Recent Posts in Google Adwords - CPC Strategy

google youtube ad controversy

Update on the Google YouTube Ad Placement Controversy

The Google YouTube controversy has become widespread, with brands like Starbucks and Verizon amongst the list of brands who’ve pulled their ads from… > Read More

structured snippets feature image

AdWords Structured Snippets & What They Mean For Your Ads

Between Callouts, Sitelinks, Reviews, and a host of other add-ons, there are a ton of extensions that provide different ways to personalize your… > Read More

A Look at the Search Network with Display Select Campaign Type

Search or Display? A lot of advertisers are left wondering which network is best for their business. The Search Network offers keyword-specific targeting… > Read More

Personalize Your Text Ads Using AdWords IF Function

Starting this month, advertisers are no longer permitted to create or edit Standard Text Ads (STA) or GDN Text Ads. Pro-Tip: To clarify,… > Read More

google customer reviews

What are Google Customer Reviews?

Update March 2017: Google announced it will be phasing out Google Trusted Stores and replacing it with the Google Customer Reviews program managed through… > Read More

adwords audience campaign lists

Save Time By Adding AdWords Audience Lists at the Campaign Level

If you’re currently managing a high volume of ad groups, the thought applying audiences to each one and analyzing the results separately seems intimidating… > Read More

menswear

How Online Clothes Shopping for Men is Evolving in 2017

Let’s take it back to 2007–pre-Zappos. A man named Andy Dunn just cashed in his 401k and is working on getting funding for… > Read More

expanded text ads

Standard Text Ad and GDN Text Ads Deprecation Starts in January

Starting on January 31, 2017, advertisers will no longer be able to create or edit Standard Text Ads (STA) or GDN Text Ads. To clarify,… > Read More

Google Maps Promoted Places Seeks To Drive In-Store Foot Traffic

Select retail brands are currently testing Promoted Places in Google Maps (closed beta) to showcase special offers & announcements in hopes to drive more foot… > Read More

halsbrook

How Luxury Apparel Retailer Halsbrook Turns Browsers Into Avid Fans

In 2009, The Wall Street Journal came out with an article referencing the “forgotten market” online. They were referring women ages 35+–but especially the… > Read More

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