Recent Posts in Featured - CPC Strategy

Google Shopping SERP

How Can I Get More Traffic & Revenue on Google Shopping? [Video]

Google Shopping accounted for an average of 20.19% of overall site traffic and 18.75% of overall revenue during Black Friday weekend 2013. Are you taking full advantage of Google’s traffic this holiday season? Get More Traffic on Google Shopping Ready to maximizing exposure… > Read More

Retail search news

This Week in Retail Search News 10/15/2014

Retail Search Weekly Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. Retail Search News… > Read More

Google 2014 Holiday

2014 Holiday Shopping Calendar from Google

Google released a 2014 holiday shopping behavior study this week, highlighting consumer actions centered around cross-device and proactive holiday shopping. Google’s Holiday study noted that this year, “people are shopping earlier, using online video to help with research, and turning to smartphones as… > Read More

CPC Strategy logo

5 Challenges, Opportunities, and Imperatives for Retailers in 2015

7 Retail Experts Map Out the Industry’s Biggest Talking Points This Q4, retailers will see the biggest test of all of their existing processes and newest initiatives – from IT infrastructure, product assortment, and customer analytics to in-store operations and digital customer acquisition. We bring together… > Read More

Inventory Driven Search PPC

How to Use Inventory Driven Search For Better PPC [Video]

Inventory Driven Search, or the ability to  leverage product information to supplement search marketing is a fundamental tool to increase profit and visibility on paid search. What is Inventory Driven Search? Inventory Driven Search, or the process by which advertisers manipulate data… > Read More

AdWords branded PPC campaigns

Do Branded AdWords Campaigns Hurt Your Online Branding?

Branded & Trademark AdWords Campaigns are an effective way to increase and measure brand awareness on Google. Despite branding benefits, online retailers often fear Branded AdWords Campaigns implications on search SEO, Ad cost and branding.   3 Common Objections to Branding &… > Read More

AdWords branded PPC campaigns

Do Branded Trademark Campaigns Hurt Your Cost Per Acquisition?

Branded AdWords Campaigns are a valuable tool for PPC marketers to increase online sales. However, advertisers often avoid Branded Camapaigns due to concerns about impact on their SEO, Ad Spend and branding efforts. Branded  Trademark Campaigns have proven impact for higher brand awareness ROI,… > Read More

AdWords branded PPC campaigns

Are you holding back on Branded AdWords Campaigns? 3 Reasons You Should Reconsider [Video]

Are you bidding on your own brand in AdWords? Branded AdWords campaigns are frequently a source of fear and frustration for PPC marketers, with competitor brands bidding on your brand, and PPC implications for SEO. Check out the video below to determine… > Read More

Google-search1

3 Overlooked Data Tips to Rank Higher on Google Shopping

You’re up to date on Google Shopping Campaign updates. Your optimizing your Google Shopping campaign for day parting, and changing up ad bidding based on performance. You spend at least an hour a day in AdWords analytics scouring your ad data. You’re… > Read More

Google long title shopping feed specification

Google Changes You Need to Make In 8 Days

In June, Google announced that it would enforce new Google Merchant Center feed specifications starting September 30th. Google’s updated data requirements change standards for how information is displayed by Google advertisers for product inventory. The new data requirement, which modifies formatting for availability and product titles, along with other product… > Read More

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