Recent Posts in Marketplaces - CPC Strategy
Warning Tale: Kevin Harmon Shares Co-Mingling Product Nightmare When Using Amazon FBA
Kevin Harmon, retailer and member of the Ecommerce Group on Facebook, recently shared a story on StartUpNation (that you can read here) about his negative experience working with Amazon. Long story short, Kevin agreed to co-mingle his products with other sellers, and… > Read More
Ecommerce Marketplace: What is the Amazon Marketplace, and How Does it Work?
Ecommerce Marketplaces are a great place for online merchants to expand their product visibility outside of comparison engines and their own websites. Amazon, a major online marketplace for ecommerce merchants, alone generated $21.07 billion in revenue for Q4 2012, and a total revenue… > Read More
How Amazon Product Ads Stacked Up Against the Competition in Q4 2012
Our 2012 Q4 CSE Rankings was an exciting one for us at CPC Strategy. Not only did we get to dive into the numbers from the holiday season, but we also got to see how Google’s shift to a paid model affected… > Read More
Which is Better, Google Shopping or Amazon Product Ads?
Almost as fierce as the Android vs. Apple debate is the Google Shopping vs. Amazon Product Ads debate. Brand loyalty aside, which comparison shopping engine is really the best? Where does Google Shopping win? Merchant tools Amazon is so used to having… > Read More
Google Marketplace Launching? 10 Reasons They Can Easily Do It
Techcrunch is reporting that Google may be launching a competitor to Amazon Prime which offers same day delivery “from brick mortar stores like Target, Walmart, Walgreens and Safeway” for $59/year. While it’s no secret that Google is trying to get itself heavily involved… > Read More
Google Shopping’s How Product Listing Ads (PLAs) Stole Christmas
Yesterday we released our comparison shopping engine rankings for Q4 2012, compiling merchant data to determine the number one comparison shopping engine based on variables like revenue, cost of sale (COS) and conversion rate. Update 5/7/2013: We just released the most awesome… > Read More
