Recent Posts in Paid CSEs - CPC Strategy

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Amazon Announces Discontinuation of Amazon Product Ads

Amazon Product Ads Discontinued October 31 The announcement, released today from Amazon states, “While your ads will no longer be visible on Amazon as of that date, you may access your performance reports through December 31, 2015.” Historically, Amazon Product Ads have filled the… > Read More

bidding

Amazon Sponsored Products: Caution Using Estimated Page 1 Bids

Amazon Sponsored Products: Estimated Page 1 Bids vs. Actual CPCs Amazon sellers would be naive to base their bidding strategy on Amazon’s Estimated Page 1 Bids alone, according to a recent analysis by Pat Petriello Marketplace Channel Manager at CPC Strategy. “We’ve suspected this,… > Read More

amazon-organic-search

22 Questions on How to Increase Organic Search Visibility on Amazon – Answered

Increase Organic Search Visibility Amazon The ability for a third party seller to have their offers seen on the Amazon Marketplace has become increasingly more difficult and pertinent as the competitive landscape has grown. Understanding which factors influence organic search visibility on… > Read More

MAP

Minimum Advertised Price (MAP) Violations & Policing Your Brand on Amazon

What is a Minimum Advertised Price (MAP) violation? As manufacturers grow they may develop relationships with other product distributors. Unfortunately, sometimes manufacturers discover they are being undercut by unauthorized one-off resellers which are not adhering to the Minimum Advertised Price (MAP). A MAP price is… > Read More

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How to Add a User to Amazon Seller Central

Invite New Users to Amazon Seller Central When sellers first set up their Amazon Seller Central account, typically only the original registered user can access the features of Seller Central. Eventually, sellers may opt to share their account with others including a co-worker who wants to… > Read More

amazon-reports

How to Evaluate Your ASIN Report in Amazon Seller Central

Extract a Story from the ASIN Report Creating and analyzing standardized reports is a standard, good practice for any advertising or sales channel – and this is especially true for Amazon. The approach defined here by Pat Petriello, Senior Marketplace Strategist at… > Read More

Amazon-international-marketplace-feature-image

Amazon Global Selling, the Top U.S. International Marketplace

Amazon Global Selling: Tools and Benefits for Retailers If retailers are looking to expand their business internationally, Amazon Global Selling is a great pick. With operations in ten international marketplaces — the United States, Canada, the U.K. Germany, France, Italy, Spain China, Japan, and… > Read More

amazon-1

Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This… > Read More

amazon-video-ads

Amazon Video Ads Now Visible in SERP

In your recent Amazon search, have you noticed something different? It appears Amazon is beta testing video ads within their SERP. Although Amazon has yet to release any formal information about their latest testing unit, it does bring into question the role video ad… > Read More

bing-ads-tool

How to Get the Most out of Bing’s New Competitive Bid Opportunity Tool

Advertisers seeking a competitive edge on how to get their ads to show, now have access to Bing Ads’ Competitive Bid Opportunity, an advanced tool within their New Opportunities Tab. In August 2014, the New Opportunities Tab was introduced to US advertiser to help retailers optimize their best… > Read More

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