Recent Posts in Amazon - CPC Strategy

amazon black friday 2017

What Happened on Amazon During Black Friday and Cyber Monday 2016?

Internet Retailer estimates transactions on Amazon accounted for nearly 40% of online sales–or $4.74 billion–in the United States from November 24 – 28. How were your Amazon sales during the Thanksgiving holiday week and into Cyber Monday? FREE GUIDE: Product Buyability on… > Read More

amazon media group

AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display Advertising gives vendors the capability to create relevant campaigns that drive results and access full-funnel campaign metrics. But, one… > Read More

Eye Love LLC Leverages Amazon Marketplace to Support Their Humanitarian Efforts

Eye Love LLC was founded in 2015 by Dr. Travis Zigler and his wife Dr. Jenna Zigler with the hope to provide affordable eye care to those in need. Eye Love currently operates most of their business through the Amazon Marketplace, leveraging Amazon… > Read More

ams category targeting

AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According to Amazon, this new feature allows for easier campaign set-up as opposed to selecting interests or ASINs one at… > Read More

enhanced brand content

Amazon Enhanced Brand Content Now Available to Third Party Sellers

Amazon is now offering Enhanced Brand Content (EBC), a version of A+ detail pages for Third Party Brand Sellers at no additional cost, for a limited period of time. Enhanced Brand Content, also known as EBC was first spotted by CPC Strategy’s Marketplace Channel Analyst… > Read More

amazon counterfeit

Amazon Finally Takes Legal Action Against Counterfeit Sellers

On Monday, Amazon filed a lawsuit against several sellers and companies in Florida, New York, and California who were involved in selling counterfeit exercise products and furniture moving equipment. The accused sellers marketed and sold counterfeit goods on Amazon and infringed on… > Read More

2017 amazon predictions

What to Expect from the Amazon Marketplace in 2017

It was another big year for Amazon in 2016, which continues to grow its revenue and valuation annually. Amazon was able to maintain its dominance as the top internet retailer in the ecommerce space while growing its overall market share among all… > Read More

amazon early reviewer

Amazon’s New Early Reviewer Program

Amazon may have banned incentivized reviews from sites like Snagshout, but fortunately, they’re planning a new way to fill the gaping hole where those reviews used to be. Say hello to the brand new Amazon Early Reviewer Program.  According to Amazon, the… > Read More

person opting into amazon squeeze page

How to Make Amazon Landing Page Promotions That Actually Convert

Successful brands know it’s not enough to rely 100% on Amazon for marketing and selling success. That’s why sellers that have already started building a brand beyond Amazon are at a distinct advantage when it comes to driving product conversions on Amazon–particularly… > Read More

amazon seller tools

Amazon Seller Tools & Services Master List

The Amazon Seller Tools & Services Master List is 40 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multichannel selling. This list is meant to provide a general outline for the tools and services Amazon sellers… > Read More