Recent Posts in Ecommerce - CPC Strategy

Defining Co-Op Advertising

Print, digital, television, and radio advertising offer the ability to reach millions of consumers every day. Combined with the modern ease of creating marketing campaigns advertisers often overlook alternative advertising arrangements, such as co-op advertising. What is Co-Op Advertising? Simply stated, co-op advertising… > Read More

Amazon Fresh grocery delivery

Amazon Fresh Not so Fresh Feeling

This July, Amazon expanded its grocery delivery service Amazon Fresh to San Diego. Previously in Los Angeles, San Franciso, and Seattle, the service boasts same day shipping, a diverse selection, and the ability to shop with local eateries. Amazon Fresh, a grocery… > Read More

Email marketing infographic

Top Email Marketing Service: Pardot Review

Pardot Review Choosing an email marketing service is difficult, below is a review of Pardot to help you make informed decisions about email marketing services. For information about other top email marketing services including Lyris, view more reviews here. At First Glance Pardot,… > Read More

AdWords Q4 performance

7 AdWords Reports to Improve Q4 Sales on Google

Q4 2013 saw Google paid search grow 19%, with a 15% increase in paid clicks from the previous year. Are you prepared for Q4 AdWords increases this year? Below are key AdWords reports to help you optimize and prioritize your AdWords campaign… > Read More

AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

bythenumbers featured imageshrunk

The State of Search Engine Marketing [Infographic]

The increasing importance of search engine marketing has resulted in companies shifting more of their budget to digital marketing to stay ahead of the competition. The infographic below highlights the current trends in search marketing budgets. A few facts: 54% of companies spend… > Read More


Q4 Prep: 14 Holiday Shipping & Sales Tips

With the rapid expansion of same day shipping offers from Amazon Fresh and Google Shopping Express, consumer expectations are at an all time high. During Q4, shipping and sales should be a high priority for retailers. Below are 14 shipping and sales tips to prepare for the holiday rush:… > Read More


Top Email Marketing Service: Lyris Review

Lyris Email Marketing Service Review Choosing an email marketing service is difficult, below is a review of Lyris to help you make informed decisions about email marketing services. For information about other email marketing services, including Listrak, view more reviews here. Lyris At… > Read More


Email Marketing: 7 Metrics You Should Track [Infographic]

Email marketing still remains one of the most effective marketing channels for retailers. To get the most from your email marketing, the infographic below highlights 7 key metrics to focus on when managing email marketing campaigns. 3 Email Marketing Tips Make subject lines… > Read More

Ecommerce Strategy, Q4 holiday fulfillment

Top 5 Q4 Holiday Fulfillment Mistakes

  Q4 is rapidly approaching and customer expectations will reach an all time high during the holidays. Stay ahead of the curve in Q4 and avoid the top 5 fulfillment mistakes listed below. 1.Not Displaying Product Availability Year round, retailers can encourage purchases… > Read More