Featured - CPC Strategy

Recent Posts in Featured - CPC Strategy

Adwords extension update

AdWords Update: Consumer Ratings Extension Gets More Space

Consumer Ratings More Prominent on Search Early this month, we noticed Consumer Ratings are now showing up as a completely separate line item for individual text ads, making them stand out even more for the retailers who have them. AdWords enables advertisers to… > Read More

google-shopping-logo

The State of Google Shopping [Study]

Marin Software, a leading search marketing software platform, recently released their State of Google Shopping report, this time titled, “The Dramatic Rise of PLAs and Mobile Shopping.” Their study maintains Google Product Listing Ads are (to say the least) on the rise and… > Read More

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Getting to Know Premium Bid Management Software Kenshoo

Today we get to hear from an industry-leader. Kenshoo has consistently put out digital marketing reports that serve as the gold-standard for data and is a software of choice for many professional PPC campaign managers, including us here at CPC Strategy. With… > Read More

thefind-lowest-price

TheFind: We’re The Only Engine That Really Focuses On Helping Consumers

Late Q4 last year, Google Shopping came under fire for being “deceptive and unfair” by price gouging consumers. As one of the major consumer hubs during the holiday shopping season, this was pretty bad press for retailers and shoppers alike. SearchEngineLand then… > Read More

social-commerce-infographic-featured

And the Social Media Site with the Highest AOV is…Not Facebook?

Social commerce continues to build steam as an industry conversation-piece for 2014. It seems as though after years of hype and fruitless discussion, the value-of-social-media-for-ecommerce debate is settling down as more social platforms start validating sales performance with raw data. However, a… > Read More

cart abandonment

Top Cart Abandonment Questions

Last week we hosted a Revenue retention webinar with UpSellIt which highlighted how to keep customers in from leaving at all stages of the sales funnel. Here are some of the Cart Abandonment questions Rick and Max answered following the webinar. Cart… > Read More

jenny-williams-skimlinks

Skimlinks: The Affiliate Platform That Drove $500MM in Ecommerce Sales Last Year

At the onset of Q1, a certain article on TechCrunch caught my eye: “Skimlinks Says Its Affiliate Linking Technology Drove $500M+ In E-Commerce Sales Last Year.“ Frankly, I was shocked to hear that affiliate marketing, often the black sheep of online marketing,… > Read More

retail-marketing-roundtable

Retail Marketing: 11 Major Retailers Weigh in On The Year Ahead

It should come as no surprise that 2014 is primed to continue ecommerce’s streak of record-breaking growth. The dynamic nature of the ecommerce and digital marketing space can, however, make it difficult to know which areas to focus on. We got the… > Read More

affiliate-sales-gen3-marketing-jonathan-kendall

Driving Affiliate Sales with Expert Jonathan Kendall

Despite a lack of industry-focus over the last couple of years, affiliate marketing continues to be a significant driver of revenue for ecommerce retailers. Internet Retailer reports that over half of their Top 500 have active affiliate programs. For the sizable group… > Read More

leave cart

22 Insane Shopping Cart Abandonment Statistics

Most shoppers do not make a purchase the first time they visit a site, and many consistently add items to a shopping cart without making a purchase. Below are 22 astounding yet telling shopping cart abandonment statistics. 22 Shopping Cart Abandonment Facts… > Read More

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