Recent Posts in Paid CSEs - CPC Strategy


Amazon Product Ads Re-Opens Shoe Category

This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below: The additional good news on top of this announcement is their incentive… > Read More

Bing Product Ads

Bing Ads & Bing Product Ads: Fatal 1-2 Punch

What’s the difference between Bing Product Ads and Bing Ads? Bing Ads are a pay per click (PPC) advertising service run through Bing Search which display ads based on terms (keywords) online shoppers type into the Bing search box. Ads related to… > Read More

Bing Product Ads Catalog from Bing feed

10 Insider Tips To Seamlessly Use Your Google Feed for Bing Shopping Product Ads

Bing unleashed the Bing Product Ads program this March, which features Bing Product Ads with images to the right of search on Bing SERPs: For ecommerce merchants, Bing Product Ads are a good way to increase online orders, with 510 Million Total Retail searches per… > Read More


Breaking News: Bing Product Ads Now Live

Today, Bing announced that their long awaited Bing Product Ads (BPA) program is live and available for all retail advertisers. The news is no doubt significant to retailers and retail advertisers, considering the amount of success that Google PLAs experienced when Product… > Read More


Amazon Product Ads Set to Blow Up in 2014

You heard it here first, but this guy believes Amazon Product Ads is set to edge away from the large shadow of its Marketplace sibling in the coming year. Why? There a couple signs from its Past, Present, and Future that might point… > Read More


Breaking News: Amazon Product Ads to Be Featured Alongside Marketplace Listings

Amazon dropped a bomb yesterday when they announced that Amazon Product Ads (their CPC product advertising program) would be listed alongside its Marketplace listings. This is where Amazon will start to roll out their Amazon Product Ad (APA) listings: For context, this… > Read More


Google News: What Happened In Google, Amazon & Ecommerce This Month | November

November 2013 Google News, Amazon Ecommerce Recap Google updates roughly 500 times a year, and  launches as well as updates countless programs in that same time span. With that in mind, here are some of the top Google news and events  for this… > Read More


What to Expect From Shoppers This Holiday Season [Infographic]

Courtesy of PriceGrabber, we have a great infographic on what we can expect from shoppers during the busy holiday season. For a more in-depth analysis of the infographic’s main takeaways, check out their press release here. The big theme here? It’s gonna… > Read More

biff chillax

Comparison Shopping Engine Holiday Rate Cards for 2013

It’s about that time of the year again. Here are the public holiday rates for the comparison shopping engines so far. Check back in for updates. PriceGrabber  2013 Holiday Rate Card Effective: October 25th – January 7th Nextag 2013 Holiday Rate Card Effective: October… > Read More


Study: Amazon Product Ads The Highest Converting CSE in Q3

Breaking News: Google Shopping is No Longer Tops In Every Category. Don’t Call it a Comeback For the first time since Q4 2012, Amazon Product Ads has the highest conversion rate among the top 10 comparison Shopping engines. This is according to… > Read More