Recent Posts in Google Shopping - CPC Strategy

view-through conversions

View-Through Conversions Now Available in Google Shopping

According to Google, the “View-through conversions” column tells you when customers see, but don’t interact, with your ad, and then later complete a… > Read More

google shopping countries

Expand Your Business to Other Google Shopping Countries

Expanding to other Google Shopping countries poses a vast opportunity for businesses to expose their products to new markets and increase sales. However,… > Read More

google shopping ad

The Google Shopping Ad Strategy Video Guide

Google Shopping is a very competitive environment but for brands that want to increase their traffic and expand to new customers, it’s a great arena… > Read More

currency conversion tool

Expand Ads Globally Using the Google Shopping Currency Conversion Tool

To expand customer reach globally and make ad management easier for advertisers, Google now offers the Shopping Currency Conversion Tool. The currency conversion tool can… > Read More

How Google Shopping Became a Significant Line of Revenue for Invicta Stores

Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online… > Read More

2016 Google Shopping Performance by Category

CPC Strategy recently released a new study on Google Shopping 2016 performance. We believe these metrics help to serve as a benchmark for retail… > Read More

How To Apply To Become a Google Trusted Store

Google Trusted Stores certification has proven to be a clear differentiator in an increasingly competitive Google Shopping landscape. And now that Google has… > Read More

How Will Amazon Listing on Google PLAs Impact Advertisers?

Recently, you may have noticed Amazon.com running Google Product Listing Ads (PLA), as seen in the example below: According to Tien Nguyen, Director… > Read More

google shopping campaigns

Get More Out of Your Google Shopping Campaigns in Q1

Well, Q4 isn’t entirely over, but so far it’s been a record-breaking year for ecommerce. From 2014-15, we saw Thanksgiving, Black Friday, and… > Read More

google shopping black friday

Google Shopping Black Friday & Cyber Monday 2016 Recap

With the growth and popularity of Black Friday and Cyber Monday, the Thanksgiving weekend has often represented one of the biggest, if not… > Read More

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