Recent Posts in Marketplaces - CPC Strategy

Defining Co-Op Advertising

Print, digital, television, and radio advertising offer the ability to reach millions of consumers every day. Combined with the modern ease of creating marketing campaigns advertisers often overlook alternative advertising arrangements, such as co-op advertising. What is Co-Op Advertising? Simply stated, co-op advertising… > Read More

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Identifying Your Most Valuable Products on the Amazon Marketplace

Whether you have 100 or 10,000 SKUs, there are hidden opportunities in your Amazon catalog. The key to surfacing these areas for significant growth will be: A) Understanding when and where to focus on increasing product Buyability over Discoverability (and vice versa), and B)… > Read More

Amazon Fresh grocery delivery

Amazon Fresh Not so Fresh Feeling

This July, Amazon expanded its grocery delivery service Amazon Fresh to San Diego. Previously in Los Angeles, San Franciso, and Seattle, the service boasts same day shipping, a diverse selection, and the ability to shop with local eateries. Amazon Fresh, a grocery… > Read More

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How Amazon Seller Feedback Affects Product Buyability

Unlike product feedback, seller feedback will directly affect your sales performance on the Amazon Marketplace through it’s influence on the Buy Box. If you haven’t figured it out by now, the Amazon Marketplace is highly seller agnostic. Most of the time, shoppers… > Read More

Sell on Amazon

4 Crazy Amazon Visuals That Will Make You Rethink Amazon

Amazon.com, Inc is a Fortune 500 company which displays merchandise digitally from its own inventory and other merchants, acting an online marketplace for retail purchases. Started as an online bookstore in 1995 in Washington State, Amazon has grown to become the world’s… > Read More

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How Product Reviews Influence Sales Performance on the Amazon Marketplace

You might think that having a good amount of product reviews is just a general ecommerce best practice, and this is true, but product reviews on the Amazon Marketplace – an ecommerce sales channel with its own unique set of rules – play a… > Read More

amazon-feedback-management

Amazon Feedback Management: Product & Seller Reviews

As a retailer, selling your items on Amazon can be one of the best business decisions you make all year. Acting as an extension of your ecommerce store, the Amazon Marketplace offers you immense exposure to a built-in traffic pool of more than 88 million… > Read More

Amazon Q4 Buy Box

Sell More on Amazon for Q4: It’s Not More Cow Bell, But More Buy Box

How can I sell more on Amazon for Q4? Last Q4, Amazon had a record setting holiday season. On Cyber Monday, Amazon shipped 36.8 million items - roughly 426 items sent per second, and in all shipped to 185 different countries. If Amazon broke… > Read More

Retail search news

This Week In Retail Search 8/13/2014

Retail Search Recap 8/13/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. Search Engine Watch: Google Merchant Center Ads Shipping Tool Last week, Google… > Read More

Amazon Buy Box influencers

Sell On Amazon: Buy Box Influencers

Retailers featured on Amazon’s buy box for product pages sell more products, so the natural question is: How can you get your products featured in the buy box? How Can You Win the Buy Box? Amazon is designed around making consumers happy. From… > Read More

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