Recent Posts in Amazon Vendor Strategy - CPC Strategy

Serta Simmons Bedding Teams up with CPC Strategy For A+ Content Creation

Serta Simmons Bedding, the #1 mattress manufacturer in the United States teamed up with CPC Strategy in August 2016 to optimize their Amazon… > Read More

compete with amazon

What Will it Take to Compete With Amazon in 2017? [New Study]

33.8% of retail website visits during November and December 2016 were on Amazon, according to Internet Retailer.  With all of the solid ecommerce websites… > Read More

amazon add on items

Amazon Add-On Items: Can Sellers Erase the Badge?

Since their inception, Amazon’s Add-On items haven’t been discussed much. But when they are discussed, they’re the subject of a lot of contention. Sellers don’t… > Read More

amazon pages

What are Amazon Pages?

Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the… > Read More

amazon media group

AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display… > Read More

ams category targeting

AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According… > Read More

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Amazon Advertising: A Crash Course for Vendors

With the US election behind us, many shoppers are gearing up to make their holiday buys, and rumor has it Amazon’s going to… > Read More

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Amazon A+ Content Guidelines & Best Practices for Vendors

Vendors have the option to sign up for A+ Content, a program that promises to enhance your product detail page with visuals and enhanced… > Read More

Vendors Respond to Customer Reviews via Amazon Official Contributions Program

Amazon Official Contributions is a program that allows vendors to respond / answer questions about their products directly with their customers. According to Amazon, the… > Read More

Amazon vendor to 3p

How Amazon Vendors Transition to Third Party Sellers

As an agency, we’re seeing a growing number of Amazon vendors shift to the 3P side of business. But why? To start, third party sellers have… > Read More

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