Recent Posts in Marketplaces - CPC Strategy

Amazon buy box

Sell on Amazon: What is the Buy Box?

Amazon generates over $100 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell on Amazon and want to increase sales online, understanding and optimizing the Buy Box is pivotal. What is the Amazon Buy… > Read More

Amazon FBA

Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)?

There are over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions… > Read More


Amazon Opens Up the Buy Box to Used Products

The infamous Amazon Buy Box is no longer exclusively for new products. Sellers of used products can now be featured in the Buy Box, like below: Of course, all standard Buy Box eligibility rules still apply. Our Director of Technology, Tien Nguyen,… > Read More

Amazon back to school selling

Why You May NOT Want to Sell on Amazon for Back to School

Amazon is the number one destination for online shopping around the year, so it’s no stretch to imagine Back to School shoppers on Amazon purchasing markers, pencils and Frozen lunch boxes. What many Amazon sellers may not know is that many back… > Read More

Amazon product detail pages

Sell on Amazon: 3 Amazon Product Detail Page Tips to Increase Sales

The number of Amazon Marketplace sellers grew 65% year over year for 2014. Why are more online retailers selling on Amazon? Amazon Prime customers alone spend approximately $1,340 per year  and account for 56 percent of U.S. product sales. So what should Amazon sellers… > Read More


Sell on Amazon: What’s on an Amazon Detail Page?

If you’ve ever purchased something on, you’ll notice Amazon’s product pages are organized by products. Other shopping portals- like Google Shopping and eBay organize product pages by sellers. If you’re searching for a wrench for example- Amazon organizes that search by… > Read More

Amazon seller cost

Sell on Amazon: How Much Does it Cost to Sell on Amazon?

Amazon sells products in over 13 countries, with over 81 fulfillment centers worldwide, selling millions and millions of products from millions of sellers every day. If you sell online you most likely would benefit from selling through Amazon -but understandinghow much the… > Read More

how to sell on Amazon

Sell on Amazon: What’s the Best Way to Sell on Amazon?

Amazon offers a different number of ways through which online retailers can sell inventory. Amazon offers different options to make selling on Amazon easier, but choosing which program to use to sell on Amazon can be a challenge. How Should I Sell… > Read More

FBA commingling on Amazon

How to Avoid Fraud with Commingling on Amazon FBA

In order to be received, stored at, and shipped from an Amazon fulfillment center Amazon requires retailers that sell on the marketplace using Fulfillment by Amazon (FBA) label their products for shipping. Fulfillment by Amazon (FBA) Labeling Amazon’s fulfillment centers ask retailers… > Read More

amazon scroll

Back to the Future with 10 Major Retail Sites

It is no mystery that the face of the online retailers has changed over the years. However, retailers and ecommerce businesses are on the front lines when it comes to website optimization and fine tuning the user experience. We went back in… > Read More