Recent Posts in Paid Search - CPC Strategy

AdWords Q4 performance

7 AdWords Reports to Improve Q4 Sales on Google

Q4 2013 saw Google paid search grow 19%, with a 15% increase in paid clicks from the previous year. Are you prepared for Q4 AdWords increases this year? Below are key AdWords reports to help you optimize and prioritize your AdWords campaign… > Read More

AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

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The State of Search Engine Marketing [Infographic]

The increasing importance of search engine marketing has resulted in companies shifting more of their budget to digital marketing to stay ahead of the competition. The infographic below highlights the current trends in search marketing budgets. A few facts: 54% of companies spend… > Read More

Retail search news

This Week In Retail Search 8/20/2014

Retail Search Recap 8/20/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Inside AdWords: Close Variant Matching For All Exact And Phrase Keywords Starting… > Read More

Retail search news

This Week In Retail Search 8/13/2014

Retail Search Recap 8/13/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Search Engine Watch: Google Merchant Center Ads Shipping Tool Last week, Google… > Read More

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Google AdWords: Attribution Modeling & Search Funnel Reports [Video]

Advertisers using Google AdWords often find attribution modeling and search funnel reports a complicated subject. In the video below, our own Lewis Brannon breaks down attribution modeling and search funnel reports to show users how to enhance their AdWords campaign performance and improve… > Read More

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How to Upload AdWords Call Extensions in Bulk

Call extensions are a highly effective and relatively standard addition to AdWords text ads. AdWords recently added the ability to upload call extensions for all of your campaigns in bulk – no doubt a very efficient improvement for search advertisers with many campaigns. For more info… > Read More

Google Shopping

Google Display Ad Dimensions Cheat Sheet [Infographic]

The Google Display Network enables retailers to leverage thousands of sites and apps to serve their ads. However, between file size limits and restrictions on file formats, publishing ads on the Google Display Network requires a minimum standard to be met. The infographic… > Read More

hooklogic-webinar

Q4 Retail Search Strategy: CPC Strategy + HookLogic [On-Demand Webinar]

Engage Shoppers Where They’re Actively Looking to Buy In this On Demand webinar CPC Strategy’s CEO Rick Backus and HookLogic’s VP of Search Media Steve Elson dive into how retailers and brands can drive conversions at key Retail Search channels by connecting… > Read More

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Google AdWords Adds Dynamic Sitelinks Feature to Enhance Relevancy

Of the 9 staple AdWords extensions, sitelinks are among the most effective for ecommerce businesses. They funnel shoppers to targeted pages on your site and consume more valuable ad real estate. Now AdWords advertisers have the luxury of populating their ads with… > Read More

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