Recent Posts in Paid Search - CPC Strategy

Adwords conversions

Are BigCommerce & Shopify Over-Reporting Your Adwords Conversions?

Recently, the CPC Strategy team became aware that Shopify and BigCommerce accounts may be over-reporting conversions and conversion values in AdWords. What does this mean for Shopify and BigCommerce sites? “If you’re duplicating your reports, you’re not seeing your true performance on AdWords,… > Read More

Google AMP articles

Google AMPs: The Future for Mobile Ecommerce?

Google AMPs for Ecommerce Sites According to research by Google and Nielsen, 3 out of 4 mobile searches result in follow-up actions such as visiting a retailer’s website, visiting a brick-and-mortar, or completing a conversion. However, if your mobile site speed is slow,… > Read More

automated adwords extension

How to Customize the AdWords Automated Extensions Report

AdWords Automated Extensions Report Ad extensions are a specific type of ad format that shows additional information “extending” from your text ads about your business. Ad extensions give your ad more prominence on the search results page and can be added manually and / or… > Read More

woman typing adwords extension strategy on keyboard

AdWords Sitelinks: What Headline Drives the Most Conversions?

Google AdWords Sitelinks Extension Strategy for Retailers We could spend all day talking about AdWords extension strategies, but today, we’re going to focus on one of our favorites: Google AdWords sitelinks. If you haven’t set AdWords sitelinks up in your Adwords account yet, check out our… > Read More

adwords offline conversion tracking

How to Set Up AdWords Offline Conversion Tracking

What is AdWords Offline Conversion Tracking? It’s essential for advertisers to understand and accurately monitor the customer’s path to purchase through AdWords Offline Conversion Tracking. In many cases, when a customer sees your ad, they will click on it, visit your website, and make… > Read More

active view

Active View for YouTube Advertisers

Active View for YouTube Advertising To help retailers measure the “viewability” of their TrueView ads, Active View now provides a viewability measurement on a per-campaign-basis, so YouTube advertisers can better understand how their campaigns are performing. According to the announcement, ensuring that your ads are able… > Read More

Hero conference

2016 PPC Strategy & Trends: Hero Conference Recap

HERO Conference 2016 – PPC Strategy Recap Each year Hero Conf brings the biggest names and brightest minds, like Microsoft’s John Gagnon and Chris Haleua from Adobe, together under one roof to discuss the tactics, strategies, present and future of pay-per-click advertising. With 50+ speakers,… > Read More

google

Performance After Removal of Google Right Side Ads

Google Right Side Ads Discontinued Last month, Google announced a significant change to remove ads on the right side of the desktop search results and only place ads at the top or the bottom of the search results page. Google now shows four… > Read More

assisted impression reporting

Measure The Impact of Display Advertising With Assisted Impression Reporting

Google Assisted Impression Reporting Beta We know each customer journey is unique and tracking the different pathways that shoppers take to discover and make a purchase can better inform a retailer’s marketing strategy. But because there are so many different touchpoints available within an online purchase… > Read More

google-merchant-center-feed-rules

How Google’s Discontinuation of Right Side Ads Will Impact Retailers

Google Discontinues Right Side Desktop Ads Last week, Google announced a significant change to remove the ads on the right side of the desktop search results and only place ads at the top or the bottom of the search results page. Google… > Read More

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