Recent Posts in Ecommerce - CPC Strategy

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Maximize the Value of Customer Calls With Adwords Call-only Campaigns

Adwords recently introduced call-only campaigns, a new and easy way for businesses to reach potential customers by showing their phone number, business description and call button during their search. Call-only campaigns allow retailers to focus on getting users to click-to-call a business straight from the ads. With… > Read More

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How to Get a Higher ROI on Facebook Ads Using AdEspresso

Following the announcement of Facebook Product Ads, we asked our experts here at CPC Strategy, “What the New Program Means for Retailers“. Today, we take a closer look at AdEspresso, a start up program offering ad tools to make Facebook Advertising easy and profitable for small… > Read More

lew-brannon-cpc-strategy

Ad Scheduling and Day Parting for a Successful 2015 [Video]

Day Parting, also referred to as ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or days of the week by modifying bids. Lewis Brannon, Retail Search Manager at CPC Strategy weighs in on how to… > Read More

facebook-product-ads-feature

Facebook Product Ads: What the New Program Means for Retailers

Facebook Launches New Product Ad Program With the announcement of Facebook’s new Product Ads, the latest product advertising program could lead to groundbreaking revenue for both the social network and retailers thanks to their advanced user-data and targeting capabilities. According to Facebook,… > Read More

Wiser CEO Arie

Repricing and Ecommerce in 2015: Q&A with Wiser CEO Arie Shpanya

This month I had the opportunity to sit down with WisePricer CEO Arie Shpanya to discuss e-commerce, repricing and the evolution of search for 2015. Below Arie, shares his thoughts on where search and retail are headed in 2015, and how repricing… > Read More

PPC AdWords remarekting

Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]

As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their… > Read More

Product-information-management-PIM

What is a PIM? (Product Information Management System)- And Why Should Retailers Care?

Marketing software has become the backbone of Digital Marketing strategy and management for e-commerce retailers and brick and mortar stores. With a heavy focus on big data, omni-channel distribution and evolving consumer focus- organizational and data management software is more and more… > Read More

top product information management platforms

15 Leading Product Information Management (PIM) Software Solutions for Retailers

As your retail business expands, keeping track of product data can get increasingly more difficult. All the SKUs, descriptions, pricing information – it can get unwieldy fast. Fortunately, product information management platforms, or PIMs for short, can help you better manage that… > Read More

Adwords extensions

4 Ad Extensions You Need to be Using in Your PPC Campaigns [Video]

AdWords ads are an immense opportunity to increase conversions and clicks on Google, but within a very limited amount of space, and with stringent character limits. AdWords extensions are useful tools to increase visibility on search, customer trust, store perception, and ad… > Read More

task management tool for marketers

Monster List of (Mostly) Free Productivity Tools for Digital Marketers

Must Have Productivity Tools for Digital Marketers   Time Management Tools for Digital Marketers 1) Yast There are plenty of different time-tracking tools out there, but Yast  is one of the best, by far.  Its intuitive interface is easy to understand and simple to… > Read More

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