Recent Posts in Ecommerce - CPC Strategy

Bing Updates Conversion Tracking Due to Safari’s New Intelligent Tracking Prevention

Last week, some of our clients received an email from Bing encouraging them to update their Universal Event Tracking (EUT) due to a… > Read More

How Bluecore is Redefining The Shopping Experience via Email and Beyond

How do you determine which products should be sold to which customers through which channels? Is your head spinning yet? We get it…. > Read More

lead generation mistakes

7 Lead Generation Mistakes To Avoid

Over the last decade, the web has offered up dozens of new ways to generate leads and convert customers. But with detailed targeting… > Read More

The Results Are In: Must-Attend 2018 Conferences for Digital Marketers

As a digital marketer, although you can sign up for webinars and read countless blog articles, there’s nothing quite like having that information… > Read More


The Project Management Tools Comparison for Retailers & Marketers

Multi-tasking is at the heart of any marketing director’s job description. They’re constantly juggling dozens of plates—managing 10 different projects simultaneously, all with… > Read More

alibaba ceo jack ma speaking at conference

Alibaba: What You Need to Know About the World’s Largest B2B Ecommerce Marketplace

Founded in 1999 by Jack Ma—who claims to have no knowledge of coding and very little experience with computers—Alibaba is an unlikely retail… > Read More

selling fair trade products online

Value Beyond a Price Tag: Selling Fair Trade Products Online in the Age of Amazon

What does it take to launch a fair trade business in the age of Amazon? A lot more than you think. SLATE +… > Read More

visual product search

Tommy Hilfiger to Amazon: What Retailers Should Know About Visual Product Search

In the last year or so, brands and retailers have been jumping on the visual search bandwagon in droves. Capitalizing on the huge… > Read More

Grilla Grills Trims the Fat Off Their Business Model, Shifts Direct-To-Consumer

Founded in 2012, Grilla Grills stemmed from a conversation between two men on a fishing trip. As Dave Shidler (Owner at Grilla Grills)… > Read More

CPC Strategy & Google Team Up for AdDiego 2017

In preparation for the Q4 holiday shopping rush, CPC Strategy successfully executed “AdDiego 2017” our first in-person, full day conference. Sponsored by Google, the… > Read More

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