Recent Posts in Paid Search - CPC Strategy


PPC Trademark Abuse is a Bigger Deal Than You Think

Ever notice those annoying and shamelessly spammy AdWords ads? I’ll give a good example that shows even the mighty Nike brand isn’t immune to what is known as “third party trademark abuse.” Trademark abuse is rampant on Paid Search channels like AdWords,… > Read More

Retail search news

This Week in Retail Search: 7/16/2014

Retail Search Recap 7/16/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce     Retail News Below are the most important stories in retail search this week. RetailWire: UPS Partners with comScore to Study The Effect of Free… > Read More

AdWords keyowrd match type

Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More

Google search test

Breaking: Google Testing Price Range Ads in Search

Google is continually tweaking and testing new search and ad formats for Google search results. Yesterday, we spotted Google testing search page results with price ranges for product ads. Google Testing Price Range Search Results One of our Retail Search Analysts spotted… > Read More


Today: 10 AdWords Secrets You Need to Survive the Mobile Tsunami [White Paper]

Google “mobile traffic” and the image results literally show 4 upward trending graphs. But this rapid acceleration of the mobile market is really a double-edged sword. One one hand is the huge opportunity to oust competitors in what is essentially a new… > Read More


Are You Using the ‘AdWords Redirect’ Attribute?

Put bluntly, if you’re completely ignoring mobile traffic, you’re probably A) wasting ad spend and B) missing out on a huge opportunity. Where AdWords is involved, advertising to the mobile consumer requires a different plan of attack in terms of the ad… > Read More


Capitalize on Mobile: How to Target Mobile AdWords Traffic by Location

If you’re an enthusiastic follower of the latest tech industry trends, you’ll probably appreciate the HBO show Silicon Valley. It’s a comedic parody of the startup culture in the Silicon Valley tech world. One of the trends they hit on is this… > Read More


AdWords Targeting By Household Income

In November, Google updated  its geographic targeting capabilities, allowing Advertisers on Google to target specific locations based on household income tiers. Google AdWords Locations By Demographic With Google’s geographic targeting capabilities, advertisers can target by “location groups”  including “places of interest” and… > Read More


Google Analytics Now Breaks Out Branded/Non-Branded Search Campaigns

We all know how important having branded text campaigns can be if your company has any sort of presence on the internet. In essence it allows you to control the SERP whenever someone searches for you, which in turn lets you control… > Read More


Improve Geotargeting with AdWords Location Extensions

For more info on different kinds of AdWords extensions, check out our Retailer’s Guide to AdWords Extensions. Location Extensions If you’re a web-only retailer, then AdWords location extensions don’t really apply to you. The main function of a location extension is that they… > Read More