Recent Posts in Marketplaces - CPC Strategy

amazon black friday 2017

What Happened on Amazon During Black Friday and Cyber Monday 2016?

Internet Retailer estimates transactions on Amazon accounted for nearly 40% of online sales–or $4.74 billion–in the United States from November 24 – 28. How were your Amazon sales during the Thanksgiving holiday week and into Cyber Monday? FREE GUIDE: Product Buyability on… > Read More

amazon media group

AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display Advertising gives vendors the capability to create relevant campaigns that drive results and access full-funnel campaign metrics. But, one… > Read More

Eye Love LLC Leverages Amazon Marketplace to Support Their Humanitarian Efforts

Eye Love LLC was founded in 2015 by Dr. Travis Zigler and his wife Dr. Jenna Zigler with the hope to provide affordable eye care to those in need. Eye Love currently operates most of their business through the Amazon Marketplace, leveraging Amazon… > Read More

ams category targeting

AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According to Amazon, this new feature allows for easier campaign set-up as opposed to selecting interests or ASINs one at… > Read More

enhanced brand content

Amazon Enhanced Brand Content Now Available to Third Party Sellers

Amazon is now offering Enhanced Brand Content (EBC), a version of A+ detail pages for Third Party Brand Sellers at no additional cost, for a limited period of time. Enhanced Brand Content, also known as EBC was first spotted by CPC Strategy’s Marketplace Channel Analyst… > Read More

amazon counterfeit

Amazon Finally Takes Legal Action Against Counterfeit Sellers

On Monday, Amazon filed a lawsuit against several sellers and companies in Florida, New York, and California who were involved in selling counterfeit exercise products and furniture moving equipment. The accused sellers marketed and sold counterfeit goods on Amazon and infringed on… > Read More

2017 amazon predictions

What to Expect from the Amazon Marketplace in 2017

It was another big year for Amazon in 2016, which continues to grow its revenue and valuation annually. Amazon was able to maintain its dominance as the top internet retailer in the ecommerce space while growing its overall market share among all… > Read More


Amazon Advertising: A Crash Course for Vendors

With the US election behind us, many shoppers are gearing up to make their holiday buys, and rumor has it Amazon’s going to be the first stop for almost half of them. Great news. Unfortunately, something else has happened that’s not so… > Read More


Amazon A+ Content Guidelines & Best Practices for Vendors

Vendors have the option to sign up for A+ Content, a program that promises to enhance your product detail page with visuals and enhanced marketing content to overcome purchase hesitations and drive brand affinity. A+ Content (also known as A+ Enhanced Marketing Content)… > Read More

amazon early reviewer

Amazon’s New Early Reviewer Program

Amazon may have banned incentivized reviews from sites like Snagshout, but fortunately, they’re planning a new way to fill the gaping hole where those reviews used to be. Say hello to the brand new Amazon Early Reviewer Program.  According to Amazon, the… > Read More