Amazon - CPC Strategy

Recent Posts in Amazon - CPC Strategy


Amazon Previews Revolutionary Delivery Drones, Amazon Prime Air

Amazon introduced a gamechanger Sunday night when 60 Minutes featured founder and CEO Jeff Bezos. Bezos let us in on a look at the future of Amazon fulfillment by previewing Amazon Prime Air, a system that utilizes autonomous drones to deliver packages… > Read More

Amazon Marketplace Fee, how much will you pay?

Amazon Selling Fees: How Much Will You Pay to Sell on The Amazon Marketplace?

The reality of online shopping is that most online purchase queries start on ecommerce marketplaces like The Amazon Marketplace is known for its high traffic volume and conversion rate, making it a top marketing channel for online retailers. If you’re interested in setting up… > Read More


Google vs. Amazon: 2013 Revenue

Google and Amazon both recently announced their Q2 2013 performance metrics. This quarter, Q2 2013, Amazon saw a 22% sales increase, while Google reported a 19% increase in revenue. Here is an interesting look at how to spend Google’s yearly revenue, if… > Read More


Amazon Shuts Down Wine, Beer and Spirit Merchants

If you are an online merchant who sells wine, beer or other alcoholic beverages on Amazon Product Ads, you likely got a rude awakening on Amazon this month. Or you’re likely to get one soon. Beer, wine, and spirits no longer eligible… > Read More

Login with Amazon signin

Login With Amazon: What It Means For Online Merchants

Login With Amazon: User Friend Or Merchant Foe? Amazon announced today its new sign in service Login with Amazon, a program designed to allow Amazon members to sign into other sites using Amazon’s username and password. Login with Amazon would allow online shoppers… > Read More

What is an Ecommerce Marketpalce?

Ecommerce Marketplace: What is the Amazon Marketplace, and How Does it Work?

Ecommerce Marketplaces are a great place for online merchants to expand their product visibility outside of comparison engines and their own websites. Amazon, a major online marketplace for ecommerce merchants, alone generated $21.07 billion in revenue for Q4 2012, and a total revenue… > Read More


How Amazon Product Ads Stacked Up Against the Competition in Q4 2012

  Our 2012 Q4 CSE Rankings was an exciting one for us at CPC Strategy.  Not only did we get to dive into the numbers from the holiday season, but we also got to see how Google’s shift to a paid model affected… > Read More

Which is Better, Google Shopping or Amazon Product Ads?

Almost as fierce as the Android vs. Apple debate is the Google Shopping vs. Amazon Product Ads debate. Brand loyalty aside, which comparison shopping engine is really the best? Where does Google Shopping win? Merchant tools Amazon is so used to having… > Read More


Google Marketplace Launching? 10 Reasons They Can Easily Do It

Techcrunch is reporting that Google may be launching a competitor to Amazon Prime which offers same day delivery “from brick mortar stores like Target, Walmart, Walgreens and Safeway” for $59/year. While it’s no secret that Google is trying to get itself heavily involved… > Read More

Holiday 2012 #1 Comparison Engine, Google Shopping Revenue

Google Shopping’s How Product Listing Ads (PLAs) Stole Christmas

Yesterday we released our comparison shopping engine rankings for Q4 2012, compiling merchant data to determine the number one comparison shopping engine based on variables like revenue, cost of sale (COS) and conversion rate. Update 5/7/2013: We just released the most awesome… > Read More