Recent Posts in Paid CSEs - CPC Strategy


Minimum Advertised Price (MAP) Violations & Policing Your Brand on Amazon

What is a Minimum Advertised Price (MAP) violation? As manufacturers grow they may develop relationships with other product distributors. Unfortunately, sometimes manufacturers discover they are being undercut by unauthorized one-off resellers which are not adhering to the Minimum Advertised Price (MAP). A MAP price is… > Read More


How to Add a User to Amazon Seller Central

Invite New Users to Amazon Seller Central When sellers first set up their Amazon Seller Central account, typically only the original registered user can access the features of Seller Central. Eventually, sellers may opt to share their account with others including a co-worker who wants to… > Read More


How to Evaluate Your ASIN Report in Amazon Seller Central

Extract a Story from the ASIN Report Creating and analyzing standardized reports is a standard, good practice for any advertising or sales channel – and this is especially true for Amazon. The approach defined here by Pat Petriello, Senior Marketplace Strategist at… > Read More


Amazon Global Selling, the Top U.S. International Marketplace

Amazon Global Selling: Tools and Benefits for Retailers If retailers are looking to expand their business internationally, Amazon Global Selling is a great pick. With operations in ten international marketplaces — the United States, Canada, the U.K. Germany, France, Italy, Spain China, Japan, and… > Read More


Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This… > Read More


Amazon Video Ads Now Visible in SERP

In your recent Amazon search, have you noticed something different? It appears Amazon is beta testing video ads within their SERP. Although Amazon has yet to release any formal information about their latest testing unit, it does bring into question the role video ad… > Read More


How to Get the Most out of Bing’s New Competitive Bid Opportunity Tool

Advertisers seeking a competitive edge on how to get their ads to show, now have access to Bing Ads’ Competitive Bid Opportunity, an advanced tool within their New Opportunities Tab. In August 2014, the New Opportunities Tab was introduced to US advertiser to help retailers optimize their best… > Read More


The Pros & Cons of Implementing Amazon Payments on Your Ecommerce Site

As of March, Amazon is limiting related ad placements on product detail pages for Product Ads advertisers in the Apparel category. According to the announcement, any advertisers not participating in Amazon Payments will no longer be eligible for the related ads placement. However, any ads that are… > Read More


Amazon Product Ads Re-Opens Shoe Category

This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below: The additional good news on top of this announcement is their incentive… > Read More

Bing Product Ads

Bing Ads & Bing Product Ads: Fatal 1-2 Punch

What’s the difference between Bing Product Ads and Bing Ads? Bing Ads are a pay per click (PPC) advertising service run through Bing Search which display ads based on terms (keywords) online shoppers type into the Bing search box. Ads related to… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

No thanks, I’m ok with my Amazon strategy.