Recent Posts in News - CPC Strategy

facebook post reach dropping

Is Facebook Lowering Your Reach? This Could Be Why

In the wake of the Google ad scandal (if it could be called that), Facebook’s implementing a new safeguard against spam. AI-automated processes to… > Read More

google youtube ad controversy

Update on the Google YouTube Ad Placement Controversy

The Google YouTube controversy has become widespread, with brands like Starbucks and Verizon amongst the list of brands who’ve pulled their ads from… > Read More

SNAPCHAT ADS

Snapchat Ads 101: Everything Retailers and Brands Need to Know

If you look at Snapchat’s current revenue growth–from $58.7 million in December 2015 to $404.5 million just one year later–you’d have no idea this… > Read More

stk-img

The Most Popular AdWords Announcements in 2016

Google Shopping, the Search Network, and AdWords as a whole have been the subject of plenty of change this year. We’ve seen the… > Read More

amazon in the news

Amazon in the News: 7 Changes That Impacted Sellers in 2016

Amazon’s been in the news a lot this year. From quiet backend keyword adjustments to a massive product review makeover, there isn’t much that hasn’t changed. All… > Read More

The 10 Biggest Facebook Advertising Announcements of 2016

Although Facebook may not be the first place people go to shop, it has quickly developed into a strong customer acquisition channel thanks to advanced… > Read More

amazon black friday 2017

What Happened on Amazon During Black Friday and Cyber Monday 2016?

Internet Retailer estimates transactions on Amazon accounted for nearly 40% of online sales–or $4.74 billion–in the United States from November 24 – 28…. > Read More

amazon counterfeit

Amazon Finally Takes Legal Action Against Counterfeit Sellers

On Monday, Amazon filed a lawsuit against several sellers and companies in Florida, New York, and California who were involved in selling counterfeit… > Read More

dsn attack

Impact of the National DNS Website Attack on Retail Brands & Cart Providers

On Friday, hackers sent out two major “denial of service” (DDos) attacks, blocking access to dozens of major websites including Amazon, Paypal, Shopify, and… > Read More

google serp

Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company… > Read More

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