Recent Posts in Marketplaces - CPC Strategy


How to Get Your Brand Gated on Amazon, According to a Lawyer

Recently, we shared a post covering the truth about Amazon’s new Brand Gating policy, and how it will affect sellers. We got floods of questions from sellers in response, all asking one thing: How can I get my products or brand gated/restricted on… > Read More


The 2016 Amazon Average CPC by Category Report

As Amazon continues to gain traction and dominate the shopping market against channels such as Google Shopping and retailers like Wal-Mart, reports indicate a reflected rise in Amazon’s average cost-per-click (CPC). According to the latest data (below), Sponsored Products average CPC continues to get more expensive. Which should come… > Read More


Do Verified Reviews on Amazon Have a Bigger Impact on Rank Than Non-Verified Reviews?

Of all the factors that go into Amazon’s algorithm for ranking products, reviews come to mind first for a lot of sellers. Reviews directly impact your product rating, and in conjunction with other factors, they can determine your rank. However, a recent study… > Read More

amazon expert roundtable

Amazon Expert Roundtable: Listing Optimizations That Work

Do you wonder how to stay ahead of the competition in an increasingly competitive marketplace? How can you rank for your main keywords, improve your click-through rates and conversion rates to grow your profits? The answer is found in continually tweaking and… > Read More

brand ambassador pharrell williams

How Liquipel Accelerated Their Brand From Amazon to Big Box Retail in Less Than 6 Months

One Brand’s Growth From Amazon to Big Box Retail in Under 6 Months Back in 2012, you had to see Liquipel in action to believe it. And even at CES, onlookers were baffled as a case-less cell phone was dunked in water, pulled… > Read More

amazon product image

How to Optimize Amazon Product Images

How to Optimize Your Amazon Content Optimizing your Amazon content is an intentional strategy that can have a direct impact on your product’s organic search ranking. Unfortunately, there are many misconceptions about the Amazon SERP and how it works. The Amazon search algorithm is somewhat… > Read More

amazon inventory

Amazon Inventory Planning for Holiday Shopping

Amazon Inventory & Incremental Revenue Strategy With the Q4 shopping season only a few short weeks away & FBA fees increasing, it’s an absolute MUST for Amazon sellers to begin their inventory preparation to maximize turnover & avoid stockouts. In order to help better… > Read More

amazon brand gate

Amazon Brand Gating Effects on Sellers: What’s True and What’s False?

Amazon Brand Gating Over the past several weeks, many resellers have seen this note from Amazon in their inbox: Effective on 8/23, you will need approval to list the affected products on If you do not obtain approval to sell these… > Read More


Amazon Packaging Requirements for FBA and FBM Sellers

Amazon Packaging Requirements for Sellers Imagine you’re ordering a new cutting-edge* electric shaver, and you’re really excited about it. But when it arrives, your heart sinks. The box looks like it’s been used to transport wild animals. When you open the lid,… > Read More

sponsored products bid+

Should Sellers Use Amazon Sponsored Products Bid+?

Introduction to Amazon Sponsored Products Bid+ Sponsored Products Bid+ is a beta feature currently available to select advertisers to increase the opportunity to display ads in the top placement (aka the top row of search result pages). When Sponsored Products Bid+ is turned on, Amazon… > Read More