Recent Posts in Paid Search - CPC Strategy


SEO vs. PPC: Which one is more important? [Infographic]

In June, Jim Yu, a contributor for Search Engine Land, wrote that PPC and SEO are both essential components of most search engine marketing campaigns. But which campaign should you spend more time on- SEO or PPC? Siteber recently created an infographic… > Read More

Digital search news

This Week in Retail Search News 11/19/2014

Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Each week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. This is a… > Read More

Branded PPC search

4 Branded PPC Lessons From Over 250 Brands in Paid Search

This is a guest post by Sam Engel. Sam is the Marketing Manager at BrandVerity, a technology that detects online brand and trademark abuse. You can contact Sam at   The State of Branded Keywords in Paid Search: Branded PPC Study After evaluating nearly… > Read More

Google Shopping SERP

How Can I Get More Traffic & Revenue on Google Shopping? [Video]

Google Shopping accounted for an average of 20.19% of overall site traffic and 18.75% of overall revenue during Black Friday weekend 2013. Are you taking full advantage of Google’s traffic this holiday season? Get More Traffic on Google Shopping Ready to maximize exposure… > Read More

Inventory Driven Search PPC

How to Use Inventory Driven Search For Better PPC Performance [Video]

What is Inventory Driven Search? Inventory driven search, or the ability to  leverage product information to supplement Search marketing, is a fundamental tool to increase profit and visibility on paid search. This process involves the ongoing manipulation of product feed information to improve ad relevancy… > Read More

AdWords branded PPC campaigns

Do Branded AdWords Campaigns Hurt Your Online Branding?

Branded & Trademark AdWords Campaigns are an effective way to increase and measure brand awareness on Google. Despite branding benefits, online retailers often fear Branded AdWords Campaigns implications on search SEO, Ad cost and branding.   3 Common Objections to Branding &… > Read More

AdWords branded PPC campaigns

Do Branded Trademark Campaigns Hurt Your SEO?

Branded AdWords campaigns are frequently a source of fear for PPC marketers, despite the opportunity for higher ROI, and more search impressions. One major concern PPC advertisers have with Branded Campaigns is their impact on search and SEO.  Check out the video… > Read More

AdWords branded PPC campaigns

Do Branded Trademark Campaigns Hurt Your Cost Per Acquisition?

Branded AdWords Campaigns are a valuable tool for PPC marketers to increase online sales. However, advertisers often avoid Branded Camapaigns due to concerns about impact on their SEO, Ad Spend and branding efforts. Branded  Trademark Campaigns have proven impact for higher brand awareness ROI,… > Read More

AdWords branded PPC campaigns

Are you holding back on Branded AdWords Campaigns? 3 Reasons You Should Reconsider [Video]

Are you bidding on your own brand in AdWords? Branded AdWords campaigns are frequently a source of fear and frustration for PPC marketers, with competitor brands bidding on your brand, and PPC implications for SEO. Check out the video below to determine… > Read More


5 AdWords Pro-Tips

One look at Google’s Inside AdWords blog and it is easy to get lost navigating in a sea of never ending updates. With the constant change, it’s difficult for even the most well versed PPC professional to stay current with the latest features. Below are 5 overlooked… > Read More