Recent Posts in Paid Search - CPC Strategy

Valentines PPC strategy for Adwords

11 Ways to Sell More with PPC for Valentine’s Day

The average consumer spends roughly $166 dollars every Valentine’s, which isn’t surprising since 53% of women polled noted they’d end a relationship if they don’t get something from their significant other during the romantic holiday. Valentine’s Day may seem like a minor… > Read More

Google trusted stores setup update

Google Trusted Stores Update Smooths Setup

Yesterday Google announced some changes to Trusted Stores in order to make it easier for retailers leverage the program. Google Trusted Stores Update for Online Sellers Trusted Stores, a Google-verified merchant program, highlights seller quality score on Google search and seller pages to… > Read More

retail search news

This Week in Retail Search 1/12/15

Retail Search Weekly News Roundup Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce As an ecommerce professional, it is important to keep up-to-date on the latest news on search, retail, and online commerce. To facilitate that process, CPC… > Read More


How to Block Mobile App Traffic from the Google Display Network

AdWords advertisers have noticed Google Display Network mobile app traffic has been notably high this month- a trend which leads to higher GDN costs  and potentially some trouble for PPC advertisers with tight budgets. Remove Crummy GDN Traffic Sourced From Mobile Apps If you… > Read More

Paid search experts, PPC

52 PPC Industry Leaders Search Marketers Should Follow for 2015

Reddit might be the internet’s front page, but Twitter is the internet’s news source. With 225 million active users, Twitter has a history of breaking news online before major news publications. For the online community, Twitter is both a source of news,… > Read More


63 AdWords Editor 11 Shortcuts for PPC Advertisers

Last week, Google updated its AdWords Editor (11), which includes new tools for AdWords power users for advanced reporting and management. Below are useful keyboard shortcuts to use when managing your Paid Search campaigns with the new AdWords Editor. AdWords Editor 11 Keyboard… > Read More


Google Shipping Pinching Sellers for Q4: How to Keep Your Products on Search

As if online retailers don’t have enough stress during Q4, Google has been particularly active policing their shipping rules this Holiday season, which may result in products getting removed from search during the busiest online shopping season retailers see all year. Google… > Read More


AdWords Editor 11 Updates: Takeaways for PPC Advertisers

This week Google announced an update to its AdWords Editor tool, to include more power-user friendly features and tools for Paid Search advertisers on AdWords. Below are highlights of the major changes to AdWords Editor (version 11), and how they affect your… > Read More


Spotted: New AdWords Reporting Feature, Custom Columns

Today CPC Strategy’s Paid Search team discovered a new AdWords feature in the wild. AdWords Custom Columns, a reporting tool which allows advertisers to segment different metrics easily, expands the analysis ability for Google PPC managers. New AdWords Reporting Feature The feature… > Read More

Q4 2014 retail search and PPC news

This Week in Retail Search 12/7/2014

Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Search changes frequently. Google Shopping updated its algorithm 13 times in 2014, 3 times in October alone. Staying on top of search news and strategy… > Read More