Recent Posts in Ecommerce - CPC Strategy

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Selling on Google: Frequently Asked Questions About Google Shopping Answered

24 Questions About Selling on Google Shopping Google Shopping is a program that merits a well-thought-out and sophisticated approach as a high-volume, bottom-of-the-funnel product advertising channel and rapid customer-acquisition tool. This month we hosted a 3-day Virtual Summit devoted entirely to Google Shopping,… > Read More

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Important Q2 Product Updates From Google AdWords

Q2 Product Updates from Google AdWords CPC Strategy wants to keep retailers up-to-date on the latest with a consolidated list of the top launches and changes in AdWords for Q2 2015. Take a look (below) to see the changes, dates the changes take place,… > Read More

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Google Shopping Ads on YouTube: The Impact of TrueView on Retailers

Google Shopping Ads in YouTube: TrueView Following the announcement to launch TrueView, Google’s Shopping ad feature in YouTube videos, industry experts are encouraging retailers to take advantage of the latest and capitalize on an opportunity to get their products in front of nearly 1… > Read More

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How to Get the Most out of Branding and Price Perception

Maximize Branding & Price Perception Opportunity All retailers know that pricing is important, but how consumers perceive that pricing is on the top of the list with it. Don’t believe me? Take a moment to think about Amazon. This retailer has worked… > Read More

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Magento Partner: Expert Insight Into Popular Solutions & Common Pitfalls

Q&A with Expert Magento Partner:   CEO of Web Solutions NYC Yitzchak Lieblich operates a unique boutique design and development agency with expert knowledge on one of the world’s most trusted ecommerce platforms – Magento. “What that means is we are experts with anything Magento related,” Lieblich said. “We… > Read More

Facebook

How to Set Up Facebook Business Manager – For Retailers

Benefits of Facebook Business Manager: Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control what information employees can access. Now that Facebook Dynamic Product Ads are live in Power… > Read More

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Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in U.S. history, most Americans and many U.S. businesses had never heard of the company. With sales greater than Amazon… > Read More

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Amazon Product Display Ads: Top 20 Seller Questions – Answered

Amazon Marketing Services FAQ: Product Display Ads In our recent post, discover how Amazon Product Display Ads can boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. Amazon Product Display Ads allow advertisers to: Advertise… > Read More

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Mobile Site Emulator Testing Available in Google Chrome

Mobile Site Emulator As the mobile audience grows, responsive mobile-friendly web design becomes all the more important. Web content needs to look and feel great across a wide variety of devices. Mobile Site Emulator brings the insights of mobile testing to the browser tab. “Fortunately… > Read More

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How to Use Google Shopping: Product ID Reports [Video]

Google Shopping Campaign Video Series Part 3: Product ID Reports In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts. Leveraging Google… > Read More

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