Recent Posts in Amazon - CPC Strategy

enhanced brand content

Enhanced Brand Content Improves Conversion Rate for Polaris Optics

Enhanced Brand Content (EBC) allows Brand Registered Sellers to showcase the unique value proposition of their products through vivid images and text placements…. > Read More

ppc scope brian johnson interview

Amazon Ads Can’t Fix a Bad Product (& Other Lessons from PPC Scope’s Brian Johnson)

Whether you’re just starting out in the world of Amazon PPC or you’ve been in it since the early days–there’s always more to… > Read More


Amazon Health & Personal Care: Why is It So Hard to Get Approved?

If you started selling products in the Amazon Health and Personal Care category in 2013, you’d barely recognize the process to start selling on… > Read More


What is the Amazon Subscribe and Save Program & Is it Worth it for Sellers?

Founded in 2007, the Amazon Subscribe & Save program allows Amazon customers to sign up for regular deliveries of products they use frequently including… > Read More

man sourcing chinese manufacturers

Chinese Manufacturers: Sourcing Advice for U.S. Amazon Sellers

There’s a reason Chinese manufacturers are ranked #1 in the world. Many U.S. Amazon sellers rely on Chinese manufacturers to get cheap prices… > Read More


How to Advertise on Amazon in Q1 2017

For most retail brands January 2017 is going to be a smaller month (in terms of sales volume) than December 2016. But for… > Read More

amazon in the news

Amazon in the News: 7 Changes That Impacted Sellers in 2016

Amazon’s been in the news a lot this year. From quiet backend keyword adjustments to a massive product review makeover, there isn’t much that hasn’t changed. All… > Read More

amazon black friday 2017

What Happened on Amazon During Black Friday and Cyber Monday 2016?

Internet Retailer estimates transactions on Amazon accounted for nearly 40% of online sales–or $4.74 billion–in the United States from November 24 – 28…. > Read More

Eye Love LLC Leverages Amazon Marketplace to Support Their Humanitarian Efforts

Eye Love LLC was founded in 2015 by Dr. Travis Zigler and his wife Dr. Jenna Zigler with the hope to provide affordable… > Read More

enhanced brand content

Amazon Enhanced Brand Content Now Available to Third Party Sellers

Amazon is now offering Enhanced Brand Content (EBC), a version of A+ detail pages for Third Party Brand Sellers at no additional cost, for a… > Read More