Recent Posts in Ecommerce - CPC Strategy

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PPC Data Tip: Using Heat Maps for PPC

AdWords allows you to generate some awesome reports to analyze data trends, which you can leverage to optimize your PPC account all year. For Q4 understanding your performance data, and trends across reports is integral. Excel is an amazing tool to help… > Read More

Google Shopping Express

Google Price Drop: What, Where, How

Ever notice Google highlights price drop for certain AdWords products in search? The Google price drop feature on search pages comes directly from Google, and is only eligible for products which meet specific requirements. What is Google’s price drop feature- and is… > Read More

Google product ratings

3 Ways to Improve your Brand on Google for Q4

Shoppers on Google are judging you. They’re judging where you appear on Google, how your store appears, your ratings, etc. Moving into Q4, how your products and store appear on Google is pivotal. Take the time to optimize your Google exposure to generate… > Read More

Retail search news

This Week In Retail Search 9/10/2014

Retail Search Recap 9/10/2014 Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce   Google News: Below are the top stories in Google related news this week. TechCrunch: Google’s Ground Truth Initiative For Maps Now Covers 50 Countries In… > Read More

Google AdSense ads

Google Ad Update: Product Ads on Sites with AdSense

Today, Google announced its extension of Product Listing ads with AdSense for Shopping. Product Ads on Google search can now get exposure on sites in Google’s retail and commerce Search Network- sites like Walmart.com with the AdSense for Shopping program. Google AdSense for Shopping… > Read More

Excel tech tip

Tech Tip: Excel Regression Analysis

Regression analysis may sound like a complex data manipulation limited to Statistics majors- but it’s a function that can easily be generated within Excel Regression analysis allows Google merchants to measure the relationship between two data sets. For example if you wanted… > Read More

Google site search box

Google Search Inception: Why Google Never Wants You To Leave

This month, Search Engine Land spotted Google testing a search feature within search results Here is a look at Google’s search within search SERP test: Google Search in Search Last week, Google formally announced its improved search box within search. The improved sitelinks search… > Read More

Google PLA search test

5 Google Search Results Tests You Didn’t Notice

Google Search Results Test: Product Ad Related Products This week our Retail Search Analysts spotted a new Google SERP test with Product Listing Ad categories. When searching for ‘modloft’, Google search results split product ads into two different product categories. Here is… > Read More

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Customer Trust Affects Your Conversion Rates [Infographic]

Recent research from Granify shows building customer trust is the most important driver of online sales. New ecommerce websites tend to have a particularly anemic conversion rates until they have earned this trust. The infographic below highlights several steps ecommerce sites can… > Read More

Amazon Product reviews

How to Deal with Amazon Review Trolls

Recently I had the opportunity to chat with someone who has never shopped on Amazon (yes they do exist). My first recommendation was to make a decision based on price- but mitigated by product reviews. Amazon reviews are a big part of… > Read More

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