Recent Posts in Marketplaces - CPC Strategy

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19 Questions From Our Amazon Sponsored Products Strategy & Analysis Course – Answered

Since revamping its targeting capabilities in August of 2014, Amazon Sponsored Products has quietly become one of the most profitable and influential levers to drive Marketplace performance. Last week, CPC Strategy’s Pat Petriello, Head of Marketplace Strategy dove into how Sponsored Products work, how… > Read More

what to do when you're suspended from Amazon

Suspended on Amazon? Secret Step to Get Your Products Back on the Marketplace

In a Wall Street Journal interview, Amazon VP Tom Taylor noted  “Sellers report an average 50% increase in sales when they join Amazon’s marketplace and use its storage and shipping service.” Amazon is a profitable channel for retailers, both on and offline-… > Read More

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Selling on Amazon: When to use Amazon Sponsored Product vs. Amazon Product Ads

Selling on Amazon.com for some time has consisted of either selling on the Amazon Marketplace (a cost per acquisition marketing program) or leveraging Amazon to drive shoppers to your online store through Amazon Product Ads (a cost per click Amazon ad program). If… > Read More

Amazon Sponsored products

Get Found on Amazon Increase Sessions to your Buy Box Offers on the Amazon Marketplace

Amazon.com is designed to provide the most relevant and compelling product information on product pages and Amazon search. For Amazon sellers, the name of the game is getting more visibility on Amazon search (increasing Discoverability) and converting more detail page sessions into… > Read More

Win Amazon buy box share

Sell on Amazon: How to Win the Buy Box

$56 billion of Amazon’s $62 billion sales happen through Amazon’s buy box. How often are you winning the Buy Box? What’s the Buy Box?- This is the CTA which leads shoppers to purchase the item on the product page. The seller Amazon… > Read More

Amazon seller mistakes with fulfillment

18 Easy-to-Avoid Amazon Selling Fails

Amazon has very clear selling policies, and outlines best practices and mistakes to avoid for Amazon retailers within Seller Central (login required). Below are some of the leading avoidable errors Amazon sellers make when setting up accounts, selling on Amazon, and handling Amazon… > Read More

Amazon product page conversion

Your Amazon Product Information Reeks and is Costing You Sales

It’s possible that you aren’t selling more on Amazon because your product information stinks. Many Amazon sellers focus on bidding and Buy Box optimizations while ignoring or under-utilizing product information. High-quality product information is the base for successfully improving discoverability and buyability on… > Read More

Amazon prime now same day delivery

Amazon Stays One Step Ahead of Google: Delivery Wars

Amazon created some hubbub this month with the announcement of one-hour deliveries featured by Prime Now, right on the heels of Google’s Shopping Express same-day shipping. Amazon’s Prime Now service poises the already combative online shopping giants in the newest ecommerce arena- same… > Read More

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Safeguards to Prevent Repricing Issues on Amazon

While platform wide issues with repricing are rare, they occur often enough that it is worth a retailers time and effort to create safeguards to prevent issues like this from jeopardize their Amazon Merchant account. Amazon has rolled out a relatively new feature… > Read More

Amazon RepricerExpress

Technical Glitch by RepricerExpress Costs Retailers Thousands

An hour long Amazon repricer technical glitch caused various Amazon sellers in the UK (and some in the US) to lose out on Amazon sales dollars this past Friday. Setting inventory prices to £0.01 (1 pence), and potentially impacting seller reviews- a major component… > Read More

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