Recent Posts in Amazon - CPC Strategy

amazon seller tools

Amazon Seller Tools & Services Master List

The Amazon Seller Tools & Services Master List is 40 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multichannel selling. This list is meant to provide a general outline for the tools and services Amazon sellers… > Read More


How Can Sellers Succeed Without Incentivized Reviews on Amazon?

Amazon has a reputation for making swift changes to their TOS, and this past year has been especially full of them–from Amazon’s brand gating enforcement to the most recent “incentivized review” ban. Let’s talk about the latest one–the incentivized review ban. What’s… > Read More


The End of Amazon Incentivized Reviews – What’s Next?

Amazon no longer permits free or discounted products in exchange for reviews. According to the announcement on Monday, the Marketplace now prohibits incentivized reviews – unless they are facilitated through the Amazon Vine program. Now, the biggest concern is how the update will impact review… > Read More


The 2016 Amazon Average CPC by Category Report

As Amazon continues to gain traction and dominate the shopping market against channels such as Google Shopping and retailers like Wal-Mart, reports indicate a reflected rise in Amazon’s average cost-per-click (CPC). According to the latest data (below), Sponsored Products average CPC continues to get more expensive. Which should come… > Read More


Do Verified Reviews on Amazon Have a Bigger Impact on Rank Than Non-Verified Reviews?

UPDATE: Amazon Announces the End of Incentivized Reviews Of all the factors that go into Amazon’s algorithm for ranking products, reviews come to mind first for a lot of sellers.   Reviews directly impact your product rating, and in conjunction with other factors,… > Read More

amazon expert roundtable

Amazon Expert Roundtable: Listing Optimizations That Work

Do you wonder how to stay ahead of the competition in an increasingly competitive marketplace? How can you rank for your main keywords, improve your click-through rates and conversion rates to grow your profits? The answer is found in continually tweaking and… > Read More

amazon product image

How to Optimize Amazon Product Images

How to Optimize Your Amazon Content Optimizing your Amazon content is an intentional strategy that can have a direct impact on your product’s organic search ranking. Unfortunately, there are many misconceptions about the Amazon SERP and how it works. The Amazon search algorithm is somewhat… > Read More

amazon inventory

Amazon Inventory Planning for Holiday Shopping

Amazon Inventory & Incremental Revenue Strategy With the Q4 shopping season only a few short weeks away & FBA fees increasing, it’s an absolute MUST for Amazon sellers to begin their inventory preparation to maximize turnover & avoid stockouts. In order to help better… > Read More

amazon brand gate

Amazon Brand Gating Effects on Sellers: What’s True and What’s False?

Amazon Brand Gating Over the past several weeks, many resellers have seen this note from Amazon in their inbox: Effective on 8/23, you will need approval to list the affected products on If you do not obtain approval to sell these… > Read More


Amazon Packaging Requirements for FBA and FBM Sellers

Amazon Packaging Requirements for Sellers Imagine you’re ordering a new cutting-edge* electric shaver, and you’re really excited about it. But when it arrives, your heart sinks. The box looks like it’s been used to transport wild animals. When you open the lid,… > Read More