Recent Posts in Tools & Services - CPC Strategy


Tmall and Tmall Global: the “Fast Track into China” for U.S. Retailers

Why U.S. retailers should sell on Tmall and Tmall Global Companies such as Apple, Nike, Gap, Steve Madden, Costco, and even Amazon have discovered a convenient, easy way to reach Chinese consumers: Tmall and Tmall Global. They, along with 50,000 other companies… > Read More


Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More


Mobile Site Emulator Testing Available in Google Chrome

Mobile Site Emulator As the mobile audience grows, responsive mobile-friendly web design becomes all the more important. Web content needs to look and feel great across a wide variety of devices. Mobile Site Emulator brings the insights of mobile testing to the browser tab. “Fortunately… > Read More


How to Evaluate Your ASIN Report in Amazon Seller Central

Extract a Story from the ASIN Report Creating and analyzing standardized reports is a standard, good practice for any advertising or sales channel – and this is especially true for Amazon. The approach defined here by Pat Petriello, Senior Marketplace Strategist at… > Read More


Digital Brand Designers For Nike & Porsche: metajive

The Future of Digital Brand Design Metajive is a full service digital studio that focuses on creating unique experiences for users, clients and employees.  Succinctly, that means they build anything with pixels, from commerce experiences to iOS and android apps as well as installations… > Read More


Defining Co-Op Advertising

Print, digital, television, and radio advertising offer the ability to reach millions of consumers every day. Combined with the modern ease of creating marketing campaigns advertisers often overlook alternative advertising arrangements, such as co-op advertising. What is Co-Op Advertising? Simply stated, co-op advertising… > Read More


Meet Zavers, Google’s Solution for Increasing Customer Loyalty

What It Is Zavers (by Google) is a digital coupon service solution designed for retailers and manufacturers.  It focuses on 2 aspects of coupon promotion: creating and distributing digital coupons and making the coupon redemption process more efficient. Utilizing real time data,… > Read More


Google Shopping Holiday Roundup – What They’ve Done to Prepare for This Holiday Season

To gear up for this year’s Holiday Season, Google has been whipping out every tool in their belt to separate their comparison shopping engine from the rest. We shouldn’t be surprised either, considering Google has the resources to optimize their consumer experience… > Read More


Q&A with MixRank’s Jana Fung – Get a Leg Up on the Competition

One of the better known realities of the e-commerce world is that we strive to get ahead of our competitors, but we don’t always know how to do it.  Fortunately, it is very possible to scope out and get a leg ahead… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.