Recent Posts in Marketplaces - CPC Strategy

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eBay vs. Amazon: Winning Online Retail Strategies

This is a guest post by Angelica Valentine, Content Marketing Manager at Wiser, the leading pricing intelligence suite.  Amazon and eBay are two giant platforms that online retailers use to maximize reach and sales. eBay is solely a marketplace, but Amazon also doubles as… > Read More


39 Questions From Our Amazon Sponsored Products Webinar – Answered

Last week, we partnered up with Amazon for a joint presentation on the strategy behind driving product discoverability and leveraging the revamped Sponsored Products program. There a lot of questions we didn’t get a chance to touch on, so here they are… > Read More


Amazon Marketplace Feedback Management: Removing Negative Feedback

Removing Negative Seller Feedback As mentioned in our last installment of this series, seller feedback is a direct driver of sales on the Marketplace via the Buy Box. If you have low feedback volume, just one negative review or low star rating can bring… > Read More

Amazon Product reviews

How to Deal with Amazon Review Trolls

Recently I had the opportunity to chat with someone who has never shopped on Amazon (yes they do exist). My first recommendation was to make a decision based on price- but mitigated by product reviews. Amazon reviews are a big part of… > Read More


Defining Co-Op Advertising

Print, digital, television, and radio advertising offer the ability to reach millions of consumers every day. Combined with the modern ease of creating marketing campaigns advertisers often overlook alternative advertising arrangements, such as co-op advertising. What is Co-Op Advertising? Simply stated, co-op advertising… > Read More


Identifying Your Most Valuable Products on the Amazon Marketplace

Whether you have 100 or 10,000 SKUs, there are hidden opportunities in your Amazon catalog. The key to surfacing these areas for significant growth will be: A) Understanding when and where to focus on increasing product Buyability over Discoverability (and vice versa), and B)… > Read More

Amazon Fresh grocery delivery

Amazon Fresh Not so Fresh Feeling

This July, Amazon expanded its grocery delivery service Amazon Fresh to San Diego. Previously in Los Angeles, San Franciso, and Seattle, the service boasts same day shipping, a diverse selection, and the ability to shop with local eateries. Amazon Fresh, a grocery… > Read More


How Amazon Seller Feedback Affects Product Buyability

Unlike product feedback, seller feedback will directly affect your sales performance on the Amazon Marketplace through it’s influence on the Buy Box. If you haven’t figured it out by now, the Amazon Marketplace is highly seller agnostic. Most of the time, shoppers… > Read More

Sell on Amazon

4 Crazy Amazon Visuals That Will Make You Rethink Amazon, Inc is a Fortune 500 company which displays merchandise digitally from its own inventory and other merchants, acting an online marketplace for retail purchases. Started as an online bookstore in 1995 in Washington State, Amazon has grown to become the world’s… > Read More


How Product Reviews Influence Sales Performance on the Amazon Marketplace

You might think that having a good amount of product reviews is just a general ecommerce best practice, and this is true, but product reviews on the Amazon Marketplace – an ecommerce sales channel with its own unique set of rules – play a… > Read More