Recent Posts in Ecommerce - CPC Strategy


3 Ways to Shop Faster This Thanksgiving with Google Shopping Mobile

Browse Faster with Google Shopping Mobile Without a doubt shoppers will be reaching for their cell phones to make purchases this Thanksgiving weekend.  Although some consumers might participate in recent trends such as REI’s #OptOutside to avoid the in-store holiday madness on Black Friday – we can guarantee most consumers will… > Read More


The Black Friday – Cyber Monday Ecommerce Checklist

Black Friday – Cyber Monday Checklist According to Google’s Holiday Calendar, Black Friday in-store pick-ups rose 40% last year and Cyber Monday became the biggest day in U.S. online shopping history. This year, they anticipate at least a 14% increase in sales for online… > Read More


YouTube Shopping Ads Now Available To All Advertisers

YouTube Shopping Ads Out of Beta & Now Live This week, both of YouTube’s Shopping ad formats including “TrueView for Shopping” and “Shopping Ads on YouTube” are now out of beta and available to all advertisers in AdWords. To be clear, the… > Read More


Black Friday Isn’t Dead, but Cyber Monday Could Steal its Thunder

Black Friday vs. Cyber Monday Black Friday is losing its charm. Consumers are less interested in waking up before the sun to battle parking lots full of sleepy shoppers to stand in long lines for a TV that might not even have… > Read More


Study Reveals Top Online Shopping Destination for 2015

Study Reveals Top Shopping Destination As the retail revolution continues to break ground with the addition of new shopping channels – a recent study reveals Amazon is still the number one online shopping destination for holiday buyers in 2015. The study, conducted by CPC Strategy… > Read More


How Google Shopping Custom Labels Impact Your Campaign Strategy

What are Google Shopping Custom Labels? Custom Labels, proven to put Shopping campaigns in the best position to succeed – are considered one of the most valuable attributes that marketers can use to reduce COS and increase efficiency. Located with the feed, Google Shopping Custom Labels can be used to… > Read More


Discover Trending Items With New Google Shopping Insights Tool

Introducing Google Shopping Insights Inventory preparation is a critical component for retailers heading into Q4. Unfortunately, it can be difficult to gauge inventory demands – all too often retailers will stock too much or too little – putting their business at risk through the… > Read More

Retail Strategists

Trends & Retail Strategies For 2016

6 Retail Experts Plan Retail Strategies for 2016 With Q4 upon us and the holiday shopping season nearly in full swing, retailers will begin to face the ultimate test — from inventory management, employee productivity, omnichannel integration and millennial targeting. We’ve gathered… > Read More


How To Build A Customer Acquisition Strategy, From Rocket Dog

Customer Acquisition Strategy Without a doubt, customer acquisition is top of mind for many marketers as they head into 2016. It’s important for retailers to understand how to attribute their media levers to customer acquisition and how to push customers through the funnel with increased… > Read More


Google Customer Match Allows Retailers to Target Consumer Emails

Introducing Google Customer Match For the first time ever, advertisers can target ads against customer-owned data through Google AdWords new feature – Customer Match. Customer Match allows advertisers to upload their customer and promotional email address lists into AdWords.  From these email lists,… > Read More


The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA