Recent Posts in Ecommerce - CPC Strategy

dsn attack

Impact of the National DNS Website Attack on Retail Brands & Cart Providers

On Friday, hackers sent out two major “denial of service” (DDos) attacks, blocking access to dozens of major websites including Amazon, Paypal, Shopify, and Etsy. The attack targeted the servers of Dyn, a cloud-based Internet Performance Management (IPM) company. Essentially what happens when a Dyn… > Read More


Multichannel Retailing 101: How to Multiply Your Sales Beyond Amazon

Access to millions of customers, incredible brand exposure, a host of marketing tools—there’s no question that Amazon is one incredible selling channel. However, it’s important to take a step back and remember it’s not the only one worth investing in. When you… > Read More


How Canadian Apparel Retailer Mark’s Grew From a Single Brick and Mortar to a 1.1B Brand

If you’re from the US, you might think we’re talking about a wealthy guy named Mark. If you’re from Canada, you know we’re talking about a classic Canadian apparel retailer that’s been around for nearly 40 years. Mark’s started out as a working man’s brick-and-mortar in… > Read More

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4 Ecommerce Site UX Problems That Are Killing Your Conversions (and How to Fix Them)

Your website can be a powerful one-stop-shop for all parts of the funnel—it’s a place for shoppers to learn about your brand, become more invested in your story, and eventually (hopefully) buy a product. But even if your brand content is powerful… > Read More

multichannel selling strategist victoria eggs

How This British Brand Uses a Multichannel Selling Strategy to Reach International Customers

Victoria Eggs’ Successful Multichannel Selling Strategy Victoria Eggs isn’t just the name of a British designer. It’s also the name of her rapidly growing brand.  (And yes, it’s her real name.) In 2016, Victoria Eggs pulled in £125,000 GBP, roughly $166,705.63 USD—a… > Read More

matt cannon zivix

How This Ecommerce Startup Raised Over 850K on Kickstarter by Investing in Community

How Ecommerce Startup Engages Community to Succeed At 8-year-old ecommerce startup Zivix, customers are more than just right—they’re valuable resources for product development and marketing. Zivix is a technology music company that built the Jamstik, a “Portable SmartGuitar”, both hardware and software that… > Read More

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6 Lessons Entrepreneurs Can Learn from Successful Retail Startup Piper

6 Insights From Successful Retail Startup Piper Piper is a kids’ computer engineering kit built with Minecraft software, but its success up to this point is far from child’s play. Let’s put it this way: Piper sold 2000 units in Q4 2015…. > Read More

google local inventory ads

Google Local Inventory Ads – New Updates for 2016

Updates to Google Local Inventory Ads Despite how emphatic online shopping in the e-commerce industry is, local spending is still alive and well. So much so that there is now, for the second time this year, another update to Google Local Inventory… > Read More

google data studio

What is the Google Data Studio?

Google Data Studio: An Overview Ever since Google announced the Google Data Studio, we’ve been dying to try it out. Now that they’re offering a free version, it’s an even bigger reason to jump on the platform. The Google Data Studio bridges… > Read More


Live Chat: How to Increase Your Conversion Rate

Increase Conversions with Live Chat Unfortunately, during the buying experience, unique questions and concerns often hold people back from making a purchase. Live chat is one of the easiest ways to address those concerns, so more people are willing to buy. According to Jon Tucker, CEO at… > Read More