Recent Posts in Google Shopping - CPC Strategy

How Google Shopping Became a Significant Line of Revenue for Invicta Stores

Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online… > Read More

2016 Google Shopping Performance by Category

CPC Strategy recently released a new study on Google Shopping 2016 performance. We believe these metrics help to serve as a benchmark for retail… > Read More

How To Apply To Become a Google Trusted Store

Google Trusted Stores certification has proven to be a clear differentiator in an increasingly competitive Google Shopping landscape. And now that Google has… > Read More

How Will Amazon Listing on Google PLAs Impact Advertisers?

Recently, you may have noticed Amazon.com running Google Product Listing Ads (PLA), as seen in the example below: According to Tien Nguyen, Director… > Read More

google shopping campaigns

Get More Out of Your Google Shopping Campaigns in Q1

Well, Q4 isn’t entirely over, but so far it’s been a record-breaking year for ecommerce. From 2014-15, we saw Thanksgiving, Black Friday, and… > Read More

google shopping black friday

Google Shopping Black Friday & Cyber Monday 2016 Recap

With the growth and popularity of Black Friday and Cyber Monday, the Thanksgiving weekend has often represented one of the biggest, if not… > Read More

google manufacturer center guide

How to Upload Your Google Shopping Feed Into the Manufacturer Center

There are about 150,000 advertisers using Google Shopping to sell their products, and it’s only going to get more competitive as the years… > Read More

CPC Strategy Increases Orders 280% For Halloween Costume Retailer

More than 171 million Americans plan to celebrate Halloween – spending an average of $82.93 on everything from costumes to candy and decor…. > Read More

How We Prepare Our Clients for Google Shopping in Q4

It is absolutely vital to have a dedicated discussion about your company’s Q4 Google Shopping advertising strategy. We looked at our client performance in Q4 2015 and found that… > Read More

google serp

Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company… > Read More

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