Recent Posts in Google Shopping Strategy Blog Posts - CPC Strategy

google serp

Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company… > Read More

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company… > Read More

Mobile click to call AdWords new conversion type

Can Google’s Cross-Device Retargeting Drive More Conversions?

An ongoing challenge for retail brands is how to “close the loop” and control cross-device remarketing campaigns across phones, tablets, laptops and more. Now, thanks to the recent… > Read More

An ongoing challenge for retail brands is how to “close the loop” and control cross-device remarketing campaigns across phones, tablets, laptops and more. Now, thanks to the recent… > Read More

seller ratings feature img

Google Increases Number of Reviews Required for Seller Ratings

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews… > Read More

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews… > Read More

Google Shopping Trends: Preparing for Q4

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding… > Read More

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding… > Read More

4 Bid Rules You Should Be Running on Google Shopping

Google Shopping & Rule Based Bidding Unfortunately, a lot of advertisers don’t utilize rule-based bidding strategies to optimize their Google Shopping campaigns as much as… > Read More

Google Shopping & Rule Based Bidding Unfortunately, a lot of advertisers don’t utilize rule-based bidding strategies to optimize their Google Shopping campaigns as much as… > Read More

google expanded text ads

A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments Updated Post: Analyzing Early Performance Results of Expanded Text Ads In May, Google… > Read More

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments Updated Post: Analyzing Early Performance Results of Expanded Text Ads In May, Google… > Read More

What is TrueView’s YouTube Companion Banner?

The YouTube Companion Banner is a new TrueView for Shopping video advertising feature that allows viewers to scroll through a variety of products while… > Read More

The YouTube Companion Banner is a new TrueView for Shopping video advertising feature that allows viewers to scroll through a variety of products while… > Read More

google showcase shopping

Google Showcase Shopping Ads for Broad & Non-Branded Queries

Google Showcase Shopping Ads for Broad Queries Starting this week, Shopping advertisers in the US, UK and Australia will have access to Google’s new ad… > Read More

Google Showcase Shopping Ads for Broad Queries Starting this week, Shopping advertisers in the US, UK and Australia will have access to Google’s new ad… > Read More

customer match for google shopping

Advertisers on the Impact of Customer Match for Google Shopping

Customer Match for Google Shopping Thanks to the introduction of Customer Match for Google Shopping – advertisers can focus campaigns on their highest-value audiences – including previous… > Read More

Customer Match for Google Shopping Thanks to the introduction of Customer Match for Google Shopping – advertisers can focus campaigns on their highest-value audiences – including previous… > Read More

Google-Shopping-mistakes

10 Google Shopping Mistakes Draining Your Budget

Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google… > Read More

Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google… > Read More

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