Recent Posts in Paid Search - CPC Strategy

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RLSA Strategies: Target and Bid versus Bid Only

Adwords has come a long way since it launched. Keywords, while still of the utmost importance, are far from being the sole targeting option retailers can look to take advantage of. Over the years, Google’s ecosystem has become incredibly robust and sophisticated… > Read More

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The Q4 Google Analytics Report Every Ecommerce Retailer Needs

There’s nothing worse than being caught out of stock on a hot-selling item in the middle of the holidays. What if we told you there’s a solution that could help you avoid that and help you stay on top of your bids for a… > Read More

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Get the Most Out of Google Adwords Income Targeting

Google may not be able to gather quite as many data points about their audiences as Facebook, but they’re making the right moves in that direction. Recently, they announced the addition of demographic targeting for search campaigns, which was previously available for display… > Read More

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How Gmail Ads Apply to Retailers

Whoever said email is dying was totally off-base. How it’s used may be shifting, but email, as a whole, is still very much a big part of our day-to-day lives. Whether it’s keeping up with family, friends, or colleagues, email is alive… > Read More

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The Adwords Quality Score: A Fundamental Necessity

I’m going to let you in on a little industry secret: Google’s goal is to serve users ads they’ll find relevant. Okay, it’s not much of a secret and I probably didn’t need to tell you that – but it’s true. If… > Read More

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Why Advanced RLSA Audience Targeting Is Essential For Your Business

“The evolution of RLSA and advancing the technology and strategy on RLSA was a big talking point at the 2016 Search Marketing Expo & Conference,” Lewis Brannon, Paid Search Manager at CPC Strategy said. “Most advertisers simply apply their standard retargeting audiences within their search campaigns… > Read More

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The Death of Last Click Attribution & Rise of Google’s Data Driven Model

In ecommerce, attribution can be a complicated concept for retailers to understand. In simple terms, an attribution model is the rule, or set of rules, that determine how credit for sales and conversions are assigned to touchpoints in the conversion path. Touchpoints can vary… > Read More

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What are Google Responsive Ads?

AdWords has become one of the most robust digital ad services by offering an expansive network through which ads can be shown (2 million+ for the display network). One repercussion of this is that publishers accept a variety of formats on their… > Read More

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Expanded Text Ads: Analyzing Early Performance Results

A couple months ago, Google announced its latest implementation to Search advertising with the introduction of Expanded Text Ads. The new installment, which Google touted as being the biggest update to creative since the introduction of AdWords itself, prompted a bit of buzz… > Read More

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Are Conversion Tracking Errors Manipulating Your Sales Numbers?

Conversion Tracking: AdWords & Google Analytics It’s absolutely essential for advertisers to accurately monitor their customer’s purchasing path through Conversion Tracking. Most of the time, if a customer is served an ad for a product they are interested in, they will click… > Read More

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