Recent Posts in Google Adwords Strategy Blog Posts - CPC Strategy

Are Google Shopping Campaigns Expanding to TV Placements?

Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns. Our Retail… > Read More

Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns. Our Retail… > Read More

google adwords demographic targeting

How to Use Demographic Targeting in Google Ads

Demographic targeting in AdWords (now known as Google Ads) is critical for reaching your target audience. Too often advertisers place so much emphasis… > Read More

Demographic targeting in AdWords (now known as Google Ads) is critical for reaching your target audience. Too often advertisers place so much emphasis… > Read More

Google Testing Video In Showcase Shopping Ads & New “Discover Ads”

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new “Discover Ads” that display within Google’s News feed. For… > Read More

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new “Discover Ads” that display within Google’s News feed. For… > Read More

googles responsive display ads

Google’s Responsive Display Ads | How To Use & Best Practices

Google recently announced that its new Responsive Display Ads (RDAs) will roll out to all advertisers in the “coming months.” Powered by Google’s… > Read More

Google recently announced that its new Responsive Display Ads (RDAs) will roll out to all advertisers in the “coming months.” Powered by Google’s… > Read More

Google Rebrands AdWords To Google Ads

Google has officially rebranded its famed AdWords advertising service to Google Ads. The rebranding was first announced back in June of this year,… > Read More

Google has officially rebranded its famed AdWords advertising service to Google Ads. The rebranding was first announced back in June of this year,… > Read More

seller-rating-on-google-shopping

The Ultimate Guide to Google Customer Reviews (And Why It Matters)

“Google Customer Reviews” is a free program that gives allows sellers to collect feedback from customers who make purchases on their website. Customer… > Read More

“Google Customer Reviews” is a free program that gives allows sellers to collect feedback from customers who make purchases on their website. Customer… > Read More

google ads optimization score

Google Ads Optimization Score | What Does It Really Mean?

Heads up Google Ads users — there is a new Optimization Score that is now viewable in the Recommendations tab of your accounts…. > Read More

Heads up Google Ads users — there is a new Optimization Score that is now viewable in the Recommendations tab of your accounts…. > Read More

why paid branded search matters

Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks)

In a perfect world, we’d all receive the organic traffic that our websites deserved. Many new business owners have likely wondered what would… > Read More

In a perfect world, we’d all receive the organic traffic that our websites deserved. Many new business owners have likely wondered what would… > Read More

google ads interface

The AdWords Next Interface | Navigation & New Features

After allowing advertisers to prepare for the new interface for nearly a year, Google is now finally making all users upgrade to AdWords… > Read More

After allowing advertisers to prepare for the new interface for nearly a year, Google is now finally making all users upgrade to AdWords… > Read More

in market audiences for search ads

Google’s New In-Market Audiences for Search Ads + How To Use

Google first announced in-market audiences for search ads at Google Marketing Next last year in San Francisco. The much-anticipated feature, which uses machine… > Read More

Google first announced in-market audiences for search ads at Google Marketing Next last year in San Francisco. The much-anticipated feature, which uses machine… > Read More

Next