Recent Posts in Marketplaces - CPC Strategy

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Important Q2 Product Updates From Google AdWords

Q2 Product Updates from Google AdWords CPC Strategy wants to keep retailers up-to-date on the latest with a consolidated list of the top launches and changes in AdWords for Q2 2015. Take a look (below) to see the changes, dates the changes take place,… > Read More

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How to Get the Most out of Branding and Price Perception

Maximize Branding & Price Perception Opportunity All retailers know that pricing is important, but how consumers perceive that pricing is on the top of the list with it. Don’t believe me? Take a moment to think about Amazon. This retailer has worked… > Read More

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Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More

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Amazon Product Display Ads: Top 20 Seller Questions – Answered

Amazon Marketing Services FAQ: Product Display Ads In our recent post, discover how Amazon Product Display Ads can boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. Amazon Product Display Ads allow advertisers to: Advertise… > Read More

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Mobile Site Emulator Testing Available in Google Chrome

Mobile Site Emulator As the mobile audience grows, responsive mobile-friendly web design becomes all the more important. Web content needs to look and feel great across a wide variety of devices. Mobile Site Emulator brings the insights of mobile testing to the browser tab. “Fortunately… > Read More

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How to Add a User to Amazon Seller Central

Invite New Users to Amazon Seller Central When sellers first set up their Amazon Seller Central account, typically only the original registered user can access the features of Seller Central. Eventually, sellers may opt to share their account with others including a co-worker who wants to… > Read More

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Selling Internationally on eBay: Features and Benefits for Retailers

Selling Internationally on eBay: How retailers expanding beyond U.S. markets can benefit Toys R Us, a multibillion, Fortune 500 has something in common with Gelb Music, a privately owned music store in Redwood, Ca. These distinct market players — one sells toys… > Read More

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How to Evaluate Your ASIN Report in Amazon Seller Central

Extract a Story from the ASIN Report Creating and analyzing standardized reports is a standard, good practice for any advertising or sales channel – and this is especially true for Amazon. The approach defined here by Pat Petriello, Senior Marketplace Strategist at… > Read More

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Digital Brand Designers For Nike & Porsche: metajive

The Future of Digital Brand Design Metajive is a full service digital studio that focuses on creating unique experiences for users, clients and employees.  Succinctly, that means they build anything with pixels, from commerce experiences to iOS and android apps as well as installations… > Read More

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Amazon Global Selling, the Top U.S. International Marketplace

Amazon Global Selling: Tools and Benefits for Retailers If retailers are looking to expand their business internationally, Amazon Global Selling is a great pick. With operations in ten international marketplaces — the United States, Canada, the U.K. Germany, France, Italy, Spain China, Japan, and… > Read More

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