Recent Posts in Amazon - CPC Strategy

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7 Lawyer-Recommended Ways to Combat Amazon Listing Hijackers

How to Deal With Amazon Listing Hijackers If you’ve noticed an upswing in Amazon listing hijackers, you’re not alone. Listing hijackers can wreak havoc on your sales–and if they’re selling cheap counterfeit versions of your product, they could tank your brand’s reputation…. > Read More

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Optimizing Amazon Content with Product Descriptions

How to Optimize Your Amazon Content Optimizing your Amazon content is an intentional strategy that can have a direct impact on your product’s organic search ranking. Unfortunately, there are many misconceptions about the Amazon SERP and how it works. The Amazon search algorithm is somewhat… > Read More

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The Impact of FBA Seller Strategy on Plugable Technologies

Plugable Technologies & FBA Seller Strategy Plugable Technologies, founded in September of 2009, has successfully established their goal of “building a better device company” – largely thanks to the implementation of FBA seller strategy & automation. Before founding the company, Bernie Thompson worked for 15 years… > Read More

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Utilizing Sponsored Products on Amazon in Q4

Utilizing Sponsored Products on Amazon for Q4 With Q4 rapidly approaching, Amazon will soon be inundated with an influx of traffic as the holiday season closes in. The nearing months can be one of the most frantic, but promising, intervals of the… > Read More

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6 Lessons Entrepreneurs Can Learn from Successful Retail Startup Piper

6 Insights From Successful Retail Startup Piper Piper is a kids’ computer engineering kit built with Minecraft software, but its success up to this point is far from child’s play. Let’s put it this way: Piper sold 2000 units in Q4 2015…. > Read More

amazon seller account suspension lawyer CJ Rosenbaum

Amazon Lawyer’s Expert Insight into Amazon Seller Account Suspensions

A Lawyer’s Take on Amazon Seller Account Suspensions Let’s say–even though you followed our advice about avoiding an Amazon Seller account suspension–one day, you get suspended. So you follow the steps to get your account reinstated, but you’re worried it won’t work…. > Read More

amazon seller financing

Amazon Vendors Financing Tips for Startups

Amazon Vendor Financing: Q&A with Payability When Amazon vendors enter the Marketplace for the first time they face a variety of obstacles including managing advertising efforts and dealing with increased competition from other sellers. But according to Payability, a financing platform for mobile apps, publishers, and… > Read More

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How to Avoid Getting Your Amazon Account Suspended

Tips to Avoid Amazon Account Suspension When’s the last time you checked your Seller Performance Notifications on Amazon? If you answered, “Two weeks ago,” it’s time to be more vigilant, because those issues can result in you getting your Amazon account suspended… > Read More

amazon algorithm

What is the Impact of Amazon CTR History on the Amazon Algorithm?

Amazon CTR History & the Amazon Algorithm Although most advertisers know that Amazon Sponsored Products is a powerful tool for driving discoverability and incremental sales, sellers are curious if Amazon CTR history has any influence over the Sponsored Products Amazon Algorithm. Historically, we have seen the most… > Read More

amazon best sellers rank

How Important is the Amazon Best Sellers Rank?

What is Amazon Best Sellers Rank (BSR)? The Amazon Best Sellers Rank (BSR) calculation is based on sales and is updated hourly to reflect recent and historical sales of every item sold on the Marketplace. BSR can be found on most product pages… > Read More