Recent Posts in Paid CSEs - CPC Strategy


Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This… > Read More


Amazon Video Ads Now Visible in SERP

In your recent Amazon search, have you noticed something different? It appears Amazon is beta testing video ads within their SERP. Although Amazon has yet to release any formal information about their latest testing unit, it does bring into question the role video ad… > Read More


How to Get the Most out of Bing’s New Competitive Bid Opportunity Tool

Advertisers seeking a competitive edge on how to get their ads to show, now have access to Bing Ads’ Competitive Bid Opportunity, an advanced tool within their New Opportunities Tab. In August 2014, the New Opportunities Tab was introduced to US advertiser to help retailers optimize their best… > Read More


The Pros & Cons of Implementing Amazon Payments on Your Ecommerce Site

As of March, Amazon is limiting related ad placements on product detail pages for Product Ads advertisers in the Apparel category. According to the announcement, any advertisers not participating in Amazon Payments will no longer be eligible for the related ads placement. However, any ads that are… > Read More


Amazon Product Ads Re-Opens Shoe Category

This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below: The additional good news on top of this announcement is their incentive… > Read More

Bing Product Ads

Bing Ads & Bing Product Ads: Fatal 1-2 Punch

What’s the difference between Bing Product Ads and Bing Ads? Bing Ads are a pay per click (PPC) advertising service run through Bing Search which display ads based on terms (keywords) online shoppers type into the Bing search box. Ads related to… > Read More

Bing Product Ads Catalog from Bing feed

10 Insider Tips To Seamlessly Use Your Google Feed for Bing Shopping Product Ads

Bing unleashed the Bing Product Ads program this March, which features Bing Product Ads with images to the right of search on Bing SERPs: For ecommerce merchants, Bing Product Ads are a good way to increase online orders, with 510 Million Total Retail searches per… > Read More


Breaking News: Bing Product Ads Now Live

Today, Bing announced that their long awaited Bing Product Ads (BPA) program is live and available for all retail advertisers. The news is no doubt significant to retailers and retail advertisers, considering the amount of success that Google PLAs experienced when Product… > Read More


Amazon Product Ads Set to Blow Up in 2014

You heard it here first, but this guy believes Amazon Product Ads is set to edge away from the large shadow of its Marketplace sibling in the coming year. Why? There a couple signs from its Past, Present, and Future that might point… > Read More


Breaking News: Amazon Product Ads to Be Featured Alongside Marketplace Listings

Amazon dropped a bomb yesterday when they announced that Amazon Product Ads (their CPC product advertising program) would be listed alongside its Marketplace listings. This is where Amazon will start to roll out their Amazon Product Ad (APA) listings: For context, this… > Read More