Recent Posts in Paid Search - CPC Strategy

google similar audiences for search

Target New Visitors with Similar Audiences for Search & Shopping

Remarketing is an extremely valuable strategy that allows retailers to reach people who have already visited their site and connect with an audience that’s already… > Read More

smart display campaigns

Automate & Personalize Ads with Google’s New Smart Display Campaigns

No matter what customers are searching for online – ads need to reach them with relevant messaging at the appropriate time. Unfortunately, tailoring… > Read More

google youtube ad controversy

Update on the Google YouTube Ad Placement Controversy

The Google YouTube controversy has become widespread, with brands like Starbucks and Verizon amongst the list of brands who’ve pulled their ads from… > Read More

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AdWords Structured Snippets & What They Mean For Your Ads

Between Callouts, Sitelinks, Reviews, and a host of other add-ons, there are a ton of extensions that provide different ways to personalize your… > Read More

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A Look at the Search Network with Display Select Campaign Type

Search or Display? A lot of advertisers are left wondering which network is best for their business. The Search Network offers keyword-specific targeting… > Read More

Capture

Personalize Your Text Ads Using AdWords IF Function

Starting this month, advertisers are no longer permitted to create or edit Standard Text Ads (STA) or GDN Text Ads. Pro-Tip: To clarify,… > Read More

adwords audience campaign lists

Save Time By Adding AdWords Audience Lists at the Campaign Level

If you’re currently managing a high volume of ad groups, the thought applying audiences to each one and analyzing the results separately seems intimidating… > Read More

expanded text ads

Standard Text Ad and GDN Text Ads Deprecation Starts in January

Starting on January 31, 2017, advertisers will no longer be able to create or edit Standard Text Ads (STA) or GDN Text Ads. To clarify,… > Read More

google maps promoted places beta

Google Maps Promoted Places Seeks To Drive In-Store Foot Traffic

Select retail brands are currently testing Promoted Places in Google Maps (closed beta) to showcase special offers & announcements in hopes to drive more foot… > Read More

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How Will Amazon Listing on Google PLAs Impact Advertisers?

Recently, you may have noticed Amazon.com running Google Product Listing Ads (PLA), as seen in the example below: According to Tien Nguyen, Director… > Read More

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