Recent Posts in Ecommerce - CPC Strategy

google data studio

What is the Google Data Studio?

Google Data Studio: An Overview Ever since Google announced the Google Data Studio, we’ve been dying to try it out. Now that they’re offering a free version, it’s an even bigger reason to jump on the platform. The Google Data Studio bridges… > Read More


Live Chat: How to Increase Your Conversion Rate

Increase Conversions with Live Chat Unfortunately, during the buying experience, unique questions and concerns often hold people back from making a purchase. Live chat is one of the easiest ways to address those concerns, so more people are willing to buy. According to Jon Tucker, CEO at… > Read More

product sourcing

What is Product Sourcing?

Amazon Sellers & Product Sourcing Finding new products to sell through your business is essential to company growth. Unfortunately, the process of buying products at a wholesale price, and selling them online for a profit comes with its fair share of challenges including product… > Read More

branding campaigns

How to Measure the Effectiveness of Branding Campaigns

Live Q&A with Branding & Attribution Experts If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure…. > Read More

website migration checklist

Website Migration SEO For Retailers

Retail Website Migration SEO Site migration is a process most retailers will face at some point during the growth of their business to keep up with the evolving face of retail and ecommerce. But site migration is a tricky business if you don’t… > Read More


The Pros & Cons of Product Level Ad Groups in Google Shopping Campaigns

Google Shopping Campaigns: Product Level Data If you have a large data feed some marketers feel that managing bids at a product level is completely unrealistic, which is why many retailers segment their products based on attributes such as brand, category, product types, etc. In some… > Read More

brand lift

Why Retailers Should Focus on Brand Lift in 2016

What is Brand Lift? Sometimes retailers make the mistake of focusing so much on ROI, where every dollar and every click must drive to a conversion, that they forget to set their sights beyond the return. Unfortunately, this mindset can be very limiting for businesses in terms… > Read More

retail landscape

Competitive Tactics in the 2016 Retail Landscape: Q&A with evo

Q&A with Leading Outdoor Retailer, evo This week, we spoke up with Nathan Decker, Director of Ecommerce at evo, leading online retailer of outdoor gear and fashion apparel to talk about the success of his company, the evolution of Google Shopping and how retailers… > Read More

call tracking

The Impact and Retail Challenges of Call Tracking

The Impact of Call Tracking Call tracking technology records information about incoming calls to your business. Retailers can use call tracking software to figure out which ads are leading to phone calls / conversions and compile important data about their leads that can be used to directly… > Read More

2016 search predictions

2016 Search Predictions from Leading Industry Experts

What trends are going to shape search in 2016? As we approach 2016, retailers and ecommerce professionals across the globe are re-evaluating their online marketing strategy. From technology to branding and user preferences – it’s a challenge to digest the many ongoing and exciting changes emerging… > Read More