Recent Posts in Google Adwords - CPC Strategy

Should You Be Using AMP for Your AdWords Landing Pages?

Last year, Google launched its Accelerated Mobile Pages project—or AMP. Essentially an open-source, user-friendly development framework, AMP lets you create customized, fast-loading web… > Read More

Why Your Business Should Be Using Custom Goal Completions in Google Analytics

Conversions are typically the leading KPI most ecommerce business owners will monitor. But as expert advertisers in the PPC space, we understand that… > Read More

adwords impressions

AdWords Impression Share 101

There are plenty of metrics that show the health of your AdWords campaigns–but don’t let Impression Share metrics slip under the radar. Impression… > Read More

Can Google Optimize Help You Create Better Landing Pages?

Google Optimize is Google’s attempt at merging marketing tech. In the last decade, we’ve seen an overabundance of marketing tools hit the scene…. > Read More

google display network

What is the Google Display Network?

Getting your ads on a major website might seem like a difficult and expensive task, but with the Google Display Network, it’s more… > Read More

tracking micro conversions

Tracking & Measuring Micro Conversions

There’s an over-dependence on last-click attribution. It’s become far too easy to immediately want to identify where a sale (or any other conversion,… > Read More

google machine learning

3 New Google Machine Learning Features For Advertisers

Last week, Google unveiled a variety of new innovations for ads, Analytics and Doubleclick at their annual Google Marketing Next event. The biggest… > Read More

who shops online ecommerce facts

How Many People Shop Online? [Infographic]

96% of Americans shop online, and the majority of those shoppers prefer shopping online for reasons like saving time and avoiding crowds. However,… > Read More

google similar audiences for search

Target New Visitors with Similar Audiences for Search & Shopping

Remarketing is an extremely valuable strategy that allows retailers to reach people who have already visited their site and connect with an audience that’s already… > Read More

smart display campaigns

Automate & Personalize Ads with Google’s New Smart Display Campaigns

No matter what customers are searching for online – ads need to reach them with relevant messaging at the appropriate time. Unfortunately, tailoring… > Read More

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