Recent Posts in Google Shopping - CPC Strategy

google merchant center new feed

Google Introduces a New Merchant Center Feed Experience

The product feed is often one of the most overlooked aspects of effective product advertising due to its technical, often tedious nature. Despite… > Read More

data management platform

The Retail Guide to Data Management Platforms

In a world where online ad opportunities are growing at lightning speeds, data management platforms have become increasingly important. Not only can data… > Read More

google shopping vs bing shopping ads

Google Shopping vs. Bing Shopping Ads: How are They Different?

If you do a search for “Google vs Bing” online, you’ll find plenty of articles with aggressive titles like “Search Engine Showdown” and… > Read More

google shopping product feed optimization

8 Google Shopping Product Feed Optimizations You Should Make Now

Optimizing your Google Shopping feed? Read this first. Not only could these Google Shopping feed optimizations help boost your visibility on the SERP,… > Read More

NTX Tools Increases Overall Online Transactions 120%

Founded in 1994, Network Tool Warehouse is one of the leading providers of automotive, industrial and DIY tools in the nation. They offer items… > Read More

view-through conversions

View-Through Conversions Now Available in Google Shopping

According to Google, the “View-through conversions” column tells you when customers see, but don’t interact, with your ad, and then later complete a… > Read More

google shopping countries

Expand Your Business to Other Google Shopping Countries

Expanding to other Google Shopping countries poses a vast opportunity for businesses to expose their products to new markets and increase sales. However,… > Read More

google shopping ad

The Google Shopping Ad Strategy Video Guide

Google Shopping is a very competitive environment but for brands that want to increase their traffic and expand to new customers, it’s a great arena… > Read More

currency conversion tool

Expand Ads Globally Using the Google Shopping Currency Conversion Tool

To expand customer reach globally and make ad management easier for advertisers, Google now offers the Shopping Currency Conversion Tool. The currency conversion tool can… > Read More

How Google Shopping Became a Significant Line of Revenue for Invicta Stores

Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online… > Read More

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