Recent Posts in Amazon - CPC Strategy


FBA Storage Fees: How to Avoid Long Term Charges

FBA Storage Fees: Long Term Charges Due Aug. 15 Unfortunately, many Amazon sellers are not aware of the charges their products may be accruing thanks to long term storage fees. On February 15 and August 15 of every year, FBA conducts an Inventory Cleanup, at which time… > Read More


Q4 Amazon Seller Tips From The CEO of Amazon’s #1 Best Selling Product

Developing Amazon’s #1 Best Selling Product In 2012, Joseph Jaconi and Eric Tong founded Tech Armor, a leading manufacturer of mobile device accessories including Tech Armor Certified Cables, Wall and Car Chargers, Ballistic Glass Screen Protectors and the new Relax Series of next… > Read More


Jet vs. Amazon: The Ecommerce Marketplace Comparison

Jet vs. Amazon Following their launch early last week, the highly anticipated shopping platform is off to a decent start but has a long road ahead to catch up with the reigning Amazon empire. Interested shoppers can test out Jet with a special 3-month… > Read More


FBA Fees & Allocation: Sending the Right Products to Fulfillment by Amazon

How To Execute a Profitable Fulfillment Strategy FBA is the single most influential lever third-party sellers can pull to improve Marketplace performance. For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share,… > Read More


How Amazon Product Reviews Grew My Brand to $50 Million

Amazon Product Reviews Elevate Brand Success In 2011, John Merwin, CEO of DreamFoam Bedding took a suggestion from his wife to start selling mattresses online. With 17 successful brick and mortar stores and a company valued at just over $9 million dollars already under… > Read More


Amazon 3-Day Course Series: Advanced Fulfillment Strategy for Amazon Sellers

How Third-Party Sellers Can Execute a Profitable Fulfillment Strategy For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share, increasing detail page conversion rates, and optimizing the overall profitability of Amazon… > Read More

Win Amazon buy box share

Amazon Product Advertising on 2x eCommerce – Interview

CPC Strategy’s CEO Rick Backus was recently featured on 2X eCommerce to discuss Amazon Product Advertising strategy. is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He helps… > Read More


Amazon Prime Day: Should Sellers Bid Up To Leverage Higher Traffic?

Announcing Amazon Prime Day 2015 It looks like the holiday season came early this year thanks to Amazon’s latest announcement to celebrate its 20th anniversary and host “Prime Day”, a one-day global shopping event on July 15, 2015, with more deals than Black Friday,… > Read More


Amazon Vendor Acceleration Program for Startups To Launch

New Amazon Program Designed for Startups A new division of the retail (vendor) team has been assembled with the goal of onboarding new-to-market products from startup companies which are traditionally too small to qualify for a traditional vendor relationship but which Amazon deems more… > Read More


How will Amazon’s New Review System Impact Sellers?

Introducing Amazon’s New Review Algorithm Amazon recently announced a major upgrade to their review system platform to give more weight to newer and “helpful” reviews by customers. For nearly two decades, Amazon’s review platform has served as a source of guidance for online… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.