Recent Posts in Marketplaces - CPC Strategy

amazonsellerreviews

How will Amazon’s New Review System Impact Sellers?

Introducing Amazon’s New Review Algorithm Amazon recently announced a major upgrade to their review system platform to give more weight to newer and “helpful” reviews by customers. For nearly two decades, Amazon’s review platform has served as a source of guidance for online… > Read More

lightning-deals-3

What are Amazon Lightning Deals?

Leveraging Amazon Lightning Deals An Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short period of time. These premium deals can be found throughout Amazon.com, including the Gold Box page and are available… > Read More

amazon-sponsored-products-ex

Amazon Sponsored Products Launch – Available for Vendors in Amazon Marketing Services

Introducing Amazon Sponsored Products As expected, Amazon Sponsored Products for vendors is now out of beta and officially available. According to a recent announcement by Amazon Marketing Services, “We are excited to announce the launch of Sponsored Products, a new advertising solution from Amazon Marketing Services…. > Read More

adwords-new

Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More

google-special-offers

5 Online Shopping Discounts to Enhance Google Product Listing Ads

Online Shopping Discounts: Enhancing Product Listing Ads with Merchant Promotions Merchant Promotions – also called special offers – give retailers an opportunity to highlight their products and better their chances of click through rate and conversion. According to a study by Google, Venus, one of the… > Read More

google-pla-6

Google Testing Automated PLAs

Google Automated Testing in Shopping Tab Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the… > Read More

global-retail

Global Retail: U.S. Retailers’ Guide to Selling Internationally

How U.S. retailers can enter the global retail world via eCommerce channels In today’s digital market space, businesses and consumer interact, sell, and buy their local borders. The e-commerce world provides access to foreign markets, without retailers ever having to leave the… > Read More

bidding

Amazon Sponsored Products: Caution Using Estimated Page 1 Bids

Amazon Sponsored Products: Estimated Page 1 Bids vs. Actual CPCs Amazon sellers would be naive to base their bidding strategy on Amazon’s Estimated Page 1 Bids alone, according to a recent analysis by Pat Petriello Marketplace Channel Manager at CPC Strategy. “We’ve suspected this,… > Read More

adwords-labels

AdWords Labels: Usage for Keywords Now Available

AdWords Editor Announces Full Support for Labels AdWords recently announced full support for labels, available to all advertisers globally. According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can… > Read More

google-buy-button

The Google Buy Button: Impact for Retailers and Mobile Conversions

Google Confirms Buy Button Testing The rumored Google Buy Button has finally made a move in the ecommerce market with it’s latest launch announcement. Last week, Google’s Chief Business Officer, Omid Kordestani confirmed the long standing rumors on stage at the Code Conference,… > Read More

Next
NEW GUIDEBOOK


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA



No thanks, I’m ok with my Amazon strategy.

×