Recent Posts in Marketplaces - CPC Strategy
Amazon Launching Sponsored Products: Amazon’s Own Adwords?
What is Amazon’s Sponsored Products Program? Currently in beta mode, this program allows the ability for merchants to bid on keywords to have their Amazon products show up alongside search results, similar to Google’s Adwords. In short, how it works is, say… > Read More
The Free Shipping Formula for Online Retailers
There is something decidedly special about offering free shipping. Whether it’s because everyone loves free stuff or paying for shipping is extra painful, I can safely say: sales volume will increase when you offer Free shipping. Free Shipping taps into the dark… > Read More
eTail West 2012: The Most Comprehensive Conference Recap You Will Ever Read!
eTail West was a few weeks ago and what started as a simple blog post has morphed into The Most Comprehensive Conference Recap You Will Ever Read! There are over 600 hyperlinks in this post so in an effort to make it… > Read More
Amazon Marketplace Poaches Extra Sales through Webstores
Before I begin, I must first pay my respects to the almighty Amazon as a consumer. Amazon you are the King of all things E-Commerce, the ace in the hole, the Great Bambino – You are Peyton Manning to the Denver Broncos…. > Read More
Selling on Amazon: Amazon Marketplace vs. Amazon Product Ads
What’s the difference between Amazon Product Ads and the Amazon Marketplace? I’ve discussed before the differences between marketplaces and comparison shopping engines. In Amazon there are two ways that merchants can advertise their products: 1. The Amazon Marketplace (a cost per acquisition marketing program). 2…. > Read More
Your Online Marketing Strategy is On Drugs.
And you need an Intervention. Read More
