Recent Posts in Marketplaces - CPC Strategy


FBA Fees & Allocation: Sending the Right Products to Fulfillment by Amazon

How To Execute a Profitable Fulfillment Strategy FBA is the single most influential lever third-party sellers can pull to improve Marketplace performance. For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share,… > Read More


How Amazon Product Reviews Grew My Brand to $50 Million

Amazon Product Reviews Elevate Brand Success In 2011, John Merwin, CEO of DreamFoam Bedding took a suggestion from his wife to start selling mattresses online. With 17 successful brick and mortar stores and a company valued at just over $9 million dollars already under… > Read More


Amazon 3-Day Course Series: Advanced Fulfillment Strategy for Amazon Sellers

How Third-Party Sellers Can Execute a Profitable Fulfillment Strategy For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share, increasing detail page conversion rates, and optimizing the overall profitability of Amazon… > Read More

Win Amazon buy box share

Amazon Product Advertising on 2x eCommerce – Interview

CPC Strategy’s CEO Rick Backus was recently featured on 2X eCommerce to discuss Amazon Product Advertising strategy. is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce marketing consultant specialist for mid-tier online retailers. He helps… > Read More


Amazon Prime Day: Should Sellers Bid Up To Leverage Higher Traffic?

Announcing Amazon Prime Day 2015 It looks like the holiday season came early this year thanks to Amazon’s latest announcement to celebrate its 20th anniversary and host “Prime Day”, a one-day global shopping event on July 15, 2015, with more deals than Black Friday,… > Read More


Amazon Vendor Acceleration Program for Startups To Launch

New Amazon Program Designed for Startups A new division of the retail (vendor) team has been assembled with the goal of onboarding new-to-market products from startup companies which are traditionally too small to qualify for a traditional vendor relationship but which Amazon deems more… > Read More


How will Amazon’s New Review System Impact Sellers?

Introducing Amazon’s New Review Algorithm Amazon recently announced a major upgrade to their review system platform to give more weight to newer and “helpful” reviews by customers. For nearly two decades, Amazon’s review platform has served as a source of guidance for online… > Read More


What are Amazon Lightning Deals?

Leveraging Amazon Lightning Deals An Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short period of time. These premium deals can be found throughout, including the Gold Box page and are available… > Read More


Amazon Sponsored Products Launch – Available for Vendors in Amazon Marketing Services

Introducing Amazon Sponsored Products As expected, Amazon Sponsored Products for vendors is now out of beta and officially available. According to a recent announcement by Amazon Marketing Services, “We are excited to announce the launch of Sponsored Products, a new advertising solution from Amazon Marketing Services…. > Read More


Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.