Recent Posts in Marketplaces - CPC Strategy


Amazon Frustration-Free Packaging: Improve Buy Box & Protect Against Unauthorized Sellers

What is Amazon Frustration-Free Packaging? Amazon works with manufacturers to box products in Certified Frustration-Free Packaging (FFP), which reduces the overall amount of packing materials used. Additionally, FFP can also improve a brand’s Buy Box percentage and help protect them against unauthorized resellers.  Consumer… > Read More


Brand Protection On Amazon Against Unauthorized Sellers

Policing Your Brand on Amazon Series Part 2: Brand Protection In the following blog series, “Protecting Your Brand on Amazon“, we address common concerns from copyright / trademark infringement to MAP violations and provide brands with the ammunition they need to protect themselves against these types of attacks. Be… > Read More


Policing Your Brand on Amazon: Copyright & Trademark Infringement

Policing Your Brand on Amazon: Copyright & Trademark Infringement For several years, brands have asked Amazon to help them find and punish unauthorized resellers for their violations. Unfortunately for brands, Amazon takes a percentage of third party sales within their marketplace and is hesitant to… > Read More


Amazon Announces Discontinuation of Amazon Product Ads

Amazon Product Ads Discontinued October 31 The announcement, released today from Amazon states, “While your ads will no longer be visible on Amazon as of that date, you may access your performance reports through December 31, 2015.” Historically, Amazon Product Ads have filled the… > Read More


5 Reasons Why Retailers Need to Sell in Online Marketplaces

*This article was written by Angelica Valentine, Content Marketing Manager at Wiser Leveraging Online Marketplaces Selling on a webstore is a great way to get your products into shoppers’ hands, but there’s something about marketplaces that can’t be replicated. Retailers are catching… > Read More


FBA Storage Fees: How to Avoid Long Term Charges

FBA Storage Fees: Long Term Charges Due Aug. 15 Unfortunately, many Amazon sellers are not aware of the charges their products may be accruing thanks to long term storage fees. On February 15 and August 15 of every year, FBA conducts an Inventory Cleanup, at which time… > Read More


Q4 Amazon Seller Tips From The CEO of Amazon’s #1 Best Selling Product

Developing Amazon’s #1 Best Selling Product In 2012, Joseph Jaconi and Eric Tong founded Tech Armor, a leading manufacturer of mobile device accessories including Tech Armor Certified Cables, Wall and Car Chargers, Ballistic Glass Screen Protectors and the new Relax Series of next… > Read More


Jet vs. Amazon: The Ecommerce Marketplace Comparison

Jet vs. Amazon Following their launch early last week, the highly anticipated shopping platform is off to a decent start but has a long road ahead to catch up with the reigning Amazon empire. Interested shoppers can test out Jet with a special 3-month… > Read More


FBA Fees & Allocation: Sending the Right Products to Fulfillment by Amazon

How To Execute a Profitable Fulfillment Strategy FBA is the single most influential lever third-party sellers can pull to improve Marketplace performance. For both brands and resellers, having an advanced fulfillment strategy is critical when it comes to gaining more Buy Box share,… > Read More


How Amazon Product Reviews Grew My Brand to $50 Million

Amazon Product Reviews Elevate Brand Success In 2011, John Merwin, CEO of DreamFoam Bedding took a suggestion from his wife to start selling mattresses online. With 17 successful brick and mortar stores and a company valued at just over $9 million dollars already under… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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