Recent Posts in Amazon - CPC Strategy


Amazon Announces the Discontinuation of Amazon Text Ads

Amazon Text Ads Terminated It feels like just yesterday we announced the discontinuation of Amazon Product Ads and the introduction of Amazon Text Ads as an alternative for sellers to drive shoppers off Amazon and directly to their website. If it wasn’t clear before,… > Read More


15 Questions to Know to Increase Amazon Sales in Q4

How to Increase Amazon Sales This Holiday Season The holiday shopping season presents the biggest sales opportunity of the year for the vast majority of Amazon sellers. During these next several months, defining an aggressive strategy and the flawless execution of that approach… > Read More


Optimizing Your Amazon Sponsored Products Strategy – Video

Increase Profit with Amazon Sponsored Products For Amazon sellers looking to expand visibility on the marketplace, Amazon Sponsored Products is one of the most powerful tools sellers can leverage to increase profitability for their online store. Sponsored Products is an advertising platform on the… > Read More


Top 5 Tips for Using Amazon Vendor Promotions & Coupons in Q4

Amazon Vendor Promotions & Coupons Amazon Vendor Promotions or Coupons are one of several promotion types available to vendors who sell their products on Amazon. Coupons are not only a powerful promotion tool, but they also allow vendors to gain awareness and… > Read More


Shopify Selected As New Ecommerce Platform for Amazon Webstore

Shopify: Amazon’s Ecommerce Platform for Sellers Following the announcement to close the Amazon Webstore program earlier this year, Amazon has officially named Shopify as their new ecommerce platform. According to Shopify’s blog post, “As Amazon’s preferred migration partner, we’ve worked closely with the Webstore team… > Read More


Accelerating Your Amazon Sales Strategy for Q4 2015 Course Registration

How to Be More Aggressive with Your Marketplace Strategy This Holiday Season The holiday shopping season presents the biggest sales opportunity of the year for the vast majority of Amazon sellers. During these next several months, defining an aggressive strategy and the… > Read More


Experts Reveal 5 Best Practices for Increasing Amazon Product Reviews

Amazon Review Strategies for Third-Party Sellers Amazon recently updated their Terms of Service (TOS) around ranking manipulation, specifically addressing common review generation tactics. Last week, Keith O’Brien, CEO of iLoveToReview and Jeff Coleman, Director of Accounts at CPC Strategy presented an hour long webinar course on… > Read More


How AMS Helped Grow Sawyer Products’ Amazon Sales 900%

Amazon Marketing Services AMS Campaign Launch For two decades, Sawyer Products has offered some of the most technologically advanced solutions in outdoor gear. The company is an established leader in the development of products that protect against outdoor elements including the sun and… > Read More


How to Drive Traffic to Amazon & Optimize Conversion Rates

Drive Traffic to Amazon from Google / Facebook If done correctly, driving off-site traffic to Amazon is a strategic way to increase volume and conversion rates. Unfortunately, tracking this type of off-site generation can be difficult because marketers are essentially piecing together two sets of data from Google /… > Read More


How Brands Can Prevent Retail Arbitrage in the Amazon Marketplace

What is Retail Arbitrage? From startups to household brands, retail arbitrage impacts most retail businesses at some stage in their development. Retail arbitrage is when a reseller buys a product (or products in bulk) and resells them online for a profit. Some resellers make their… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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