Recent Posts in Google Adwords - CPC Strategy

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Save Time By Adding AdWords Audience Lists at the Campaign Level

If you’re currently managing a high volume of ad groups, the thought applying audiences to each one and analyzing the results separately seems intimidating… > Read More


How Online Clothes Shopping for Men is Evolving in 2017

Let’s take it back to 2007–pre-Zappos. A man named Andy Dunn just cashed in his 401k and is working on getting funding for… > Read More

expanded text ads

Standard Text Ad and GDN Text Ads Deprecation Starts in January

Starting on January 31, 2017, advertisers will no longer be able to create or edit Standard Text Ads (STA) or GDN Text Ads. To clarify,… > Read More

Google Maps Promoted Places Seeks To Drive In-Store Foot Traffic

Select retail brands are currently testing Promoted Places in Google Maps (closed beta) to showcase special offers & announcements in hopes to drive more foot… > Read More


How Luxury Apparel Retailer Halsbrook Turns Browsers Into Avid Fans

In 2009, The Wall Street Journal came out with an article referencing the “forgotten market” online. They were referring women ages 35+–but especially the… > Read More

The Most Popular AdWords Announcements in 2016

Google Shopping, the Search Network, and AdWords as a whole have been the subject of plenty of change this year. We’ve seen the… > Read More

2017 Search Predictions: Roundtable with Industry Leaders

Black Friday and Cyber Monday have come and gone, Christmas is just around the corner, and 2017 is rapidly approaching. The year is… > Read More

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RLSA Strategies: Target and Bid versus Bid Only

Adwords has come a long way since it launched. Keywords, while still of the utmost importance, are far from being the sole targeting… > Read More


The Q4 Google Analytics Report Every Ecommerce Retailer Needs

There’s nothing worse than being caught out of stock on a hot-selling item in the middle of the holidays. What if we told… > Read More

Adwords income targeting man on iphone

Get the Most Out of Google Adwords Income Targeting

Google may not be able to gather quite as many data points about their audiences as Facebook, but they’re making the right moves in… > Read More

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