Recent Posts in Amazon - CPC Strategy

How to Protect Your Amazon Product Listings & Brand Name

Protect Your Amazon Product Listings & Brand As a brand selling on Amazon, you may find yourself fighting off unauthorized sellers while Amazon turns the other way. While there is no ‘silver bullet’ for brand protection on Amazon, there are many strategic approaches… > Read More

amazon prime day 2016

Experts on How Amazon Sellers Should Prepare for Amazon Prime Day 2016

Amazon Prime Day 2016 Amazon Prime Day is a global shopping event held annually (mid July) and is likely be one of the biggest sales days of the year for a majority of sellers. Exclusively for Prime members, the sale offers more… > Read More

2016 amazon fees

How Q4 2016 Amazon FBA Fees Will Impact Your Business

Announcing the 2016 Amazon FBA Fees Last year, Fulfillment by Amazon (FBA) volumes, growth rates, and inventory levels were extremely high. As a result, Amazon’s U.S. fulfillment centers were very full in months of November and December and throughout most of Q4. According to… > Read More

fba inventory

Boost Sales & Prevent Stockouts with FBA Inventory Replenishment

FBA Inventory Replenishment Typically, Amazon sellers are so focused on finding new products to sell on Amazon that they often forget about maximizing the profitability of their existing product set. It is easier to boost your company’s profit through proper inventory management than… > Read More

manual campaigns

Advanced Advertising With Sponsored Products Manual Campaigns

Sponsored Products Manual Campaign Creation Although Sponsored Products is one of the most powerful tools for driving discoverability and incremental sales for Amazon sellers, with so many levers to pull it can be difficult for sellers to know where to start. The… > Read More

amazon drop shipping

Pros and Cons of Amazon Drop Shipping

Amazon Drop Shipping Drop shipping is the process of moving goods from the manufacturer directly to the retailer without going through the usual distribution channels. Although drop shipping eliminates the need for a seller to handle the fulfillment process (receive and ship out products… > Read More

google shopping custom labels

Why Vendors Should Invest in Amazon Marketing Services

Ask an Expert: Amazon Marketing Services As a Vendor to Amazon, you’re armed with a vast array of premium services to elevate your marketing strategy, but one of the most profitable programs is Amazon Marketing Services (AMS). AMS offers effective tools to… > Read More

amazon seller returns

How to Reconcile Amazon Seller Returns & Reimbursements

How to Automate Reconciling Lost Refunds and Damaged Inventory In the event a customer decides to return an item they have purchased, Amazon will notify the seller via e-mail and funds from that sale are taken from the seller’s account and held… > Read More

amazon product feed

How to Submit Content Changes to the Amazon Product Feed

The Amazon Product Feed The purpose of Amazon content is to help your products get discovered organically and improve their relevancy for Sponsored Products. Additionally, Amazon product content provides customers with detailed information about the product(s) they buy to help them feel confident about their purchase(s). “You… > Read More

amazon repricer

Leveraging an Amazon Repricer to Increase Sales

*This article was written by Izabella De Souza for Appeagle How to Win the Amazon Price War On such a massive marketplace like Amazon, there undoubtedly will be multiple sellers for almost all products. Shoppers compare products and may sort them according to… > Read More


The 2016 Amazon Sponsored Products Guide

Tactics and Insights for Third-Party Sellers to Advance their Advertising Strategy

Amazon Sponsored Products Guidebook