Recent Posts in Featured - CPC Strategy

Conversion-Q2-2014

Google Shopping Wins Again in Q2 2014 Shopping Engine Rankings

We’ve been publishing The Comparision Shopping Report (formerly the Comparison Shopping Engine Rankings) since 2009 and continually watched Google Shopping dominate the rankings. Q2 brought a new contender to the arena, with Bing Product Ads switching to it’s paid platform last March…. > Read More

Amazon buy box

Sell on Amazon: What is the Buy Box?

Amazon generates over $100 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell on Amazon and want to increase sales online, understanding and optimizing the Buy Box is pivotal. What is the Amazon Buy… > Read More

Amazon FBA

Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)?

There are over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions… > Read More

Amazon back to school

20 Things NOT to Buy on Amazon for Back to School

Back to school shopping is in full swing for stores like Walmart, Staples, and Target. While parents are busily shopping sales at brick and mortar locations, those same stores are featuring online sales, alongside major online retailers including Amazon. Which back to… > Read More

Amazon back to school selling

Why You May NOT Want to Sell on Amazon for Back to School

Amazon is the number one destination for online shopping around the year, so it’s no stretch to imagine Back to School shoppers on Amazon purchasing markers, pencils and Frozen lunch boxes. What many Amazon sellers may not know is that many back… > Read More

Google Shopping Campaigns switch

5 Google Shopping Changes To Make ASAP [Webinar Today]

85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns.  Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More

Search-Arbitrage-Example-trademark-abuse-featured

PPC Trademark Abuse is a Bigger Deal Than You Think

Ever notice those annoying and shamelessly spammy AdWords ads? I’ll give a good example that shows even the mighty Nike brand isn’t immune to what is known as “third party trademark abuse.” Trademark abuse is rampant on Paid Search channels like AdWords,… > Read More

PLA google shopping campaigns

3 Reasons You Need to Switch to Google Shopping Campaigns Today

Google Shopping Campaigns upgrades Product Listing Ads automatically in less than 25 days. Are you prepared for the switch? 3 Things to make you think twice about waiting to switch to Google Shopping Campaigns 1. 85% of PLA advertisers have switched to… > Read More

AdWords keyowrd match type

Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More

hooklogic-webinar

Today: Q4 Retail Search Strategy with HookLogic [WEBINAR]

Today at 11 AM PST, we’ll be joined by product ad technology platform HookLogic to dive into Q4 Retail Search Strategy – the channels and triggers you need to be focusing on during this Holiday shopping season. We’ll cover: The New Challenge… > Read More

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