Recent Posts in Ecommerce - CPC Strategy

adex dmp review

Data Management Platform Review: The ADEX

Have tons of customer data, and not sure how to use it? Perhaps you already have a Data Management Platform (DMP), but you… > Read More

top email conferences

Standout Email Marketing Conferences [2017-2018]

Over the last ten years, email marketing has consistently generated the highest return on investment for digital marketers. According to Campaign Monitor, every dollar… > Read More

top cro conferences

CRO Conferences You’ll Actually Want to Attend [2017-2018]

In 2014, a research study by Econsultancy revealed that only 22% of businesses are satisfied with their current conversion rate.  Somewhere, their Conversion Rate… > Read More

internet trends 2017

2017 Internet Trends Report: The Recap For Ecommerce Businesses

For more than 20 years, Mary Meeker an American venture capitalist and former Wall Street securities analyst has presented the Internet Trends Report, a… > Read More

direct response videos

3 Steps to Creating Direct Response Videos That Convert

This is a guest post by Conor Grant, Marketing Manager at FuelX, a direct response video advertising platform.   Nobody likes a complainer who… > Read More

cpg study 2017

How Do Shoppers Buy CPG Products Online? [New Study]

Consumer Packaged Goods (CPGs) hit $10 billion in ecommerce sales in 2016, according to 1010Data. That’s a whopping 36%+ growth from 2015. While… > Read More

paid marketing

7 Paid Marketing Strategies Retail Brands Should Be Testing in 2017

From voice search to the evolution of the attribution model, there’s an endless amount of opportunities on the horizon for paid advertising professionals. This… > Read More

site migration checklist

The Quick & Simple Site Migration Checklist for Retailers

Migrating your ecommerce site? That’s a good thing, particularly if your current site just isn’t up to par for today’s impatient mobile shoppers…. > Read More

The Conversion Rate Optimization Checklist For Retailers

Despite all of its moving parts, basic ecommerce strategy comes down to 3 primary tenets: Traffic Generation – Investing in marketing and advertising… > Read More

ecommerce email

Why More Than Half of Your Ecommerce Email List Won’t Convert

Studies show only about one-third of ecommerce email subscribers actually make a purchase from the retailer they subscribed to. And of those that do… > Read More