Recent Posts in Amazon - CPC Strategy


The Pros and Cons of Amazon Text Ads

Transitioning to Amazon Text Ads Last month, Amazon announced the discontinuation of Amazon Product Ads as of October 31st. The announcement states “While your ads will no longer be visible on Amazon as of that date, you may access your performance reports… > Read More


Amazon Updates Terms of Service To Prevent Manipulation of Sales Rank

Amazon Updates Terms of Service Last week, Amazon released an update to their terms of service on “Prohibited Seller Activities”, addressing the manipulation of sales rank. We spoke with Keith O’Brien, CEO of iLoveToReview, a service provider working with hundreds of sellers from… > Read More


Amazon Frustration-Free Packaging: Improve Buy Box & Protect Against Unauthorized Sellers

What is Amazon Frustration-Free Packaging? Amazon works with manufacturers to box products in Certified Frustration-Free Packaging (FFP), which reduces the overall amount of packing materials used. Additionally, FFP can also improve a brand’s Buy Box percentage and help protect them against unauthorized resellers.  Consumer… > Read More


Brand Protection On Amazon Against Unauthorized Sellers

Policing Your Brand on Amazon Series Part 2: Brand Protection In the following blog series, “Protecting Your Brand on Amazon“, we address common concerns from copyright / trademark infringement to MAP violations and provide brands with the ammunition they need to protect themselves against these types of attacks. Be… > Read More


Policing Your Brand on Amazon: Copyright & Trademark Infringement

Policing Your Brand on Amazon: Copyright & Trademark Infringement For several years, brands have asked Amazon to help them find and punish unauthorized resellers for their violations. Unfortunately for brands, Amazon takes a percentage of third party sales within their marketplace and is hesitant to… > Read More


Amazon Announces Discontinuation of Amazon Product Ads

Amazon Product Ads Discontinued October 31 The announcement, released today from Amazon states, “While your ads will no longer be visible on Amazon as of that date, you may access your performance reports through December 31, 2015.” Historically, Amazon Product Ads have filled the… > Read More


Financing Strategy for Amazon Sellers – Best Tips from YogaRat

Financing Strategy from Amazon Seller – YogaRat Before finding immense success on Amazon with his company YogaRat, Wendell Morris was also an Emmy-winning writer. The Santa Monica native and yoga enthusiast decided in 2007 to venture beyond his writing capabilities and into… > Read More


FBA Storage Fees: How to Avoid Long Term Charges

FBA Storage Fees: Long Term Charges Due Aug. 15 Unfortunately, many Amazon sellers are not aware of the charges their products may be accruing thanks to long term storage fees. On February 15 and August 15 of every year, FBA conducts an Inventory Cleanup, at which time… > Read More


Q4 Amazon Seller Tips From The CEO of Amazon’s #1 Best Selling Product

Developing Amazon’s #1 Best Selling Product In 2012, Joseph Jaconi and Eric Tong founded Tech Armor, a leading manufacturer of mobile device accessories including Tech Armor Certified Cables, Wall and Car Chargers, Ballistic Glass Screen Protectors and the new Relax Series of next… > Read More


Jet vs. Amazon: The Ecommerce Marketplace Comparison

Jet vs. Amazon Following their launch early last week, the highly anticipated shopping platform is off to a decent start but has a long road ahead to catch up with the reigning Amazon empire. Interested shoppers can test out Jet with a special 3-month… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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