Recent Posts in Featured - CPC Strategy


Why Amplifying Your Brand Assets Can Boost Sales

*This article was written by Erin Geoghegan, Senior Director (HookLogic) Product listing ads on big box retail sites are one of the marketing… > Read More


Increasing Revenue with Data-Driven Design: Q&A with Blue Acorn

Data-driven Design, Development & Optimization From budget management to communication, we discuss the most common challenges facing eCommerce design, development and optimization for retailers… > Read More


The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses… > Read More


The Ultimate Google Shopping Overview on 2X eCommerce – Interview

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently featured on 2X eCommerce to discuss Google AdWords campaign strategy.… > Read More


Programmatic Buying for Retail Marketers Featuring Katana – Course Registration

Best Practices To Succeed with Programmatic Advertising Campaigns “Programmatic” has been one of the most buzzed about terms in the Digital Marketing space… > Read More


How Retailer, Skincare by Alana Elevated Their Google Shopping Campaign

Prior to working with an agency,, a family owned ecommerce retailer of skincare, haircare and other beauty products was unable to establish a relationship… > Read More


Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to… > Read More


Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s… > Read More


How Big Data Solutions Can Decrease Shopping Cart Abandonment

What are Big Data Solutions? Knowing how to leverage big data to drive conversion optimization and decrease shopping cart abandonment is an essential skill in… > Read More


How UGG Founder Brian Smith Turned a $500 Loan into Billion Dollar Brand

In the late 1970’s, UGG Founder Brian Smith took a leap of faith when he decided to leave his accounting career, take out a… > Read More