Recent Posts in Amazon - CPC Strategy


Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon Marketing Services eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product… > Read More


Amazon Marketing Services: Sponsored Search & eCommerce Ads 101

What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is an advertising solution for Amazon vendors to enhance their brand discoverability and drive demand for their products sold on Amazon Marketing Services is available to Amazon vendors and some third-party sellers who… > Read More


How to Leverage Prime Eligibility, the Buy Box and Fulfillment By Amazon (FBA)

Amazon has one of the most advanced fulfillment networks available in the world. Businesses can benefit from Fulfillment by Amazon (FBA) by storing their products in Amazon’s fulfillment centers. When retailers sell an item, Amazon will pick, pack, ship and provide customer… > Read More


Jason Weisenthal: Why It’s Better to Serve a Niche Well, Than a Large Market Poorly

Jason Weisenthal, CEO at knows a thing or two about finding a target market. The New Jersey native owned a retail shoe store for many years before he ventured into the world of removable graphics, where he has found tremendous success… > Read More


Global Retail: Which Countries Prefer to Shop Online and How Retailers Are Encouraging Sales

How much money are consumers spending online? According to a study of global retail by eMarketer, retail sales worldwide – including both in-store and internet purchases reached approximately $22.492 trillion in 2014. It is estimated by 2018, worldwide retail sales will increase 5.5 percent… > Read More


The Pros & Cons of Implementing Amazon Payments on Your Ecommerce Site

As of March, Amazon is limiting related ad placements on product detail pages for Product Ads advertisers in the Apparel category. According to the announcement, any advertisers not participating in Amazon Payments will no longer be eligible for the related ads placement. However, any ads that are… > Read More


2015 Virtual Summit for Amazon Sellers Kickoff

Advanced Strategies and Insights for Professional Marketplace Sellers Today, we announce the start of CPC Strategy’s 3-day Virtual Summit for Amazon Sellers, designed to arm professional, large-scale Amazon sellers with advanced, strategic insights that can drive performance on the Marketplace. The 3-day long… > Read More


19 Questions From Our Amazon Sponsored Products Strategy & Analysis Course – Answered

Since revamping its targeting capabilities in August of 2014, Amazon Sponsored Products has quietly become one of the most profitable and influential levers to drive Marketplace performance. Last week, CPC Strategy’s Pat Petriello, Head of Marketplace Strategy dove into how Sponsored Products work, how… > Read More

what to do when you're suspended from Amazon

Suspended on Amazon? Secret Step to Get Your Products Back on the Marketplace

In a Wall Street Journal interview, Amazon VP Tom Taylor noted  “Sellers report an average 50% increase in sales when they join Amazon’s marketplace and use its storage and shipping service.” Amazon is a profitable channel for retailers, both on and offline-… > Read More

Am azon-Sponsored-Products-product-pages

Selling on Amazon: When to use Amazon Sponsored Product vs. Amazon Product Ads

Selling on for some time has consisted of either selling on the Amazon Marketplace (a cost per acquisition marketing program) or leveraging Amazon to drive shoppers to your online store through Amazon Product Ads (a cost per click Amazon ad program). If… > Read More