Recent Posts in Ecommerce - CPC Strategy

programmatic advertising for videos

Programmatic Advertising: Drive Conversions With Direct Response Videos

Video ads have come a long way from 30 second TV spots–but they still have a long way to go. A lot of… > Read More


How Online Clothes Shopping for Men is Evolving in 2017

Let’s take it back to 2007–pre-Zappos. A man named Andy Dunn just cashed in his 401k and is working on getting funding for… > Read More


Indispensable Customer Service Tips for Retailers in 2017

$1.6 trillion. It’s a big number–and unfortunately, not a good one. It’s approximately what U.S. businesses lose every year because of poor service…. > Read More

How Retail Brands Can Predict Customer Lifetime Value

What if you were able to predict the items your customers are likely to buy, how much they’ll spend, even how often they’ll shop? Predicting… > Read More

customer loyalty program

How to Create a Killer Customer Loyalty Program

CRMRetail loyalty programs have evolved far beyond stamp cards. These days, the majority of consumers believe loyalty programs are a big part of their… > Read More

free shipping free returns

Free Shipping, Free Returns: How to Manage Customer Expectations Without Sinking

Online returns: Every retailer’s favorite part of January, right? With the influx in returns that are sure to happen all month long, online… > Read More

credit card chargeback fraud

Why Credit Card Chargeback Fraud is Growing by +41% (and How to Fight It)

You know the scenario–a customer demands a refund for a product they purchased, but they’re not eligible for it. Maybe they destroyed the… > Read More


Must-Attend eCommerce Conferences in 2017

As evidenced by online shopping trends over the last couple of years, the digital retail industry is in a state of exponential growth…. > Read More

referrer spam in google analytics

How to Block Referrer Spam From Your Analytics Account

Let’s say you wake up one morning, and notice a huge spike in your site’s referral traffic. You investigate further and stumble upon… > Read More


Retail Trends and Predictions for 2017

It’s that time of year again–holiday sales are in full force, U.S. customers are emerging from a post-election sales halt, and Black Friday… > Read More