Recent Posts in Google Shopping Data Feed - CPC Strategy

google merchant center new feed

Google Introduces a New Merchant Center Feed Experience

The product feed is often one of the most overlooked aspects of effective product advertising due to its technical, often tedious nature. Despite… > Read More

data management platform

The Retail Guide to Data Management Platforms

In a world where online ad opportunities are growing at lightning speeds, data management platforms have become increasingly important. Not only can data… > Read More

google shopping product feed optimization

8 Google Shopping Product Feed Optimizations You Should Make Now

Optimizing your Google Shopping feed? Read this first. Not only could these Google Shopping feed optimizations help boost your visibility on the SERP,… > Read More

google manufacturer center guide

How to Upload Your Google Shopping Feed Into the Manufacturer Center

There are about 150,000 advertisers using Google Shopping to sell their products, and it’s only going to get more competitive as the years… > Read More

data-driven-retail

6 Steps to Implement a Data-Driven Retail Strategy

Why Data-Driven Retail Matters Big data is the driving factor propelling online retail forward. The term has admittedly been over-used, as it’s often… > Read More

google gtin requirement

2016 Google GTIN Requirements for Product Feeds

Google GTIN Requirements for Advertisers In 2015, Google required the Global Trade Item Numbers (GTINs) for products from a list of 50 brands. Later… > Read More

The Pros and Cons of Google Merchant Center Feed Rules

Introducing Google Merchant Center Feed Rules Google is currently experimenting with “Feed Rules” a new feature within their Merchant Center. The beta program (currently available in a… > Read More

How to Optimize Your Product Feed

Demystifying Product Feed Technology One of the most overlooked and intimidating aspects of effective product advertising for retail marketers is the product feed. Because… > Read More

jon-wilson

Data Talk: Q&A With Jon Wilson Partner of Retail Scientifics

As Chief Data Scientist and Partner at Retail Scientifics LLC, Jonathan L. Wilson, PhD thrives on helping his clients like Petco, solve computationally intensive problems… > Read More

Google inventory for more sales

Data Quality Tips You Can’t Afford to Ignore on Google Shopping

Selling on Google? Selling on Amazon? Selling anywhere online? It all starts with good product data. Your inventory data is your foundation for… > Read More

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