Recent Posts in Amazon - CPC Strategy

amazonsellerreviews

How will Amazon’s New Review System Impact Sellers?

Introducing Amazon’s New Review Algorithm Amazon recently announced a major upgrade to their review system platform to give more weight to newer and “helpful” reviews by customers. For nearly two decades, Amazon’s review platform has served as a source of guidance for online… > Read More

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What are Amazon Lightning Deals?

Leveraging Amazon Lightning Deals An Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short period of time. These premium deals can be found throughout Amazon.com, including the Gold Box page and are available… > Read More

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Amazon Sponsored Products Launch – Available for Vendors in Amazon Marketing Services

Introducing Amazon Sponsored Products As expected, Amazon Sponsored Products for vendors is now out of beta and officially available. According to a recent announcement by Amazon Marketing Services, “We are excited to announce the launch of Sponsored Products, a new advertising solution from Amazon Marketing Services…. > Read More

global-retail

Global Retail: U.S. Retailers’ Guide to Selling Internationally

How U.S. retailers can enter the global retail world via eCommerce channels In today’s digital market space, businesses and consumer interact, sell, and buy their local borders. The e-commerce world provides access to foreign markets, without retailers ever having to leave the… > Read More

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Amazon Sponsored Products: Caution Using Estimated Page 1 Bids

Amazon Sponsored Products: Estimated Page 1 Bids vs. Actual CPCs Amazon sellers would be naive to base their bidding strategy on Amazon’s Estimated Page 1 Bids alone, according to a recent analysis by Pat Petriello Marketplace Channel Manager at CPC Strategy. “We’ve suspected this,… > Read More

amazon-organic-search

22 Questions on How to Increase Organic Search Visibility on Amazon – Answered

Increase Organic Search Visibility Amazon The ability for a third party seller to have their offers seen on the Amazon Marketplace has become increasingly more difficult and pertinent as the competitive landscape has grown. Understanding which factors influence organic search visibility on… > Read More

MAP

Minimum Advertised Price (MAP) Violations & Policing Your Brand on Amazon

What is a Minimum Advertised Price (MAP) violation? As manufacturers grow they may develop relationships with other product distributors. Unfortunately, sometimes manufacturers discover they are being undercut by unauthorized one-off resellers which are not adhering to the Minimum Advertised Price (MAP). A MAP price is… > Read More

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How to Get the Most out of Branding and Price Perception

Maximize Branding & Price Perception Opportunity All retailers know that pricing is important, but how consumers perceive that pricing is on the top of the list with it. Don’t believe me? Take a moment to think about Amazon. This retailer has worked… > Read More

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Amazon Product Display Ads: Top 20 Seller Questions – Answered

Amazon Marketing Services FAQ: Product Display Ads In our recent post, discover how Amazon Product Display Ads can boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. Amazon Product Display Ads allow advertisers to: Advertise… > Read More

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How to Add a User to Amazon Seller Central

Invite New Users to Amazon Seller Central When sellers first set up their Amazon Seller Central account, typically only the original registered user can access the features of Seller Central. Eventually, sellers may opt to share their account with others including a co-worker who wants to… > Read More

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