Recent Posts in Ecommerce - CPC Strategy

Site abandonment and retargeting online

Win Back 99% of Your Customers Online [Video]

99% of visitors won’t buy on their first visit. Retargeting, also often called remarketing, is a type of advertising which targets customers who have visited your site. Advertisers display ads to visitors who have abandoned their site based on prior engagement. Google Dynamic… > Read More

Holiday Shopping, haul videos

The Little Known Video Secret to Increase Online Sales for Q4

Haul Videos blew 2013 away, and are poised to continue to impact online shoppers and videos for the 2014 holiday. This year on Youtube viewers have watched over 5.6 million hours of haul videos.  Haul Videos, which have been featured by web bloggers since… > Read More

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This Week in Retail Search News 10/19/2014

Retail Search Weekly Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. Below are the… > Read More

Ecommerce Q4 trends holiday sales

7 Q4 Musts from 30 Year Holiday Retailer Veteran

This month I had the opportunity to sit down with a retailer who has been eating and sleeping Christmas for over 30 years. OrnamentShop.com, an ecommerce ornament store has been around almost as long as Amazon, and knows a thing or two about… > Read More

Retail search news

This Week in Retail Search News 10/15/2014

Retail Search Weekly Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. Retail Search News… > Read More

Google 2014 Holiday

2014 Holiday Shopping Calendar from Google

Google released a 2014 holiday shopping behavior study this week, highlighting consumer actions centered around cross-device and proactive holiday shopping. Google’s Holiday study noted that this year, “people are shopping earlier, using online video to help with research, and turning to smartphones as… > Read More

Google-mobile-urls

Growing Importance of Mobile Devices in Business [Infographic]

Mobile devices are playing an increasingly important role in the future of business. Over half of U.S. adults own a smartphone and about a third of online consumers only shop on mobile devices. Small businesses throughout the United States are responding by… > Read More

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5 Challenges, Opportunities, and Imperatives for Retailers in 2015

7 Retail Experts Map Out the Industry’s Biggest Talking Points This Q4, retailers will see the biggest test of all of their existing processes and newest initiatives – from IT infrastructure, product assortment, and customer analytics to in-store operations and digital customer acquisition. We bring together… > Read More

Retail search news

This Week In Retail Search 10/8/2014

Retail Search Recap 10/8/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Retail NBC News: Retail Giant Tesco Overstated Its Profits by $408 Million Britan’s largest grocery, employing over 500,000 people, overstated its first half 2014 profit… > Read More

adwords-retargeting-by-household-income

5 AdWords Pro-Tips

One look at Google’s Inside AdWords blog and it is easy to get lost navigating in a sea of never ending updates. With the constant change, it’s difficult for even the most well versed PPC professional to stay current with the latest features. Below are 5 overlooked… > Read More

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