest update to ad creative since the introduction of AdWords more than 15 years ago. Standard text ads are seeing a substantial transformation with the implementation… > Read More

compare converted clicks and conversions in AdWords

Experts on How the Loss of Converted Clicks on AdWords Will Affect Retailers

How the Loss of AdWords Converted Clicks Will Affect Retailers Are you using “Converted Clicks” as your bidding conversion metric in AdWords? Brace yourself—Converted Clicks will disappear and “Conversions” will be king in just two months (September 2016). This comes right after… > Read More

google text ad options

How Retailers Can Take Advantage of New Google AdWords Price Extensions

Google AdWords Price Extensions 101 Expanded Text Ads. Imported Call Conversions. AdWords Price Extensions for mobile text ads. Google’s been improving the text ads game, and they aren’t wasting any time. “Google has seen the impact of Google Shopping Ads, and they… > Read More

Adwords conversions

Are BigCommerce & Shopify Over-Reporting Your Adwords Conversions?

Recently, the CPC Strategy team became aware that Shopify and BigCommerce accounts may be over-reporting conversions and conversion values in AdWords. What does this mean for Shopify and BigCommerce sites? “If you’re duplicating your reports, you’re not seeing your true performance on AdWords,… > Read More

Google AMP articles

Google AMPs: The Future for Mobile Ecommerce?

Google AMPs for Ecommerce Sites According to research by Google and Nielsen, 3 out of 4 mobile searches result in follow-up actions such as visiting a retailer’s website, visiting a brick-and-mortar, or completing a conversion. However, if your mobile site speed is slow,… > Read More

automated adwords extension

How to Customize the AdWords Automated Extensions Report

AdWords Automated Extensions Report Ad extensions are a specific type of ad format that shows additional information “extending” from your text ads about your business. Ad extensions give your ad more prominence on the search results page and can be added manually and / or… > Read More

woman typing adwords extension strategy on keyboard

AdWords Sitelinks: What Headline Drives the Most Conversions?

Google AdWords Sitelinks Extension Strategy for Retailers We could spend all day talking about AdWords extension strategies, but today, we’re going to focus on one of our favorites: Google AdWords sitelinks. If you haven’t set AdWords sitelinks up in your Adwords account yet, check out our… > Read More

adwords offline conversion tracking

How to Set Up AdWords Offline Conversion Tracking

What is AdWords Offline Conversion Tracking? It’s essential for advertisers to understand and accurately monitor the customer’s path to purchase through AdWords Offline Conversion Tracking. In many cases, when a customer sees your ad, they will click on it, visit your website, and make… > Read More

active view

Active View for YouTube Advertisers

Active View for YouTube Advertising To help retailers measure the “viewability” of their TrueView ads, Active View now provides a viewability measurement on a per-campaign-basis, so YouTube advertisers can better understand how their campaigns are performing. According to the announcement, ensuring that your ads are able… > Read More