Recent Posts in Google Adwords - CPC Strategy

What are Google Home Service Ads?

Thanks to the recently launched Google Home Services Ads program, attracting new customers is now infinitely easier for local service providers—at least in… > Read More


Can Google In Market Audiences Improve Conversion Rate?

Sometimes, online advertising can feel like shooting in the dark. Sure, there are few targeting options you can check off, and maybe you… > Read More

google adwords optimization tips

Google AdWords Optimization Checklist to Beat the Competition in Q4

Google/Alphabet raked in 26.06 billion in Q4 last year, and aggregate paid clicks were up +36% from Q4 2015. We’re expecting great things… > Read More

google ad experience report

How Will the Google Ad Experience Report Impact My Ecommerce Site?

Google is taking its role in the Coalition for Better Ads seriously. With the release of its Ad Experience Report—as well as a… > Read More

Should You Be Using AMP for Your AdWords Landing Pages?

Last year, Google launched its Accelerated Mobile Pages project—or AMP. Essentially an open-source, user-friendly development framework, AMP lets you create customized, fast-loading web… > Read More

Why Your Business Should Be Using Custom Goal Completions in Google Analytics

Conversions are typically the leading KPI most ecommerce business owners will monitor. But as expert advertisers in the PPC space, we understand that… > Read More

adwords impressions

AdWords Impression Share 101

There are plenty of metrics that show the health of your AdWords campaigns–but don’t let Impression Share metrics slip under the radar. Impression… > Read More

Can Google Optimize Help You Create Better Landing Pages?

Google Optimize is Google’s attempt at merging marketing tech. In the last decade, we’ve seen an overabundance of marketing tools hit the scene…. > Read More

google display network

What is the Google Display Network?

Getting your ads on a major website might seem like a difficult and expensive task, but with the Google Display Network, it’s more… > Read More

tracking micro conversions

Tracking & Measuring Micro Conversions

There’s an over-dependence on last-click attribution. It’s become far too easy to immediately want to identify where a sale (or any other conversion,… > Read More