Recent Posts in Ecommerce - CPC Strategy


Facebook Advertising Announces 2015 Upgrades

Facebook Advertising Announcements Facebook continues to fine tune their advertising platform with the latest announcement of several new upgrades including lead generation ads, equal ad distribution within ad sets, and 10 second video preview on autoplay ads. Below we’ve summarized how each of these… > Read More


How to Set Up Facebook Dynamic Product Ads

Dynamically Promote Your Products on Facebook Since the announcement of Facebook Dynamic Product Ads, retailers are attempting to integrate their previous marketing strategy with Facebook’s latest marketing technology to stay ahead of their competition and leverage advanced user data and targeting capabilities. According… > Read More


Ecommerce Analytics: How to Improve Your Ecommerce Sales Funnel

As an ecommerce store owner, you have access to endless customer data and insights. You can learn about your customer with tools like Google Analytics for quantitative data and services like User Testing for qualitative data. Yes despite these opportunities, 80% of online retailers… > Read More


Increasing Revenue with Data-Driven Design: Q&A with Blue Acorn

Data-driven Design, Development & Optimization From budget management to communication, we discuss the most common challenges facing eCommerce design, development and optimization for retailers in 2015 with Founder and CEO at Blue Acorn Kevin Eichelberger. Blue Acorn is a Demandware LINK Solution Partner,… > Read More


Amazon Vendor Acceleration Program for Startups To Launch

New Amazon Program Designed for Startups A new division of the retail (vendor) team has been assembled with the goal of onboarding new-to-market products from startup companies which are traditionally too small to qualify for a traditional vendor relationship but which Amazon deems more… > Read More


The Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”

What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses or phone numbers (at least 20 people) and Facebook will deliver an ad to those Facebook users. Retailers can also build audiences… > Read More


The Ultimate Google Shopping Overview on 2X eCommerce – Interview

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently featured on 2X eCommerce to discuss Google AdWords campaign strategy. is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce… > Read More


Is Exact Match Targeting Possible in Google Shopping?

What is Exact Match Targeting? According to Google, exact match targeting is a keyword setting that allows an ad to show only when someone searches for the exact phrase of a keyword or close variations of the exact phrase of the keyword. The exact match keyword… > Read More


Programmatic Buying for Retail Marketers Featuring Katana – Course Registration

Best Practices To Succeed with Programmatic Advertising Campaigns “Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014 to 2015 — but how has it actually been put into practice? How are retail advertisers currently… > Read More


What are Amazon Lightning Deals?

Leveraging Amazon Lightning Deals An Amazon Lightning Deal is a promotion with a limited number of discount offers on an item for a short period of time. These premium deals can be found throughout, including the Gold Box page and are available… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.