Recent Posts in Featured - CPC Strategy

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How Big Data Solutions Can Decrease Shopping Cart Abandonment

What are Big Data Solutions? Knowing how to leverage big data to drive conversion optimization and decrease shopping cart abandonment is an essential skill in the ecommerce market. Big data solutions, like Jirafe analyze every step of the buyer journey so merchants can better segment their customer… > Read More

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How UGG Founder Brian Smith Turned a $500 Loan into Billion Dollar Brand

In the late 1970’s, UGG Founder Brian Smith took a leap of faith when he decided to leave his accounting career, take out a small loan and travel to California to market an unknown pair of sheepskin boots. Nearly 20 years later, the brand… > Read More

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Jason Weisenthal: Why It’s Better to Serve a Niche Well, Than a Large Market Poorly

Jason Weisenthal, CEO at Wallmonkeys.com knows a thing or two about finding a target market. The New Jersey native owned a retail shoe store for many years before he ventured into the world of removable graphics, where he has found tremendous success… > Read More

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Q&A with Brian Carter Bestselling Author of ‘Facebook Marketing’

This week, Social Media Keynote Speaker and 18-year digital marketer, Brian Carter joins CPC Strategy to discuss  Facebook and the evolution of ecommerce for 2015.  Carter, the#1 bestselling author of  The Like Economy and Facebook Marketing has keynoted and developed marketing programs for companies of all sizes,… > Read More

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5 Retail Experts Weigh in on Facebook Product Ads

With the announcement of Facebook’s new Product Ads, retailers and marketers across the ecommerce industry are anxious to see how the program will impact their sales. In a previous post, we discuss how the latest product advertising program could lead to groundbreaking revenue for both the… > Read More

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2015 Virtual Summit for Amazon Sellers Kickoff

Advanced Strategies and Insights for Professional Marketplace Sellers Today, we announce the start of CPC Strategy’s 3-day Virtual Summit for Amazon Sellers, designed to arm professional, large-scale Amazon sellers with advanced, strategic insights that can drive performance on the Marketplace. The 3-day long… > Read More

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Facebook Product Ads: What the New Program Means for Retailers

Facebook Launches New Product Ad Program With the announcement of Facebook’s new Product Ads, the latest product advertising program could lead to groundbreaking revenue for both the social network and retailers thanks to their advanced user-data and targeting capabilities. According to Facebook,… > Read More

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Sell on Amazon: How to Win the Buy Box

$56 billion of Amazon’s $62 billion sales happen through Amazon’s buy box. How often are you winning the Buy Box? What’s the Buy Box?- This is the CTA which leads shoppers to purchase the item on the product page. The seller Amazon… > Read More

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Simple Google Data Hacks Online Retailers Aren’t Using to Increase Sales

So you’re on top of all of the essential product information you’re posting on search and inventory channels from your data feed. You’ve got the car in gear and you’re driving. Now what? Let’s put this vehicle into motion, and kick it… > Read More

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Data Quality Tips You Can’t Afford to Ignore on Google Shopping

Selling on Google? Selling on Amazon? Selling anywhere online? It all starts with good product data. Your inventory data is your foundation for success. You wouldn’t show up to a 5K in jeans and expect to compete with runners wearing athletic apparel…. > Read More

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