Recent Posts in Amazon - CPC Strategy

manual campaigns

Advanced Advertising With Sponsored Products Manual Campaigns

Sponsored Products Manual Campaign Creation Although Sponsored Products is one of the most powerful tools for driving discoverability and incremental sales for Amazon sellers, with so many levers to pull it can be difficult for sellers to know where to start. The… > Read More

amazon drop shipping

Pros and Cons of Amazon Drop Shipping

Amazon Drop Shipping Drop shipping is the process of moving goods from the manufacturer directly to the retailer without going through the usual distribution channels. Although drop shipping eliminates the need for a seller to handle the fulfillment process (receive and ship out products… > Read More

google shopping custom labels

Why Vendors Should Invest in Amazon Marketing Services

Ask an Expert: Amazon Marketing Services As a Vendor to Amazon, you’re armed with a vast array of premium services to elevate your marketing strategy, but one of the most profitable programs is Amazon Marketing Services (AMS). AMS offers effective tools to… > Read More

amazon seller returns

How to Reconcile Amazon Seller Returns & Reimbursements

How to Automate Reconciling Lost Refunds and Damaged Inventory In the event a customer decides to return an item they have purchased, Amazon will notify the seller via e-mail and funds from that sale are taken from the seller’s account and held… > Read More

amazon product feed

How to Submit Content Changes to the Amazon Product Feed

The Amazon Product Feed The purpose of Amazon content is to help your products get discovered organically and improve their relevancy for Sponsored Products. Additionally, Amazon product content provides customers with detailed information about the product(s) they buy to help them feel confident about their purchase(s). “You… > Read More

amazon repricer

Leveraging an Amazon Repricer to Increase Sales

*This article was written by Izabella De Souza for Appeagle How to Win the Amazon Price War On such a massive marketplace like Amazon, there undoubtedly will be multiple sellers for almost all products. Shoppers compare products and may sort them according to… > Read More

amazon new product

How to Gain Discoverability for a New Amazon Product Launch

Discoverability & New Amazon Product Launches Last week, ecommerce experts at CPC Strategy fielded Amazon-related questions for our webinar summit on how to gain visibility, discoverability, and tracking on new product launches. The 4-day 2016 Amazon Virtual Summit was designed to arm… > Read More

amazon sponsored products sales

How Amazon Sponsored Products Can Drive Sales Growth

Best Practices for Amazon Sponsored Products Last week, ecommerce experts at CPC Strategy fielded Amazon-related questions for our webinar summit on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands. The 4-day 2016… > Read More


Impact of the March 2016 Amazon Outage

Amazon Outage Costs Marketplace Millions Amazon is the king of online retail, but a brief outage last week showed that even within its kingdom, it still has moments of vulnerability. If Amazon has taught the retail world anything during its reign, it’s… > Read More

amazon business

Amazon B2B Platform: Amazon Business

Amazon B2B Selling Amazon Business provides purchasing solutions that allow registered businesses to shop for business supplies on Amazon. Hoping to reap the same success as their B2C market, the platform (initially launch in May 2015) is Amazon’s attempt to dominate the B2B sector… > Read More


The Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA

FBA Guidebook