Recent Posts in Marketplaces - CPC Strategy

Win Amazon buy box share

Sell on Amazon: How to Win the Buy Box

$56 billion of Amazon’s $62 billion sales happen through Amazon’s buy box. How often are you winning the Buy Box? What’s the Buy Box?- This is the CTA which leads shoppers to purchase the item on the product page. The seller Amazon… > Read More

Amazon seller mistakes with fulfillment

18 Easy-to-Avoid Amazon Selling Fails

Amazon has very clear selling policies, and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central (login required). Below are some of the leading avoidable errors Amazon sellers make when setting up accounts, selling on Amazon, and handling Amazon… > Read More

Amazon product page conversion

Your Amazon Product Information Reeks, and is Costing You Sales

You Aren’t Selling More On Amazon Because Your Product Information Stinks. The Amazon Marketplace is in all reality a bit of a smelly place. Many Amazon sellers focus on bidding and Buy Box optimizations while ignoring or under-utilizing product information. Product information… > Read More

Amazon prime now same day delivery

Amazon Stays One Step Ahead of Google: Delivery Wars

Amazon created some hubbub this month with the announcement of one-hour deliveries featured by Prime Now, right on the heels of Google’s Shopping Express same-day shipping. Amazon’s Prime Now service poises the already combative online shopping giants in the newest ecommerce arena- same… > Read More


Safeguards to Prevent Repricing Issues on Amazon

While platform wide issues with repricing are rare, they occur often enough that it is worth a retailers time and effort to create safeguards to prevent issues like this from jeopardize their Amazon Merchant account. Amazon has rolled out a relatively new feature… > Read More

Amazon RepricerExpress

Technical Glitch by RepricerExpress Costs Retailers Thousands

An hour long Amazon repricer technical glitch caused various Amazon sellers in the UK (and some in the US) to lose out on Amazon sales dollars this past Friday. Setting inventory prices to £0.01 (1 pence), and potentially impacting seller reviews- a major component… > Read More

Ebay marketplace

Top 5 Selling Strategies to Get Ahead on eBay

This is a guest post by Angelica Valentine, Content Marketing Manager at Wiser, the leading pricing intelligence suite. eBay is a massive marketplace that accounts for 19% of global ecommerce. With its 128 million active users as of 2013, sellers need to… > Read More


Amazon Local Services: Online Shopping Game Changer?

In June Amazon quietly announced an extension of Amazon Local for services, through which shoppers are using Amazon to find the local businesses to that provide a broad number of ‘services’ across repair, installation, and other amenities. Amazon Local services, an Amazon feature… > Read More

CPC 2-featured

eBay vs. Amazon: Winning Online Retail Strategies

This is a guest post by Angelica Valentine, Content Marketing Manager at Wiser, the leading pricing intelligence suite.  Amazon and eBay are two giant platforms that online retailers use to maximize reach and sales. eBay is solely a marketplace, but Amazon also doubles as… > Read More


39 Questions From Our Amazon Sponsored Products Webinar – Answered

Last week, we partnered up with Amazon for a joint presentation on the strategy behind driving product discoverability and leveraging the revamped Sponsored Products program. There a lot of questions we didn’t get a chance to touch on, so here they are… > Read More