Recent Posts in Tools & Services - CPC Strategy


What are Amazon Lightning Deals?

Leveraging Amazon Lightning Deals An Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short period of time. These premium deals can be found throughout, including the Gold Box page and are available… > Read More


Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More


Google Testing Automated PLAs

Google Automated Testing in Shopping Tab Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the… > Read More


Global Retail: U.S. Retailers’ Guide to Selling Internationally

How U.S. retailers can enter the global retail world via eCommerce channels In today’s digital market space, businesses and consumer interact, sell, and buy their local borders. The e-commerce world provides access to foreign markets, without retailers ever having to leave the… > Read More


AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More


Tmall and Tmall Global: the “Fast Track into China” for U.S. Retailers

Why U.S. retailers should sell on Tmall and Tmall Global Companies such as Apple, Nike, Gap, Steve Madden, Costco, and even Amazon have discovered a convenient, easy way to reach Chinese consumers: Tmall and Tmall Global. They, along with 50,000 other companies… > Read More


Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More


Mobile Site Emulator Testing Available in Google Chrome

Mobile Site Emulator As the mobile audience grows, responsive mobile-friendly web design becomes all the more important. Web content needs to look and feel great across a wide variety of devices. Mobile Site Emulator brings the insights of mobile testing to the browser tab. “Fortunately… > Read More


How to Evaluate Your ASIN Report in Amazon Seller Central

Extract a Story from the ASIN Report Creating and analyzing standardized reports is a standard, good practice for any advertising or sales channel – and this is especially true for Amazon. The approach defined here by Pat Petriello, Senior Marketplace Strategist at… > Read More


Digital Brand Designers For Nike & Porsche: metajive

The Future of Digital Brand Design Metajive is a full service digital studio that focuses on creating unique experiences for users, clients and employees.  Succinctly, that means they build anything with pixels, from commerce experiences to iOS and android apps as well as installations… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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