Recent Posts in Featured - CPC Strategy


How Retailer, Skincare by Alana Elevated Their Google Shopping Campaign

Prior to working with an agency,, a family owned ecommerce retailer of skincare, haircare and other beauty products was unable to establish a relationship with Google Shopping. This was a huge problem for the start up company operating out of a 70 square… > Read More


Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage of the latest and capitalize on an opportunity to get their products in front of nearly 1… > Read More


Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s most trusted ecommerce platforms – Magento. “What that means is we are experts with anything Magento related,” Lieblich said. “We… > Read More


How Big Data Solutions Can Decrease Shopping Cart Abandonment

What are Big Data Solutions? Knowing how to leverage big data to drive conversion optimization and decrease shopping cart abandonment is an essential skill in the ecommerce market. Big data solutions, like Jirafe analyze every step of the buyer journey so merchants can better segment their customer… > Read More


How UGG Founder Brian Smith Turned a $500 Loan into Billion Dollar Brand

In the late 1970’s, UGG Founder Brian Smith took a leap of faith when he decided to leave his accounting career, take out a small loan and travel to California to market an unknown pair of sheepskin boots. Nearly 20 years later, the brand… > Read More


Jason Weisenthal: Why It’s Better to Serve a Niche Well, Than a Large Market Poorly

Jason Weisenthal, CEO at knows a thing or two about finding a target market. The New Jersey native owned a retail shoe store for many years before he ventured into the world of removable graphics, where he has found tremendous success… > Read More


Q&A with Brian Carter Bestselling Author of ‘Facebook Marketing’

This week, Social Media Keynote Speaker and 18-year digital marketer, Brian Carter joins CPC Strategy to discuss  Facebook and the evolution of ecommerce for 2015.  Carter, the#1 bestselling author of  The Like Economy and Facebook Marketing has keynoted and developed marketing programs for companies of all sizes,… > Read More


5 Retail Experts Weigh in on Facebook Product Ads

With the announcement of Facebook’s new Product Ads, retailers and marketers across the ecommerce industry are anxious to see how the program will impact their sales. In a previous post, we discuss how the latest product advertising program could lead to groundbreaking revenue for both the… > Read More


2015 Virtual Summit for Amazon Sellers Kickoff

Advanced Strategies and Insights for Professional Marketplace Sellers Today, we announce the start of CPC Strategy’s 3-day Virtual Summit for Amazon Sellers, designed to arm professional, large-scale Amazon sellers with advanced, strategic insights that can drive performance on the Marketplace. The 3-day long… > Read More


Facebook Product Ads: What the New Program Means for Retailers

Facebook Launches New Product Ad Program With the announcement of Facebook’s new Product Ads, the latest product advertising program could lead to groundbreaking revenue for both the social network and retailers thanks to their advanced user-data and targeting capabilities. According to Facebook,… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.