Recent Posts in Paid CSEs - CPC Strategy

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Drive Ecommerce Shopping Growth with Bing Shopping Ads

Bing Shopping Ads to Drive Profitable Returns With about 65 million retail searches & 177 million retail clicks a month – about 22% of all… > Read More


The Phased Approach to Amazon Sponsored Products: Product Content Evaluation

Strategy for Automatic & Manual Campaigns Series Sponsored Products is one of the most powerful tools for driving discoverability and incremental sales for… > Read More


Bing Remarketing for Previous Site Visitors

Introducing Bing Remarketing Remarketing is a powerful strategy that gives retailers the ability to deliver the right ad to the right user at the best… > Read More


Amazon Announces Discontinuation of Amazon Product Ads

Amazon Product Ads Discontinued October 31 The announcement, released today from Amazon states, “While your ads will no longer be visible on Amazon as of… > Read More


Amazon Sponsored Products: Caution Using Estimated Page 1 Bids

Amazon Sponsored Products: Estimated Page 1 Bids vs. Actual CPCs Amazon sellers would be naive to base their bidding strategy on Amazon’s Estimated… > Read More


22 Questions on How to Increase Organic Search Visibility on Amazon – Answered

Increase Organic Search Visibility Amazon The ability for a third party seller to have their offers seen on the Amazon Marketplace has become… > Read More


How to Add a User to Amazon Seller Central

Invite New Users to Amazon Seller Central When sellers first set up their Amazon Seller Central account, typically only the original registered user can access the features… > Read More


How to Evaluate Your ASIN Report in Amazon Seller Central

Extract a Story from the ASIN Report Creating and analyzing standardized reports is a standard, good practice for any advertising or sales channel… > Read More


Amazon Global Selling, the Top U.S. International Marketplace

Amazon Global Selling: Tools and Benefits for Retailers If retailers are looking to expand their business internationally, Amazon Global Selling is a great pick. With… > Read More


Amazon Video Ads Now Visible in SERP

In your recent Amazon search, have you noticed something different? It appears Amazon is beta testing video ads within their SERP. Although Amazon has… > Read More