Recent Posts in Google Shopping - CPC Strategy

Manage Large Google Shopping Catalogs Faster & Better With New Technology

If you are currently managing a large Google Shopping catalog, then you need to check out this new granular management feature – available… > Read More

New 2018 Google Shopping Advertising Tactics For Brands

In 2018, there will be more digitally consumed ads than ever before and marketers will have to enhance their creativity and strategic advertising… > Read More

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Is Enhanced CPC Good or Bad For Your Shopping Campaigns?

While we tend to err on the side of caution when it comes to automation strategies and techniques – we have seen some… > Read More

google shopping ad

4 Google Shopping Success Stories You Won’t Believe

Although there are still many companies running rudimentary Shopping campaigns, more and more are understanding how important Google Shopping is to their business… > Read More

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Why Google Customer Match by Phone & Address Is Better

Google is yet again helping advertisers better target their campaigns by expanding its game-changing Customer Match program. Launched back in 2015, the initial… > Read More

Google Shopping Webinars for Retail Brands & PPC Advertisers

At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers. For the first… > Read More

The 2017 Google Shopping Black Friday & Cyber Monday Recap

It should come as no surprise that Black Friday and Cyber Monday continue to serve as the biggest shopping days of the year…. > Read More

Did You Know CPC Strategy is a Premier Partner with Google and Bing?

With 10+ years managing product ad programs, CPC Strategy is honored to be recognized as an Official Google Premier Partner & Bing Elite… > Read More

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Is Amazon Now Your Biggest Google Shopping Competitor?

You’re not imagining–Amazon listings are flooding Google Shopping Product Listing Ads (PLAs). If you’ve been paying attention you know that Amazon isn’t new… > Read More

google merchant center auto item update

Get an Email About Automatic Item Updates? Here’s What Google Actually Means

Yesterday, Google sent out two emails to their Google Shopping Merchants, both referencing something called “automatic item updates.” Everyone on the Merchant Center… > Read More

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