Recent Posts in Ecommerce - CPC Strategy


How Big Data Solutions Can Decrease Shopping Cart Abandonment

What are Big Data Solutions? Knowing how to leverage big data to drive conversion optimization and decrease shopping cart abandonment is an essential skill in the ecommerce market. Big data solutions, like Jirafe analyze every step of the buyer journey so merchants can better segment their customer… > Read More


Global Retail: The Biggest Challenges to Overcome When Selling Internationally

In today’s digital market space consumers and businesses interact, sell, and buy beyond their local borders. With greater access to foreign markets, many U.S companies are looking to expand overseas and to sell internationally. Global retail sales, including both in-store and online… > Read More


Google Trusted Stores: Retail Experts Weigh in on the Impact of the GTS Badge

What is a Google Trusted Store? Google Trusted Stores is a free certification program that highlights a businesses’ great shopping experience. Once qualified, a retailer will be recognized with a badge that is displayed on their site and on Google Shopping results…. > Read More


Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This… > Read More


Amazon Marketing Services: Sponsored Search & eCommerce Ads 101

What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is an advertising solution for Amazon vendors to enhance their brand discoverability and drive demand for their products sold on Amazon Marketing Services is available to Amazon vendors and some third-party sellers who… > Read More


Facebook Product Ads: A Retailer’s Guide To Facebook Advertising

Facebook Product Ads: A Definitive Overview In February, Facebook hit the ground running with the announcement of Facebook Product Ads including their multi-product ad feature, a development that will lead to groundbreaking revenue for both the social network and retailers. According to Facebook,… > Read More


How Dynamic Pricing is Disrupting Online Retail in 2015

Dynamic pricing first gained popularity in the airline industry, but has now taken online retail by storm. It is most popular with big box retailers, but online sellers of all sizes are starting to catch on.  Repricing automation used to be a… > Read More


How to Leverage Prime Eligibility, the Buy Box and Fulfillment By Amazon (FBA)

Amazon has one of the most advanced fulfillment networks available in the world. Businesses can benefit from Fulfillment by Amazon (FBA) by storing their products in Amazon’s fulfillment centers. When retailers sell an item, Amazon will pick, pack, ship and provide customer… > Read More


How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More


Beardbrand Shares 6 Tips to Scale Retail Distribution to National Chain Stores

How can retailers secure product distribution in big box stores? Just like a proud parent sending their child off to college, retailers nurture and care for their products with the hope they will one day go on to bigger opportunities and flourish on the… > Read More