Recent Posts in Ecommerce - CPC Strategy


Is the Walmart Marketplace Right for You? | The Complete Guide

The Walmart Marketplace offers third-party sellers serious potential for revenues and exposure. As the second-most popular online retailer in the world, brings… > Read More

gdpr for retailers

GDPR for Retailers: Expert Tips on How to Prepare for the Deadline

With less than 2 months to go, the deadline for Europe’s new General Data Protection Regulation (GDPR) is fast approaching. Unfortunately, retailers who do not… > Read More

How Starfire Direct Grew A Multi-Million Dollar Business On A Coffee Cup Budget

In 2007, Jonathan Burlingham, the now CEO of Starfire Direct set out to build a successful fireplace and furniture business. At the time, he… > Read More


Can Snapchat’s New UI Survive Harsh Criticism & Attract Advertisers?

It’s been a tough year for Snapchat. Even with the addition of an advertising API, pixel retargeting and a brand new interface –… > Read More

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How Global Brands Translate International Ad Copy & Creative

When ad copy is translated into another language, because of the cultural differences, sometimes the original meaning is lost. If you’re a big… > Read More

2018 Fashion Survey: How Shoppers Will Browse and Buy Clothing

In CPC Strategy’s latest study, we asked 1500 U.S. Shoppers how and why they buy clothes online, so you can incorporate these findings… > Read More

ecommerce retail trends 2018

7 Retail Trends You Can Expect to See in 2018

2017 was a chaotic year for retail–and as usual, Amazon dominated headlines: Amazon built up an army of private label brands. Amazon became… > Read More

Powerful Tactics To Increase Sales Using First Party Data in Q4

First party data is the most valuable information a brand or retailer can collect about their audience. Not only does it tell you… > Read More

Is Bad Product Photography Impacting Your Conversion & Return Rates?

Negative Reviews. Returns. Unsatisfied Customers. Sounds like an ecommerce nightmare, right? Unfortunately, most brands advertising products online will encounter these issues at some… > Read More

Bing Updates Conversion Tracking Due to Safari’s New Intelligent Tracking Prevention

Last week, some of our clients received an email from Bing encouraging them to update their Universal Event Tracking (EUT) due to a… > Read More