Paid CSEs - CPC Strategy

Recent Posts in Paid CSEs - CPC Strategy


Breaking News: Bing Product Ads Now Live

Today, Bing announced that their long awaited Bing Product Ads (BPA) program is live and available for all retail advertisers. The news is no doubt significant to retailers and retail advertisers, considering the amount of success that Google PLAs experienced when Product… > Read More


Amazon Product Ads Set to Blow Up in 2014

You heard it here first, but this guy believes Amazon Product Ads is set to edge away from the large shadow of its Marketplace sibling in the coming year. Why? There a couple signs from its Past, Present, and Future that might point… > Read More


Breaking News: Amazon Product Ads to Be Featured Alongside Marketplace Listings

Amazon dropped a bomb yesterday when they announced that Amazon Product Ads (their CPC product advertising program) would be listed alongside its Marketplace listings. This is where Amazon will start to roll out their Amazon Product Ad (APA) listings: For context, this… > Read More


Google News: What Happened In Google, Amazon & Ecommerce This Month | November

November 2013 Google News, Amazon Ecommerce Recap Google updates roughly 500 times a year, and  launches as well as updates countless programs in that same time span. With that in mind, here are some of the top Google news and events  for this… > Read More


What to Expect From Shoppers This Holiday Season [Infographic]

Courtesy of PriceGrabber, we have a great infographic on what we can expect from shoppers during the busy holiday season. For a more in-depth analysis of the infographic’s main takeaways, check out their press release here. The big theme here? It’s gonna… > Read More

biff chillax

Comparison Shopping Engine Holiday Rate Cards for 2013

It’s about that time of the year again. Here are the public holiday rates for the comparison shopping engines so far. Check back in for updates. PriceGrabber  2013 Holiday Rate Card Effective: October 25th – January 7th Nextag 2013 Holiday Rate Card Effective: October… > Read More


Study: Amazon Product Ads The Highest Converting CSE in Q3

Breaking News: Google Shopping is No Longer Tops In Every Category. Don’t Call it a Comeback For the first time since Q4 2012, Amazon Product Ads has the highest conversion rate among the top 10 comparison Shopping engines. This is according to… > Read More

Q4 Shopping channel tips

Q4 2013 Ecommerce Strategy: 7 Tips For Higher ROI On Your Shopping Channels

A recent Emarketer report predicts US retail ecommerce sales to total $259 billion for 2013, with a 14% in digital sales.  Are your products leveraged properly on the shopping channels to take advantage of this influx? For more Google Shopping and Holiday… > Read More

rick video pic

Q4 Sales Gods Say, “Please The Feed”

Every year, we see CSE revenues range from as little as 5% to as much as 60% of total revenues for our clients. In short, they can be a big deal for certain businesses, especially during traffic-heavy shopping periods. No CSE tops… > Read More

biff pool

“Tell Me and I Forget. Teach Me and I Remember. Involve Me and I Learn.”

Ben Franklin was a pretty smart guy and a heck of a wordsmith. He’s right, learning is an interactive activity. I just want to reiterate that this blog is a 2 way street. If you have questions or comments (negative and positive),… > Read More