Recent Posts in Marketplaces - CPC Strategy
Meet Zavers, Google’s Solution for Increasing Customer Loyalty
What It Is Zavers (by Google) is a digital coupon service solution designed for retailers and manufacturers. It focuses on 2 aspects of coupon promotion: creating and distributing digital coupons and making the coupon redemption process more efficient. Utilizing real time data,… > Read More
CPC Strategy’s Best of 2012
When my Director of Marketing, Andrew Davis, asked me to compile a list of the best articles in 2012 for our blog, I was a little hesitant to proceed. The reality is I haven’t even been with CPC Strategy for the entirety… > Read More
Amazon Launches Beta Product Ads Service in UK
Amazon announced that it launched a beta Product Ads program in the United Kingdom. Merchants in the UK and US retailers that ship products to the UK can now start listing their products on amazon.co.uk. Amazon Product Ads will perform well if… > Read More
Where are the Product Gaps in Google Shopping & Amazon?
There are product gaps on some of the biggest shopping engines online. What and where are they? We take close look at some of the biggest ones on Google and Amazon. Google: Google recently made a change to its image search engine… > Read More
Google Shopping Holiday Roundup – What They’ve Done to Prepare for This Holiday Season
To gear up for this year’s Holiday Season, Google has been whipping out every tool in their belt to separate their comparison shopping engine from the rest. We shouldn’t be surprised either, considering Google has the resources to optimize their consumer experience… > Read More
Q&A With Dealnews’ Clover Simpler – Leading Retail Promotions Marketing Channel
An important aspect of advertising products for an online retailer is featuring product promotions. Promos can be deal-breakers for online shoppers and it’s important that they know about them BEFORE reaching your merchant page. CPC Strategy interviews dealnews’ Head of Sales, Clover… > Read More
