Recent Posts in Amazon - CPC Strategy

selling on amazon vs ebay

Selling on Amazon vs eBay

Frequently, sellers will threaten to leave Amazon for eBay when a big TOS change hits. In a sense, those sellers are like North… > Read More

launch new products on amazon

How to Launch New Products on Amazon

From choosing the right product to advertising techniques & inventory management—there’s a lot of factors to carefully consider when launching a new product… > Read More

amazon elements supplements and vitamins

Will Amazon Elements Drive Out Supplement & Vitamin Sellers?

Earlier this week, Amazon quietly premiered their new line of private label supplements and vitamins, housed under the “Amazon Elements” brand. In addition… > Read More

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Amazon Enhanced Brand Content Image Requirements

If you haven’t already checked out our blog announcement, EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to… > Read More

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Why Programmatic Technology Is Necessary for Amazon Sponsored Products Management

Most sellers understand that in order to thrive on the Amazon Marketplace, they will need to implement an advanced marketing strategy. In an ideal… > Read More

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How to Optimize Amazon Listings to Convert Mobile Shoppers

If you’re still just optimizing your Amazon listings for desktop, you’re behind. Amazon shoppers are using mobile more than ever. Recent reports indicate that Amazon’s… > Read More

amazon sales tax

Amazon Sales Tax Compliance: What FBA Sellers Should Know

A major challenge for any ecommerce business owner is managing their sales tax compliance. Understanding collection requirements, configuring your shopping cart or marketplace, managing… > Read More

enhanced brand content

Enhanced Brand Content Improves Conversion Rate for Polaris Optics

Enhanced Brand Content (EBC) allows Brand Registered Sellers to showcase the unique value proposition of their products through vivid images and text placements…. > Read More

ppc scope brian johnson interview

PPC Scope’s Brian Johnson Shares Expert Advice on Amazon Sponsored Products

Whether you’re just starting out in the world of Amazon PPC or you’ve been in it since the early days–there’s always more to… > Read More

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Amazon Health & Personal Care: Why is It So Hard to Get Approved?

If you started selling products in the Amazon Health and Personal Care category in 2013, you’d barely recognize the process to start selling on… > Read More

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