Recent Posts in Google Adwords - CPC Strategy

The Most Popular AdWords Announcements in 2016

Google Shopping, the Search Network, and AdWords as a whole have been the subject of plenty of change this year. We’ve seen the… > Read More

2017 Search Predictions: Roundtable with Industry Leaders

Black Friday and Cyber Monday have come and gone, Christmas is just around the corner, and 2017 is rapidly approaching. The year is… > Read More

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RLSA Strategies: Target and Bid versus Bid Only

Adwords has come a long way since it launched. Keywords, while still of the utmost importance, are far from being the sole targeting… > Read More

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The Q4 Google Analytics Report Every Ecommerce Retailer Needs

There’s nothing worse than being caught out of stock on a hot-selling item in the middle of the holidays. What if we told… > Read More

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Get the Most Out of Google Adwords Income Targeting

Google may not be able to gather quite as many data points about their audiences as Facebook, but they’re making the right moves in… > Read More

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A Retailer’s Guide to Gmail Ads

Whether it’s keeping up with family, friends, or colleagues, email is alive and well. With over 1 billion active users, Gmail continues to… > Read More

The Adwords Quality Score: A Fundamental Necessity

I’m going to let you in on a little industry secret: Google’s goal is to serve users ads they’ll find relevant. Okay, it’s… > Read More

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Why Advanced RLSA Audience Targeting Is Essential For Your Business

“The evolution of RLSA and advancing the technology and strategy on RLSA was a big talking point at the 2016 Search Marketing Expo & Conference,” Lewis… > Read More

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The Death of Last Click Attribution & Rise of Google’s Data Driven Model

In ecommerce, attribution can be a complicated concept for retailers to understand. In simple terms, an attribution model is the rule, or set of… > Read More

What are Google Responsive Ads?

AdWords has become one of the most robust digital ad services by offering an expansive network through which ads can be shown (2… > Read More

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